PeakBrain
PeakBrain is a Dallas-based brain training company (Lolek LLC) that delivers individualized EEG neurofeedback, HEG, QEEG brain mapping, sleep diagnostics, and counseling through four Texas and Montana clinics, plus at-home subscription rentals and telehealth for individual consumers.
- Company typePrivate
- Founded2007
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PeakBrain does
PeakBrain is a private, founder-led brain training company operating as a brand of Lolek LLC, founded in 2007 and headquartered in Dallas, Texas. The company delivers multi-modal neurofeedback and brain health services through four clinic locations — three in the Dallas-Fort Worth metro (Frisco, Grapevine, Dallas) and one in Livingston, Montana — supplemented by telehealth counseling and an at-home neurofeedback rental subscription. Its core technology stack combines EEG neurofeedback, Hemoencephalography (HEG) for prefrontal cortex blood-oxygenation training, QEEG brain mapping across 20+ scalp sites, biofeedback, cognitive assessments, and EEG-guided sleep diagnostics, alongside the FDA-cleared Fisher Wallace brain stimulation device. Training protocols are individualized based on QEEG assessments rather than templated.
The company serves primarily individual consumers presenting with ADHD/attention issues, anxiety, depression, concussion and traumatic brain injury, insomnia and sleep disorders, PTSD/trauma, and peak-performance goals (athletes, executives, students). Vertically-oriented segments include veterans, children/students, and high-performers, while horizontal use cases span the above clinical conditions. The go-to-market is consultative sales-led, with free initial consultations, in-clinic and telehealth delivery options, and per-session plus subscription pricing; insurance reimbursement is supported where applicable but pricing is not publicly disclosed. The business is bootstrapped with no disclosed venture funding, generating revenue from training session packages, at-home rental subscriptions, counseling fees, diagnostic studies, and device reselling.
PeakBrain firmographics
Firmographics- Name
- PeakBrain
- Legal name
- Lolek LLC
- Website
- https://peakbrain.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PeakBrain is a Dallas-based brain training company (Lolek LLC) that delivers individualized EEG neurofeedback, HEG, QEEG brain mapping, sleep diagnostics, and counseling through four Texas and Montana clinics, plus at-home subscription rentals and telehealth for individual consumers.
- Ownership category
- akta.pro rank
PeakBrain industry classification
Industry- Product category
- Neurofeedback and Brain Training Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE)
- akta.pro secondary industries
- Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC), Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)
Keywords
Where PeakBrain is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
PeakBrain business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Neurofeedback Training Sessions: Core revenue from in-office and at-home neurofeedback training sessions. Sessions involve EEG monitoring, brain training protocols, and coaching support.
- Biofeedback Therapy: Non-drug treatment sessions for controlling bodily processes like muscle tension, blood pressure, or heart rate.
- Counseling Services: Individual, couples, and group therapy via videoconference, including cognitive behavioral techniques.
- Diagnostic Services: Sleep diagnostics including Home Sleep Tests and In-Lab Polysomnography (PSG) studies for sleep disorder assessment.
- At-Home Neurofeedback Rental: Monthly subscription for at-home neurofeedback training system rental with unlimited training and remote professional oversight.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
PeakBrain product offering
Product offeringCore offering
PeakBrain provides non-invasive, drug-free brain training and neurofeedback services using EEG biofeedback, hemoencephalography (HEG), biofeedback, and QEEG brain mapping to address conditions such as ADHD, anxiety, depression, concussion/TBI, PTSD, and sleep disorders. Services are delivered through in-clinic sessions at Texas and Montana locations, telehealth counseling, and an at-home neurofeedback subscription program, supported by diagnostic services including QEEG brain mapping and sleep studies.
Product overview
PeakBrain is a brain training and neurotechnology company offering a multi-modal platform of advanced brain assessment and training solutions. The core offerings include Neurofeedback (EEG Biofeedback) and HEG Training (Hemoencephalography), supported by diagnostic services such as QEEG Brain Mapping and sleep studies (both home-based and in-lab). Additional services include counseling, goal-oriented coaching, cognitive perceptual training, and cognitive assessments. The company also offers an FDA-cleared brain stimulation device (Fisher Wallace) and at-home neurofeedback programs. These products work together as an integrated approach: assessment tools (QEEG, sleep studies) identify brain patterns, core training products (neurofeedback, HEG) address specific needs, and support services (coaching, counseling) help clients achieve lasting results.
Differentiator
Problem solved
Functional benefit
Products and services
- Neurofeedback (EEG Biofeedback) EEG-based brain training method using scalp electrodes to monitor brainwave activity and provide real-time auditory and visual feedback so the brain can self-correct turbulent patterns and optimize neural function. Available in-office and at-home.
- HEG Training (Hemoencephalography) Brain training that increases blood flow and blood oxygenation in the prefrontal cortex to improve metabolic capacity, attention, impulse control, organization, and emotional regulation.
- Biofeedback Non-drug treatment helping patients learn to control involuntary bodily processes such as muscle tension, blood pressure, and heart rate.
- QEEG Brain Mapping Comprehensive quantitative EEG assessment measuring brain activity from 20+ scalp sites across frequency, amplitude, stability, and connectivity to guide individualized neurofeedback training protocols.
- Cognitive Assessments Evaluations of brain function including memory, concentration, processing speed, language, and reasoning capabilities used to establish baselines and measure progress.
- Sleep Diagnostics (Home Sleep Test and In-Lab Polysomnography) Comprehensive sleep testing for insomnia and other sleep disorders, including a state-of-the-art home hardware/software obstructive sleep apnea screening (HST) and gold-standard in-lab polysomnography (PSG).
- Counseling Mental health counseling services delivered via videoconference, including individual talk therapy, couples counseling, and group therapy using Cognitive Behavioral techniques.
- Goal-Oriented Coaching Coaching service guiding clients to use optimally functioning brainwave patterns from their higher-performing selves to achieve goals.
- Brainwave-Based Meditation EEG-guided meditation using advanced signal processing to interpret mental activity and provide audio cues to maintain calm mental states.
- Cognitive Perceptual Training Brain training technology that addresses impairments from cognitive or perceptual deficits by training both the eyes and brain.
- At-Home Neurofeedback Subscription Professional home neurofeedback training system provided on a monthly subscription basis, with unlimited training sessions and remote professional monitoring, programming, and session review.
- Fisher Wallace Brain Stimulation Device FDA-cleared medical device for treating depression, anxiety, and insomnia by stimulating serotonin production, alpha wave production, and the default mode network while lowering cortisol.
Quantifiable outcome
- 71% reduction in anxiety symptoms
- +6 more outcomes
Companies that use PeakBrain
Customer profileNamed customers10 records
Segments9 records
Ideal customer profiles5 records
PeakBrain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PeakBrain partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fisher WallacecorePeakBrain offers the Fisher Wallace brain stimulation device, which is FDA-cleared for treatment of depression, anxiety and insomnia. The device works by stimulating serotonin production, alpha wave production and the default mode network while lowering cortisol, as proven in multiple published studies. PeakBrain integrates this as one of their treatment options alongside neurofeedback.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
PeakBrain competitors and assessment
Company assessmentEmerging players
- Posit Science (BrainHQ): Commercializes computerized cognitive training exercises used in clinical and consumer settings. Competes for the attention, focus, and cognitive-performance use cases PeakBrain targets.
- Talkiatry: Online psychiatry practice providing evaluation and medication management for ADHD, anxiety, depression. Competes for the same mental-health patient base seeking non-neurofeedback treatment.
- Apollo Neuroscience: Sells a wearable neurostimulation device marketed for stress, sleep, and focus. Overlaps with PeakBrain's peak-performance and stress/anxiety segments but delivers via a consumer hardware product.
- Muse: Consumer EEG headband and subscription app focused on meditation, sleep, and focus. Competes at the lower-acuity, self-serve end of the brain-training market PeakBrain addresses.
Broad incumbents
- BetterHelp: Large telehealth counseling platform addressing anxiety, depression, PTSD and related conditions. Competes with PeakBrain's counseling line and represents the mainstream lower-cost alternative.
- Cleveland Clinic Concussion Center: Major academic health system running a multi-disciplinary concussion and TBI rehabilitation program. Represents the established clinical competitor for PeakBrain's concussion recovery and TBI use cases.
Direct peers
- Wave Neuroscience: Operates clinical EEG-based neurofeedback centers for concussion, TBI, PTSD, ADHD and other conditions. Closest direct competitor in clinical EEG neurofeedback service delivery.
- Myndlift: Provides professional home neurofeedback training using loaned EEG hardware with remote clinician oversight on a subscription basis — closely mirrors PeakBrain's at-home neurofeedback offering.
Others
- Fisher Wallace Laboratories: Manufacturer of the FDA-cleared brain stimulation device PeakBrain integrates into its treatment plans. Existing partner and adjacent neurotech provider to the clinical channel.
- Emotiv: Sells consumer and research-grade EEG headsets and platforms. Adjacent neurotech infrastructure rather than a clinical service competitor, but overlaps in EEG-based brain monitoring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
PeakBrain social profiles
Digital presencePeakBrain financial estimates
Financial estimateRevenue estimate
Valuation estimate
PeakBrain leadership team
Management profileNumber of profiles
Profiles5 records
PeakBrain funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PeakBrain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PeakBrain
What does PeakBrain do?
PeakBrain provides non-invasive, drug-free brain training and neurofeedback services using EEG biofeedback, hemoencephalography (HEG), biofeedback, and QEEG brain mapping to address conditions such as ADHD, anxiety, depression, concussion/TBI, PTSD, and sleep disorders. Services are delivered through in-clinic sessions at Texas and Montana locations, telehealth counseling, and an at-home neurofeedback subscription program, supported by diagnostic services including QEEG brain mapping and sleep studies.
Is PeakBrain a public or private company?
PeakBrain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PeakBrain founded?
PeakBrain was founded in 2007. It employs 11 to 50 people.
Where is PeakBrain based?
PeakBrain is headquartered in Dallas, United States, in the North America region.
How does PeakBrain make money?
Five revenue lines are on record. Neurofeedback Training Sessions are the primary driver. The others are biofeedback Therapy, counseling Services, diagnostic Services and at-Home Neurofeedback Rental.
Who are PeakBrain's main competitors?
Emerging players on record are Posit Science (BrainHQ), Talkiatry, Apollo Neuroscience and Muse. Broad incumbents are BetterHelp and Cleveland Clinic Concussion Center. Direct peers are Wave Neuroscience and Myndlift. Others are Fisher Wallace Laboratories and Emotiv.
Does PeakBrain have an API?
No public API is recorded for PeakBrain.
What industry is PeakBrain in?
PeakBrain's product category is Neurofeedback and Brain Training Services. Its primary akta.pro industry code is HLAHACAE, Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables), with a secondary code of HSADAIAC, Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS). Its NAICS code is 621420 and its SIC code is 8093.