Curvature
Curvature is a global, vendor-agnostic reseller of new and pre-owned enterprise network, server, and storage hardware at 50–90% below OEM pricing, serving 15,000+ organizations across enterprise, government, healthcare, and financial verticals from distribution hubs in the US, Netherlands, and Singapore, and operating as a subsidiary of Park Place Technologies.
- Company typePrivate
- Founded1986
- HeadquartersGoleta, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Curvature does
Curvature is a global, vendor-agnostic provider of new and pre-owned enterprise IT hardware, specializing in network, server, and storage equipment from Cisco, HPE, Dell EMC, NetApp, Juniper, Fortinet, Arista, and other Tier-1 OEMs at claimed savings of 50–90% versus OEM list pricing. The company's product portfolio spans three core hardware categories — Network (switches, routers, wireless, transceivers, IP telephony, security appliances), Server (x86 rack and blade systems plus components), and Storage (enterprise arrays) — alongside a proprietary Curvature Brand sub-line of transceivers, DDR4/DDR5 memory, and SATA SSDs sold as OEM alternatives. Services include IT hardware buyback for asset recovery, Curvature Logistics as a Service (CLaaS) for global relocation, hardware and remote configuration, and a multi-layered Quality Assurance and Testing operation built around the in-house Curvature Testing Environment (CTE) bootable Linux diagnostics tool and the TechWorkSpace (TWS) technician platform, supported by Spirent network simulation and OEM diagnostics.
The business operates on a primarily transactional, one-time/perpetual pricing model with logistics services on multi-year contracts; revenue is generated through hardware sales (new, new surplus, and pre-owned), configuration professional services, buyback transaction fees, and logistics services. Go-to-market combines direct enterprise field sales (with dedicated account managers in the US, Netherlands, and Singapore), an inside sales team handling quotes, a self-serve "Deal of the Week" and Curvature Overstock e-commerce motion, and a channel partner network covering Dell EMC, Fortinet, Nutanix, Palo Alto Networks, Arista, Schneider Electric, Seagate, and others. Distribution centers in Santa Barbara (US), Grand Rapids (US), Amsterdam (EMEA), and Singapore (APAC) enable Next Business Day fulfillment, with a sales office in Tokyo extending APAC reach. Curvature serves 15,000+ organizations across large enterprise, government, education, healthcare, financial, retail, technology, and telecom verticals, with a verified 0.5% hardware failure rate backed by ISO 9001, 27001, 14001, 45001, R2v3, and C-TPAT certifications.
Following its acquisition by Park Place Technologies (post-2020), Curvature operates as a wholly-owned subsidiary combining hardware resale with third-party maintenance, professional services, and ITAD through the ParkView Hardware Monitoring platform and First-Time Fix Guarantee. The combined organization reports ~1,967 employees and 21,167 customers, led by President and CEO Chris Adams alongside CFO Andrew Gehrlein, GM of Global Hardware Division Sachi Thompson, and SVP/General Counsel Betsy Dellinger. The company traces its origin to 1986 (with some sources citing 1981 for predecessor SMS) and has executed eleven acquisitions between 2009 and 2017 as part of a sustained roll-up of the secondary-market IT hardware and third-party maintenance space.
Curvature firmographics
Firmographics- Name
- Curvature
- Legal name
- Curvature LLC
- Website
- https://curvature.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Curvature is a global, vendor-agnostic reseller of new and pre-owned enterprise network, server, and storage hardware at 50–90% below OEM pricing, serving 15,000+ organizations across enterprise, government, healthcare, and financial verticals from distribution hubs in the US, Netherlands, and Singapore, and operating as a subsidiary of Park Place Technologies.
- Ownership category
- akta.pro rank
Curvature industry classification
Industry- Product category
- Enterprise IT Hardware Resale
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Data Center, Server Room & Edge Closet Build‑out (Racks, Power, Cooling) (EDAEAHAF)
- akta.pro secondary industries
- Enterprise Branch Routing (SD-WAN/Edge Routers) (HDAFABAA), Server Rack & IT Equipment Specialty Moving (HSAKAEAK)
Keywords
Where Curvature is headquartered
LocationHeadquarters
- HQ city
- Goleta
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Curvature business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales - New and Pre-Owned: Primary revenue stream from selling new, new surplus, and pre-owned network, server, and storage hardware. Products include switches, routers, wireless, servers, storage arrays, and components from major OEMs and Curvature's own brand. Transaction-based model with 50-90% savings compared to OEM pricing.
- IT Hardware Buyback Services: Asset recovery program allowing customers to sell decommissioned equipment. Services include valuation, secure logistics, certified data erasure, and compliant reuse/recycling. Customers receive cash or hardware credit.
- Hardware Configuration Services: Pre-sale hardware configuration and remote configuration services. Engineers configure routers, servers, and switches to customer specifications before shipping. Reduces installation time and costs.
- Curvature Logistics as a Service (CLaaS): Comprehensive logistics services including freight transportation, warehousing, importer/exporter of record, and technical testing/configuration. Insurance coverage equivalent to MSRP or purchase cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pre-owned equipment with 50-90% savings |
| One time/ perpetual license | Pay-as-you-go | New equipment at competitive pricing |
| One time/ perpetual license | Pay-as-you-go | Curvature Brand products |
| Other | Multi-year contract | Logistics and Configuration Services |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Curvature product offering
Product offeringCore offering
Curvature sells new, pre-owned, and refurbished enterprise IT hardware spanning networking, server, and storage equipment sourced from original equipment manufacturers. It also markets a proprietary Curvature Brand line of compatible transceivers, memory, and storage drives, and delivers lifecycle services including IT Asset Disposition (ITAD), configuration, quality assurance testing, and Curvature Logistics as a Service (CLaaS). The offering is targeted at enterprise IT buyers, data center operators, and network operators seeking OEM-equivalent infrastructure at lower cost or with multi-vendor flexibility.
Product overview
Curvature is a global provider of new and pre-owned IT hardware for enterprise and data center environments, operating as a subsidiary of Park Place Technologies. The portfolio is organized around three core hardware categories: Network Hardware (switches, routers, wireless, transceivers, IP telephony, and security), Server Hardware (x86 rack and blade servers with components), and Storage Hardware (enterprise arrays). A proprietary sub-brand, Curvature Brand, offers transceivers, memory, and drives as cost-effective OEM alternatives. Services include IT hardware buyback for asset recovery, logistics-as-a-service for global relocation, hardware/remote configuration, and quality assurance/testing. The company also provides access to Park Place Technologies' third-party maintenance and professional services through an affiliated entity. Products are sourced from manufacturers including Cisco, HPE, Dell EMC, Juniper, NetApp, Fortinet, and Arista, with claimed savings of 50-90% off OEM pricing.
Differentiator
Problem solved
Functional benefit
Brands
- Curvature Brand: Proprietary brand offering transceivers, memory, and drives as cost-effective alternatives to OEM products, featuring quality comparable to original manufacturers and backed by limited lifetime warranty.
Products and services
- New OEM IT hardware (networking, server, storage) New networking, server, and storage hardware sourced from original equipment manufacturers, sold to enterprise IT buyers and data center operators seeking OEM-direct equipment with the option of multi-vendor sourcing.
- Pre-owned IT hardware (networking, server, storage) Refurbished and pre-owned networking, server, and storage equipment tested through the Curvature Test Engine (CTE) and ISO 9001-certified processes, offered to enterprise IT buyers as a cost-effective alternative to OEM-new hardware.
- Curvature Brand compatible transceivers Proprietary Curvature Brand optical transceivers designed to be compatible with major OEM networking equipment, providing enterprise IT buyers with an OEM-equivalent alternative at lower cost.
- Curvature Brand memory modules Proprietary Curvature Brand memory modules compatible with enterprise server platforms, marketed to enterprise IT buyers as a cost-effective alternative to OEM-branded memory.
- Curvature Brand storage drives Proprietary Curvature Brand hard drives and solid-state drives for enterprise storage environments, positioned as compatible alternatives to OEM-branded storage components.
- IT Asset Disposition (ITAD) services End-of-life IT asset disposition services including hardware buyback, secure data sanitization, and compliant recycling for enterprise IT organizations.
- Curvature Logistics as a Service (CLaaS) Managed logistics service for worldwide IT hardware distribution, leveraging Curvature's distribution centers in the United States, Netherlands, Singapore, and Japan to deliver enterprise IT equipment globally.
- Configuration and pre-deployment services Pre-deployment hardware configuration services for networking, server, and storage equipment, preparing enterprise IT hardware for installation prior to shipment.
- Quality assurance and testing services Hardware quality assurance and testing services performed via the Curvature Test Engine (CTE) under ISO 9001-certified processes, validating pre-owned and refurbished enterprise IT hardware before resale.
Quantifiable outcome
- 50-90% cost savings compared to new OEM list pricing
- +5 more outcomes
Companies that use Curvature
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles1 record
Curvature technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Curvature partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and strategic.
- Dell EMCcoreGlobal partnership for networking, servers, and storage solutions for the data center. Covers U.S., The Netherlands, Singapore, and U.K. markets. Dell provides access to enterprise hardware while Curvature offers competitive pricing on new and pre-owned equipment.
- FortinetcoreSecurity partnership for Unified Threat Management solutions. Covers U.S. and Singapore markets. Fortinet is a next-generation firewall provider, and Curvature supplies their security appliances as a partner.
- NutanixcorePartnership for cloud complexity simplification with open, software-defined hybrid multicloud platform. Covers U.S., The Netherlands, Singapore, Japan, and U.K. markets. Provides hyperconverged infrastructure solutions.
- Palo Alto NetworkscoreGlobal cybersecurity partnership providing next-generation firewall solutions. Palo Alto Networks is a global cybersecurity leader, and Curvature supplies their security products.
- Schneider ElectricstrategicPower and cooling solutions partnership for data centers of all sizes. Schneider Electric (APC) provides power infrastructure, and Curvature supplies related hardware and integration services.
- SupermicrostrategicPartnership for highly customizable, value-focused server, storage, and networking products. Supermicro provides custom server solutions, and Curvature offers competitive pricing and global logistics.
- SeagatestrategicCloud, edge, and data center storage solutions partnership. Seagate provides storage hardware built on trust, affordability, and ease. Curvature supplies Seagate products as part of comprehensive storage solutions.
- AristastrategicPartnership for multilayer switches for SDN in datacenter, cloud, HPC, and trading environments. U.S. coverage. Arista provides cloud networking solutions.
- OpengearstrategicRemote infrastructure and out-of-band management partnership. Covers U.S., Singapore, and U.K. markets. Opengear provides critical IT infrastructure management solutions.
- VeeamstrategicSoftware-based backup platform partnership for disaster recovery and data protection for physical and virtual workloads. Veeam provides data management solutions.
- SpirentcoreNetwork simulation and testing partnership. Spirent provides industry-leading testing solutions for stress-testing network hardware. Used in Curvature's Quality Assurance and Testing Services.
- Park Place TechnologiescoreParent company relationship. Park Place Technologies acquired Curvature to combine hardware sales with third-party maintenance services. Park Place provides maintenance, professional services, and ITAD through ParkView Hardware Monitoring with First-Time Fix Guarantee.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
Curvature competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Curvature social profiles
Digital presenceCurvature compliance and trust
Trust signalCompliance6 records
Curvature financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curvature leadership team
Management profileNumber of profiles
Profiles1 record
Curvature funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curvature M&A and investment
M&A and investmentM&A11 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curvature
What does Curvature do?
Curvature sells new, pre-owned, and refurbished enterprise IT hardware spanning networking, server, and storage equipment sourced from original equipment manufacturers. It also markets a proprietary Curvature Brand line of compatible transceivers, memory, and storage drives, and delivers lifecycle services including IT Asset Disposition (ITAD), configuration, quality assurance testing, and Curvature Logistics as a Service (CLaaS). The offering is targeted at enterprise IT buyers, data center operators, and network operators seeking OEM-equivalent infrastructure at lower cost or with multi-vendor flexibility.
Is Curvature a public or private company?
Curvature is a private company. It is classified as corporate owned and is currently operating.
When was Curvature founded?
Curvature was founded in 1986. It employs 1,001 to 5,000 people.
Where is Curvature based?
Curvature is headquartered in Goleta, United States, in the North America region.
How does Curvature make money?
Four revenue lines are on record. Hardware Sales - New and Pre-Owned is the primary driver. The others are IT Hardware Buyback Services, hardware Configuration Services and curvature Logistics as a Service (CLaaS).
Does Curvature have an API?
No public API is recorded for Curvature.
What industry is Curvature in?
Curvature's product category is Enterprise IT Hardware Resale. Its primary akta.pro industry code is EDAEAHAF, Data Center, Server Room & Edge Closet Build‑out (Racks, Power, Cooling), with a secondary code of HDAFABAA, Enterprise Branch Routing (SD-WAN/Edge Routers). Its NAICS code is 518 and its SIC code is 3576.