Answers Pet Food

Name

Answers Pet Food

Legal name

Lystn, LLC

Website

https://answerspetfood.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Raw Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111), Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

SIC

Food And Kindred Products (2000), Dairy Products (2020)

akta.pro primary industry

Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE)

akta.pro secondary industries

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD), Fresh & Refrigerated Pet Food (CRADAFAC), Pet Treats & Chews (AFADAFAF), Functional & Veterinary Diet Pet Food (CRADAFAF)

Keywords

• Raw pet food
• Fermented pet food
• Pet food manufacturing
• Frozen raw pet meals
• Pet nutritional supplements

Headquarters

HQ city

Fleetwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Products sold directly through the company's e-commerce website (AESOP) with shipping to contiguous US states. One-time purchases and subscription options available. Subscribers receive 5% discount on recurring orders.
2. Retail Store Sales: Products sold through a network of independent retail stores. Retail stores participate in the AESOP program, earning tier-based commission on online sales made through their referral codes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Answers Pet Food manufactures and sells fermented raw pet food for dogs and cats under four product lines: Mighty Raw complete and balanced meals, Simply Protein limited-ingredient protein bases, Power Pours raw milks and fermented stock toppers, and Good Energy fermented treats. Products are produced using a proprietary lacto-fermentation process and sold direct-to-consumer online and through independent retail pet stores across the contiguous United States.

Product overview

Answers Pet Food offers a portfolio of raw pet food products organized into four main lines: (1) Mighty Raw — complete and balanced raw meals for dogs and cats in beef, chicken, turkey, and pork varieties; (2) Simply Protein — limited ingredient protein bases for dogs to create custom meal combinations; (3) Power Pours — raw milk and fermented stock toppers/supplements for both dogs and cats; and (4) Good Energy — raw pet treats including goat cheese bites and fermented chicken feet. The product architecture follows a tiered approach where Mighty Raw serves as complete meals while Simply Protein and Power Pours function as add-ons to customize and supplement the base diet.

Differentiator

Problem solved

Functional benefit

Products and services

• Mighty Raw Beef Formula for Dogs

Quantifiable outcome

• 1 billion+ active live cultures (CFU/lb) in all products
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Open Farm: Premium, sustainability-sourced pet food brand with strong DTC and retail presence. Comparable on certifications (GAP, Certified Humane, Organic), pricing, and target customer.
• Smallbatch Pets: Boutique frozen raw pet food manufacturer with a small-batch, premium positioning similar to Answers. Direct competitor in the specialty raw channel.
• Vital Essentials: Frozen raw and freeze-dried pet food and treats brand with national distribution. Closely comparable product mix and go-to-market model.
• Northwest Naturals: Raw and freeze-dried pet food manufacturer with national distribution through independent pet retailers. Comparable product format and retail go-to-market.
• Stella & Chewy's: Raw and freeze-dried pet food brand sold through DTC and specialty retail. Comparable in product format, distribution mix, and premium positioning.
• Primal Pet Foods: Premium raw and freeze-dried pet food brand with a comparable DTC-plus-retail model and similar price points. Direct competitor in the raw dog and cat food category.
• Nature's Variety (Instinct): Raw and freeze-dried pet food line sold nationally through mass and specialty retail. Overlaps with Answers on raw meals and toppers for dogs and cats.

Broad incumbents

• Chewy: Largest online pet retailer in the US. Relevant as a channel partner and as a benchmark for premium raw pet food merchandising at scale.
• Champion Petfoods (Orijen & Acana): Premium kibble and freeze-dried dry pet food maker with broad retail distribution. Overlaps with Answers on premium positioning and ingredient-quality story but uses conventional (non-fermented, non-frozen) formats.

Emerging players

• Raw Bistro Pet Fare: Smaller frozen raw pet food brand focused on grass-fed sourcing. Comparable niche positioning but narrower scale and assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/answerspetfood
• LinkedInlinkedin.com/company/answerspetfood
• Instagraminstagram.com/answerspetfood
• TikToktiktok.com/@answers_pet_food
• Xx.com/AnswersPetFood

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Answers Pet Food