What OnMessage does

OnMessage Inc. (also referred to as OMI) is a privately held Republican political consulting firm founded in 2005 and headquartered in Alexandria, Virginia, with additional offices in Annapolis, Maryland; Charlotte, North Carolina; and Baton Rouge, Louisiana. The firm provides full-service campaign support — strategy, polling and opinion research, creative advertising production across television, radio, and digital, media planning and placement, digital marketing, issue advocacy, and grassroots mobilization — exclusively to Republican candidates, conservative causes, and party committees. The company is led by founding partners Curt Anderson, Wes Anderson, and Brad Todd, whose résumés span the Reagan and Bush White Houses, the Republican National Committee, the National Republican Senatorial Committee, and the National Republican Congressional Committee. OnMessage operates two sub-brands — OnMessage Polling (a dedicated quantitative and qualitative research practice) and OnMessage Sports (a horizontal extension serving sports business clients) — and has serviced high-profile engagements including Rick Scott's 2018 Florida Senate win, Josh Hawley for Missouri, the National Republican Senatorial Committee, and Team McCarthy.

OnMessage generates revenue through project-based professional services engagements rather than a self-serve product, with no publicly disclosed pricing or subscription product. GTM is sales-led and reputation-driven: the firm acquires clients through established relationships with party committees, direct outreach to candidates, and the credibility earned from independent pollster accuracy rankings (notably #1 most accurate private pollster in 2024 per ActiVote). The firm has accumulated multiple independent industry recognitions — including the 2018 AAPC Pollster of the Year and Fortune's 2015 Campaign Dream Team designation — that function as central demand-generation assets in a business where campaign managers hire on referrals and prior-cycle performance. The work product mix skews toward federal and statewide Republican campaigns, party committees, and issue advocacy, with no disclosed revenue figures in the source material.

The firm has no proprietary technology platform; its competitive differentiation rests on talent (decades of senior Republican operatives), relationships (committee-level and leadership-level lock-in), and data (proprietary polling outputs accumulated over 20 years of campaign cycles). Recent trajectory has emphasized ecosystem buildout — sub-brands, regional offices, and steady hiring — alongside continued concentration in cyclical, election-driven engagement revenue.

Name

OnMessage

Legal name

On Message Inc.

Website

https://onmessageinc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

OnMessage Inc. is a privately held Republican political consulting firm providing campaign strategy, polling, creative advertising, digital marketing, and issue advocacy services to GOP candidates, party committees, and conservative causes across multiple U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Political Consulting Services: OnMessage generates revenue through providing political consulting services including campaign strategy, polling and opinion research, creative advertising production (TV, digital, radio), media planning and placement, and issue advocacy for Republican candidates and conservative causes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

OnMessage is a Republican political consulting firm providing integrated campaign services for federal, state, and local candidates and conservative causes. Its core offerings include campaign strategy and management, television/radio/digital creative production, digital advertising and fundraising, public opinion research and polling, and grassroots issue advocacy.

Product overview

OnMessage is a Republican political consulting firm offering a unified suite of campaign services organized around five core offerings: Campaigns (political strategy and management), Creative (advertising production across TV, radio, video, and print), Digital (online advertising, email/text marketing, social media, web development, and analytics), Opinion Research (polling, surveys, focus groups, and dial testing), and Issue Advocacy (grassroots mobilization and strategic communications). The firm serves Republican candidates, causes, and corporate clients at federal, state, and local levels.

Differentiator

Problem solved

Functional benefit

Brands

• OnMessage Polling: Political polling and opinion research services including surveys, focus groups, dial testing, and online ad testing.
• OnMessage Sports

Products and services

• Campaigns

Quantifiable outcome

• Only polling firm to accurately predict 2018 Florida Senate race outcome
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FP1 Strategies: Republican political advertising and consulting firm producing TV, radio, and digital ads for GOP candidates and causes. Direct competitor with similar service stack (creative, media, digital), and a notable former employer of OnMessage's Creative Director Sarah Doty.
• Redprint Strategies: Republican-aligned political ad and strategy firm; another former employer of OnMessage Creative Director Sarah Doty. Competes head-to-head for the same paid media and creative work for GOP campaigns.
• Targeted Victory: Republican digital-first political consulting and marketing firm offering data, advertising, and digital strategy for GOP candidates and causes. Largest tech-enabled Republican digital competitor.
• Bully Pulpit Interactive: Top-tier Democratic-leaning political and public affairs agency offering creative, paid media, and digital services; same full-service consulting model as OnMessage but on the opposing party side, making it the closest capability peer across the aisle.
• Public Opinion Strategies: Leading Republican polling firm that competes directly with OnMessage Polling for GOP polling contracts at federal and state levels, including NRSC and candidate-level work.
• McLaughlin & Associates: Long-established Republican polling and political consulting firm; competing pollster on Senate, House, and gubernatorial research for the same client base.
• Wilson Perkins Allen: Republican polling and research firm led by Chris Wilson, offering public opinion research and strategic advice to GOP campaigns and causes; another head-to-head competitor to OnMessage Polling.
• Axiom Strategies: Republican political consulting firm offering campaign management, media, and digital services to GOP candidates at federal and state levels; comparable scale and service breadth to OnMessage.
• BrabenderCox: Republican public affairs and political advertising agency in the Mid-Atlantic, offering strategic communications, creative, and media buying to GOP campaigns; closely comparable in size and service mix to OnMessage.
• Jamestown Associates: Republican-aligned digital advertising and consulting firm specializing in digital media, creative, and strategy for GOP campaigns and advocacy organizations; competes with OnMessage's Digital and Creative practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/onmessageinc
• LinkedInlinkedin.com/company/onmessageinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnMessage