Acclaro
Acclaro is a US-based enterprise translation and localization agency, founded in 2002 and serving global brands across 125+ languages. It combines human linguist networks with proprietary SaaS platforms and AI-augmented workflows spanning software, multimedia, and content localization.
- Company typePrivate
- Founded2002
- HeadquartersNyack, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Acclaro does
Acclaro is a US-based translation and localization services agency founded in 2002 and headquartered in Irvington, New York, with global delivery operations spanning seven offices and linguist networks across 125+ languages and 50+ countries. The company serves enterprise clients with translation, localization, and global content services across software, games, multimedia, eLearning, and marketing content. Its service portfolio combines human linguist networks with technology-enabled workflows, anchored by two proprietary SaaS platforms — My Acclaro and WordsOnline — that provide translation management, vendor coordination, and customer-facing portals. Acclaro integrates with major content and development platforms through connectors for WordPress/WPML, Craft CMS, Drupal 9, and GitHub, and partners with Lokalise to extend distribution into third-party translation management systems.
The company's technology stack is augmented by an AI-assisted workflow that combines machine translation, automated post-editing, and quality estimation with human post-editing, marketed as its Augmented Translation solution. Acclaro holds ISO 9001, 27001, 17100, 18587, and 27701 certifications, addressing enterprise procurement requirements around quality, information security, translation services, post-editing of machine translation, and data privacy. The business model combines professional services revenue (per-word and project-based translation work) with platform/subscription revenue from SaaS products, and pursues an enterprise go-to-market motion evidenced by a customer base that includes Meta, IBM, Visa, Electronic Arts, Warner Bros., Coinbase, Netflix, Amazon, Braze, Wish, and Hootsuite. Recent strategic activity includes the announcement of a merger with Jonckers, the appointment of Russell Haworth as CEO, and the launch of a Multimedia Localization Orchestration Platform, signaling a shift toward platform-led, scaled delivery.
Acclaro firmographics
Firmographics- Name
- Acclaro
- Legal name
- Acclaro Inc.
- Website
- https://acclaro.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Acclaro is a US-based enterprise translation and localization agency, founded in 2002 and serving global brands across 125+ languages. It combines human linguist networks with proprietary SaaS platforms and AI-augmented workflows spanning software, multimedia, and content localization.
- Ownership category
- akta.pro rank
Acclaro industry classification
Industry- Product category
- Translation and localization services
- NAICS
- Translation and Interpretation Services (541930), Software Publishers (513210)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Multilingual/Translation Communication Apps (BPAMACAJ)
- akta.pro secondary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Acclaro is headquartered
LocationHeadquarters
- HQ city
- Nyack
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Acclaro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Translation and Localization Services: Core professional services revenue from translation, localization, and language services. Includes human translation, machine translation with post-editing, transcreation, and quality assurance services. Typically structured as project-based or ongoing service arrangements.
- Technology Platform Services: Revenue from translation management platform access (My Acclaro, WordsOnline) and technology integrations. May include subscription components for platform access alongside service delivery.
- AI Solutions and Automation: AI-powered localization workflows that combine machine translation with human expertise for scalable content delivery. Revenue derived from service delivery using these advanced capabilities.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Acclaro product offering
Product offeringCore offering
Acclaro is a translation and localization agency that helps global brands create, manage, and activate multilingual content across 125+ languages by combining AI-powered machine translation and quality estimation with human expert post-editing, transcreation, multimedia adaptation, and software/website localization. Service delivery is anchored by the My Acclaro SaaS translation management platform, WordsOnline portal, and connectors/integrations with WordPress (WPML), Craft CMS, Drupal 9, GitHub, and Lokalise, targeting enterprise clients across software, marketing, e-commerce, connected vehicles, and media/entertainment industries.
Product overview
Acclaro is a translation and localization company that helps global brands succeed across cultures through a fine-tuned process, top industry talent, and leading technologies. The company's core platform is My Acclaro, a SaaS-based translation management system with WordsOnline as an additional portal. The platform integrates with WordPress (via WPML), Craft CMS, Drupal 9, and GitHub through dedicated connectors, and partners with Lokalise for translation management with 40+ integrations. Acclaro offers AI-powered Augmented Translation combining machine translation with human expertise, Multimedia Orchestration for video/audio/subtitling/voiceover, Global Marketing Solutions (transcreation, eCommerce translation, international SEO, social media, email, packaging, advertising), Testing Solutions (linguistic QA, functional testing, in-context validation), and Mobile App Localization for iOS and Android. Additional specialized services include post-editing, voiceover, video translation, transcription, subtitling, DTP, translation memory management, glossary/style guide development, linguistic QA, financial services translation, cultural translation, InDesign translation, YouTube services, social media services, press release services, packaging services, international SEO services, email services, eCommerce translation services, advertising services, document translation, content localization, interpretation services, Ruby on Rails localization, and agile software localization. The company also offers dedicated teams for localization, marketing, product development, training & learning, and customer support, as well as an AI risk management webinar.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Solutions AI-powered localization solutions that combine AI speed and scale with expert human linguists to deliver accurate, consistent translations across languages and content types. Intended for enterprise brands with high-volume, multi-market localization needs.
- Translation Solutions Core translation services that translate and adapt content with the right balance of AI and human expertise for accurate and culturally relevant translations across languages and content types. Intended for enterprise teams needing consistent multilingual content at the speed business demands.
- Augmented Translation Service that blends AI and human expertise to deliver accurate, consistent, and high-quality translations at scale. Targets global content teams needing fast, high-volume multilingual output without sacrificing consistency.
- Multimedia Orchestration Connected multimedia localization workflow covering subtitles, dubbing, videos, voiceovers, transcription, and testing with consistent high-quality output from a single orchestrated pipeline. Intended for brands adapting video and audio content for global audiences.
- Global Marketing Solutions Bundle of marketing localization services spanning transcreation, eCommerce translation, international SEO, social media, email, packaging, press releases, and advertising. Helps global brands adapt campaigns, websites, and CTAs to make sense and look right in every market.
- Testing Solutions Pre-launch testing offering combining linguistic QA, functional testing, and in-context validation to catch broken layouts, untranslated strings, and usability gaps in localized products. Designed for product, web, and app teams shipping into multiple markets.
- Machine Translation Services Service handling rising translation volume without growing budget by pairing machine translation with expert linguists for fast, cost-effective, high-volume content. Suited for high-volume enterprise content such as support articles and product descriptions.
- Transcreation Services Creative service in which linguists adapt tone, intent, and emotion so marketing messages resonate culturally in each target market. Used by brands running campaigns where literal translation would lose creative impact.
- Website Localization Services End-to-end website localization including consulting on language style, site architecture, tools, and content management process to deliver a seamless multilingual online presence. Targets brands localizing marketing and commerce websites into multiple languages.
- iOS Localization Services Localization of iOS apps with culture-specific content and UI adapted for each audience to deliver an optimal global user experience. Suited for app developers expanding iOS apps into new markets.
- Android Localization Services Localization of Android apps with adapted content and UI so the app feels native in every market it launches. Used by mobile teams expanding Android apps globally.
- Financial Services Translation Specialized translation service for financial services covering sensitive, high-stakes content while helping clients stay compliant with local and international regulations. Targets banks, payments, and fintech firms.
- My Acclaro Platform SaaS-based translation management platform providing a centralized dashboard for managing translation projects, tracking progress, and connecting to CMS integrations. Used by enterprise clients to operationalize ongoing localization workflows.
- WordsOnline Portal Acclaro's secondary web portal providing an additional interface for accessing translation and localization services. Used alongside My Acclaro for client service delivery.
Quantifiable outcome
- 57% faster localization turnaround (from 4 weeks to under 12 days)
- +4 more outcomes
Companies that use Acclaro
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
Acclaro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature6 records
Acclaro partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and major.
- Craft CMScoreCraft CMS translation plugin and connector built by Acclaro enables clients to manage multilingual web content and translations from within Craft CMS. Craft CMS Chief Customer Officer Leslie Camacho publicly endorsed the connector, noting Craft uses it for their own website translation.
- LokalisecorePartnership with Lokalise translation management platform enables joint clients to use Acclaro's expert localization services within Lokalise's all-in-one management platform. Together provide unique solutions for brands expanding into new language markets. Lokalise offers around 40 integrations including GitHub, GitLab, iOS/Android SDK, Figma, Sketch, and Contentful.
- OnTheGoSystems (WPML)corePartnership with OnTheGoSystems, maker of WPML plugin for WordPress, enables Acclaro to be offered as a translation provider to WPML clients. Acclaro WordPress connector creates seamless integration from WordPress to Acclaro's translation management dashboard.
- NetBasecoreNetBase partnered with Acclaro to integrate localization process with agile software development. Acclaro provides frequent software updates in eight languages (Japanese, German, Italian, French, Spanish, Portuguese, Simplified Chinese, Traditional Chinese) for NetBase's social intelligence platform using bi-weekly agile drops.
- Women in LocalizationminorAcclaro became a gold sponsor of Women in Localization to advance inclusion in the localization industry. Supports professional development and networking for women in the localization field.
- PhrasecoreAcclaro and Phrase created a new Solutions Architect role to accelerate clients' global growth. Partnership focused on helping clients navigate localization technology and strategy more effectively.
- JonckersmajorJonckers and Acclaro announced a merger to form a new AI-enabled language services powerhouse. Strategic combination aimed at creating a leading AI-enabled language services company.
Scale indicators6 records
Recent moves1 record
Expansion highlights5 records
Acclaro competitors and assessment
Company assessmentBroad incumbents
- RWS Group: Public LSP holding integrating SDL, LanguageWire, and post-editing offerings; competes for large regulated-industry localization budgets where Acclaro's ISO stack is also relevant.
- TransPerfect: Largest privately held language services provider globally with a portfolio spanning translation, interpretation, and content management. Largest competitor by scale and enterprise access.
- Lionbridge: One of the largest global LSPs with broad enterprise footprint across translation, interpretation, and AI data services. Established incumbent that Acclaro competes against on enterprise RFPs.
Emerging players
- Lokalise: Translation management platform with 40+ native integrations; both a strategic technology partner (joint go-to-market with Acclaro) and a growing competitor that internalizes post-editing.
- Phrase: Cloud TMS (formerly Memsource) targeting enterprise localization programs; Acclaro already partners with Phrase on a Solutions Architect role, indicating both collaboration and overlap.
Others
- LanguageLine Solutions: Interpretation and translation services for enterprise and government; relevant adjacency to Acclaro's interpretation services line and similar regulated-buyer procurement motion.
Direct peers
- Translated.net: AI-forward translation services company combining MT with human post-editing, very similar technology stack and enterprise GTM motion to Acclaro.
- Smartling: Cloud translation management platform with managed services, competing for the same enterprise software and digital customers; offers both platform and human services like Acclaro.
- Welocalize: Mid-to-large-market LSP with comparable translation, localization, and AI-enabled services across enterprise verticals. Closest direct competitor in terms of customer segment, service portfolio, and integration-led GTM.
- Jonckers: Announced merger partner and the most direct peer; AI-enabled translation and localization services with strong European language coverage. Combination is positioned to form a larger mid-market LSP.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Acclaro social profiles
Digital presenceAcclaro compliance and trust
Trust signalCompliance4 records
Acclaro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acclaro leadership team
Management profileNumber of profiles
Profiles6 records
Acclaro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acclaro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acclaro
What does Acclaro do?
Acclaro is a translation and localization agency that helps global brands create, manage, and activate multilingual content across 125+ languages by combining AI-powered machine translation and quality estimation with human expert post-editing, transcreation, multimedia adaptation, and software/website localization. Service delivery is anchored by the My Acclaro SaaS translation management platform, WordsOnline portal, and connectors/integrations with WordPress (WPML), Craft CMS, Drupal 9, GitHub, and Lokalise, targeting enterprise clients across software, marketing, e-commerce, connected vehicles, and media/entertainment industries.
Is Acclaro a public or private company?
Acclaro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Acclaro founded?
Acclaro was founded in 2002. It employs 51 to 100 people.
Where is Acclaro based?
Acclaro is headquartered in Nyack, United States, in the North America region.
How does Acclaro make money?
Three revenue lines are on record. Translation and Localization Services are the primary driver. The others are technology Platform Services and AI Solutions and Automation.
Who are Acclaro's main competitors?
Broad incumbents on record are RWS Group, TransPerfect and Lionbridge. Emerging players are Lokalise and Phrase. LanguageLine Solutions is listed as an others. Direct peers are Translated.net, Smartling, Welocalize and Jonckers.
Does Acclaro have an API?
No public API is recorded for Acclaro.
What industry is Acclaro in?
Acclaro's product category is Translation and localization services. Its primary akta.pro industry code is BPAMACAJ, Multilingual/Translation Communication Apps, with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 541930 and its SIC code is 7371.