Westwood Insurance Agency

What Westwood Insurance Agency does

Westwood Insurance Agency is one of the largest personal lines insurance agencies in the United States, operating as an independent agency that represents hundreds of products from top national insurance carriers. Founded in 1952 and headquartered in Woodland Hills, California, the company is licensed in all 50 states and has served more than one million customers. It distributes homeowners, auto, flood, earthquake, umbrella, renters, condo, small business, and specialty insurance products through licensed agents, a digital self-serve platform, and an embedded channel targeting homebuilders, mortgage lenders, and real estate professionals.

The company's core technology is an embedded insurance platform that integrates coverage directly into homebuilder sales workflows, enabling personalized quotes within 24 hours of contract signing. Through strategic builder partnerships and the 2025 acquisition of Hippo Holdings' homebuilder distribution network, Westwood now reaches 20 of the top 25 US homebuilders and provides quotes for more than 75% of new US homes built. The platform includes white-labeled builder-facing interfaces, integrations with lender and builder sales systems, and access to a new construction-specific insurance product acquired from Hippo.

Westwood earns revenue primarily through commissions paid by carriers on policies placed, supplemented by recurring builder partnership economics tied to each closed new home. The company is an affiliate of The Baldwin Group (formerly BRP Group, Inc.), which acquired Westwood in May 2022. GTM motion is enterprise field sales focused on top homebuilders and lenders, layered with consumer-facing direct and digital channels, and content marketing through industry publications to reinforce thought leadership in the embedded insurance category.

Name

Westwood Insurance Agency

Legal name

Westwood Insurance Agency, LLC

Website

https://westwoodinsurance.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Westwood Insurance Agency is a top US personal lines insurance agency operating across all 50 states. The company embeds insurance into homebuilder sales workflows, serving 20 of the top 25 US builders and over 1 million consumers through carrier partnerships.

Ownership category

akta.pro rank

Product category

Personal Lines Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Homeowners Insurance (FSAJACAA)

Keywords

• Personal lines insurance
• Home insurance agency
• Embedded insurance platform
• Independent insurance agency
• Homebuilder insurance partnerships

Headquarters

HQ city

West Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Agency Commissions: As an independent insurance agency, Westwood earns commissions from insurance carriers for policies sold. The company represents hundreds of insurance products offered by top insurance companies nationwide.
2. Builder Partnership Revenue: Revenue generated through strategic partnerships with homebuilders, including white-labeled platforms and monetized leads. The Hippo acquisition expanded this stream by adding new construction-specific insurance products.
3. Recurring Revenue from Builder Networks: Builder partners create recurring revenue opportunities as new homes are built and sold, with insurance coverage embedded into each transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Westwood Insurance Agency is an independent insurance agency that sells personal and small business insurance products from hundreds of top carriers across all 50 US states. The company operates an embedded insurance platform that integrates home insurance directly into the homebuilder sales process, providing personalized quotes within 24 hours of contract signing. Founded in 1952, Westwood serves more than one million customers and powers insurance distribution for 75%+ of all new US homes built through builder partnerships.

Product overview

Westwood Insurance Agency operates as a full-service independent insurance agency with a nationwide footprint, offering a broad portfolio of personal and business insurance products. The company's core offering includes property and casualty insurance (homeowners, condo, renters, auto, flood, earthquake, umbrella) as well as specialty lines (small business, jewelry, recreational vehicles, motorcycles, pets, travel, events, golf carts). Additionally, Westwood provides an embedded insurance solutions platform for homebuilders that integrates coverage directly into the homebuying process, featuring fully digital quote generation, white-labeled platform options, and partnerships with dozens of top insurance companies. The company serves customers in all 50 states and represents products from the country's top insurance carriers.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeowners Insurance Protects financial investment in home and contents against damage from fire, smoke, theft, vandalism, and weather-related events. For individual homeowners.
• Condo Insurance Covers condo units and personal property for damage, theft, liability, and other covered perils. For individual condo owners.
• Renters Insurance Insures personal belongings against covered losses for tenants. For individual renters.
• Auto Insurance Coverage for vehicles including liability, collision, and comprehensive protection. For individual vehicle owners.
• Flood Insurance Separate coverage for flood damage not included in standard homeowner insurance policies. For property owners in flood-prone areas.
• Earthquake Insurance Separate policy for earthquake damage not included in standard homeowner insurance. For properties in earthquake-prone areas.
• Umbrella Insurance Extends liability coverage across homeowners and auto policies, providing additional protection for high-value assets.
• Small Business Insurance

Quantifiable outcome

• 75%+ of new US homes
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• ProgressiveflagshipChannel Partner/ Reseller/ Distributor · 30 April 2026Hippo Holdings announced a new strategic distribution partnership with Progressive to complement its existing Westwood relationship, expanding insurance distribution options.
• CBH HomescoreStrategic or Co-development Partner · 31 December 2025Westwood Insurance Agency announced a new builder relationship with CBH Homes, an Idaho-based homebuilder ranked #44 in the United States, to integrate insurance solutions earlier in the homebuying process. Under the collaboration, buyers can receive a personalized home insurance quote within 24 hours of signing a contract, helping to streamline closings and simplify the overall home purchase experience.
• Legend HomescoreStrategic or Co-development Partner · 24 July 2025Westwood announced a strategic collaboration with Legend Homes, a Pacific Northwest homebuilder, to offer embedded home insurance solutions as part of the home buying experience.
• Hippo HoldingscoreStrategic or Co-development Partner · 7 July 2025Westwood Insurance Agency acquired Hippo Holdings' home builder distribution network, which generated $29.2 million in revenue over the past year and is projected to deliver approximately $7 million in adjusted EBITDA over the 12 months following closing. The acquisition expands Westwood's embedded insurance solutions to 20 of the top 25 home builders and provides access to Hippo's new construction-specific insurance product.
• Stanley Martin HomescoreStrategic or Co-development Partner · 9 September 2024Strategic collaboration with Stanley Martin Homes to provide embedded home insurance offerings, helping builders address insurance challenges and improve the homebuying experience.
• Landsea HomescoreStrategic or Co-development Partner · 2 May 2024Westwood announced strategic collaboration with Landsea Homes to offer embedded home insurance, helping lock down closings and provide certainty to buyers.
• HomeAidminorOthers · 1 May 2023Westwood Insurance Agency renewed its HomeAid sponsorship for the fifth consecutive year, demonstrating commitment to ending homelessness through this nonprofit partnership.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goosehead Insurance: Public personal-lines insurance agency with an embedded and partner-channel growth model and a tech-enabled quote platform — closely comparable to Westwood's independent agency model, carrier breadth, and digital distribution focus.
• Hippo Holdings: Insurtech carrier focused on homeowners insurance with deep builder-channel distribution — directly comparable to Westwood's embedded homebuilder insurance business, which Westwood acquired Hippo's distribution arm from in 2025.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant retail agency operations — comparable as a large multi-carrier broker and a benchmark for agency operating economics.
• Acrisure: Large, privately held insurance brokerage with personal and commercial lines — comparable as a scaled multi-carrier agency competitor with embedded and white-label distribution capabilities.
• Marsh McLennan: Global insurance brokerage and advisory firm — comparable as a benchmark for large-scale insurance intermediation economics and embedded insurance strategy at enterprise scale.
• The Baldwin Group: Parent company of Westwood and a diversified insurance services holding company with multiple retail agency brands — comparable as the broader platform context for Westwood and as a benchmark for insurance agency M&A and valuation.
• Allstate: Large national homeowners and auto insurer with growing direct/embedded distribution — comparable as a carrier partner whose products Westwood distributes and as a competitive direct-channel force.
• Progressive: Major direct-to-consumer auto and homeowners carrier and an existing quote-comparison partner of Westwood — comparable as both a carrier counterparty and a competitive channel for embedded home and auto insurance.
• Brown & Brown, Inc. National insurance brokerage with strong personal and commercial lines — comparable as a scaled agency operator and acquisition-driven peer for valuation context.

Emerging players

• Lemonade: Digital-first, direct-to-consumer homeowners and renters insurer — comparable as a tech-led competitor and disintermediation risk to Westwood's personal lines agency model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@westwoodinsuranceagency
• Facebookfacebook.com/WestwoodInsuranceAgency
• LinkedInlinkedin.com/company/westwood-insurance-agency
• Instagraminstagram.com/westwoodinsuranceagency
• Xx.com/WestwoodINS

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westwood Insurance Agency