Connecting Point Marketing Group

What Connecting Point Marketing Group does

Connecting Point Marketing Group (CPMG) is a private B2B event organizer founded in 2004 and headquartered in New Hampshire, United States, that operates under the corporate umbrella of Emerald X, LLC. The company organizes and hosts curated, invitation-only 'hosted-buyer' business forums that connect enterprise decision-makers with industry solution providers through boardroom presentations, one-to-one scheduled meetings, and networking sessions. CPMG is differentiated from traditional trade shows by its emphasis on pre-qualified, invitation-only participation and structured executive-supplier meetings designed to accelerate relationship formation before commercial engagement.

CPMG's product surface is a portfolio of 15 distinct event brands organized across three industry verticals: Retail (BuildPoint, C-BuildPoint, C-StorePoint, DealerPoint, NextPoint, StorePoint Fashion, StorePoint Fresh, StorePoint Retail, SupplyChainPoint); Hospitality and Restaurant (HotelPoint, RestaurantPoint East, RestaurantPoint West); and Healthcare, Multifamily, and Senior Living (HealthPoint, MultiFamilyPoint, SeniorLivingPoint). Each event operates its own branded website portal with registration and scheduling capabilities under the cpmgevents.com domain. The underlying technology is not proprietary or deeply disclosed — the core platform functions as event management software supporting registration, scheduling, and content distribution for each branded event.

The company generates revenue through hosted-buyer event registration fees and supplier sponsorship across its event portfolio, operating a B2B professional services revenue model. Pricing is not publicly disclosed. Customer segments are verticalized (retail executives and suppliers, hospitality and restaurant executives and suppliers, healthcare/multifamily/senior living executives and suppliers), with participation drawn primarily from North America but with documented international attendees from Canada, Mexico, Italy, Germany, and the United Kingdom. CPMG received investment from Corridor Capital in September 2016 and currently has 11-50 employees.

Name

Connecting Point Marketing Group

Legal name

Connecting Point Marketing Group

Website

https://cpmginc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Connecting Point Marketing Group (CPMG) organizes curated, invitation-only hosted-buyer business forums that connect enterprise executives with industry solution providers across retail, hospitality/restaurant, and healthcare/multifamily/senior living verticals via 15 event brands.

Ownership category

akta.pro rank

Product category

Business Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

akta.pro secondary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Hosted-buyer events
• B2B trade events
• Executive networking forums
• Industry trade conferences
• Event management services

Headquarters

HQ city

New Hampshire

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hosted-Buyer Event Registration and Sponsorship: CPMG generates revenue through organizing and hosting invitation-only curated events for industry executives and suppliers. The company facilitates meetings between decision-makers and innovators, with events spanning multiple industry verticals including retail, hospitality, and healthcare.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Connecting Point Marketing Group organizes and hosts curated, invitation-only hosted-buyer events that connect enterprise executives with industry suppliers through boardroom presentations, one-to-one meetings, and networking sessions. The company operates 15 distinct event brands across retail, hospitality/restaurant, healthcare, multifamily, and senior living verticals, generating revenue through event registration and supplier sponsorship. CPMG functions as a subsidiary operating division of Emerald X, LLC.

Product overview

Connecting Point Marketing Group (CPMG) operates a platform of hosted-buyer events that connect decision-makers and innovators through curated, invitation-only business forums. The portfolio consists of 15 distinct event brands organized across three vertical categories: Retail (BuildPoint, C-BuildPoint, C-StorePoint, DealerPoint, NextPoint, StorePoint Fashion, StorePoint Fresh, StorePoint Retail, SupplyChainPoint), Hospitality and Restaurant (HotelPoint, RestaurantPoint East, RestaurantPoint West), and Healthcare, Multifamily, and Senior Living (HealthPoint, MultiFamilyPoint, SeniorLivingPoint). These events feature boardroom presentations, one-to-one meetings, and networking sessions focused on industry innovation in technology adoption and sustainability strategies.

Differentiator

Problem solved

Functional benefit

Brands

• NextPoint: Event for retail innovation
• RestaurantPoint East
• RestaurantPoint West
• HotelPoint
• StorePoint Retail
• StorePoint Fresh
• StorePoint Fashion
• BuildPoint
• C-BuildPoint
• C-StorePoint
• HealthPoint
• MultiFamilyPoint
• SeniorLivingPoint
• SupplyChainPoint
• DealerPoint

Products and services

• BuildPoint Hosted-buyer event focused on retail innovation, connecting decision-makers in dealership, store design, construction, technology, and supply chain solutions.
• C-BuildPoint
• C-StorePoint
• DealerPoint
• NextPoint
• StorePoint Fashion
• StorePoint Fresh
• StorePoint Retail
• SupplyChainPoint
• HotelPoint
• RestaurantPoint East
• RestaurantPoint West
• HealthPoint
• MultiFamilyPoint
• SeniorLivingPoint

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Questex: Questex operates a portfolio of B2B events and conferences across multiple verticals including hospitality, healthcare, and technology. Its hosted-buyer and conference-based business model directly mirrors CPMG's approach of curating industry-specific forums connecting decision-makers with solution providers.
• Clarion Events: Clarion Events organizes a global portfolio of B2B trade events and conferences spanning retail, hospitality, and adjacent sectors. Its event-driven GTM motion and vertical diversification closely parallel CPMG's portfolio strategy of curated industry-specific forums.
• dmg events: dmg events operates a large international portfolio of B2B events, exhibitions, and conferences across multiple industries. Its multi-vertical event strategy and focus on connecting industry buyers with suppliers is highly comparable to CPMG's hosted-buyer model.
• Connect (Connect Marketplace): Connect operates hosted-buyer meetings and events specifically designed to bring meeting planners together with hotels, venues, and suppliers in pre-scheduled appointments. Its hosted-buyer format is structurally identical to CPMG's value proposition, though focused on the meetings/events supply chain.

Broad incumbents

• Informa: Informa is a global leader in B2B events, exhibitions, and conferences across dozens of industries including retail, hospitality, and healthcare. As a major incumbent in the events space, Informa offers overlapping capabilities to CPMG's vertical-focused portfolio but at vastly greater scale and breadth.
• RX (Reed Exhibitions): RX Global (formerly Reed Exhibitions) runs hundreds of trade shows and exhibitions worldwide across retail, hospitality, and healthcare verticals. As a global incumbent, RX offers overlapping B2B event capabilities but with significantly broader portfolios than CPMG's focused sub-brand approach.
• Messe Frankfurt: Messe Frankfurt is one of the world's largest trade fair organizers with events spanning consumer goods, hospitality, textiles, and related verticals. Its global B2B exhibition business model is comparable to CPMG's industry-specific event portfolio, though at much larger scale.

Emerging players

• Cvent: Cvent provides event management technology, including registration, venue sourcing, and attendee engagement platforms used by meeting and event organizers. While Cvent sells into event organizers like CPMG rather than competing directly in hosted-buyer events, it represents the technology layer adjacent to CPMG's core offering.
• Bizzabo: Bizzabo offers an event experience platform with registration, networking, and analytics capabilities for B2B events. It serves the same hosted-buyer and conference market that CPMG targets, providing the digital infrastructure that complements curated in-person forums.

Others

• Emerald (parent holding): Emerald X is CPMG's parent company and operates its own portfolio of B2B trade shows and conferences across multiple verticals. As the corporate parent and ecosystem participant, Emerald X provides shared infrastructure, sponsor relationships, and adjacent event properties that complement CPMG's specialized portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/connecting-point-marketing-group
• Instagraminstagram.com/cpmgevents
• Xx.com/nextpointevent
• Facebookfacebook.com/cpmginc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connecting Point Marketing Group