Urbiotica
- Company typePrivate
- Founded2008
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Urbiotica firmographics
Firmographics- Name
- Urbiotica
- Legal name
- Barcelona Smart Technologies, S.L. (URBIOTICA)
- Website
- https://urbiotica.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Urbiotica industry classification
Industry- Product category
- Smart Parking Technology
- NAICS
- Parking Lots and Garages (81293), Parking Lots and Garages (812930)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), EV Charging in Parking Facilities (Charging Operations, Billing, Load Mgmt) (TLAJAIAF), Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage) (BPABAKAH)
Keywords
Where Urbiotica is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Urbiotica business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- IoT Hardware Sales: Sale of U-Spot IoT sensors (buried and surface-mounted variants), U-Spot VISIO camera systems, U-Flow VISIO counting systems, and variable message panels. Hardware products are sold as one-time purchases with various communication options (NB-IoT, LoRaWAN).
- Smart Parking Platform Software: SaaS-based modular platform (U-Admin) providing device management, parking enforcement, and analytics capabilities. The platform can be used with Urbiotica's own sensing technology or integrated with customer-owned data sources.
- Professional Services: Technical implementation, training, and project-specific customization services. The company provides onboarding, technical and commercial training, and support for partners and direct customers.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Urbiotica product offering
Product offeringCore offering
Urbiotica sells AIoT smart parking solutions that combine proprietary IoT sensors (U-Spot) and AI vision cameras (U-Spot VISIO, U-Flow VISIO) with a unified cloud-based management platform (U-Admin). The offering enables real-time per-space parking detection, driver guidance via variable message signs, automated enforcement using license plate recognition, and analytics for cities, retail chains, airports, hospitals, and corporate campuses. The company complements hardware and software with implementation services delivered through a global partner network.
Product overview
Urbiotica develops an AIoT-powered smart parking ecosystem centered on its U-Admin Smart Parking Platform. The platform operates in conjunction with two complementary detection technology lines: U-Spot (IoT sensors available in flush-mounted and surface variants, communicating via NB-IoT or LoRaWAN) and U-Spot VISIO (AI vision-based per-space detection via standard IP cameras with LPR), alongside U-Flow VISIO (AI vision-based vehicle counting and LPR at access points). The U-Admin platform is organized into three functional suites: U-Admin Core (device management and parking guidance data), U-Admin ParkCtrl (enforcement and compliance), and U-Admin Analytics (advanced usage and performance analytics). Guidance to drivers is delivered via U-Display modules and Variable Message Sign panels. The company also offers ParkTime (citizen-facing parking declaration app) and ParkCtrl (enforcement officer app) mobile applications. Solutions span urban and off-street environments across cities, commercial centers, corporate campuses, universities, airports, and hospitals.
Differentiator
Problem solved
Functional benefit
Brands
- U-Admin: Modular smart parking management platform for device management, parking supervision, and data-driven decision making.
- U-Spot
- U-Spot Visio
- U-Flow Visio
- U-Display
- U-Admin ParkCtrl
- U-Admin Analytics
- U-Admin Core
- ParkTime
- ParkCtrl
Products and services
- U-Spot VISIO AI-based, vision-artificial parking space detection software that processes real-time images from compatible IP cameras using deep learning to detect per-space occupancy and identify vehicle license plates (LPR). A single camera can monitor up to 50 spaces; designed for cities and private parking operators seeking camera-based detection.
- U-Spot (U-Spot M2M and U-Spot 3.0) Autonomous IoT parking occupancy sensors installed flush with the surface, detecting vehicle arrival, presence, and departure per individual space. Available in NB-IoT (U-Spot M2M) and LoRaWAN (U-Spot 3.0) communication variants, with cloud-based detection supporting over 10 years of battery life and zero-touch maintenance.
- U-Spot Surface Surface-mounted variant of the U-Spot IoT sensor for per-space parking detection, designed for environments where flush (buried) installation is not feasible.
- U-Flow VISIO AI and deep learning-based detection software for counting vehicle entries and exits at access points of delimited parking areas, with automatic license plate recognition (LPR) using low-resolution imagery that prevents personal identification.
- U-Admin Smart Parking Platform Modular management platform that enables device management, parking occupancy monitoring, real-time alerts, advanced analytics, and API integration for third-party systems. Supports parking guidance data for panels and apps, and can be used with Urbiotica's own sensing technology or with customer-owned data sources.
- U-Display Modular display solution for showing the number of available parking spaces to drivers in both urban and off-street environments, designed for easy implementation and flexible configuration.
- Customized Variable Message Signs (VMS) Customizable variable message sign panels for guiding drivers to available parking spaces, displaying the number of free spaces in real time. Suitable for urban and private environments.
- ParkTime App Mobile application used by citizens to declare parking space occupation in regulated zones. Collects user identification (name, space type), vehicle occupation data (space ID, usage period), and uses Google Maps for optional position display. GDPR-compliant with data retention of up to 1 year.
- ParkCtrl App Mobile application used by enforcement officers to verify correct parking space occupation against regulations. Captures vehicle images and uses geolocation to track device activity for operational monitoring of enforcement teams.
Quantifiable outcome
- 25% of driving time in cities is spent searching for parking
- +4 more outcomes
Companies that use Urbiotica
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
Urbiotica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature6 records
Urbiotica partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship and core.
- Integrated Technical Systems, Inc. (ITS)flagshipStrategic partnership with ITS, a systems integrator with over 50 years of experience serving the U.S. East Coast. Collaboration aims to deploy Urbiotica's advanced curbside and smart parking solutions—including real-time parking guidance, loading zone monitoring, and enforcement—across municipalities and parking operators throughout the Eastern United States. This is a key milestone in Urbiotica's international growth strategy for the U.S. market.
- ElectromegacorePartner implementing Urbiotica smart parking solutions. Listed on the official partners page with direct link to partner website.
- GuideparkcorePartner implementing Urbiotica smart parking solutions in Brazil. Listed on the official partners page with direct link to partner website.
- IDEXcorePartner implementing Urbiotica smart parking solutions. Listed on the official partners page with direct link to partner website.
- MSR-TrafficcorePartner implementing Urbiotica smart parking solutions in Germany. Listed on the official partners page with direct link to partner website.
- PM3DcorePartner implementing Urbiotica smart parking solutions in Poland. Listed on the official partners page with direct link to partner website.
- SPEL (Smart City)corePartner implementing Urbiotica smart parking solutions in Czech Republic. Listed on the official partners page with direct link to partner website.
- SpottencorePartner implementing Urbiotica smart parking solutions in the Netherlands. Listed on the official partners page with direct link to partner website.
- SoltrafegocorePartner implementing Urbiotica smart parking solutions in Portugal. Listed on the official partners page with direct link to partner website.
- Urban MobilitycorePartner implementing Urbiotica smart parking solutions in Greece. Listed on the official partners page with direct link to partner website.
- UTS TechnologiescorePartner implementing Urbiotica smart parking solutions in Ireland. Listed on the official partners page with direct link to partner website.
- Grupa ZIR (ZIR Parking)corePartner implementing Urbiotica smart parking solutions in Poland. Listed on the official partners page with direct link to partner website.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Urbiotica competitors and assessment
Company assessmentDirect peers
- Smart Parking Limited: UK-listed provider of IoT-based smart parking sensors, guidance, and enforcement software for cities and commercial operators. Closest like-for-like competitor in technology, target customer, and business model.
- Worldsensing: Barcelona-based industrial IoT company with smart parking, traffic, and infrastructure monitoring products using wireless sensors and cloud software. Comparable in technology stack, IoT product portfolio, and city-customer base.
- ParkHelp: European provider of ultrasonic and camera-based parking guidance and occupancy systems for on- and off-street parking. Directly competes with Urbiotica's U-Spot and U-Spot VISIO offerings.
- Streetline (part of Cooper Industries / Kapsch): US smart parking sensor and analytics company providing in-ground sensors, guidance apps, and city analytics platforms. Direct competitor in the same municipal smart-parking niche.
Broad incumbents
- SKIDATA: Global leader in parking access and revenue control systems (PARCS) and ski-resort access, with a broad portfolio spanning hardware, software, and services. Comparable to Urbiotica's U-Flow VISIO and broader access/enforcement suite.
- Q-Free ASA: Norwegian-listed provider of intelligent transportation systems including parking detection, traffic management, and tolling. Broader incumbent serving similar municipal customers with overlapping technology.
- Nedap Identification Systems: Long-standing European technology company with a parking business unit (Nedap Identification Systems) covering vehicle detection, long-range identification, and PARCS. Competes with Urbiotica across multiple parking product lines.
- TKH Group (TKH Parking): Diversified Dutch technology group whose parking division supplies sensors, guidance, and integrated parking management to cities and operators. Comparable customer base and product overlap.
- INRIX: US-based mobility intelligence provider with parking data, analytics, and demand-management offerings for cities. Comparable in analytics and city-customer base, though stronger on data than on-street hardware.
Emerging players
- Libelium: Spain-based IoT platform provider with smart parking as a key vertical, distributing wireless sensors and mesh networks. Comparable in IoT heritage and European origin though broader in application.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Urbiotica social profiles
Digital presenceUrbiotica compliance and trust
Trust signalCompliance1 record
Urbiotica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urbiotica leadership team
Management profileNumber of profiles
Profiles4 records
Urbiotica funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urbiotica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urbiotica
What does Urbiotica do?
Urbiotica sells AIoT smart parking solutions that combine proprietary IoT sensors (U-Spot) and AI vision cameras (U-Spot VISIO, U-Flow VISIO) with a unified cloud-based management platform (U-Admin). The offering enables real-time per-space parking detection, driver guidance via variable message signs, automated enforcement using license plate recognition, and analytics for cities, retail chains, airports, hospitals, and corporate campuses. The company complements hardware and software with implementation services delivered through a global partner network.
Is Urbiotica a public or private company?
Urbiotica is a private company. It is classified as unknown and is currently operating.
When was Urbiotica founded?
Urbiotica was founded in 2008. It employs 11 to 50 people.
Where is Urbiotica based?
Urbiotica is headquartered in Barcelona, Spain, in the Europe region.
How does Urbiotica make money?
Three revenue lines are on record. IoT Hardware Sales are the primary driver. The others are smart Parking Platform Software and professional Services.
Who are Urbiotica's main competitors?
Direct peers on record are Smart Parking Limited, Worldsensing, ParkHelp and Streetline (part of Cooper Industries / Kapsch). Broad incumbents are SKIDATA, Q-Free ASA, Nedap Identification Systems, TKH Group (TKH Parking) and INRIX. Libelium is listed as an emerging player.
Does Urbiotica have an API?
No public API is recorded for Urbiotica.
What industry is Urbiotica in?
Urbiotica's product category is Smart Parking Technology. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAD, Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing). Its NAICS code is 81293 and its SIC code is 7500.