SeaPak Shrimp & Seafood

What SeaPak Shrimp & Seafood does

SeaPak sells exclusively through retail grocery and wholesale-club channels (Walmart, Target, Kroger, Publix, Costco, BJ's Wholesale Club, Food Lion, Weis Markets, SpartanNash) and does not operate direct-to-consumer e-commerce. Revenue is generated at suggested retail prices via retailer-set pricing, supported by promotional coupons ($2 OFF any two products) and email-driven marketing. The target consumer base centers on families with picky eaters (legacy segment, including a National Picky Eaters Day campaign with child nutrition expert Diana Rice and the Otterford sea-otter mascot family), health-conscious consumers, and now Gen Z, the latter informed by foodservice flavor trends. Recent product launches (Dynamite Shrimp in October 2023; Chili Lime Shrimp, Breaded Flounder Tenders, and Breaded Scallops in January 2026) reflect a strategy to broaden the consumer base while sustaining category leadership. Other strategic assets include sustainability certifications (BAP 4-star, MSC, BRCGS), a February 2024 AI-driven 'Kitchen Wingman' digital Pelican on seapak.com for recipe guidance, and ownership by Rich Products Corporation, which completed a $117M Brownsville facility expansion and divested its Morey's seafood distribution business in December 2022 to focus on consumer-products growth.

Name

SeaPak Shrimp & Seafood

Legal name

SeaPak Shrimp & Seafood Company

Website

https://seapak.com

Company type

Private

Founded year

1948

Operating status

Operating

Short description

SeaPak Shrimp & Seafood is the #1-selling U.S. retail frozen shrimp brand, selling a 22+ SKU portfolio of breaded and prepared frozen seafood through major grocery and wholesale-club retailers nationwide, serving families, health-conscious consumers, and Gen Z shoppers.

Ownership category

akta.pro rank

Product category

Frozen Seafood

NAICS

Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (3117)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

Breaded/Battered & Fried Seafood Products (Frozen Convenience) (AFANADAH)

akta.pro secondary industries

Frozen Seafood Meals & Value-Added Seafood (CRADADAG), Shellfish Processing (Shrimp, Crab, Lobster, Mollusks) (AFANADAC), Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE)

Keywords

• Frozen shrimp products
• Frozen specialty seafood
• Breaded seafood items
• Frozen food manufacturing
• Retail seafood brand

Headquarters

HQ city

Saint Simons Island

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Frozen Seafood Retail Products: SeaPak generates revenue through the sale of frozen shrimp and seafood products distributed via retail grocery stores, wholesale clubs, and food retailers nationwide. Products include breaded shrimp, scampi, popcorn shrimp, crab cakes, salmon burgers, and other frozen seafood items sold in consumer packaging at suggested retail prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SeaPak Shrimp & Seafood Company processes and sells a portfolio of frozen specialty shrimp and seafood products under its own brand. Products include breaded and prepared shrimp varieties, scampi, popcorn shrimp, crab cakes, salmon burgers, calamari, scallops, and cod. The brand distributes nationwide through retail grocery chains, wholesale clubs, and regional food retailers, with 80-85% of production handled at its BRCGS-certified Brownsville, Texas facility.

Product overview

SeaPak Shrimp & Seafood Company offers a diverse portfolio of frozen seafood products, with a primary focus on frozen shrimp. The product line includes various shrimp preparations such as butterfly shrimp, popcorn shrimp, tempura shrimp, coconut shrimp, beer-battered shrimp, and specialty items like shrimp scampi, shrimp poppers, and Dynamite Shrimp. Beyond shrimp, SeaPak has expanded into other seafood categories including breaded flounder tenders, breaded scallops, calamari, clam strips, crab cakes, lobster & shrimp bites, shrimp spring rolls, and salmon burgers. The company also recently launched new Gen Z-targeted products (Chili Lime Shrimp, Breaded Flounder Tenders, Breaded Scallops) informed by foodservice flavor trends. SeaPak's products are designed for convenient home preparation with cooking times typically under 15 minutes using oven, air fryer, or stovetop methods.

Differentiator

Problem solved

Functional benefit

Products and services

• Chili Lime Shrimp A frozen shrimp product featuring chili lime seasoning, formulated for quick preparation in under 10 minutes and targeting Gen Z consumers with global flavor influences.
• Breaded Flounder Tenders Crunchy breaded flounder tenders made from wild-caught flounder, representing SeaPak's expansion into new seafood categories targeting younger consumers.
• Breaded Scallops Wild-caught breaded Patagonian scallops with a crispy coating, representing SeaPak's expansion into scallop products.
• Tempura Shrimp Light and crispy tempura-battered shrimp that rivals Japanese takeout quality, available in multiple package sizes.
• Popcorn Shrimp Classic bite-sized breaded shrimp that serves as an approachable introduction to seafood, particularly popular with picky eaters and children.
• Jumbo Butterfly Shrimp Tail-on butterfly shrimp with a light, tasty batter coating that has won awards and is America's favorite butterfly shrimp.
• Butterfly Shrimp Tail-on butterfly shrimp from an award-winning breading recipe with a light and tasty batter coating, crispy straight from the oven.
• Classic Shrimp Scampi America's #1 frozen shrimp scampi featuring whole tail-off shrimp in a garlic butter sauce with red bell pepper and herbs.
• Jumbo Coconut Shrimp Hand-breaded shrimp with a crisp coconut flake coating served with zesty marmalade dipping sauce.
• Jumbo Parmesan Encrusted Butterfly Shrimp Butterfly shrimp with a parmesan cheese and breadcrumb coating for an extra cheesy, crispy texture.
• Shrimp Poppers Kid-friendly poppers packed with real, minced shrimp, perfect with ketchup, ranch, and favorite sauces.
• Beer Battered Shrimp Shrimp with Budweiser beer batter coating and accompanying orange dipping sauce, available in multiple sizes.
• Beer Battered Cod Beer battered wild-caught cod fillets with a crispy crunch.
• Classic Clam Strips Wild-caught clam strips that are crispy when cooked, a popular frozen appetizer.
• Wild Caught Crispy Calamari Rings Crispy breaded calamari rings made from wild-caught squid.

Quantifiable outcome

• SeaPak is the No. 1-selling retail frozen shrimp brand in America's specialty seafood category
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Global Seafood Alliance (GSA)coreStrategic or Co-development PartnerSeaPak was a founding member of the Global Seafood Alliance (formerly Global Aquaculture Alliance), an international nonprofit trade association dedicated to advancing environmentally and socially responsible aquaculture and safe seafood supply to meet growing world food needs.
• Best Aquaculture Practices (BAP)coreStrategic or Co-development PartnerAll of SeaPak's aquaculture products come from BAP-certified sources at minimum 2-star level, with 80% at the top 4-star BAP certification level. BAP certification comprehensively addresses environmental and social responsibility, animal welfare, food safety, and traceability.
• Marine Stewardship Council (MSC)coreStrategic or Co-development PartnerNearly all SeaPak's wild-caught seafood is sourced from MSC-certified suppliers dedicated to promoting sustainable, wild-caught seafood and guarding against overfishing. Where MSC-certified suppliers do not exist, SeaPak works to develop Fishery Improvement Projects (FIP).
• British Retail Consortium Global Standards (BRCGS)coreStrategic or Co-development PartnerSeaPak's Brownsville, Texas processing facility is BRCGS-certified, with 80-85% of products processed there. BRCGS is an internationally recognized mark of food safety and quality achieved through third-party audits.
• Ocean Conservancy's Global Ghost Gear Initiative (GGGI)minorStrategic or Co-development PartnerSeaPak and sister brand Morey's joined Ocean Conservancy's Global Ghost Gear Initiative, the world's largest alliance dedicated to addressing abandoned, lost, or discarded fishing gear (ghost gear) that threatens aquatic environments.
• International Coastal CleanupminorStrategic or Co-development PartnerSeaPak partners with the International Coastal Cleanup organization to help keep beaches free of trash as part of its commitment to ocean sustainability and giving back to the resource that enables its business.
• Aquaculture Stewardship Council (ASC)minorStrategic or Co-development PartnerASC is among the equivalent certification programs that SeaPak uses for sourcing, along with the Alaska Seafood Marketing Institute's Responsible Fisheries Management (RFM) model, when MSC-certified suppliers are not available.
• Diana Rice (Child Nutrition Expert)minorGTM or Marketing PartnerSeaPak partnered with child nutrition expert Diana Rice to promote National Picky Eaters Day and encourage families to explore seafood in a stress-free way, providing expert guidance for the 'Even the Pickiest Pick SeaPak' campaign.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Aqua Star: Aqua Star is a US-based processor and marketer of frozen seafood products, including shrimp, salmon, and prepared seafood items sold in grocery retail. It is comparable to SeaPak in frozen-seafood preparation and packaging, serving similar retail customers.
• Highliner Foods: Highliner Foods is a North American frozen-seafood manufacturer and marketer selling breaded, battered, and prepared seafood products under multiple brands across retail and foodservice. It is directly comparable to SeaPak on product format (frozen prepared seafood) and retail distribution model.
• Fisher Boy (Ocean Protein): Fisher Boy is a US frozen-seafood brand offering breaded fish sticks, fillets, shrimp, and seafood entrees in value-tier grocery channels. It overlaps with SeaPak's mass-market frozen seafood positioning, particularly on breaded and family-meal formats.
• Morey's Fine Fish & Seafood: Morey's is a sister brand to SeaPak under Rich Products Corporation, selling frozen fish and seafood products in US retail. It is directly comparable on product format, parent-company structure, and distribution channels, and is even linked from the SeaPak website as a related brand.
• Gorton's: Gorton's is America's most recognized frozen-seafood consumer brand, with a portfolio of breaded, battered, and prepared frozen fish and seafood products sold through the same US grocery and mass-channel retailers. It competes head-to-head with SeaPak for frozen shrimp and seafood shelf space and consumer occasions.
• Mrs. Paul's (Conagra Brands): Mrs. Paul's is a Conagra-owned frozen-breaded-seafood brand offering fish sticks, fillets, and shrimp in US grocery. It directly overlaps SeaPak on breaded/battered frozen seafood SKUs, family-meal positioning, and mass-retail distribution.
• Trident Seafoods: Trident Seafoods is one of the largest vertically-integrated seafood companies in North America, producing frozen prepared seafood products (including breaded and ready-to-cook formats) for retail and foodservice. It is comparable to SeaPak in core frozen seafood manufacturing and processing capabilities.

Broad incumbents

• Birds Eye (Conagra Brands): Birds Eye is a broader frozen-foods brand under Conagra with a frozen-seafood line including fish fillets and seafood meals. While its portfolio spans vegetables and meals, its seafood range is directly comparable to SeaPak's prepared frozen seafood offerings in the same retail channels.
• Ocean Beauty Seafoods: Ocean Beauty Seafoods is a US seafood processor and distributor with a retail product line including frozen prepared seafood. While it operates across fresh, frozen, and foodservice, its retail frozen-seafood range is comparable to SeaPak's product mix and channel presence.

Emerging players

• PanaPesca: PanaPesca is a frozen-seafood processor specializing in value-added shrimp, scallops, and prepared seafood products for retail and foodservice customers in the US. It is comparable to SeaPak on frozen-shrimp product format and prepared-seafood processing, although at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SeaPak
• Instagraminstagram.com/seapakshrimpco
• Xx.com/seapakshrimpco

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SeaPak Shrimp & Seafood