Paper Crane Cannabis

What Paper Crane Cannabis does

Paper Crane Cannabis is a family-owned cannabis cultivator and product brand headquartered at 56 Gardner Rd, Hubbardston, Massachusetts, founded in August 2019 by husband-and-wife team Boey Bertold and Lisa Mauriello as participants in the state's first Social Equity Program cohorts. The company operates outdoor and greenhouse cultivation using organic inputs, living soil, and regenerative farming practices combined with open field row cropping, positioning itself explicitly as a sun-grown operation differentiated from energy-intensive indoor grows. Its core product portfolio consists of prerolls made from 100% whole flower (no shake or trim) grown in living soil, supported by a strain library of more than 50 named varieties, and 2-gram disposable vape cartridges (e.g., Lavender Sunset, Banana Latte) added more recently.

Paper Crane monetizes through a hybrid B2C and B2B go-to-market: flower and finished SKUs are stocked across licensed Massachusetts dispensaries (a retail network consumers locate via the website's store locator covering a 10–200 mile radius), and the company actively solicits wholesale and bulk orders from dispensaries and retailers through a dedicated wholesale inquiry form on its contact page. A direct farm pickup option exists at the Hubbardston address. Distribution is single-state (Massachusetts only), with no observed expansion into adjacent Northeast markets. The company does not disclose its own or competitor pricing, and product pricing is set by individual dispensary partners.

Technically, the operation is best characterized as craft horticulture rather than a technology platform. Core capabilities center on regenerative and living-soil methodology, climate-controlled greenhouse management plus field row cropping, biodiverse farm management (pollinator habitat, beneficial insects), and founder-led strain development — including founder-derived strain names like Lavender Sunset. The company maintains no parent, no institutional backing, and no disclosed M&A or partnership activity, leaving ownership and control entirely with the founding family. Strategic emphasis is clearly on brand storytelling (social equity heritage, organic/regenerative credentials, sun-grown positioning) rather than on scaling infrastructure or building proprietary technology.

Name

Paper Crane Cannabis

Legal name

Paper Crane Cannabis

Website

https://papercranecannabis.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Paper Crane Cannabis is a family-owned Massachusetts cannabis farm that cultivates organic, sun-grown flower using living-soil and regenerative methods, selling prerolls and 2-gram disposable vapes through the state's dispensary network and a wholesale channel.

Ownership category

akta.pro rank

Product category

Cannabis Cultivation and Products

NAICS

Nursery and Floriculture Production (11142)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Independent/Single-Location Cannabis Dispensaries (CRANAFAE)

Keywords

• Sungrown cannabis cultivation
• Organic cannabis prerolls
• Disposable cannabis vapes
• Wholesale cannabis supply
• Regenerative cannabis farming

Headquarters

HQ city

Hubbardston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Cannabis Product Sales (B2C): Paper Crane generates revenue through the sale of cannabis products directly to consumers via dispensaries and retail locations throughout Massachusetts. Their product portfolio includes prerolls (made from 100% whole flower grown in living soil) and disposable vape cartridges. Revenue is transaction-based, driven by retail sales to end consumers.
2. Wholesale/Bulk Sales (B2B): Paper Crane sells cannabis flower and products in bulk/wholesale to dispensaries and other cannabis retailers throughout Massachusetts. The wholesale channel is managed through a dedicated inquiry form on their website.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Paper Crane Cannabis is a family-owned, organic and regenerative outdoor/greenhouse cannabis farm in Hubbardston, Massachusetts that cultivates sun-grown cannabis flower and produces prerolls made from 100% whole flower grown in living soil, as well as 2-gram disposable vaporizer cartridges (e.g., Lavender Sunset, Banana Latte). It supplies its flower and finished products to licensed Massachusetts dispensaries through a wholesale/bulk channel and retails branded prerolls and disposables to consumers through that dispensary network, using an online store locator to direct buyers to retail carry points.

Product overview

Paper Crane Cannabis is a family-owned, organic and regenerative cannabis farm offering a portfolio of sun-grown cannabis products. The core offerings consist of prerolls made from 100% whole flower grown in living soil, and 2-gram disposable vape cartridges featuring strains like Lavender Sunset and Banana Latte. Products are organized around strain varieties with detailed descriptions for prerolls, and the company also serves the wholesale/bulk market for dispensaries.

Differentiator

Problem solved

Functional benefit

Products and services

• Prerolls Pre-rolled cannabis joints made from 100% whole flower (no shake or trim) grown organically in living soil at Paper Crane's sun-grown farm in Hubbardston, MA, offered across multiple strain varieties for adult recreational cannabis consumers purchasing at Massachusetts dispensaries.
• Disposable Vapes 2-gram disposable vaporizer cartridges featuring Paper Crane strains such as Lavender Sunset and Banana Latte, designed for convenient on-the-go consumption by adult recreational cannabis consumers in Massachusetts.
• Wholesale Cannabis Bulk/wholesale supply of sun-grown, organic and regenerative cannabis flower and finished products (including prerolls and 2-gram disposables) to licensed dispensaries and cannabis retailers throughout Massachusetts, accessed via a dedicated wholesale inquiry form.

Quantifiable outcome

• Sun-grown cannabis production significantly reduces environmental impact compared to energy-intensive indoor cultivation methods
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Resinate: Massachusetts cannabis cultivator producing premium sungrown flower for in-state dispensaries. Directly comparable to Paper Crane on outdoor/sungrown cultivation methodology, Massachusetts-only footprint, and wholesale-driven model.
• INSA: Massachusetts-licensed cannabis cultivator and retailer selling its own branded flower, prerolls, and vapes through company-owned dispensaries. Closely matches Paper Crane's product mix, in-state cultivation, and vertically integrated retail strategy.
• Berkshire Roots: Massachusetts vertically integrated cannabis company operating cultivation, processing, and retail in the Berkshires and beyond. Comparable to Paper Crane as a Massachusetts grower-distributor with branded prerolls, vapes, and flower.
• Sira Naturals: Massachusetts cannabis cultivator producing premium flower and extracts for in-state dispensaries. Comparable to Paper Crane as a cultivation-first Massachusetts operator selling wholesale and branded retail products in the same MA market.
• Revolutionary Clinics: Massachusetts Social Equity-aligned cannabis operator with cultivation and dispensaries. Highly comparable to Paper Crane given its MA Social Equity positioning and focus on local cultivation serving in-state dispensaries.
• Garden Remedies: Massachusetts-based vertically integrated cannabis cultivator and retailer operating its own farm and dispensaries. Comparable to Paper Crane as an independent, locally rooted MA operator producing flower and branded products for in-state distribution.

Broad incumbents

• Trulieve: Multi-state cannabis operator with retail and cultivation across the U.S., including Northeast presence. Comparable to Paper Crane as a competing cannabis brand on dispensary shelves in Massachusetts and adjacent markets.
• Curaleaf: Large U.S. multi-state cannabis operator with significant Massachusetts cultivation and retail operations. Comparable as a competing supplier to MA dispensaries but with vastly greater scale, capital, and SKU breadth.
• Cresco Labs: National cannabis operator with multi-state cultivation and branded product lines. Comparable to Paper Crane as a wholesale supplier of branded cannabis products, though at significantly larger scale and broader geographic reach.

Regional players

• Sanctuary Medicinals: New England-focused cannabis cultivator and retailer with Massachusetts operations. Comparable to Paper Crane as a regional grower-retailer competing in the MA wholesale and retail market with a similar multi-channel distribution approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/paper-crane-cannabis
• Instagraminstagram.com/papercranecannabis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paper Crane Cannabis