Aging Media Network

What Aging Media Network does

Aging Media Network operates as a boutique B2B media brand within WTWH Media, LLC, a privately held media group headquartered at 1111 Superior Avenue, Suite 1120, Cleveland, OH 44114, with the Aging Media Network brand itself tied to a Chicago, IL base and the URL agingmedia.com. Founded in 2010, the company functions as a niche trade publisher targeting healthcare executives, investors, and innovators across the aging-care continuum, including senior housing, skilled nursing, home health, home care, hospice, palliative care, behavioral health, HME and complex rehab technology, ambulatory surgery centers, and adjacent life sciences. Its stated purpose is to deliver "critical news and analysis of key segments of the industry" to "executives, investors and innovators shaping the future of healthcare."

The product portfolio is structured as a platform-plus-multiple-vertical-networks architecture: one umbrella Healthcare & Life Sciences network, six specialized sub-brand editorial networks, recurring Plus Membership Programs, an Awards Program, the M2 Research data-driven research product, the "Inside Hospice with Jim Parker" newsletter, and a new "Clara" product line surfaced in site navigation. Underlying technology is not explicitly disclosed; distribution is multi-channel across owned websites, email/newsletters, LinkedIn, X/Twitter, Facebook, in-person conferences, and print advertising.

The business model is sales-led B2B with four primary revenue streams: (1) Advertising and sponsorships across digital, print, and a Content Studio offering; (2) Events and conferences, with 11+ annual events generating registration, sponsorship, and exhibitor revenue; (3) Subscription/membership revenue via Plus Membership Programs; and (4) Professional services/research revenue via M2 Research. Customer segments are organized by persona — Healthcare Executives (primary), Healthcare Investors, Healthcare Innovators, and Healthcare Marketers & Advertisers — and pricing is quote-based and not publicly disclosed.

Name

Aging Media Network

Legal name

WTWH Media, LLC

Website

https://agingmedia.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

B2B Healthcare Media and Conferences

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Senior care media
• Aging industry news
• Healthcare publishing
• B2B media network
• Industry conferences

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Sponsorships: Digital and print advertising across their healthcare and life sciences network, including banner ads, sponsored content, and media guide placements. They offer Content Studio services for branded content creation.
2. Events & Conferences: Revenue generated from hosting industry conferences including Elevate PalliativeCare, Sales and Marketing Conference, BHB Value, Autism Investor Summit, HHCN Payer Summit, ASC Investment Operations Summit, BHB Addiction Summit, SHN Trends, HHCN Future Conference, SNN Rethink Conference, BHB Invest Conference, and AIS East. Revenue comes from registration fees, sponsorships, and exhibitor booths.
3. Plus Membership Programs: Exclusive membership programs offering benefits and resources for healthcare professionals. Membership provides access to premium content and networking opportunities.
4. M2 Research: Data-driven research services for healthcare marketing strategies, providing market intelligence to healthcare providers and advertisers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Aging Media Network publishes B2B trade media covering the aging-care industry — including senior housing, skilled nursing, home health, hospice, palliative care, and related post-acute and senior services — via vertical websites, email newsletters, and a podcast. It operates as one of the sub-brand networks within WTWH Media's Healthcare & Life Sciences portfolio, monetized through advertising, sponsored content, paid memberships, industry conferences, and M2 Research data services.

Product overview

WTWH Media operates a platform-plus-multiple-networks architecture centered on its Healthcare & Life Sciences Network. The core platform provides executive-level news and analysis across key healthcare industry segments, while six specialized sub-brand networks serve distinct vertical markets: Ambulatory Surgery Centers, Behavioral Health, HME and Complex Rehab Technology, Home Health/Home Care/Hospice/Palliative Care, Senior Housing & Skilled Nursing, and Life Sciences. Additional offerings include Plus Membership Programs (exclusive member benefits), Awards Programs (industry recognition), M2 Research (marketing data insights), and Inside Hospice with Jim Parker (industry podcast). The product portfolio functions as an integrated media ecosystem serving healthcare executives, investors, and innovators.

Differentiator

Problem solved

Functional benefit

Brands

• Ambulatory Surgery Centers Network: Media network providing news and analysis for ambulatory surgery center executives.
• Behavioral Health Network
• HME and Complex Rehab Technology Network
• Home Health, Home Care, Hospice & Palliative Care Network
• Senior Housing & Skilled Nursing Network
• Life Sciences Network
• Plus Membership Programs
• M2 Research
• Inside Hospice with Jim Parker

Products and services

• Aging Media Network B2B trade media brand publishing news, analysis, and digital content for executives, operators, and investors in the senior housing, skilled nursing, home health, home care, hospice, and palliative care industries.
• Senior Housing & Skilled Nursing Network Industry news and analysis brand covering senior housing communities and skilled nursing facilities, addressing trends, regulations, and business strategies in senior care real estate and operations; part of the WTWH Healthcare & Life Sciences network.
• Home Health, Home Care, Hospice & Palliative Care Network Sub-brand network providing comprehensive coverage of home-based healthcare services including home health agencies, home care providers, hospice care, and palliative care, serving executives and professionals across these interconnected service lines.
• Plus Membership Programs Recurring paid membership tier offering exclusive benefits and resources for healthcare professionals, providing additional premium content, tools, and networking opportunities beyond standard access.
• Awards Programs Industry recognition programs celebrating excellence and innovation in life sciences and healthcare, honoring outstanding achievements across the network's verticals.
• Marketing to Health Care Providers (M2 Research) Data-driven market research subscription service providing insights for effective healthcare marketing strategies, helping organizations understand provider behavior and optimize their marketing approaches.
• Inside Hospice with Jim Parker Subscription newsletter and content series providing in-depth analysis of healthcare supply chain and hospice industry trends, hosted by Jim Parker.
• Healthcare Industry Conferences Paid annual in-person events (11+) including Elevate PalliativeCare, Sales and Marketing Conference, BHB Value, Autism Investor Summit, HHCN Payer Summit, ASC Investment Operations Summit, BHB Addiction Summit, SHN Trends, HHCN Future Conference, SNN Rethink Conference, BHB Invest Conference, and AIS East, with revenue from registration, sponsorships, and exhibitor booths.
• Advertising, Sponsorships, and Content Studio Services Paid B2B media placements including digital and print advertising across the network, sponsored content, branded content production via Content Studio, and media-guide placements; quotes handled via Request a Proposal.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Health Affairs: Leading peer-reviewed healthcare policy journal with broad industry readership. A larger, more policy-oriented incumbent with overlapping executive and policymaker readership, though different content depth and monetization.
• Modern Healthcare: Long-established healthcare business news brand serving executives across the entire industry. A larger incumbent with broader coverage rather than vertical specialization; competes for the same healthcare executive advertising dollar but with a wider, less niche audience.

Direct peers

• MedCity News: Digital-first healthcare business media outlet covering innovation, providers, payers, and policy. Comparable in digital-first B2B model, healthcare executive readership, and event/sponsorship monetization — overlaps with the Life Sciences and Healthcare network audiences.
• Provider Magazine (AHCA/NCAL): Official publication of the American Health Care Association for skilled nursing and assisted living providers. Directly overlaps the Senior Housing & Skilled Nursing Network audience and is the association-backed incumbent in this niche.
• Becker's Hospital Review: Major healthcare executive media brand with sister titles spanning ASCs, behavioral health, and senior care. Closely comparable in audience (healthcare C-suite), revenue model (advertising + events), and vertical-network structure.
• McKnight's Home Care: B2B media brand covering home care operators and executives. Directly overlaps with Aging Media Network's Home Health, Home Care, Hospice & Palliative Care Network in audience, advertiser base, and content monetization.
• Home Care Magazine: Trade publication for the home care industry covering operations, regulation, and technology. Direct overlap with the Home Health, Home Care, Hospice & Palliative Care Network in audience and advertiser base.
• McKnight's Long-Term Care News: Established trade publication for skilled nursing and long-term care operators. Direct competitor to the Senior Housing & Skilled Nursing Network — same executive readers, same regulatory and operational coverage, same advertising ecosystem.
• McKnight's Senior Living: Leading B2B trade publication serving senior living executives. Directly comparable to Aging Media Network's senior housing sub-network — same buyer persona, same advertising/event monetization model, same niche depth in aging-care verticals.
• i Advance Senior Care: Trade media brand serving senior care operators, clinical leaders, and administrators. Comparable in vertical focus on senior care, B2B advertising model, and executive audience overlap with senior housing sub-network.

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/agingmedia
• Facebookfacebook.com/WTWHMedia
• LinkedInlinkedin.com/company/wtwh-media-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aging Media Network