Mary Furlong & Associates

What Mary Furlong & Associates does

Mary Furlong & Associates (MFA) is a private, founder-led concierge consulting practice and event producer founded in 2003 and headquartered in Lafayette, California. The company serves entrepreneurs, investors, corporations, nonprofits, and private clients operating in or entering the longevity economy, an $8.3 trillion addressable market per AARP. MFA's core function is market intelligence and network facilitation in the age-tech and longevity sectors, with the founder, Mary Furlong, also serving as advisor to the Ziegler Link-Age Longevity Fund, LP.

MFA's product portfolio centers on two annual market-leading conferences — the What's Next Longevity Venture Summit (June, Berkeley/San Francisco) and the What's Next Longevity Innovation Summit (December, Washington D.C.) — co-hosted with strategic partners including AgeTech Collaborative from AARP, CITRIS Health at UC Berkeley, and the Banatao Institute. The company also operates two podcasts ('What's Next: Living Longer Better Smarter' with 99+ episodes; 'What's Next: Longevity Deal Talk' with 45+ episodes), publishes a monthly market-intelligence newsletter, and runs an online marketplace selling AgeTech products, books, and wellness items. There is no proprietary software or technology platform; the underlying 'infrastructure' is a relationship network built over two decades with age-beat reporters, analysts, bloggers, and influencers, supplemented by standard digital content delivery tools.

The business model is a hybrid of professional services and media. Revenue is generated through (1) concierge consulting engagements with private clients and corporations, (2) conference registration, sponsorship, and exhibitor fees across two annual summits, (3) newsletter subscription or advertising revenue, and (4) marketplace commissions on consumer products. Pricing is not publicly disclosed. The firm does not have disclosed venture funding, is founder-controlled, and operates with 101-250 employees, consistent with a mid-sized boutique consulting and events practice.

Name

Mary Furlong & Associates

Legal name

Mary Furlong & Associates

Website

https://maryfurlong.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Mary Furlong & Associates is a private concierge consulting practice and event producer serving entrepreneurs, investors, corporations, and nonprofits in the longevity economy through annual summits, podcasts, a newsletter, and an AgeTech marketplace, founded in 2003 in the San Francisco Bay Area.

Ownership category

akta.pro rank

Product category

Longevity Consulting Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

akta.pro secondary industry

M&A HR Advisory (Due Diligence, Integration, Carve-outs) (BPACAJAL)

Keywords

• Longevity consulting
• Aging market advisory
• AgeTech conferences
• Venture advisory
• Longevity events

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Concierge Consulting Services: MFA provides strategic consulting, business development, marketing, and public relations services to private clients, corporations, investors, nonprofits and entrepreneurs in the longevity marketplace.
2. Conference & Event Production: MFA produces two market-leading annual conferences: The What's Next Longevity Venture Summit (June) and What's Next Longevity Innovation Summit (December). Revenue comes from registration fees, sponsorships, and exhibitor fees.
3. Newsletter & Market Intelligence: MFA publishes a monthly newsletter bringing the latest longevity market news, updates, and projected market trends to subscribers, generating subscription or advertising revenue.
4. Online Store/Marketplace: MFA operates an online shop featuring AgeTech products, books, and related items in the longevity space. Products include wearables, companion pets, travel services, and books on aging and wellness.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Mary Furlong & Associates (MFA) is a concierge consulting practice and event producer serving entrepreneurs, investors, corporations, nonprofits, and private clients in the longevity ecosystem. The company delivers market intelligence, strategic connections, and business development support, anchored by two annual conferences (What's Next Longevity Venture Summit in June and What's Next Longevity Innovation Summit in December), two podcasts, a monthly newsletter, and an online marketplace featuring AgeTech products.

Product overview

Mary Furlong & Associates (MFA) operates as a concierge consulting practice and event producer focused on the longevity economy. The company offers a portfolio of products including two annual market-leading conferences (What's Next Longevity Venture Summit in June and What's Next Longevity Innovation Summit in December), two podcasts (What's Next: Living Longer Better Smarter and What's Next: Longevity Deal Talk), a monthly newsletter, and an online store/marketplace featuring AgeTech and longevity products. Services include market intelligence, consulting for entrepreneurs and investors, and connections within the longevity ecosystem. Founded in 2003 and based in the San Francisco Bay Area, MFA serves private clients, corporations, investors, nonprofits, and entrepreneurs.

Differentiator

Problem solved

Functional benefit

Products and services

• What's Next Longevity Venture Summit
• What's Next Longevity Innovation Summit
• What's Next: Living Longer Better Smarter Podcast
• What's Next: Longevity Deal Talk Podcast Ongoing podcast focused on deal flow, investment trends, and market intelligence in the longevity economy, featuring investors and entrepreneurs.
• MFA Monthly Newsletter Market-leading monthly newsletter providing subscribers with the latest longevity market news, updates, and projected market trends. Reaches longevity industry influencers.
• Longevity Market Intelligence & Consulting Services Concierge consulting practice providing strategic consulting, business development, marketing, public relations, market intelligence, and connections to private clients, corporations, investors, nonprofits, and entrepreneurs in the longevity marketplace.
• MFA Online Store Online store featuring AgeTech products, wearables, companion pets, social connection solutions (e.g., ONSCREEN), travel services, and books on aging and wellness for the longevity market.

Quantifiable outcome

• Over 200 investors, entrepreneurs, and thought leaders attend each major summit
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• AgeTech Collaborative from AARPcoreStrategic or Co-development Partner · 2 June 2026AgeTech Collaborative from AARP co-hosts the annual What's Next Longevity Venture Summit with MFA. This partnership brings together AARP's resources and network with MFA's event production expertise and longevity market network.
• CITRIS Health and the Banatao Institute at UC BerkeleyminorStrategic or Co-development Partner · 2 June 2026CITRIS Health and the Banatao Institute at UC Berkeley are mentioned as partners for the What's Next Longevity Venture Summit, bringing academic research perspectives to the longevity innovation ecosystem.
• Stanford Longevity CenterminorStrategic or Co-development PartnerMFA participates in Stanford Longevity Center events including the Longevity Design Challenge and Map of Life conference. Mary Furlong serves as a judge for Stanford's annual Longevity Design Challenge.
• AgeTech Collaborative from AARP (AgeTech Collaborative startup programs)coreGTM or Marketing PartnerMFA features AgeTech Collaborative programs on its podcast and collaborates on promoting aging innovation startups. The AgeTech Collaborative runs pitch events like Aging Made Easier that MFA highlights to its audience.
• Ziegler Link-age Funds (John Hopper Impact Award)minorGTM or Marketing PartnerMFA partners with Ziegler Link-age Funds to present the John Hopper Impact Award at the annual What's Next Longevity Venture Summit, bringing attention to entrepreneurs in cognitive and behavioral health.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CBRE Senior Housing: Large commercial real-estate services firm with a dedicated U.S. senior-housing capital-markets practice. Overlaps with MFA on investor and operator advisory at the intersection of real estate, capital, and the longevity economy, but as part of a much broader institutional services platform.
• AARP: Largest U.S. membership organization for older adults, with research, policy, and programmatic activity (including AgeTech Collaborative) spanning the entire longevity economy. Adjacent incumbent: a co-host and partner, but also a potential substitute for many of MFA's market-intelligence and networking functions.
• McKinsey (Health & Aging practices): Global management consultancy with healthcare and consumer practices that increasingly serve aging-economy clients. Comparable in the consulting/advisory layer of the longevity value chain, but as a much larger, broader firm rather than a niche specialist.

Direct peers

• Ziegler Link-Age Funds: Growth-equity fund focused on senior living and the longevity economy, advised by Mary Furlong. Comparable as a capital-formation channel inside the same niche where MFA sources deal flow.
• National Investment Center for Seniors Housing & Care (NIC): NIC is a nonprofit data, analytics, and conference organization serving investors and operators in seniors housing and care. Comparable to MFA as a longevity-sector intelligence, networking, and events platform aimed at the same investor/operator audience.
• Ziegler: Boutique investment bank with a dedicated senior-living and longevity practice that advises funds and operators in the same market MFA serves. Ziegler is also an existing MFA partner (Ziegler Link-Age Funds, John Hopper Impact Award), making it a directly comparable advisory and capital-formation peer.
• AgeTech Collaborative from AARP: AARP's startup-collaboration program that runs pitch events and showcases (e.g., Aging Made Easier) for age-tech entrepreneurs. Overlaps directly with MFA's venture-summit, deal-flow, and entrepreneur-services offerings and is simultaneously a partner.
• Senior Housing News: Trade media outlet covering seniors housing, finance, and care, closely paralleling MFA's newsletter and podcast business for the same audience. Directly comparable as a niche, audience-owning media and intelligence brand in the longevity vertical.
• Aging Media Network: B2B media network covering senior housing, home care, and hospice with events and intelligence products. Closely comparable to MFA's media + events + market-intelligence model in the same aging-services vertical.
• Lincoln Healthcare Leadership: Produces executive conferences and leadership communities across the senior care and aging-services continuum. Directly comparable to MFA's What's Next summits in business model (events + community), customer base (operators, investors, executives), and category focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/maryfurlong
• YouTubeyoutube.com/channel/UC5dy6uOh7u-vmQV0FTroT6Q
• Facebookfacebook.com/CEOMaryFurlong
• LinkedInlinkedin.com/company/mary-furlong-associates
• Instagraminstagram.com/maryfurlongassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mary Furlong & Associates