UrbanStems
UrbanStems is a direct-to-consumer floral gifting e-commerce company selling modern bouquets, plants, and curated gift bundles with same-day delivery in 8 US metros and nationwide next-day delivery to individual consumers.
- Company typePrivate
- Founded2014
- HeadquartersWashington, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What UrbanStems does
UrbanStems is a direct-to-consumer e-commerce floral gifting company founded in 2014 and headquartered in Washington, DC. The company sells modern, design-forward flower bouquets, potted plants, and curated gift bundles to individual consumers for gifting occasions including birthdays, anniversaries, Valentine's Day, and Mother's Day. Same-day delivery is available in 8 major metropolitan areas (NYC, DC, LA, Chicago, Atlanta, Miami, Dallas, Boston) with next-day delivery nationwide to 32+ cities. The commerce platform runs on Shopify with integrations for Klaviyo (email), Gorgias (support), Signifyd (fraud), and DRINKS (AI-powered alcohol compliance).\n\nUrbanStems recently launched wine and alcohol add-ons through its partnership with DRINKS, enabling sales across all 50 US states without holding state-by-state licenses. The company also distributes through premium retail partnerships with Macy's and Bloomingdale's, and has developed co-branded bundles with Levain, ROE Caviar, Boarderie, Avaline, and other gourmet brands. A flower subscription starting at $60/month provides a recurring-revenue layer atop one-time purchase activity.\n\nRevenue comes primarily from one-time product sales of bouquets in the $60-$225 price range, gift add-ons, and the recurring subscription stream. The company has raised approximately $52M+ in total funding across multiple rounds, with the most recent being a $5M Series C extension in January 2024 led by SWaN & Legend and DFE Capital Management.
UrbanStems firmographics
Firmographics- Name
- UrbanStems
- Legal name
- UrbanStems
- Website
- https://urbanstems.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- UrbanStems is a direct-to-consumer floral gifting e-commerce company selling modern bouquets, plants, and curated gift bundles with same-day delivery in 8 US metros and nationwide next-day delivery to individual consumers.
- Ownership category
- akta.pro rank
UrbanStems industry classification
Industry- Product category
- Online Floral Gifting
- NAICS
- Florists (459310), Florists (4593)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industry
- Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
Keywords
Where UrbanStems is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
UrbanStems business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales (Flowers, Plants, Gifts): Primary revenue from selling floral arrangements, potted plants, and curated gift bundles through the e-commerce website. Products are sold as one-time purchases with tiered sizing options (Single, Double, Triple).
- Flower Subscriptions: Recurring revenue from seasonal flower subscription service, starting at $60 with free shipping on every delivery. Subscribers receive regular bouquet deliveries at discounted rates (up to 30% savings).
- Wine/Alcohol Sales: Revenue from wine pairings and bundles sold through the DRINKS platform partnership. Wine is offered as an add-on to floral arrangements, with the partner handling licensing, inventory, and fulfillment.
- Gift Add-ons: Upsell revenue from complementary products including vases, candles, chocolates, caviar, champagne, cookies, and greeting cards that can be added to floral orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single bouquet size - standard individual arrangement |
| Unit Pricing | Pay-as-you-go | Double bouquet size - 2x stems with discount |
| Unit Pricing | Pay-as-you-go | Triple bouquet size - 3x stems with maximum discount |
| Subscription | Monthly | Seasonal Flower Subscription starting at $60 |
| Unit Pricing | Pay-as-you-go | Luxury Valentine's Day Bouquet Bundles |
| Unit Pricing | Pay-as-you-go | Wine and alcohol add-ons |
| Unit Pricing | Pay-as-you-go | Gift add-ons and accessories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
UrbanStems product offering
Product offeringCore offering
UrbanStems is a direct-to-consumer e-commerce brand that sells modern, design-forward fresh flower bouquets, potted plants, and curated gift bundles (including wine, cookies, caviar, and charcuterie pairings). Products are sourced from farms in 13 countries and delivered same-day in 8 major U.S. cities and next-day nationwide to 32+ cities, with a recurring seasonal flower subscription starting at $60. The platform also powers wholesale distribution through Macy's and Bloomingdale's.
Product overview
UrbanStems is a premium online floral gifting company offering a unified e-commerce platform for flowers, plants, and curated gift bundles. The core product portfolio includes signature flower bouquets (The Margot, The Peony, The Good Vibes, The Unicorn), potted orchids and plants (The Neutral Orchids, The Orchid Luxe, The Mini Matcha, The Dinero), and premium gift bundles combining flowers with wine (The Wine Shop via DRINKS partnership), Levain cookies, charcuterie boards, and caviar. The platform also offers same-day delivery in eight major metropolitan areas and next-day nationwide shipping, plus a seasonal flower subscription starting at $60. Built on Shopify e-commerce infrastructure, the platform integrates with DRINKS for alcohol sales compliance across all 50 states.
Differentiator
Problem solved
Functional benefit
Brands
- The Vogue Collection: Chic, trendy floral designs for the modern aesthetic.
- Wine Shop
- Levain Collection
Products and services
- The Margot Fresh Flower Bouquet Signature fresh flower bouquet featuring Peach Anemone, Garden Rose, Eucalyptus, and Ranunculus; recognized by New York Times Wirecutter as a best online flower delivery product; available in Single, Double, and Triple sizes.
- The Peony Fresh Flower Bouquet Pink Peonies bouquet that arrives in bud form and unfurls into pillowy stems; symbolic of prosperity and used for congratulations and housewarmings; available in Single (10-stem), Double (20-stem), and Triple (30-stem) sizes.
- The Good Vibes Fresh Flower Bouquet
Quantifiable outcome
- 62% higher wine attachment rates than comparable products
- +3 more outcomes
Companies that use UrbanStems
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
UrbanStems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
UrbanStems partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- DRINKScoreUrbanStems partnered with DRINKS, an AI-powered e-commerce alcohol platform, to launch curated wine offerings from Avaline integrated into the floral gifting platform. DRINKS enables alcohol sales across all 50 U.S. states without UrbanStems holding licenses or inventory, utilizing DRINKS' decentralized fulfillment network for licensing, age verification, and state compliance. CEO expects alcohol category to lift average order value, repeat purchase frequency, and basket attachment rates.
- LevainflagshipCollaboration celebrating 'one year of the perfect gift pairing' featuring Levain cookies paired with UrbanStems bouquets. Seasonal blooms meet bakery-fresh treats for effortless gifting. The partnership has expanded to include exclusive bundle products like The Sweet Summer ($150) featuring Levain cookies with floral arrangements.
- CosmopolitanminorCosmopolitan magazine collaborated with UrbanStems on a Valentine's Day bouquet design ('Cosmo x UrbanStems V-Day Bouquet'), leveraging the publication's brand to attract readers to UrbanStems' floral offerings.
- Little Words ProjectminorExclusive collaboration for Mother's Day featuring flower and jewelry bundles. The partnership combines UrbanStems' flowers with Little Words Project's bracelet/accessory products for a co-branded gift offering.
- H&H BagelsminorNYC bagel shop partnered with UrbanStems for a Valentine's Day gift bundle combining bagels with floral arrangements, capitalizing on local brand appeal.
- JB CopelandminorPoet and online personality JB Copeland created custom poetry content for UrbanStems' Valentine's Day marketing campaign across social media channels. Campaign ran February 3-14, focused on authentic emotional expression and romantic vulnerability themes.
- ROE CaviarminorPremium caviar brand ROE partnered with UrbanStems for luxury gift bundles, including The Beachside Bubbles ($97) and caviar gift sets ($115) that pair with floral arrangements.
- BoarderieminorCharcuterie board company partnered with UrbanStems for The Board & Blooms gift bundle ($215), combining artisan food products with floral arrangements.
- GoldbellyminorPartnership with Goldbelly, a food e-commerce platform, for cross-promotional or bundled offerings.
- MacyscoreUrbanStems products (The Margot Fresh Flower Bouquet, The Good Vibes Fresh Flower Bouquet) are sold through Macys' retail and e-commerce channels, expanding distribution to Macys' customer base nationwide.
- BloomingdalescoreUrbanStems products (The Peace Floral Bouquet) are sold through Bloomingdales' retail locations, providing premium department store distribution.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
UrbanStems competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
UrbanStems social profiles
Digital presenceUrbanStems financial estimates
Financial estimateRevenue estimate
Valuation estimate
UrbanStems leadership team
Management profileNumber of profiles
Profiles4 records
UrbanStems funding detail
Funding detailFunding overview
Funding rounds10 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UrbanStems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UrbanStems
What does UrbanStems do?
UrbanStems is a direct-to-consumer e-commerce brand that sells modern, design-forward fresh flower bouquets, potted plants, and curated gift bundles (including wine, cookies, caviar, and charcuterie pairings). Products are sourced from farms in 13 countries and delivered same-day in 8 major U.S. cities and next-day nationwide to 32+ cities, with a recurring seasonal flower subscription starting at $60. The platform also powers wholesale distribution through Macy's and Bloomingdale's.
Is UrbanStems a public or private company?
UrbanStems is a private company. It is classified as venture growth investor backed and is currently operating.
When was UrbanStems founded?
UrbanStems was founded in 2014. It employs 101 to 250 people.
Where is UrbanStems based?
UrbanStems is headquartered in Washington, United States, in the North America region.
How does UrbanStems make money?
Four revenue lines are on record. Product Sales (Flowers, Plants, Gifts) is the primary driver. The others are flower Subscriptions, wine/Alcohol Sales and gift Add-ons.
Does UrbanStems have an API?
No public API is recorded for UrbanStems.
What industry is UrbanStems in?
UrbanStems's product category is Online Floral Gifting. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of CRAIACAG, Indoor Plants, Faux Florals & Botanical Décor Retail. Its NAICS code is 459310 and its SIC code is 5940.