ColdSpark
ColdSpark is a U.S. political consulting and public affairs firm serving Republican campaigns, PACs, party organizations, corporations, and advocacy groups with integrated strategy, digital advertising, media production, and branding services from offices in Pittsburgh and Washington, D.C.
- Company typePrivate
- Founded2011
- HeadquartersBroomfield, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What ColdSpark does
ColdSpark is a U.S. political consulting and public affairs firm founded in 2011 in Pittsburgh, Pennsylvania by Mark Harris and Mike DeVanney, with a second office in Washington, D.C. The firm provides integrated services across five core areas: political consulting, public affairs, digital strategy, media production and advertising, and branding/graphic design. Its client base spans presidential, U.S. Senate, congressional, gubernatorial, and state legislative campaigns, along with super PACs, political action committees, party organizations, trade associations, advocacy groups, and corporations seeking to influence public opinion or policy.
The firm's underlying technology stack combines data-driven voter targeting (ACR data, lookalike audiences, cross-platform reach and frequency measurement) with multi-channel creative production spanning digital, CTV, TV, radio, direct mail, outdoor, email, social media, and web. ColdSpark integrates with multiple demand-side platforms, Google, Meta, and LinkedIn for paid digital media and manages email acquisition, fundraising, and grassroots mobilization programs. Operational support includes an in-house design team, motion graphics, polling and research, crisis and rapid response communications, and coalition building.
ColdSpark generates revenue through professional service fees tied to customized client engagements, sold via a partner-led, direct enterprise sales motion leveraging the founders' political networks and industry reputation. The firm is privately held and bootstrapped, with no disclosed institutional investment. It has scaled from a two-person founding team to more than 35 employees with work executed across 48 states, and operates a sub-brand (Citadel Communications) launched in 2024 to handle its corporate public affairs engagements.
ColdSpark firmographics
Firmographics- Name
- ColdSpark
- Legal name
- ColdSpark
- Website
- https://coldspark.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ColdSpark is a U.S. political consulting and public affairs firm serving Republican campaigns, PACs, party organizations, corporations, and advocacy groups with integrated strategy, digital advertising, media production, and branding services from offices in Pittsburgh and Washington, D.C.
- Ownership category
- akta.pro rank
ColdSpark industry classification
Industry- Product category
- Political Consulting Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Think Tanks, Policy Research & Public Policy Institutes (BPAGAFAO)
Keywords
Where ColdSpark is headquartered
LocationHeadquarters
- HQ city
- Broomfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ColdSpark business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Political Campaign Consulting: Full-service consulting for political campaigns including strategic planning, messaging, advertising strategy, campaign management, and get-out-the-vote efforts. Revenue generated through professional service fees for campaign consulting engagements.
- Public Affairs Services: Strategic communications, crisis management, coalition building, research and intelligence, narrative development, and program leadership for corporations, associations, and advocacy organizations.
- Digital Strategy Services: Paid online advertising, email marketing, social media marketing, and web design/development services for political campaigns and organizations.
- Media Production and Advertising: Direct mail, TV/radio/video production and placement, outdoor advertising, and copywriting services for campaigns and organizations.
- Branding and Graphic Design: Logo development, brand identity creation, collateral design, and branding guide development for political and advocacy clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ColdSpark product offering
Product offeringCore offering
ColdSpark is a full-service political consulting and public affairs agency that helps political campaigns, PACs, party organizations, corporations, trade associations, advocacy groups, and nonprofits win elections and influence public opinion. The firm delivers integrated services spanning political consulting, public affairs, digital strategy, media production and advertising (TV, radio, direct mail, outdoor), and branding and graphic design, executing multi-channel campaign strategies for clients from presidential races to local legislative contests.
Product overview
ColdSpark is a full-service political consulting and communications agency offering a unified portfolio of integrated services. The core offerings span five main service areas: Political Consulting, Public Affairs, Digital Strategy, Media Production & Advertising, and Branding & Graphic Design. These services work together as an integrated whole—consulting informs strategy, strategy drives creative, and creative is executed across digital, direct mail, TV, and outdoor channels. The agency also offers specialized sub-services including research and polling, crisis communications, coalition building, email and fundraising programs, web development, and copywriting. Founded in 2011, the firm specializes in political campaigns, public affairs, and advocacy efforts for candidates, organizations, and Fortune 500 companies.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Dave McCormick won U.S. Senate race with 15,000-vote margin out of 7 million votes cast, defeating 18-year incumbent Bob Casey
- +5 more outcomes
Companies that use ColdSpark
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
ColdSpark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
ColdSpark partnerships and signals
Strategic signalScale indicators14 records
Recent moves7 records
Expansion highlights6 records
ColdSpark competitors and assessment
Company assessmentDirect peers
- Subject Matter: Public affairs and strategic communications firm serving corporations, trade associations, and advocacy organizations. Direct peer for ColdSpark's expanding public affairs practice, particularly on crisis, coalition, and regulatory advocacy engagements.
- Targeted Victory: Republican-aligned political consulting and digital firm serving federal campaigns, PACs, and party committees. Closely comparable to ColdSpark in client type (GOP campaigns and conservative advocacy) and core services (digital advertising, fundraising, data).
- Axiom Strategies: Republican political consulting and public affairs firm with integrated campaign, lobbying, and advertising services. Comparable in scale, ideology alignment, and broad service portfolio across federal and state-level engagements.
- Bully Pulpit Interactive: Democratic-aligned digital-first political and public affairs agency offering advertising, branding, and campaign strategy. Direct peer in service mix and political consulting category, representing the other side of the partisan divide.
- DDC Public Affairs: Established public affairs firm where ColdSpark's new Partner Kerry McConnon was a founding partner for over 26 years. Direct competitor in corporate, association, and advocacy public affairs work that ColdSpark is now expanding into via Citadel Communications.
- FP1 Strategies: Republican direct mail and political consulting firm specializing in targeted persuasion mail and campaign strategy. Direct peer for ColdSpark's direct mail and IE campaign services to conservative candidates and PACs.
- Public Opinion Strategies: Republican polling and political consulting firm providing survey research, message testing, and strategic guidance. Overlaps with ColdSpark's research/polling sub-service and shares a similar GOP-aligned client base and methodology.
- OnMessage: Republican political consulting firm offering campaign strategy, media production, and advertising. Direct peer; the two firms even partnered on McCormick campaign work (OnMessage on broadcast TV, ColdSpark as general consultant).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ColdSpark social profiles
Digital presenceColdSpark financial estimates
Financial estimateRevenue estimate
Valuation estimate
ColdSpark leadership team
Management profileNumber of profiles
Profiles15 records
ColdSpark funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ColdSpark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ColdSpark
What does ColdSpark do?
ColdSpark is a full-service political consulting and public affairs agency that helps political campaigns, PACs, party organizations, corporations, trade associations, advocacy groups, and nonprofits win elections and influence public opinion. The firm delivers integrated services spanning political consulting, public affairs, digital strategy, media production and advertising (TV, radio, direct mail, outdoor), and branding and graphic design, executing multi-channel campaign strategies for clients from presidential races to local legislative contests.
Is ColdSpark a public or private company?
ColdSpark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ColdSpark founded?
ColdSpark was founded in 2011. It employs 501 to 1,000 people.
Where is ColdSpark based?
ColdSpark is headquartered in Broomfield, United States, in the North America region.
How does ColdSpark make money?
Five revenue lines are on record. Political Campaign Consulting is the primary driver. The others are public Affairs Services, digital Strategy Services, media Production and Advertising and branding and Graphic Design.
Who are ColdSpark's main competitors?
Direct peers on record are Subject Matter, Targeted Victory, Axiom Strategies, Bully Pulpit Interactive, DDC Public Affairs, FP1 Strategies, Public Opinion Strategies and OnMessage.
Does ColdSpark have an API?
No public API is recorded for ColdSpark.
What industry is ColdSpark in?
ColdSpark's product category is Political Consulting Services. Its primary akta.pro industry code is BPAGAFAO, Think Tanks, Policy Research & Public Policy Institutes. Its NAICS code is 541810 and its SIC code is 7311.