Md Pediatric Associates

What Md Pediatric Associates does

MD Pediatric Associates (MDPA) is a private, physician-owned pediatric medical practice operating two clinical locations in Coppell and Flower Mound, Texas, serving families in the Dallas-Fort Worth metroplex. The practice employs eleven clinical providers, including board-certified pediatricians, pediatric nurse practitioners, and a physician assistant, organized across the two offices. MDPA delivers comprehensive primary and specialty pediatric care from newborns through adolescence, including well-child exams, same-day sick visits, immunizations, behavioral health (ADHD, anxiety, depression), asthma management, lactation support, sports medicine, and special needs care. Core technology infrastructure consists of the Follow My Health patient portal for scheduling, messaging, and records access, the CHADIS developmental and behavioral screening platform, a telemedicine platform for virtual visits, and a 24/7 nurse advice line.

The practice's business model combines fee-for-service clinical revenue billed through insurance with two differentiated programs: CUB Advantage, a Direct Primary Care membership offering personalized physician access outside insurance constraints, and the BEAMS behavioral health counseling partnership with Flower Mound Counseling. Go-to-market is direct-to-consumer, relying on community reputation, DFW Child Mom Approved awards (earned in 2017, 2018, 2023, 2025, and 2026), content marketing via an extensive blog and social channels, and extended-hours accessibility. MDPA holds NCQA Patient-Centered Medical Home Level 3 certification, the highest designation, signaling adherence to nationally recognized care quality and coordination standards. Ownership is independent with no disclosed external investment, no parent company, and no historical funding rounds, positioning the practice as a small, self-sustaining clinical services business.

Name

Md Pediatric Associates

Legal name

MD Pediatric Associates

Website

https://mdpedi.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

MD Pediatric Associates is a private, physician-owned pediatric practice operating two clinics in Coppell and Flower Mound, Texas, serving DFW metroplex families with comprehensive primary, behavioral, and specialty pediatric care, a Direct Primary Care membership program, and virtual visits.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industries

Pediatric Urgent Care & After-Hours Clinics (HLAFAJAI), Pediatric Specialty Care Centers (e.g., cardiology, oncology, neurology) (HLAFAJAH), Pediatric Primary Care Telehealth (well-child, minor illness, developmental screening) (HLALAHAF)

Keywords

• Pediatric primary care
• Well-child examinations
• Behavioral health services
• Childhood immunizations
• Developmental screening

Headquarters

HQ city

Coppell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Services Revenue: Fee-for-service healthcare services including well visits, acute care visits, behavioral health appointments, immunizations, and specialty services billed through insurance
2. CUB Advantage Membership: Direct Primary Care membership program offering enhanced personalized care for a monthly/annual membership fee outside of insurance
3. Vaccination Services: Immunization services including flu vaccines administered during regular appointments or dedicated flu clinics

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MD Pediatric Associates operates two physical pediatric clinics in Coppell and Flower Mound, Texas, providing primary and specialty pediatric healthcare for children from newborns through age 18. Core services include well-child exams, same-day sick visits, immunizations, behavioral health care (ADHD, anxiety, depression), asthma management, lactation support, sports medicine, special needs care, and virtual visits. The practice supplements in-person care with a 24/7 nurse advice line, online patient portal, and a Direct Primary Care membership program called CUB Advantage.

Product overview

MD Pediatric Associates operates as a pediatric healthcare practice with two locations in Coppell and Flower Mound, Texas, offering a comprehensive suite of primary care services for children from newborns through adolescence. The core practice includes well-child exams, immunizations, acute illness care, and same-day sick visits, supplemented by specialized services such as behavioral health (ADHD, anxiety, depression), asthma management, lactation support, sports medicine, and special needs care. The practice provides extended access through a 24/7 nurse advice line, virtual visit options for remote consultations, and same-day appointment availability. Additional patient engagement tools include the Follow My Health patient portal for record access and appointments, the CHADIS assessment portal for developmental and ADHD screenings, and a Symptom Checker for preliminary health guidance. CUB Advantage represents their Direct Primary Care membership option offering enhanced personalized care. The practice emphasizes a Patient-Centered Medical Home model with Level 3 NCQA certification.

Differentiator

Problem solved

Functional benefit

Brands

• CUB Advantage™: Direct Primary Care model of healthcare that fosters the physician-patient relationship, emphasizing personalized care without the constraints of health insurance.

Products and services

• Pediatric Primary Care Comprehensive pediatric primary care including well-child exams, immunizations, acute illness treatment, and developmental monitoring for children from newborns through adolescence. Provided at both Coppell and Flower Mound offices.
• Same-Day Sick Visits Same-day appointments for children needing immediate care for acute illnesses, available throughout the day at both Coppell and Flower Mound locations.
• Virtual Visits Remote healthcare consultations allowing patients to meet with doctors from home via video for select appointment types including behavioral health follow-ups and travel health consultations.
• Behavioral Health Services Mental health and behavioral support including ADHD testing and treatment, anxiety and depression management, with both in-person and virtual visit options.
• Asthma Management Comprehensive asthma care including action plans, inhaler training with spacers, and the TCAMP (Take Charge Asthma Management) Program for patients on daily asthma medications.
• Lactation Support Breastfeeding support and education services for new mothers provided by certified lactation consultants.
• 24/7 Nurse Advice Line Round-the-clock telephone access to nursing staff for health guidance and advice outside of office hours.
• CUB Advantage Direct Primary Care Direct Primary Care membership program providing enhanced access to physicians with personalized care, extended visits, and communication options outside traditional insurance constraints.
• Special Needs Care Specialized pediatric care for children with special needs, including coordination with specialists and tailored treatment approaches.
• Sports Medicine Sports physicals and injury care for young athletes to ensure safe participation in athletic activities.
• BEAMS Counseling Program Behavior, Emotional, and Mental Support program offering parent/child counseling, group counseling for behavioral difficulties, and ADHD strategic therapy sessions in partnership with Flower Mound Counseling.

Quantifiable outcome

• Certified Patient Centered Medical Home Level 3 - demonstrating strong performance in better patient experience, better health outcomes, and lower per capita cost

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Flower Mound CounselingcoreStrategic or Co-development Partner · 4 August 2017Partnership to offer the BEAMS (Behavior, Emotional, and Mental Support) counseling program with appointments available at both Coppell and Flower Mound MDPA locations. Provides parent/child counseling, group counseling for behavioral difficulties, and ADHD strategic therapy sessions including parent coaching.
• International ServantsminorOthersNon-profit Christian mission organization founded by Dr. Paul Whisnant (spouse of NP Amanda Whisnant) serving Belize since 1990 through church planting, orphan ministry, feed-a-child programs, medical missions, and Save-A-Child's Life program. MDPA provider Amanda Whisnant volunteers through this organization to provide pediatric care in Belize.
• Follow My Health (FMH)coreTechnology or IntegrationPatient portal platform used for appointment requests, medication refills, nurse messaging, viewing shot records and diagnoses. MDPA uses this platform as their primary patient portal for all patients under 18.
• CHADIS (Child Health and Development Interactive System)coreTechnology or IntegrationDocument collection and assessment platform for developmental screening (Ages & Stages questionnaires), ADHD Vanderbilt assessments, and behavioral health evaluations. Used for well checks at 9, 18, 24, 30, and 36 months and ADHD follow-ups.
• Texas Vaccines for ChildrenminorOthersState program available at Flower Mound location providing vaccines to eligible children

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cook Children's Pediatrics: Large pediatric health system serving the DFW metroplex with primary care, specialty, and urgent care. Directly competes for pediatric patients in the same geography but operates at much greater scale as part of a broader children's hospital network.
• Children's Health Pediatric Group: Primary care pediatrics arm of Children's Health (Children's Medical Center Dallas), serving the DFW area. Comparable pediatric primary care offering but anchored to a large hospital system with deeper specialty integration.
• One Medical (Amazon One Medical): Membership-based primary care platform with pediatric services, now part of Amazon. Comparable technology-enabled, patient-experience-led primary care model but spans all ages and operates at national scale.
• VillageMD: Primary care platform with significant pediatric exposure through affiliated practices. Comparable physician-led primary care delivery model but at significantly larger scale and with value-based-care infrastructure.

Direct peers

• Pediatric Associates: Multi-site, physician-owned pediatric group practice offering well-child, sick, behavioral health, and lactation services. Closely comparable operating model (independent, multi-provider, multi-location pediatrics) at larger scale across multiple states.

Regional players

• Texas Children's Pediatrics: Large pediatric primary care network affiliated with Texas Children's Hospital, based in Houston. Comparable physician-group pediatrics model but serves the Houston market rather than DFW.
• Atrium Health Levine Children's Primary Care: Pediatric primary care network within a large regional health system. Comparable well-child, sick-visit, and behavioral health services for children but operates in the Southeast rather than Texas.

Emerging players

• Blueberry Pediatrics: Pediatric telehealth and concierge membership provider offering on-demand remote pediatric care. Comparable Direct Primary Care / subscription pediatric concept but delivered virtually rather than via physical offices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mdpedi
• Facebookfacebook.com/MDPediatricAssociates
• Pinterestpinterest.com/mdpediatrics
• LinkedInlinkedin.com/company/md-pediatric-associates

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Md Pediatric Associates