eIVF
eIVF provides a unified, cloud-native fertility-focused EMR platform to 125+ reproductive medicine clinics across five countries, integrating clinical, embryology lab, billing, analytics, and patient engagement tools on a single system managing roughly one-third of U.S. fertility cycles.
- Company typePrivate
- Founded2000
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What eIVF does
eIVF, Inc. is a privately held, vertical SaaS company founded in 2004 and headquartered in Irving, Texas, that provides a unified fertility-focused Electronic Medical Records (EMR) platform to reproductive medicine clinics. The cloud-native platform integrates clinical documentation, embryology and andrology lab management, revenue cycle management, e-prescribing, scheduling, patient engagement portals, and analytics into a single system, and is used by 125+ fertility practices across five countries managing over 1.5 million cycles — roughly one-third of all U.S. fertility cycles. Core technology components include the eIVF V6 platform release (2024), the Fertility Vision analytics suite (2023–2024), the eVA AI documentation assistant (2025), and 60+ strategic vendor integrations spanning Epic, Cerner, Athena, Igenomix, CooperSurgical, and specialty pharmacies.
The company generates revenue through annual enterprise SaaS subscriptions sold on a quote-based, custom-priced model tied to practice size, module selection, and user counts. Go-to-market is sales-led, with a direct enterprise field-sales motion anchored by a 'Schedule a Demo' funnel, dedicated implementation and account management teams under a Chief Client Officer, and a Chief Technology Officer focused on platform scalability and AI readiness. Customer segments span fertility clinic physicians, embryologists and lab directors, practice managers, clinical teams, and multi-location fertility networks — with a stated vertical-only segmentation approach. The leadership team is led by CEO Nimesh Shah (former CEO of IngeniousMed and President of McKesson Enterprise Information Solutions) and is supported by specialized directors in client services, implementations, engineering, and marketing, the latter drawn from Prelude Fertility.
The platform's competitive positioning rests on twenty years of fertility-specific domain focus, a deep integration ecosystem, and an installed base whose workflow lock-in and accumulated cycle data create meaningful switching costs. Recent product cadence — Fertility Vision, eIVF V6, CareSync patient portal app, and the eVA AI assistant — suggests an active product roadmap, while the absence of disclosed funding rounds, modest employee count (11–50), and quote-based enterprise pricing characterize a bootstrapped, reinvestment-funded growth posture rather than a venture-backed hyper-growth profile.
eIVF firmographics
Firmographics- Name
- eIVF
- Legal name
- eIVF, Inc.
- Website
- https://www.eivf.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eIVF provides a unified, cloud-native fertility-focused EMR platform to 125+ reproductive medicine clinics across five countries, integrating clinical, embryology lab, billing, analytics, and patient engagement tools on a single system managing roughly one-third of U.S. fertility cycles.
- Ownership category
- akta.pro rank
eIVF industry classification
Industry- Product category
- Fertility Practice Management Software / Healthcare EMR
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps (HLACAAAN)
- akta.pro secondary industries
- eCOA/ePRO/eDiary & Patient-Facing Data Collection (HLACAOAB), Patient Intake, Digital Registration & eForms (HLACAEAF)
Keywords
Where eIVF is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
eIVF business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- EMR Software Subscription: SaaS-based fertility EMR platform sold as annual or multi-year subscriptions to fertility clinics. Pricing is quote-based and customized to practice size and feature requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise EMR subscription (quote-based) |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
eIVF product offering
Product offeringCore offering
eIVF sells a unified, cloud-native fertility Electronic Medical Records (EMR) and practice management platform that integrates clinical documentation, embryology and andrology lab tracking, billing and revenue cycle management, scheduling, e-prescribing, patient engagement, and real-time analytics. The platform is sold as a subscription-based SaaS to fertility clinics and reproductive medicine practices, with add-on modules (Fertility Vision analytics, eVA AI documentation, eRX, Billing, Patient Portal, Embryology) that can be licensed separately based on practice size and feature requirements.
Product overview
eIVF is a unified fertility EMR platform providing end-to-end practice management for fertility clinics. The core platform eIVF Fertility EMR integrates clinical, lab, billing, analytics, and patient engagement tools into one cohesive system. Key modules include: Fertility Vision (cloud-native analytics dashboards for KPIs across embryology, clinical, operations, and billing); eIVF V6 (modernized platform version with enhanced security); eVA AI Assistant (real-time transcription and documentation); eIVF Billing (eligibility verification and revenue cycle management); eRX (e-prescribing with pharmacy integration); Embryology and Andrology Modules (specimen tracking and PGT workflow); Patient and Donor Portals (patient engagement); Scheduling (appointment management); CRM Connector (bi-directional CRM integration); and specialized Egg Donor Features. The platform manages over 1.5 million cycles and supports 60+ strategic vendor integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Fertility Vision: Next-generation data analytics platform providing real-time dashboards for fertility clinics, including operational, clinical, embryology, and financial KPIs.
- eVA
- eIVF CareSync
- eIVF Billing
- eRX
Products and services
- eIVF Fertility EMR Unified, cloud-native fertility Electronic Medical Records platform that integrates clinical documentation, embryology and andrology lab tracking, billing and revenue cycle management, scheduling, e-prescribing, patient engagement, and analytics in a single system. Used by fertility clinics managing over one-third of all US fertility cycles.
- Fertility Vision Next-generation cloud-based data analytics platform providing real-time dashboards for KPI monitoring across embryology/lab, clinical, operations, billing, and multi-instance fertility clinic metrics, with a QA/QC Embryology Dashboard and Financials Dashboard as component dashboards.
- eVA AI Assistant AI-powered documentation assistant that transcribes provider-patient consultations in real-time, generates summaries, and enables one-click charting directly into patient records to reduce clinician documentation burden.
- eRX (E-Prescribing) E-prescribing module that enables providers to write and deliver detailed medication order information to integrated pharmacy partners and patient portals within seconds, streamlining medication order workflow and complying with NCPDP standards.
- eIVF Billing Fully integrated billing and revenue cycle management module that automates eligibility and benefits verification, streamlines medical billing workflows, and provides real-time financial dashboards including accounts receivable aging and production summaries.
- eIVF CareSync Patient Portal App HIPAA-compliant mobile patient engagement application available on iOS and Android exclusively for eIVF V6 practices, providing secure messaging, health records access, medication instructions, appointment management, and customizable clinic branding.
- Embryology and Andrology Modules Laboratory management modules that track specimen quality, disposition, and status throughout the fertility process from collection to cryopreservation, with a PGT Portal providing bi-directional interface to Igenomix for preimplantation genetic testing ordering and results delivery.
Quantifiable outcome
- Over 1.5 million cycles managed on the platform
- +3 more outcomes
Companies that use eIVF
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles1 record
eIVF technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability5 records
Feature16 records
eIVF partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and strategic.
- IgenomixcoreBi-directional interface for preimplantation genetic testing (PGT). Enables one-click ordering of tests from the Igenomix menu with direct delivery of results to patient charts. Completely eliminates need for individual practice interface installations.
- CooperSurgicalcoreGenetics Portal bi-directional interface making PGT workflows seamless and highly efficient. Streamlines requisitions, biopsy worksheets, and result access with significant productivity improvements.
- EpicstrategicSuccessful integration with Epic EMR system for fertility clinics using both platforms.
- CernerstrategicSuccessful integration with Cerner EMR system.
- AthenastrategicSuccessful integration with Athena health EMR system.
- CapexMDstrategicPatient financing partner enabling patients to apply for financing directly through the eIVF Patient Portal.
- PatientFistrategicPatient financing partner integrated with eIVF Patient Portal for financing applications.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
eIVF competitors and assessment
Company assessmentEmerging players
- EngagedMD: Digital patient engagement and consent platform used by fertility clinics. Represents partial overlap with eIVF's patient portal and eVA documentation capabilities, targeting the same end customer but with a narrower functional footprint.
- TMRW Life Sciences: Fertility technology company focused on cryopreservation and lab automation. Adjacent to eIVF's embryology and andrology modules, addressing the same clinic embryology lab buyer with complementary, potentially overlapping, capabilities.
Broad incumbents
- Athenahealth: Major ambulatory EHR and RCM vendor with confirmed eIVF integration. Competes indirectly as a one-stop platform for practices that may opt to stay within Athena's broader ecosystem rather than layering eIVF on top.
- Oracle Health (Cerner): Large-scale EHR vendor integrated with eIVF today. As Oracle deepens specialty clinical content, Cerner's installed base could subsume fertility workflows, creating competitive pressure on eIVF's enterprise deals.
- Epic Systems: Dominant US hospital EHR vendor that already integrates with eIVF for fertility clinics. Represents the most significant competitive threat as Epic could natively embed fertility workflows, displacing eIVF at large academic and integrated delivery networks.
Direct peers
- ARTWORKS Software: Fertility-focused EMR and practice management software competitor. Listed by eIVF as a legacy system it migrates customers from, indicating direct overlap in serving fertility clinics with comparable specialty EMR workflows.
- Genea Biomedx: Global fertility technology company offering software and lab workflow solutions to IVF clinics worldwide. Competes with eIVF in the same specialty EMR and embryology lab management category, particularly outside the US where eIVF has 5-country presence.
- Mellowood Medical: Long-standing fertility-specific EMR vendor that competes head-to-head with eIVF for fertility clinic accounts. Already mentioned in eIVF's own materials as a legacy EMR conversion partner, confirming direct product overlap in the same specialty vertical.
Regional players
- MedITEX: European-based fertility and reproductive medicine EMR vendor. Competes with eIVF in the international fertility software market, particularly relevant given eIVF's stated presence in five countries outside the US.
Others
- CooperSurgical: Major fertility medical device and lab supply company that is both a technology integration partner (genetics portal with eIVF) and a strategic ecosystem participant. Comparable as a fertility vertical specialist that interacts with the same end clinics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
eIVF social profiles
Digital presenceeIVF financial estimates
Financial estimateRevenue estimate
Valuation estimate
eIVF leadership team
Management profileNumber of profiles
Profiles8 records
eIVF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eIVF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eIVF
What does eIVF do?
eIVF sells a unified, cloud-native fertility Electronic Medical Records (EMR) and practice management platform that integrates clinical documentation, embryology and andrology lab tracking, billing and revenue cycle management, scheduling, e-prescribing, patient engagement, and real-time analytics. The platform is sold as a subscription-based SaaS to fertility clinics and reproductive medicine practices, with add-on modules (Fertility Vision analytics, eVA AI documentation, eRX, Billing, Patient Portal, Embryology) that can be licensed separately based on practice size and feature requirements.
Is eIVF a public or private company?
eIVF is a private company. It is classified as unknown and is currently operating.
When was eIVF founded?
eIVF was founded in 2000. It employs 11 to 50 people.
Where is eIVF based?
eIVF is headquartered in Dallas, United States, in the North America region.
How does eIVF make money?
One revenue line is on record: EMR Software Subscription.
Who are eIVF's main competitors?
Emerging players on record are EngagedMD and TMRW Life Sciences. Broad incumbents are Athenahealth, Oracle Health (Cerner) and Epic Systems. Direct peers are ARTWORKS Software, Genea Biomedx and Mellowood Medical. MedITEX is listed as a regional player. CooperSurgical is listed as an others.
Does eIVF have an API?
No public API is recorded for eIVF.
What industry is eIVF in?
eIVF's product category is Fertility Practice Management Software / Healthcare EMR. Its primary akta.pro industry code is HLACAAAN, EHR Extensions, APIs, App Marketplaces & SMART-on-FHIR Apps, with a secondary code of HLACAOAB, eCOA/ePRO/eDiary & Patient-Facing Data Collection. Its NAICS code is 5132 and its SIC code is 7372.