What Senior Housing News does

Senior Housing News (SHN) is a B2B media platform founded in 2008 that covers news, analysis, and trends across the senior housing industry — including assisted living, independent living, memory care, CCRCs, skilled nursing, and related verticals. The company operates as a division and brand within WTWH Media's Healthcare Network, headquartered in Chicago, with a team of 11-50 employees. Its core product is the SHN publication, distributing daily news, analysis, and event coverage through seniorhousingnews.com, daily and weekly email newsletters, and the SHN+ premium subscription tier providing exclusive reports, analysis, and SHN+ Talks video content. The platform reaches more than 25,000 senior housing industry professionals.

The company's revenue model blends three streams: recurring subscriptions (SHN+), advertising and sponsored content partnerships with senior housing technology vendors and operators (including Voices interviews, Executive Perspectives, Views Series, white papers, and ebooks), and live and virtual events comprising SHN Trends, the RETHINK Conference, the SHN Sales & Marketing Conference, the BUILD & BRAIN Conference, and the DISHED Dining Innovation Conference. Distribution infrastructure is built on a WordPress-based content management system, an email newsletter platform, Apple Podcasts for the monthly Transform podcast, and the ON24 virtual events gateway for webinars and virtual conferences. Monetization is further reinforced by an annual awards franchise spanning five programs (Architecture & Design, Aspect Marketing & Advertising, Future Leaders, DISHED Dining Innovation, Memory Care Innovation).

The customer base is segmented vertically into senior living operators, technology vendors serving the industry (EHR, AI, safety monitoring, operational platforms), and investors/lenders (REITs, private equity, brokers, lenders) focused on senior housing. Persona-level targeting reaches C-suite executives, administrators, and executive directors at senior living organizations. Strategic positioning is anchored by the parent company's April 2026 acquisition of HealthLeaders, which extends WTWH's healthcare media portfolio into hospital and health-system executive coverage, and by SHN's first consumer-facing AI integration — an "Ask Our AI Anything" interface on its home page — overlaid on its editorial archive.

Name

Senior Housing News

Legal name

Senior Housing News

Website

https://seniorhousingnews.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Senior Housing News (SHN) is a B2B media platform that delivers daily news, analysis, events, and premium content to over 25,000 senior housing industry professionals, including operators, technology vendors, investors, and C-suite executives.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Subscription Revenue: Premium subscription tiers providing exclusive industry insights, reports, and analysis. The company targets over 25,000 industry professionals with subscription offerings including daily newsletters, weekly updates, and specialized content tracks.
2. Advertising & Sponsorship: Sponsored content, white papers, ebooks, and branded content partnerships with technology vendors, operators, and service providers in the senior housing space. Includes sponsored Voices interviews and Executive Perspectives articles.
3. Events & Conferences: Live and virtual events including SHN Trends, RETHINK conference, SHN Sales and Marketing Conference, BUILD & BRAIN Conference, and DISHED Conference. Revenue from registrations, sponsorships, and exhibitor fees.
4. Podcast Sponsorships: Transform podcast featuring sponsored episodes and promotional opportunities targeting senior living executives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Senior Housing News is a B2B digital media publication that delivers daily news, in-depth analysis, and industry coverage focused exclusively on the senior housing sector, including assisted living, independent living, memory care, CCRCs, and skilled nursing. It monetizes this coverage through premium subscriptions (SHN+ tier), email newsletters, sponsored content and white papers, podcast distribution, and a portfolio of live conferences and annual industry award programs serving over 25,000 senior living professionals.

Product overview

Senior Housing News operates as a B2B media platform providing comprehensive coverage of the senior housing industry through multiple content channels and subscription tiers. The core offering is the Senior Housing News (SHN) publication delivering daily industry news, supplemented by SHN+, a premium subscription providing exclusive insights and SHN+ Talks content. The company also runs award programs (Architecture & Design Awards, Aspect Marketing Awards, Future Leaders Awards, DISHED Dining Innovation Awards, Memory Care Innovation Awards), live and virtual events (SHN Trends, RETHINK Conference), and content resources (Voices interview series, Views Series, Executive Perspectives). The Transform podcast provides monthly industry coverage. The platform monetizes through advertising, sponsored content partnerships, and premium subscriptions, serving over 25,000 industry professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• SHN+ Premium Subscription Premium subscription tier offering exclusive insights, in-depth analysis, SHN+ Talks video interviews, and member-only research for senior housing industry professionals.
• Transform Podcast Monthly podcast covering hot topics in the senior housing industry featuring interviews with industry executives and leaders, distributed through Apple Podcasts/iTunes.
• SHN Architecture & Design Awards Annual competition recognizing cutting-edge design, excellence, and innovation in senior living communities, with 16 categories covering new construction and renovation projects.
• Aspect Marketing & Advertising Awards Awards recognizing the industry's best examples of advertising, PR, and marketing of products and services across the care continuum.
• Future Leaders Awards Awards recognizing trailblazing leaders and innovative talent at the forefront of success driving the senior housing industry forward.
• DISHED Senior Living Dining Innovation Awards Awards recognizing leaders raising the bar on culinary excellence in senior living dining as the industry evolves for new generations of residents.
• Memory Care Innovation Awards Awards recognizing innovation and excellence in senior living memory care programs and services.
• SHN Trends Conference Live industry event focused on senior housing trends and innovation, generating revenue through attendee registrations, sponsorships, and exhibitor fees.
• RETHINK Conference Annual conference for senior housing industry professionals, generating revenue through registrations, sponsorships, and exhibitor fees.
• BUILD & BRAIN Conference Live conference for the senior housing industry covering building, design, and operational topics, generating revenue through registrations, sponsorships, and exhibitor fees.
• DISHED Conference Live conference focused on culinary operations and dining innovation in senior living, generating revenue through registrations, sponsorships, and exhibitor fees.
• SHN Sales & Marketing Conference Conference featuring sponsored discussions and panels on senior living sales, marketing, and technology topics, generating revenue through registrations, sponsorships, and exhibitor fees.
• Virtual Events & Webinars Online events and webinar series for professional development and industry education, delivered through the ON24 virtual events platform.
• Senior Housing News Industry Jobs Board Job listings platform at jobs.seniorhousingnews.com connecting senior housing industry employers with candidates in operations, sales, marketing, and other senior living roles.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• HealthLeaderscoreStrategic or Co-development Partner · 2 April 2026SHN's parent company WTWH Media acquired HealthLeaders, a media and events platform serving hospital and health system executives. The acquisition expands the healthcare portfolio and strengthens connections across the care continuum, combining HealthLeaders' executive community and flagship Exchange events with SHN's senior housing coverage.
• WTWH MediaflagshipStrategic or Co-development PartnerSenior Housing News is part of the WTWH Healthcare Network. WTWH Media is the parent company that acquired HealthLeaders, expanding its healthcare portfolio and strengthening connections across the care continuum. SHN operates as a vertical media brand within the WTWH portfolio targeting senior housing industry professionals.
• YardicoreGTM or Marketing PartnerSponsored white paper content on senior CRM road show topics. Yardi is a property management technology provider serving the senior living industry.
• PointClickCarecoreGTM or Marketing PartnerSponsored research content including 'New Tech Adoption in Senior Living 2026' ebook and multiple Voices/Executive Perspectives interviews with company executives.
• SentricscoreGTM or Marketing PartnerSponsored white paper content on AI in senior living, featuring case studies and insights from 5,500 communities.
• Gordon Food ServiceminorGTM or Marketing PartnerSponsored survey content on senior living dining outlook for 2026.
• LumentminorGTM or Marketing PartnerSponsored ebook on redefining resilience and repositioning for growth in senior living.
• Unlock HealthminorGTM or Marketing PartnerSponsored senior living marketing ebook and conference content.
• Medical GuardianminorGTM or Marketing PartnerSponsored white paper on operational excellence communication in senior living.
• CareAcademyminorGTM or Marketing PartnerSponsored white paper on senior living training content gaps.
• ActiveDEMANDminorGTM or Marketing PartnerSponsored content on machine learning and AI in senior living marketing.
• eMenuCHOICEminorGTM or Marketing PartnerSponsored SHN DISHED conference content on culinary operations and technology.
• US FoodsminorGTM or Marketing PartnerSponsored SHN DISHED conference content on dining innovations.
• Digital WolfminorGTM or Marketing PartnerMarketing agency featured in Views Series content on senior living advertising strategies with 7 years of data.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• National Investment Center for Seniors Housing & Care (NIC): Data, analytics, and research organization serving senior housing operators, capital providers, and lenders. Competes with SHN's Views Series and Executive Perspectives for institutional decision-maker attention.
• Argentum: Senior living industry association that publishes research, reports, and content reaching assisted living operators and executives. Overlaps heavily with SHN's operator and investor audience and competes for vendor mind-share.
• McKnight's Long-Term Care News: Companion trade publication to McKnight's Senior Living covering skilled nursing and long-term care. Sister brand competing for overlapping senior care executive readership with SHN.
• McKnight's Senior Living: Long-standing B2B trade media brand covering senior living, assisted living, and CCRCs with daily news, newsletters, and editorial coverage. Most direct competitor to SHN for operator and executive readership in the same niche.
• Provider Magazine (AHCA/NCAL): The official magazine of AHCA/NCAL covering long-term and post-acute care providers including assisted living and skilled nursing. Targets the same operator and executive audience as SHN via association-driven content distribution.

Broad incumbents

• Hospice News: Sister publication under WTWH Media's healthcare network covering hospice and palliative care. Shares WTWH's B2B media infrastructure and sales motion but targets a different provider segment downstream of senior housing.
• Skilled Nursing News: Sister publication under WTWH Media covering skilled nursing facilities. Same parent, similar B2B media model and sponsor pipeline, but adjacent rather than directly overlapping SHN's senior housing vertical.
• Behavioral Health Business: WTWH Media healthcare brand covering behavioral health providers. Adjacent for sponsors that target multiple care settings, and increasingly relevant as memory care lines blur into behavioral health.

Emerging players

• Healthcare Real Estate Insights (HREI): B2B media focused on healthcare real estate including medical office buildings, hospitals, and senior housing. Partial overlap with SHN's finance, development, and construction coverage of senior housing operators.

Others

• SeniorCare Investor (Irvin Levin / Levin Associates): Long-running M&A advisory, research, and conference brand focused on senior care transactions. Adjacent rather than directly competitive, but overlaps with SHN's investor and M&A audience and sponsor funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/srhousingnews

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Housing News