SmallBatch Pets
- Company typePrivate
- Founded2006
- HeadquartersCarlsbad, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
SmallBatch Pets firmographics
Firmographics- Name
- SmallBatch Pets
- Legal name
- Smallbatch Pets, LLC
- Website
- https://smallbatchpets.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SmallBatch Pets industry classification
Industry- Product category
- Premium Raw Pet Food
- NAICS
- Dog and Cat Food Manufacturing (311111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)
- akta.pro secondary industries
- Freeze-Dried & Dehydrated Pet Food (AFADAFAD), Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE)
Keywords
Where SmallBatch Pets is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SmallBatch Pets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: Online sales of shelf-stable products including freeze-dried foods, treats, and bone broths through smallbatchpets.com. Orders ship within 1-2 business days with standard 2-5 day delivery.
- Retail/Wholesale Distribution: Frozen raw products and select items distributed exclusively through over 3000 independent pet retail stores nationwide. Frozen products are not shipped from the website.
- Subscription/Auto-Ship: Subscription service for recurring orders with autoship capabilities for regular customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Freeze-Dried Raw Chicken Sliders - 14oz starting at $39.99, 25oz at $65.99 |
| Unit Pricing | Pay-as-you-go | Freeze-Dried Raw Turkey Sliders - starting at $40.99 |
| Unit Pricing | Pay-as-you-go | Freeze-Dried Raw Beef Small Bites - 7oz at $23.99, 20oz at $59.99 |
| Unit Pricing | Pay-as-you-go | Fish Skin Chews - $15.99 to $19.99 |
| Unit Pricing | Pay-as-you-go | Shelf-Stable Bone Broth - 16oz ranging from $12.99 to $14.99 |
| Unit Pricing | Pay-as-you-go | Freeze-Dried Chicken Heart Treats - 3.5oz at $17.99, 14oz at $49.99 |
| Unit Pricing | Pay-as-you-go | Heart Treats - $14.99 to $17.99 |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
SmallBatch Pets product offering
Product offeringCore offering
SmallBatch Pets manufactures and sells premium raw and gently cooked pet food for dogs and cats. The product line includes complete and balanced freeze-dried raw, frozen raw, and lightly cooked (sous-vide) meals, plus base blends, meal toppers, treats, fish skin chews, and bone broths made with humanely raised proteins, certified organic produce, and no synthetic vitamins or fillers.
Product overview
SmallBatch Pets is a premium raw pet food company offering a comprehensive portfolio of species-appropriate nutrition products for dogs and cats. The product line is organized around three core formats: Freeze-Dried Raw (shelf-stable complete meals in sliders and small bites), Frozen Raw (complete and balanced frozen meals in sliders and patties), and Lightly Cooked/Perfectly Cooked (gently prepared frozen meals). These core offerings are complemented by add-on modules including Base Blends (frozen raw DIY feeding foundation), Meal Toppers and Super Boosters (functional freeze-dried toppers), Treats (single-ingredient freeze-dried organs and fish), Fish Skin Chews (single-ingredient crunchy chews), and Bone Broths (shelf-stable and frozen hydration boosters). All products feature humanely raised proteins and 100% certified organic produce, with no synthetic vitamins, fillers, grains, or artificial preservatives. The company has over 20 years of heritage, founded by the Vogel family, and distributes through over 3000 independent pet stores nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Freeze-Dried Raw Dog Food
Quantifiable outcome
- Frozen and freeze-dried formats preserve nutritional integrity compared to high-heat processing
- +1 more outcomes
Companies that use SmallBatch Pets
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
SmallBatch Pets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SmallBatch Pets partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
SmallBatch Pets competitors and assessment
Company assessmentDirect peers
- Stella & Chewy's: Stella & Chewy's is a direct competitor offering freeze-dried raw and frozen raw complete diets, treats, and toppers for dogs and cats, positioned in the same premium human-grade raw segment as Smallbatch with similar ingredient and formulation philosophies.
- Primal Pet Foods: Primal produces freeze-dried, frozen raw, and bone broth products for dogs and cats with comparable ingredient quality and AAFCO-complete formulations; now owned by Nestlé Purina, making it a well-capitalized direct rival in the same channels Smallbatch serves.
- Vital Essentials: Vital Essentials offers freeze-dried raw patties, treats, and toppers for dogs and cats with similar single-ingredient and novel-protein SKUs (rabbit, duck, salmon) sold through independent pet retail and DTC, closely mirroring Smallbatch's portfolio and channels.
- Northwest Naturals: Northwest Naturals manufactures freeze-dried raw and frozen raw diets plus bone broths for dogs and cats, sold primarily through independent pet stores and online; directly comparable to Smallbatch in formulation philosophy, protein range, and channel mix.
- Instinct Pet Food (Nature's Variety): Instinct offers freeze-dried raw, frozen raw, and gently cooked complete diets and treats under its Raw Boost and Frozen Raw lines, competing head-to-head with Smallbatch in pet specialty and mass channels with a broader parent-company distribution footprint.
- Open Farm: Open Farm produces premium freeze-dried, gently cooked, kibble, and bone broth products with a strong sourcing/transparency story, comparable to Smallbatch's humanely raised, certified-organic positioning; now owned by The J.M. Smucker Co.
- Answers Pet Food: Answers produces fermented raw and freeze-dried raw diets, treats, and toppers for dogs and cats with detailed whole-prey formulations; directly comparable in target customer (raw-feeding enthusiasts) and channel mix.
- Darwin's Natural Pet: Darwin's makes subscription-based raw and lightly cooked pet food for dogs and cats emphasizing whole-prey, high-meat recipes; competes with Smallbatch for raw-feeding households via DTC subscription.
Emerging players
- Steve's Real Food: Steve's Real Food produces raw frozen patties, freeze-dried nuggets, and bone broths for dogs and cats with a focus on minimally processed, species-appropriate nutrition; a smaller direct competitor to Smallbatch with a more limited distribution footprint.
- OC Raw Dog: OC Raw Dog produces freeze-dried and frozen raw diets, treats, and bones for dogs and cats, primarily sold through independent pet stores and DTC; an emerging direct peer with overlapping SKUs and channel strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SmallBatch Pets social profiles
Digital presenceSmallBatch Pets financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmallBatch Pets leadership team
Management profileNumber of profiles
Profiles3 records
SmallBatch Pets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmallBatch Pets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmallBatch Pets
What does SmallBatch Pets do?
SmallBatch Pets manufactures and sells premium raw and gently cooked pet food for dogs and cats. The product line includes complete and balanced freeze-dried raw, frozen raw, and lightly cooked (sous-vide) meals, plus base blends, meal toppers, treats, fish skin chews, and bone broths made with humanely raised proteins, certified organic produce, and no synthetic vitamins or fillers.
Is SmallBatch Pets a public or private company?
SmallBatch Pets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmallBatch Pets founded?
SmallBatch Pets was founded in 2006. It employs 11 to 50 people.
Where is SmallBatch Pets based?
SmallBatch Pets is headquartered in Carlsbad, United States, in the North America region.
How does SmallBatch Pets make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail/Wholesale Distribution and subscription/Auto-Ship.
Who are SmallBatch Pets's main competitors?
Direct peers on record are Stella & Chewy's, Primal Pet Foods, Vital Essentials, Northwest Naturals, Instinct Pet Food (Nature's Variety), Open Farm, Answers Pet Food and Darwin's Natural Pet. Emerging players are Steve's Real Food and OC Raw Dog.
Does SmallBatch Pets have an API?
No public API is recorded for SmallBatch Pets.
What industry is SmallBatch Pets in?
SmallBatch Pets's product category is Premium Raw Pet Food. Its primary akta.pro industry code is CRADAFAD, Frozen & Raw Pet Food (incl. freeze-dried), with a secondary code of AFADAFAD, Freeze-Dried & Dehydrated Pet Food. Its NAICS code is 311111 and its SIC code is 2000.