Bloomer Floral & Gifts

What Bloomer Floral & Gifts does

Bloomers Floral & Gift is an independently owned and operated retail florist headquartered at 6 Main Street, Bloomfield, New York, serving the Finger Lakes region of western New York. The company sells handcrafted floral arrangements, bouquets, potted plants, gift baskets, greeting cards, and chocolates, with individual arrangement prices ranging from $49.95 to $449.95 and a recurring floral subscription priced at $525.95. It also offers wedding floral design services through a dedicated portal at bloomersfloral.weddingday.pro, including bridal bouquets, corsages, boutonnieres, and ceremony/reception arrangements.

The business operates a direct-to-consumer model combining a physical storefront with an e-commerce website powered by the Hana Florist POS platform, which supports online ordering, delivery scheduling, and point-of-sale. Same-day hand delivery is available for orders placed before noon across 18+ zip codes and 18+ communities, including Bloomfield, Canandaigua, Victor, Pittsford, Fairport, and Honeoye Falls. The company maintains institutional delivery relationships with multiple hospitals and nursing homes (Blossom View, Monroe Community Hospital, VA Western NY, Jewish Home of Rochester, Chapel Oaks) and 35+ funeral homes for sympathy and memorial arrangements.

Bloomers is founder- and owner-operated by Josette Vest, with a headcount of 11-50 employees. Revenue is not publicly disclosed and the company has no external funding, parent company, or M&A activity on record. Its customer base is predominantly individual consumers purchasing for personal occasions, supplemented by corporate/business gifting, wedding parties, funeral home partners, and healthcare facilities.

Name

Bloomer Floral & Gifts

Legal name

Bloomers Floral & Gift

Website

https://bloomersfloral.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloomers Floral & Gift is an independently owned local florist in Bloomfield, New York, selling handcrafted floral arrangements, plants, gift baskets, and chocolates via storefront and e-commerce, with same-day delivery to 18+ Finger Lakes communities and institutional relationships with funeral homes and hospitals.

Ownership category

akta.pro rank

Product category

Floral Retail Services

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro industry

PRIMARYHSACAOAA

Event Floral Design & Arrangements

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYHSACAOAJ

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages)

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYHSACAAAC

Floral & Event Installations

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

Keywords

• Floral arrangements
• Flower delivery service
• Sympathy and funeral flowers
• Wedding floral design
• Local florist shop

Headquarters

HQ city

Port Byron

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Flower Sales: One-time sales of floral arrangements, plants, and gift items through e-commerce website with delivery or pickup options. Individual arrangements range from $49.95 to $449.95.
2. Floral Subscriptions: Recurring floral subscription service offering regular flower deliveries. Priced at $525.95 per subscription.
3. Wedding Floral Services: Wedding floral services including corsages, boutonnieres, and custom arrangements for wedding parties. Referenced via dedicated wedding planning portal at bloomersfloral.weddingday.pro.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Bloomers Floral & Gift is a local retail florist that designs, sells, and hand-delivers fresh floral arrangements, potted plants, gift baskets, and sympathy/funeral tributes to customers in the Bloomfield, NY area and across the Finger Lakes region. It supplements retail flower sales with a recurring floral subscription, custom design services, and dedicated wedding floral packages, fulfilling orders through both its physical store and e-commerce website with same-day local delivery.

Product overview

Bloomers Floral & Gift is a local florist and flower shop providing same-day flower delivery in Bloomfield, NY and surrounding communities. The company operates as an e-commerce flower shop offering handcrafted floral arrangements and bouquets for various occasions. Their product portfolio centers on custom floral arrangements and bouquets as the core offering, complemented by sympathy and funeral flower arrangements, potted plants and gift baskets, a floral subscription service, wedding floral design services, and custom design capabilities. The business provides delivery services to hospitals, nursing homes, and funeral homes across the Finger Lakes region. The shop is powered by Hana Florist POS platform for their online storefront and point-of-sale operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Flower Arrangements & Bouquets Handcrafted floral arrangements and bouquets for occasions such as birthdays, anniversaries, thank you, just because, and celebrations, designed by expert florists using fresh seasonal flowers. Targeted at local individual consumers in the Finger Lakes region.
• Sympathy & Funeral Flowers Memorial floral arrangements including standing sprays, wreaths, casket sprays, urn tributes, and sympathy plants for wakes and funeral services. Targeted at bereaved families and partner funeral homes across the Finger Lakes region.
• Same-Day Flower Delivery Local hand delivery of floral arrangements to residential addresses, businesses, hospitals, nursing homes, and funeral homes across 18+ communities in the Bloomfield/Finger Lakes area, with same-day delivery for orders placed before noon. Targeted at local consumers, funeral homes, and healthcare facilities.
• Floral Subscription Recurring flower delivery subscription providing regular fresh floral arrangements to subscribers at an annual price of $525.95. Targeted at local consumers and businesses wanting ongoing fresh flowers for homes or offices.
• Wedding Floral Services Wedding floral design services including bridal bouquets, ceremony arrangements, corsages, and boutonnieres. Targeted at engaged couples and wedding planners in the Finger Lakes region.
• Plants & Potted Arrangements Potted plants including orchids, peace lilies, dish gardens, and tropical plants intended for home or office gifting. Targeted at local consumers and corporate customers.
• Gift Baskets Curated gift baskets combining flowers with snacks, fruits, and specialty items. Targeted at local consumers seeking bundled gift options.
• Custom Floral Design Bespoke floral arrangement design service for special occasions and custom specifications, created by in-house designers. Targeted at local consumers, weddings, and corporate customers with non-standard requirements.
• Roses Collection Specialized rose arrangements including single dozen, half dozen, and designer rose bouquets in various colors and styles. Targeted at local consumers for romance, anniversaries, and Valentine's Day gifting.
• Holiday Collections Seasonal floral arrangements for Christmas, Valentine's Day, Mother's Day, Easter, Thanksgiving, Halloween, Hanukkah, and other holidays. Targeted at local consumers shopping for holiday-specific gifting and decor.

Quantifiable outcome

• Same-day delivery available when ordered before noon
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• UrbanStems: DTC online florist focused on modern, design-forward bouquets with a subscription offering, directly comparable to Bloomers' design-quality and recurring-revenue approach. Targets a different (urban, millennial) segment but competes for the same occasion-driven digital flower spend.
• The Bouqs Co. Direct-to-consumer online florist sourcing flowers from partner farms, offering a farm-to-vase story similar to Bloomers' local farm positioning. Competes for the same occasion-based and subscription customer, but with national digital marketing reach that Bloomers lacks.
• Farmgirl Flowers: Direct-to-consumer floral brand known for distinctive wrapped bouquets and farm-sourced flowers with a similar "local farms, fresh" narrative to Bloomers. Competes primarily at the national gifting tier, particularly for the same-occasion customers Bloomers targets online.
• BloomNation: Online marketplace that connects consumers directly to local independent florists, hosting websites and online ordering for shops like Bloomers. A partial competitor (for direct orders) and a potential alternative distribution channel compared to Bloomers' own e-commerce setup.

Broad incumbents

• 1-800-Flowers.com: National online florist and gift retailer offering flowers, plants, and gift baskets across occasions very similar to Bloomers' core assortment. Operates as a broad incumbent with wire-service fulfillment that often routes orders to local florists like Bloomers, making it both a competitor and a channel.
• ProFlowers (now part of 1-800-Flowers family): National online florist offering fresh flowers, plants, and gift baskets across all gifting occasions, fully overlapping with Bloomers' assortment. A broad incumbent that competes for the same digital flower order at the national level.
• Teleflora: National floral network connecting consumers to local independent florists for hand-arranged and hand-delivered bouquets. Closely comparable to Bloomers' hand-delivery, hand-crafted model, but with a national brand and network of thousands of partner florists.
• FTD (Florists' Transworld Delivery): Historic floral wire service and network operator that aggregates orders from national consumers and routes them to member local florists. Directly comparable business model to Bloomers' delivery operations, but at vastly larger national scale and with stronger brand awareness.

Others

• Hana Florist POS: Florist website, POS, and digital marketing platform that powers Bloomers' entire online and in-store technology stack. Comparable as an enabling technology provider (rather than a competitor), and a strategic partner whose product roadmap directly affects Bloomers' digital capabilities.
• WeddingWire / The Knot (XOXO): Wedding marketplace and planning platforms (including bloomersfloral.weddingday.pro, which is a Wedding Pro portal) where Bloomers lists its wedding services. Adjacent ecosystem participant that channels bridal demand to local florists like Bloomers rather than competing with them directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bloomersfloral1
• Facebookfacebook.com/bloomersfloralandgift
• LinkedInlinkedin.com/company/bloomers-floral-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomer Floral & Gifts