What Ooredoo Oman does

Ooredoo Oman is a publicly listed telecommunications operator (legally Omani Qatari Telecommunications Company SAOG) headquartered in Muscat and the Oman operating entity of Qatar's Ooredoo Group. It provides mobile services (postpaid Shahry/OPlus, prepaid Hala), home broadband (Manzili 5G/4G/Fibre), enterprise ICT solutions, mobile financial services (walletii, Express Credit), and entertainment bundles (beIN, OSN, STARZPLAY) to consumers, businesses, tourists, and wholesale carriers across the Sultanate of Oman. The company operates a 5G network covering 91% of Oman's population via 5,893 active 5G sites (up from 1,587 in 2021) and demonstrated the highest Ookla Game Score (84.44) and lowest 10th percentile 5G game latency (60.26ms) among all Omani operators in Q3-Q4 2025.

The core technology stack is built around NSA/SA 5G mobile infrastructure, fibre-optic and 5G/4G fixed-wireless home broadband, an SD-WAN enterprise overlay (delivered in partnership with Fortinet since June 2026), and a cloud-integrated digital platform spanning the Ooredoo App (iOS, Android, Huawei AppGallery), the transactional eShop, and the Nojoom loyalty programme. Ooredoo is the only telecom operator in Oman to hold four ISO certifications (9001:2015, 14001:2015, 45001:2018, 22301:2019), and operates two wholly-owned subsidiaries — Oman OFT International SAOC (walletii mobile wallet) and Duqm Data Center SAOC (data2cloud) — that anchor its adjacent fintech and infrastructure plays.

The business model is a hybrid of subscription recurring revenue (consumer and enterprise mobile/home contracts), transactional fee revenue (mobile financial services, carrier billing for STARZPLAY), hardware sales (smartphones, 5G modems, Wi-Fi mesh devices), and wholesale interconnection (RAIO agreements with Vodafone Oman, Omantel, Awasr, Friendi, Teo, CAI). Pricing is publicly listed for consumer tiers (e.g., O Plus 15 at OMR 15/month, O Plus 20 at OMR 20/month, 5G Manzili 100 Mbps at OMR 8/month) and quote-based for B2B and enterprise. Distribution combines retail stores, the eShop, third-party recharge outlets, a 24/7 self-service app, dedicated B2B sales teams, and wholesale channels, with marketing amplified through PSG and FIFA World Cup sponsorships and event-driven activations such as the Ooredoo E-Sport Cup 2026. Following the December 2025 organisational restructuring (OMR 15 million one-time cost, OMR 8 million annual savings from 2026 onward), the company is repositioning for efficiency while continuing to invest in 5G, enterprise managed services, and digital financial services in line with Oman Vision 2040.

Name

Ooredoo Oman

Legal name

Omani Qatari Telecommunications Company SAOG

Website

https://ooredoo.om

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ooredoo Oman is a publicly listed Muscat-based telecommunications operator (Omani Qatari Telecommunications Company SAOG) providing 5G mobile, home broadband, enterprise ICT (SD-WAN), mobile financial services, and wholesale interconnection to consumers, businesses, tourists, and carriers across Oman.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Radiotelephone Communications (4812), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Fixed Wireless Access (FWA) Mobile Operators (HDAIAAAG)

akta.pro secondary industry

Fixed Wireless Access (FWA) Broadband Providers (HDAIABAE)

Keywords

• Mobile telecommunications services
• 5G network services
• Home broadband internet
• Mobile financial services
• Enterprise ICT solutions

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Mobile Services (Postpaid & Prepaid): Recurring subscription revenue from postpaid plans (Shahry/OPlus) and prepaid (Hala) airtime, data, voice, and international roaming services billed monthly (postpaid) or consumed per use (prepaid). Revenue derived from plan fees, out-of-bundle charges, and add-on purchases.
2. Home Internet (Manzili 5G/4G/Fibre): Recurring monthly subscription revenue from fixed-line home broadband services delivered over 5G, 4G, or fibre infrastructure. Plans offered at tiered speed levels (100 Mbps and 200 Mbps) with unlimited data and bundled entertainment (beIN stream, OSN).
3. Device & Hardware Sales: One-time revenue from the sale of smartphones (iPhone, Samsung Galaxy), accessories, wearables, and networking equipment (5G modems, Mesh Wi-Fi devices) through the Ooredoo eShop and retail stores.
4. B2B Enterprise & Wholesale Services: Business solutions including ICT/cloud services (domain registration, cloud hosting), SD-WAN, mobile enterprise plans, and wholesale interconnection services provided to other carriers and enterprise clients. Revenue is typically contract-based, project-based, or recurring.
5. Digital Value-Added Services: Revenue from digital services including OSN streaming, beIN stream, international calling packages, SIM add-ons, eSIM sales, and third-party content partnerships (carrier billing for STARZPLAY).
6. Mobile Financial Services: Revenue generated from the walletii digital wallet, Express Credit micro-lending, and mobile insurance services (Bima, Dhofar), through transaction fees and interest income.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Ooredoo Oman provides mobile telecommunications (postpaid Shahry/OPlus and prepaid Hala plans), home internet (Manzili 5G, 4G and fibre), enterprise ICT solutions (SD-WAN with Fortinet, cloud, domain registration), mobile financial services (walletii wallet, Express Credit), and digital value-added services (eSIM, Nojoom loyalty, streaming bundles, insurance) to consumers, businesses and other licensed carriers across Oman.

Product overview

Ooredoo Oman operates as a unified telecommunications platform offering mobile (postpaid and prepaid), home broadband (5G, 4G, and fibre), digital services, mobile financial services, and entertainment integrations. The core mobile offering consists of Shahry Postpaid and Hala Prepaid brands, supplemented by OPlus postpaid plans with international roaming. Home internet is delivered through Manzili branded services (5G, 4G, Fibre) with Wi-Fi mesh solutions. Digital services include eSIM, streaming integrations (STARZPLAY, OSN, beIN), Nojoom loyalty program, and various value-added services. The company also provides mobile financial services through Express Credit, Ooredoo Pay, and walletii, plus an Ooredoo self-care App platform. Enterprise services include SD-WAN with Fortinet and wholesale interconnection services through RAIO documentation.

Differentiator

Problem solved

Functional benefit

Brands

• Hala: Prepaid mobile services brand offering prepaid SIM cards and plans including Hala+
• OPlus
• Manzili
• Nojoom
• walletii
• Express Credit
• Shahry

Products and services

• Shahry Postpaid

Quantifiable outcome

• 91% 5G population coverage with 5,893 deployed 5G sites (up from 1,587 in 2021)
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• FortinetcoreTechnology or Integration · 16 June 2026Ooredoo Oman partnered with Fortinet to launch a new SD-WAN service that optimises traffic routing across broadband, fibre, and alternative connections, prioritising mission-critical applications such as voice, video conferencing, and cloud platforms, with all inter-branch communications secured by VPN as standard. The partnership enables Ooredoo to offer enterprise-grade network optimisation services to business customers.
• Zain GroupflagshipStrategic or Co-development Partner · 22 May 2025Ooredoo Group partnered with Zain Group and TASC Towers Holding to create the region's largest tower company, consolidating telecom infrastructure assets across the MENA region. This strategic initiative positions Ooredoo as a digital infrastructure provider beyond traditional telecom services.
• TASC Towers HoldingflagshipStrategic or Co-development Partner · 22 May 2025Ooredoo Group partnered with Zain Group and TASC Towers Holding to create the MENA region's largest tower company, consolidating telecom infrastructure assets across multiple markets. TASC Towers Holding serves as a co-investor and infrastructure management partner.
• Indosat Ooredoo Hutchison (IOH)coreStrategic or Co-development Partner · 22 May 2025Ooredoo Hutchison Asia Telecommunications (Indosat Ooredoo Hutchison) is a subsidiary of Ooredoo Group, contributing 146.2 million customers to the Group's total customer base and enabling Ooredoo's position as a pan-Asian telecom operator.
• UNICEF (United Nations Children's Emergency Fund)minorStrategic or Co-development Partner · 1 January 2023Ooredoo signed a Memorandum of Understanding (MoU) with UNICEF in 2023 to cooperate in the area of protecting children's rights. The partnership aims to promote awareness of positive parenting, child development, bullying prevention, children's rights, climate change, and the UN Sustainable Development Goals. The MoU also explores extended maternity leave policy at Ooredoo.
• Paris Saint-Germain (PSG)minorGTM or Marketing PartnerOoredoo Oman is an official partner of Paris Saint-Germain (PSG) football club, leveraging the brand association for marketing and customer engagement campaigns across its digital channels and promotional materials.
• beIN Media GroupminorGTM or Marketing PartnerOoredoo bundles beIN stream services with its home internet plans (Manzili 5G) and postpaid O Plus plans, offering customers access to sports and entertainment content. The partnership provides bundled entertainment as a value-add across consumer plans.
• OSN (Original Productions)minorGTM or Marketing PartnerOoredoo bundles OSN streaming services with its home internet plans, providing customers with premium entertainment content as part of the service offering. OSN is available on both Manzili 5G plans and the Ooredoo App.
• STARZPLAYminorGTM or Marketing PartnerOoredoo offers STARZPLAY carrier billing as a service, allowing customers to subscribe to STARZPLAY content and add charges to their Ooredoo bill. This facilitates frictionless content purchases for Ooredoo subscribers.
• Oman SailminorGTM or Marketing PartnerOoredoo is a partner of Oman Sail, offering Omani boys and girls aged 8-16 the opportunity to learn sailing while picking up important life skills such as teamwork, leadership, and problem solving. This partnership aligns with Ooredoo's CSR and youth development initiatives under Oman Vision 2040.
• Huawei (AppGallery)Technology or IntegrationOoredoo's mobile applications are available on Huawei AppGallery in addition to the Apple App Store and Google Play, enabling distribution of the Ooredoo Oman App and digital services to Huawei device users in Oman.
• Bima InsuranceminorGTM or Marketing PartnerOoredoo offers Bima Insurance services to customers through its mobile platform, enabling micro-insurance products accessible via the Ooredoo App and digital channels.
• Dhofar InsuranceminorGTM or Marketing PartnerOoredoo partnered with Dhofar Insurance to offer insurance services to customers, integrated into the Ooredoo mobile and digital platform.
• TeominorChannel Partner/ Reseller/ DistributorTeo is a licensed telecommunications operator in Oman that has entered into a RAIO (Reference Access & Interconnection Offer) agreement with Ooredoo Oman, accessing wholesale services including fixed call termination, mobile call termination, national roaming, MVNO services, co-location, and submarine cable landing station access.
• CAIminorChannel Partner/ Reseller/ DistributorCAI is a licensed telecommunications operator in Oman that has entered into a RAIO agreement with Ooredoo Oman for fixed call transit and ancillary wholesale services.
• OmantelcoreChannel Partner/ Reseller/ DistributorOmantel, Oman's incumbent telecom operator, has signed RAIO agreements with Ooredoo Oman covering fixed call termination, mobile call termination, wholesale broadband, national roaming, co-location, SMS termination, and wholesale transmission services. This is a critical wholesale interconnection relationship for network interoperability in Oman.
• FriendiminorChannel Partner/ Reseller/ DistributorFriendi is a licensed telecommunications operator in Oman that has entered into a comprehensive RAIO agreement with Ooredoo Oman, covering fixed and mobile call termination, wholesale line rental, broadband bitstream, national roaming, MVNO services, and submarine cable access.
• AwasrminorChannel Partner/ Reseller/ DistributorAwasr is a licensed telecommunications operator in Oman that has signed a RAIO agreement with Ooredoo Oman for mobile access services (MVNO), national roaming, and co-location services.
• Vodafone OmancoreChannel Partner/ Reseller/ DistributorVodafone entered Oman's telecom market in March 2022 and has signed RAIO agreements with Ooredoo Oman for mobile access services (MVNO), national roaming, and co-location services. Vodafone captured 16% market share within three years of market entry, making it a significant wholesale customer for Ooredoo.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• du (Emirates Integrated Telecommunications Company): UAE's second mobile operator offering consumer mobile, home broadband, enterprise ICT, and content bundling. Closely comparable to Ooredoo Oman in product portfolio mix (postpaid + prepaid + fibre + content) and in competing as a challenger against an entrenched incumbent.
• Vodafone Oman: The third licensed mobile operator in Oman, which entered the market in March 2022 and captured 16% share within three years. Competes directly with Ooredoo on postpaid/prepaid, 5G data, and roaming, and is simultaneously a wholesale RAIO customer of Ooredoo's network.
• Omantel: Oman's incumbent telecommunications operator and Ooredoo Oman's primary domestic competitor. Both hold mobile, fixed, and wholesale RAIO agreements with each other and compete head-to-head on 5G performance, postpaid plans, and B2B ICT services in the same customer base.
• Friendi Mobile: Omani MVNO operator with comprehensive RAIO agreement covering fixed/mobile termination, wholesale line rental, broadband bitstream, and national roaming from Ooredoo. Competes in prepaid and youth segments.
• Awasr: Omani fibre broadband operator that has signed RAIO agreements with Ooredoo Oman for MVNO mobile access, national roaming, and co-location. Directly competes with Ooredoo's Manzili fibre home broadband service.

Broad incumbents

• Ooredoo Group (Qatar): Parent company and the primary regional telecom peer. Operates mobile, fixed, and ICT services across Qatar, Kuwait, Iraq, Tunisia, Maldives, and Indonesia (IOH). Provides group-level benchmarks for ARPU, capex intensity, and digital service monetisation relevant to Oman.
• Batelco (Bahrain Telecommunications Company): Bahrain-headquartered regional operator with mobile, fixed, enterprise, and data centre offerings across MENA. Comparable in scale, product breadth, and B2B/government positioning within smaller Gulf markets.
• Zain Group: Pan-MENA mobile operator with operations across Kuwait, Saudi Arabia, Iraq, Jordan, Bahrain, Sudan, and Morocco. Strategic partner of Ooredoo Group in the MENA tower JV with TASC, and a comparable regional benchmark for 5G rollouts, fintech, and digital services.
• STC (Saudi Telecom Company): Saudi Arabia's incumbent and the largest telecom operator in MENA by market cap. Provides a regional benchmark for 5G infrastructure scale, digital ecosystem strategy, and government/enterprise revenue mix relevant to Oman Vision 2040.
• Etisalat by e&: UAE incumbent and one of the largest telecom groups in MENA. Comparable on 5G leadership, B2B/enterprise solutions, and digital financial services, providing a regional benchmark for ARPU and digital monetisation relevant to Ooredoo Oman's strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/OoredooOman
• YouTubeyoutube.com/user/ooredoooman
• Facebookfacebook.com/OoredooOman
• LinkedInlinkedin.com/company/ooredoooman
• Instagraminstagram.com/OoredooOman

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ooredoo Oman