Keepsafe

What Keepsafe does

Keepsafe Software, Inc. is a San Francisco-headquartered, privately-held consumer mobile privacy company founded in 2012. It operates three core mobile applications distributed exclusively through the Apple App Store and Google Play: Keepsafe Photo Vault, which backs up private photos, videos, and documents to encrypted cloud storage protected by PIN or biometric authentication; Keepsafe VPN, a no-log mobile VPN for iOS and Android that encrypts traffic on public Wi-Fi; and Unlisted, an on-demand secondary phone number service for separating personal and professional communications. The company's architecture is centered on client-side encryption and a stated commitment to never access user content.

The company targets individual consumers seeking privacy protection, with a secondary use case among freelancers and small business owners who need a dedicated business line without a second device. Keepsafe monetizes through a freemium model: free tiers (supported by third-party advertising) drive acquisition, while premium subscriptions for Photo Vault and VPN Unlimited ($9.99/month) generate recurring revenue via weekly, monthly, or annual auto-renewal through the app stores. The company reports 75 million cumulative users across its portfolio and 100 million-plus private texts and calls facilitated through Unlisted.

Keepsafe has raised approximately $4.1 million in disclosed funding (2012 seed of $700K and a 2013 round of $3.4M led by Floodgate) and operates with a lean 11-50 person team. Distribution is fully self-serve and global, with no direct sales force or channel reseller network. The company's stated differentiator is its four-principles privacy stance, including explicit non-access to user content, no-log VPN operation, and absence of advertising for premium subscribers, positioning trust rather than feature breadth as the primary value proposition.

Name

Keepsafe

Legal name

Keepsafe Software, Inc.

Website

https://getkeepsafe.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Keepsafe Software is a San Francisco-based consumer mobile privacy company founded in 2012 that distributes Photo Vault, VPN, and Unlisted (secondary phone number) apps through the Apple App Store and Google Play to individual consumers and small professionals, monetizing via freemium subscriptions and advertising.

Ownership category

akta.pro rank

Product category

Mobile Privacy Software

NAICS

Computer Storage Device Manufacturing (334112)

SIC

Computer Storage Devices (3572)

akta.pro primary industry

Vaulting & Secure Storage Services (Physical Vaults, Cold Storage, Secure Cloud) (MPADAMAK)

Keywords

• Mobile privacy apps
• Photo vault software
• Mobile VPN service
• Encrypted cloud storage
• Private phone numbers

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Premium Subscriptions: Keepsafe offers premium subscription tiers for Photo Vault and VPN apps. Subscriptions auto-renew on a weekly, monthly, or annual basis depending on the plan selected. Users can upgrade, downgrade, or cancel via the App Store or Google Play Store subscription management pages.
2. Freemium / Free Tier: Base features of Photo Vault and VPN are available for free. The free version of Photo Vault is supported by third-party advertising displayed to non-premium users.
3. Advertising (Free Tier): Keepsafe displays third-party advertisements to non-premium users of the free app versions, generating ad revenue to support the free tier. Premium customers do not see ads.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Keepsafe develops and sells mobile privacy applications for iOS and Android, including Keepsafe Photo Vault (encrypted backup and storage of private photos, videos, and documents behind PIN authentication), Keepsafe VPN (a no-log VPN that encrypts internet activity and hides user location on public WiFi), and Unlisted (an on-demand secondary phone number service that keeps the user's personal number private while calling and texting). All products are offered as freemium apps with auto-renewing premium subscriptions managed through the Apple App Store and Google Play.

Product overview

Keepsafe is a mobile privacy app company offering three core products: Keepsafe Photo Vault for securing private photos and videos, Keepsafe VPN for encrypting online activity and protecting against public WiFi threats, and Unlisted for privacy-preserving on-demand phone numbers. The portfolio is focused on individual consumer privacy protection across photo storage, internet browsing, and communications.

Differentiator

Problem solved

Functional benefit

Brands

• Keepsafe VPN: Mobile VPN app for secure browsing and public WiFi protection
• Keepsafe Photo Vault
• Unlisted

Products and services

• Keepsafe Photo Vault Mobile privacy app for iOS and Android that backs up and stores private photos, videos, and sensitive documents in Keepsafe's encrypted cloud, accessible only via PIN or authentication. Targeted at individual consumers who want to keep personal media hidden from others who may access their device.
• Keepsafe VPN Mobile VPN application for Android and iOS that encrypts online activity on public WiFi, hides the user's location, and operates as a no-log network that does not store IP addresses or browsing history. Offered as a freemium product with a 7-day free trial and an Unlimited subscription tier priced at $9.99 per month.
• Unlisted Privacy-first, on-demand phone number service that provides a secondary phone number for calls and texts while keeping the user's personal number hidden. Designed for individuals, freelancers, and small teams who need a separate line for work or personal communications without carrying a second device; the product has facilitated over 100 million private texts and calls.

Quantifiable outcome

• 75 million people trust Keepsafe's mobile apps to protect privacy
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ExpressVPN: ExpressVPN is a leading consumer VPN brand competing head-to-head with Keepsafe VPN for the same privacy-conscious mobile user. It is one of the most established consumer VPN competitors globally.
• Proton: Proton operates a multi-product consumer and prosumer privacy suite (Proton VPN, Proton Mail, Proton Drive, Proton Calendar, Proton Pass). It is the most directly comparable peer to Keepsafe's three-product privacy portfolio and demonstrates the cross-sell and bundle strategy Keepsafe could pursue.
• Surfshark: Surfshark is a major consumer VPN and privacy suite provider (now under Nord Security). It competes directly with Keepsafe VPN on price, feature set, and mobile-first positioning.
• TunnelBear: TunnelBear is a consumer-friendly VPN product now owned by McAfee. It competes with Keepsafe VPN for the same casual, mobile-first consumer segment that values simplicity and trust.
• Private Photo Vault: Private Photo Vault is a long-standing iOS photo and video vault app that competes directly with Keepsafe Photo Vault for the same PIN-protected media storage use case.
• Hushed: Hushed provides disposable and secondary phone numbers for calls and texts on mobile — a direct competitor to Keepsafe's Unlisted product. It targets similar use cases around privacy, work/personal separation, and small-team communications.
• Nord Security (NordVPN): Nord Security is the parent of NordVPN — one of the largest consumer VPN brands globally — and has expanded into adjacent privacy products (NordLocker, NordPass, NordLayer). It is a direct competitor to Keepsafe VPN and now competes across multiple privacy categories.
• Burner: Burner offers temporary and secondary phone numbers for iOS and Android, directly competing with Keepsafe's Unlisted. It targets privacy-conscious consumers and small businesses needing disposable lines.
• Mozilla VPN: Mozilla VPN is a privacy-focused VPN from the nonprofit Mozilla Foundation, built on Mullvad infrastructure. It competes with Keepsafe VPN in the trust-led, no-log consumer segment and benefits from strong brand credibility in privacy.

Broad incumbents

• McAfee: McAfee is a broad consumer cybersecurity incumbent offering VPN, antivirus, identity protection, and secure browsing products — including TunnelBear. It competes with Keepsafe across the privacy/security umbrella but as part of a much wider security portfolio rather than a privacy-focused suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/Keepsafe
• Xx.com/keepsafe
• LinkedInlinkedin.com/company/keepsafe-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keepsafe