Parquery
Parquery AG is a Zürich-based computer vision company, spun out of ETH Zürich in 2014, that provides camera-based AI analytics for smart parking, passenger counting, traffic, marina, and warehouse use cases, delivered via SaaS, API, and integrations with AXIS cameras and Milestone VMS, to governments, airports, retailers, and transport operators across 30+ countries.
- Company typePrivate
- Founded2014
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Parquery does
Parquery AG is a Zürich-based computer vision company, founded in 2014 as a spin-off from ETH Zürich, that delivers camera-based AI analytics for smart parking and adjacent mobility and logistics use cases. Its core technology applies deep neural networks to images and video from any IP camera to detect vehicles and other objects, determine occupancy, calculate parking duration and turnover, and surface violations, with deployment options spanning cloud, on-premise, edge, and embedded processing inside AXIS cameras via the ACAP/ARTPEC-8 platform. The portfolio extends beyond parking into automated passenger counting for public transport, adaptive traffic signal control, traffic and incident analytics, marina berth detection, warehouse pallet analytics, visitor footfall analysis, and fleet management, all accessible through a white-label dashboard and a JSON/XML API with 99.99% uptime.
The company monetizes primarily through subscription- and usage-based SaaS pricing tied to the number of monitored objects and service level, supplemented by API/OEM licensing, professional services, and implementation support. Go-to-market is partner-first: a 200+ reseller, distributor, and integrator network across 30+ countries is overlaid with direct consultative enterprise sales and deep technology integrations with AXIS Communications and Milestone Systems. Customers span public-sector transportation and city authorities (SBB CFF FFS, Ohio DOT, Province of Utrecht, City of Vevey), airports (Zurich Airport), retail and corporate campuses (Hasler + Co, San Marino Outlet, Hectronic), industrial/energy services (Bouygues Energies & Services), and mobility consultants (Siemens Mobility, Kiunsys, VolkerWessels). Funding has come from a series of angel, accelerator, and strategic investments between 2015 and 2021 (Business Angels Switzerland, Momenta Ventures, Hectronic, Rancilio Cube Sicaf, Strowlers Ventures, MassChallenge, AcceliCITY, and VolkerWessels), with no disclosed institutional venture rounds.
Parquery firmographics
Firmographics- Name
- Parquery
- Legal name
- Parquery AG
- Website
- https://parquery.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Parquery AG is a Zürich-based computer vision company, spun out of ETH Zürich in 2014, that provides camera-based AI analytics for smart parking, passenger counting, traffic, marina, and warehouse use cases, delivered via SaaS, API, and integrations with AXIS cameras and Milestone VMS, to governments, airports, retailers, and transport operators across 30+ countries.
- Ownership category
- akta.pro rank
Parquery industry classification
Industry- Product category
- Smart Parking Computer Vision Software
- NAICS
- Security Systems Services (except Locksmiths) (561621)
- akta.pro primary industry
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
- akta.pro secondary industries
- Speed Management, Geofencing & Policy Enforcement (TLAEANAH), Object Detection & Tracking (HDAAAEAB)
Keywords
Where Parquery is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Parquery business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Smart Parking Software/SaaS: Subscription-based or usage-based pricing for the AI parking detection software. Pricing depends on number of objects to monitor (parking spots, mooring bays, pallets spots, areas to detect people) and level of service chosen. Customized to each project.
- API Integration Services: Revenue from API integration into third-party platforms including dynamic signage, smartphone apps, dashboards, and existing GIS platforms. Partners can white-label the solution.
- Professional Services: Implementation, training, and ongoing technical support services. Includes pilot projects and Proof of Concept development to assess solutions for particular requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Multi-year contract | Custom project-based pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Parquery product offering
Product offeringCore offering
Parquery provides camera-based AI computer vision software that analyzes images from any IP camera to detect vehicles, determine parking occupancy, and deliver real-time analytics. The platform spans smart parking guidance, adaptive traffic signal control, anonymous passenger counting, marina berth management, warehouse pallet detection, and visitor footfall analysis. It is delivered via cloud, on-premise, edge, or embedded in AXIS cameras, and exposed through dashboards, REST API, alerts, and reports for partners and end customers.
Product overview
Parquery offers a modular AI-powered mobility and logistics intelligence platform built around computer vision technology. The core product is Smart Parking, which uses cameras and deep learning algorithms to detect vehicles and provide real-time occupancy data. This platform has expanded to include related solutions: Passenger Counter (APC) for public transport, Smart Traffic Signals for adaptive light control, Traffic Analytics, Marina Management, Warehousing solutions, Visitor/Footfall counting, and Fleet Management. The platform is delivered through multiple deployment options (cloud, on-premise, edge, AXIS ACAP) and accessible via a Dashboard, API, Alerts, and Reports modules. The system processes images from any IP camera, recognizes any vehicle or object type, and adapts to challenging environmental conditions.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Parking
Quantifiable outcome
- 99% detection accuracy after one month of site-specific training
- +5 more outcomes
Companies that use Parquery
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
Parquery technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature7 records
Parquery partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- AXIS CommunicationscoreParquery's AI analytics are embedded directly in AXIS cameras via the AXIS Camera Application Platform (ACAP). The Parquery app runs inside AXIS ARTPEC-8 cameras, enabling edge processing without sending images to the cloud.
- Milestone SystemscoreMilestone integration allows Parquery results to be accessed through the Milestone XProtect video management platform, enabling parking analytics within existing security and facility management systems.
- FotokiteminorPartnership for tethered drone-based parking monitoring and traffic surveys. Fotokite's actively tethered drones capture aerial imagery that Parquery analyzes for parking occupancy and traffic flow data.
- Hectronic GmbHcoreHectronic integrates Parquery's solution and provides real-time results to parking and facility managers. Hectronic has been a partner since 2017, collaborating on video cameras and mobile parking payment apps.
- Hasler + Co AGcoreHasler + Co AG has been a customer and partner using Parquery's solution since 2018 for parking monitoring in retail and supermarket environments.
- Siemens MobilityminorSiemens Mobility works with Parquery on intelligent traffic systems. Siemens values Parquery's technical support and solution definition assistance during sales stages.
- Kiunsys (DG Augmented City Consulting)minorItalian mobility consulting firm that uses Parquery's solution for smart city parking projects. Kiunsys values Parquery's economic advantage and receptiveness to new ideas.
- Bouygues Energies & Services (BYES)minorUses Parquery's customized dashboard and statistical data export capabilities to highlight smart parking benefits to facility manager customers.
- SBB CFF FFS (Swiss Federal Railways)coreSBB partnered with Parquery for Park + Ride parking guidance at Rapperswil station. SBB was involved in the development process and Parquery delivers 98%-accurate passenger counting on Swiss trains. A major reference customer since project inception.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Parquery competitors and assessment
Company assessmentBroad incumbents
- INRIX: Large-scale mobility and traffic data platform used by governments and enterprises. Overlaps with Parquery's traffic analytics and mobility data offerings, but as part of a much broader traffic-data portfolio rather than a parking specialist.
- Genetec: Major video management and unified security platform vendor. Competes indirectly with Parquery by enabling third-party AI analytics (including parking) on existing VMS deployments and on the camera fleet Parquery also targets.
- Siemens Mobility: Global incumbent in intelligent traffic systems and adaptive signal control. Parquery already works with Siemens Mobility as a partner on intelligent traffic systems, and Siemens competes (and integrates) against Parquery's traffic analytics and smart-signal products at the city level.
Direct peers
- ParkAssist (TKH Group): Camera-based parking guidance and analytics provider owned by TKH Group. Directly comparable to Parquery's smart-parking product on both technology (vision-based detection) and customer base (parking operators, retail, airports).
- Streetline (Kapsch TrafficCom): Smart-parking platform combining sensors, cameras and analytics for municipalities and universities. Directly competes with Parquery on camera-driven parking occupancy and guidance for the same public-sector and campus buyers.
- Smart Parking Ltd: Listed (ASX:SPZ) smart-parking technology provider with sensor-based and camera-based guidance solutions. Competes with Parquery for retail, commercial and municipal parking contracts across multiple geographies.
- Worldsensing: IoT-based smart parking and traffic monitoring vendor. Competes with Parquery in the same smart-city RFPs, though it leans on in-ground sensors rather than pure camera AI; comparable customer base of municipalities and infrastructure operators.
- Urbiotica: Smart-parking and traffic sensor/IoT vendor serving European cities. Comparable to Parquery in the European municipal parking segment, with overlapping use cases around occupancy detection and traffic analytics.
Emerging players
- Fotokite: Tethered-drone provider partnered with Parquery for aerial parking and traffic surveys. Partially overlapping use case (parking/traffic monitoring) via a different capture modality, relevant as an adjacent emerging technology in the same mobility analytics space.
- Hectronic GmbH: Parking and facility management hardware/software vendor and Parquery channel partner since 2017. Comparable in serving the same parking-operator customer with adjacent (sensor-driven) parking products, and a useful proxy for channel economics in Parquery's partner model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Parquery social profiles
Digital presenceParquery compliance and trust
Trust signalCompliance1 record
Parquery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parquery leadership team
Management profileNumber of profiles
Profiles1 record
Parquery funding detail
Funding detailFunding overview
Funding rounds5 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parquery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parquery
What does Parquery do?
Parquery provides camera-based AI computer vision software that analyzes images from any IP camera to detect vehicles, determine parking occupancy, and deliver real-time analytics. The platform spans smart parking guidance, adaptive traffic signal control, anonymous passenger counting, marina berth management, warehouse pallet detection, and visitor footfall analysis. It is delivered via cloud, on-premise, edge, or embedded in AXIS cameras, and exposed through dashboards, REST API, alerts, and reports for partners and end customers.
Is Parquery a public or private company?
Parquery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parquery founded?
Parquery was founded in 2014. It employs 1 to 10 people.
Where is Parquery based?
Parquery is headquartered in Zürich, Switzerland, in the Europe region.
How does Parquery make money?
Three revenue lines are on record. Smart Parking Software/SaaS are the primary driver. The others are API Integration Services and professional Services.
Who are Parquery's main competitors?
Broad incumbents on record are INRIX, Genetec and Siemens Mobility. Direct peers are ParkAssist (TKH Group), Streetline (Kapsch TrafficCom), Smart Parking Ltd, Worldsensing and Urbiotica. Emerging players are Fotokite and Hectronic GmbH.
Does Parquery have an API?
Yes. Parquery's API provides real-time parking occupancy data and structured analytics in JSON or XML formats. The API enables integration with electronic display boards, smartphone parking apps, dashboards, and existing GIS platforms. Features include real-time parking spot availability updates, start/end times, parking duration, GPS coordinates, and occupancy status. Additional capabilities can be added per customer requirements, such as vehicle type detection and text recognition. The API guarantees 99.99% uptime. Developer documentation is at parquery.com/api.
What industry is Parquery in?
Parquery's product category is Smart Parking Computer Vision Software. Its primary akta.pro industry code is TLAEAFAG, Video Telematics, ADAS & AI Dashcams, with a secondary code of TLAEANAH, Speed Management, Geofencing & Policy Enforcement. Its NAICS code is 561621.