Mad Brain Games

What Mad Brain Games does

Mad Brain Games is an Israel-based private game studio founded in 2019 and headquartered in Tel Aviv-yafo, operating under the DBA "Brain Games." The company develops casual free-to-play mobile word puzzle games, with its flagship product being Word Farm Adventure — a mobile game that combines crossword puzzles, word find challenges, word scramble missions, and word swipe mechanics with a farm-themed narrative in which players solve puzzles to save farm animals and decorate their farm. The game is available globally on the Apple App Store and Google Play Store, where it has achieved strong ratings of 4.8/5 and 4.7/5 respectively.

The company's underlying technology is a mobile word puzzle platform supplemented by an extensive content library on braingames.net, which hosts a comprehensive Wordscapes answer database spanning thousands of levels across themed packs (Forest, Canyon, Sky, Mountain, Winter, Flora, etc.). This content infrastructure functions as an SEO-driven organic acquisition channel, targeting players searching for puzzle solutions and driving them toward the company's own app. The company also extends to adjacent verticals via Wordle and Cinematch content sections on its website.

Mad Brain Games operates a freemium business model: Word Farm Adventure is 100% free to download and play, with monetization through optional in-app purchases for in-game items (likely virtual currency, power-ups, or decorative items). The primary customer segments are general consumers — adults seeking brain training, cognitive exercise, and stress relief, with a secondary segment of children and young adults benefiting from vocabulary-building and educational gameplay. Go-to-market is product-led, relying on app store discovery, organic social presence on Facebook and Instagram, and SEO-optimized content marketing. The company has 11-50 employees and is led by CEO Tomer Waintroub, with early-stage funding including a round from Rainfall Ventures.

Name

Mad Brain Games

Legal name

Brain Games

Website

https://braingames.net

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Mad Brain Games is an Israel-based mobile game studio that develops free-to-play word puzzle games, led by Word Farm Adventure. The company serves general consumers and kids with casual brain-training gameplay, monetizing via in-app purchases across the Apple App Store and Google Play.

Ownership category

akta.pro rank

Product category

Casual Mobile Games

akta.pro primary industry

Game-Based CS & Computational Thinking Platforms (EDAFANAD)

akta.pro secondary industry

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

Keywords

• Mobile word games
• Casual puzzle games
• Freemium mobile games
• Word puzzle apps
• Brain training games

Headquarters

HQ city

Tel Aviv-yafo

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. In-App Purchases: The game is 100% free to play but offers in-game items for purchase, likely including virtual currency, power-ups, or decorative items for the farm aspect of the game.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mad Brain Games develops and publishes Word Farm Adventure, a free-to-play mobile word puzzle game for iOS and Android that combines crossword puzzles, word find challenges, word scramble missions, and word swipe scrabble quests within a farm-themed narrative where players solve puzzles to save farm animals. The company also operates braingames.net, a companion content website providing solutions and answer guides for the popular Wordscapes mobile puzzle game across thousands of levels and themed packs.

Product overview

Mad Brain Games operates a mobile gaming platform centered on Word Farm Adventure, a word puzzle game combining crossword, word find, and word scramble gameplay with farm-themed storytelling. The company also maintains Wordscapes Answers, a companion reference database providing solutions for the popular Wordscapes mobile game across extensive level packs spanning Sunrise through Twilight groups (levels 1-6000+), organized into themed categories like Forest, Canyon, Sky, Mountain, Winter, Flora, Autumn, Jungle, Desert, Ocean, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Word Farm Adventure

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• King: Publisher of Candy Crush and a portfolio of casual mobile games, owned by Activision Blizzard. Comparable as a high-scale freemium mobile casual game publisher, though King is more focused on match-3 than word puzzles specifically.
• Scopely: Mobile-first casual game publisher with a portfolio of freemium titles and live-ops capabilities. Comparable in freemium mobile publishing model, though Scopely is a much larger, multi-title platform.
• Voodoo: Major hypercasual mobile game publisher with a portfolio of free-to-play titles monetized through ads and IAP. Comparable in freemium mobile distribution and small-team-per-title operating model, though category (hypercasual) is adjacent rather than overlapping.
• Zynga: Major mobile social-casual publisher behind Words With Friends and a broad portfolio of casual games. Comparable as a high-scale freemium mobile word-game publisher, but operates at vastly greater scale and with a much broader genre mix.

Emerging players

• Solitaired: Web-first casual card and puzzle game operator. Comparable as a small, vertically-focused casual-game operator with a freemium/content monetization model, but primarily web-distributed rather than mobile-app-store.

Direct peers

• PlaySimple Games: Mobile-first studio publishing a portfolio of casual word and puzzle titles (crossword, word search, trivia). PlaySimple competes in the same freemium mobile word-puzzle category with similar IAP economics and a similar Israel/India indie-studio profile.
• Mag Interactive: Swedish mobile studio best known for WordBrain, a free-to-play word puzzle game on iOS and Android. Direct competitor in the freemium word-puzzle category, with similar mechanics (puzzle solving, IAP monetization, app-store distribution).
• Lotum: German mobile game studio behind 4 Pics 1 Word, a word-puzzle hit. Direct freemium word-game peer on iOS/Android with similar IAP-driven unit economics and a comparable small-studio scale.
• PeopleFun: Developer and publisher of Wordscapes, the leading mobile word-puzzle game and the explicit benchmark for Mad Brain Games' flagship title. Both companies ship free-to-play word-puzzle games to Apple App Store and Google Play with IAP monetization, and Mad Brain's SEO answer site is directly parasitic on PeopleFun's IP.
• Unico Studio: Indie mobile studio publishing casual brain/word-puzzle titles (Brain Test, Wordscapes-adjacent variants). Comparable as a small-team freemium mobile puzzle publisher competing for the same casual-player wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mad-brain-games-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad Brain Games