Davids Natural Toothpaste, Inc.
Davids Natural Toothpaste, Inc. is a privately held US oral care company that makes premium, non-fluoride toothpaste and adjacent products built around its proprietary Hydroxi™ nano-hydroxyapatite formulation, selling direct-to-consumer online and through natural and conventional grocery retailers.
- Company typePrivate
- Founded2015
- HeadquartersTemecula, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Davids Natural Toothpaste, Inc. firmographics
Firmographics- Name
- Davids Natural Toothpaste, Inc.
- Legal name
- Davids Health Sciences, Inc.
- Website
- https://davids-usa.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Davids Natural Toothpaste, Inc. is a privately held US oral care company that makes premium, non-fluoride toothpaste and adjacent products built around its proprietary Hydroxi™ nano-hydroxyapatite formulation, selling direct-to-consumer online and through natural and conventional grocery retailers.
- Ownership category
- akta.pro rank
Davids Natural Toothpaste, Inc. industry classification
Industry- Product category
- Natural Oral Care / Premium Toothpaste
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Toothpaste & Toothpowder (CRABAFAA)
- akta.pro secondary industries
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Kids Oral Care (CRABAJAL), Dental Floss, Picks & Interdental Cleaners (CRABAFAE), Toothbrushes (Manual) (CRABAFAB), Tongue Cleaners & Breath Fresheners (CRABAFAI)
Keywords
Where Davids Natural Toothpaste, Inc. is headquartered
LocationHeadquarters
- HQ city
- Temecula
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Davids Natural Toothpaste, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Primary revenue channel through owned e-commerce storefront (davids-usa.com). Consumers purchase toothpaste, mouthwash, floss, toothbrushes, and tongue scrapers directly. Offers subscribe-and-save subscription model for recurring revenue.
- Retail Distribution: Revenue from placing products on shelves at major natural and conventional grocery retailers including Whole Foods, Sprouts, Safeway, Albertsons, Vons, Erewhon, H-E-B, Natural Grocers, Fresh Thyme, and Thrive Market.
- Dental Professional Channel: B2B sales to dental practices through davidsdentalpros.com, offering specialty pricing and exclusive products such as proXL floss for dental professionals.
- Subscription / Subscribe + Save: Recurring subscription revenue model delivering products monthly to bi-monthly at customer-selected intervals. Simplifies oral care routines with hassle-free delivery and subscriber perks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Toothpaste (e.g., Hydroxi Sensitive+Whitening, Hydroxi Whitening+Enamel Health, Cinnamon) — starting from $6.95 |
| Unit Pricing | Pay-as-you-go | Mouthwash — starting from $13.95 |
| Unit Pricing | Pay-as-you-go | Expanding Dental Floss — $10.95 |
| Subscription | Monthly | Subscribe + Save — recurring delivery at customer-selected frequency |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Davids Natural Toothpaste, Inc. product offering
Product offeringCore offering
Davids Natural Toothpaste, Inc. formulates, brands, and sells a premium line of fluoride-free oral care products built on its proprietary Hydroxi™ nano-hydroxyapatite technology. The portfolio includes natural toothpaste variants (whitening + enamel health, sensitive + whitening, cinnamon, and kids' flavors), an alcohol-free mouthwash, expanding dental floss, a bamboo toothbrush, and a tongue scraper — all packaged in recyclable metal tubes with EWG VERIFIED clean ingredients. The company sells direct-to-consumer via davids-usa.com, through major natural and conventional grocery retailers, and via a dedicated dental professional portal.
Differentiator
Problem solved
Functional benefit
Brands
- Hydroxi™: Proprietary nano-hydroxyapatite toothpaste line designed to whiten teeth, repair enamel, and relieve sensitivity without fluoride.
Products and services
- Hydroxi™ Whitening + Enamel Health Nano-Hydroxyapatite Premium Toothpaste (Peppermint) Premium fluoride-free toothpaste using rod-shaped nano-hydroxyapatite to whiten teeth and remineralize enamel, formulated with naturally derived ingredients and no harsh chemicals; intended for adults seeking a natural daily oral care regimen.
- Hydroxi™ Sensitive + Whitening Nano-Hydroxyapatite Premium Toothpaste Nano-hydroxyapatite toothpaste formulated to relieve tooth sensitivity while providing whitening benefits, using rod-shaped nHA particles; intended for adults with sensitive teeth who want fluoride-free oral care.
- Hydroxi™ Whitening + Enamel Health Nano-Hydroxyapatite Premium Toothpaste (Cinnamon) Bold cinnamon-flavored nano-hydroxyapatite toothpaste with warm cassia cinnamon balanced by clove, cardamom, and hints of orange peel and chili, designed for natural whitening and enamel health without fluoride.
- Hydroxi™ Nano-Hydroxyapatite Toothpaste — Spearmint and Strawberry Watermelon (Kids/Adult flavors) Two new flavors of Hydroxi™ nano-hydroxyapatite toothpaste designed to repair enamel, relieve sensitivity, and whiten teeth without fluoride or harsh chemicals; positioned for both children and adults.
- Hydroxi™ Fresh Breath Mouthwash / Natural Fresh Mint / Refill Kit Alcohol-free, non-burning mouthwash with real mint oils, xylitol, and premium rod-shaped nano-hydroxyapatite, sold in a refill-kit format for fresh breath and enamel support; targeted at adult consumers seeking natural oral care.
- Hydroxi™ Expanding Dental Floss / Refillable Dispenser + Refill (Mint) PFAS-free, Teflon-free expanding dental floss made from 250+ woven threads that expand to clear plaque and debris, sold with a refillable dispenser; intended for adults pursuing natural, sustainable oral care.
- Davids Premium Bamboo Toothbrush Sustainable bamboo toothbrush with white bristles, designed as an environmentally conscious manual toothbrush for adult and family oral care.
- Davids Tongue Scraper Oral care tool used to clean the tongue in order to improve breath freshness and overall oral hygiene; sold to adult consumers as part of the Davids daily care accessory line.
- Kids Nano-Hydroxyapatite Toothpaste Toothpaste formulated for children using nano-hydroxyapatite as a fluoride alternative for enamel health and cavity prevention, sold through the Davids kids toothpaste collection.
- Davids Essential Sensitive Teeth Bundle Starter kit combining nano-hydroxyapatite toothpaste, tongue scraper, toothbrush, and floss at a 10% saving, designed for first-time buyers addressing sensitive teeth.
Quantifiable outcome
- Enamel is approximately 97% hydroxyapatite; Davids nano-hydroxyapatite formula is designed to match and repair this natural mineral structure
- +1 more outcomes
Companies that use Davids Natural Toothpaste, Inc.
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Davids Natural Toothpaste, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Davids Natural Toothpaste, Inc. partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and moderate.
- Whole FoodscoreDavids products are distributed through Whole Foods Market stores nationwide, placing the brand in the premier natural grocery retail channel serving health-conscious consumers.
- Sprouts Farmers MarketcoreDavids products are available at Sprouts Farmers Market, a major natural and organic grocery chain, providing shelf placement alongside other natural oral care brands.
- Safeway / Albertsons / VonsmajorDavids products are distributed through the Safeway, Albertsons, and Vons conventional supermarket chains, extending the brands reach beyond natural grocery into mainstream grocery retail.
- ErewhoncorePremium natural grocery retailer Erewhon carries Davids products, targeting the brands core consumer demographic of affluent, health-conscious shoppers.
- H-E-BmajorH-E-B, a major Texas-based grocery chain, provides Davids with broad southwestern US retail coverage in the natural products category.
- Thrive MarketmajorThrive Market, a membership-based online natural grocery retailer, carries Davids products targeting conscious consumers who prefer online grocery shopping with a mission-driven focus.
- Natural Grocers / Fresh Thyme / GrovemoderateRegional natural grocery retailers Natural Grocers, Fresh Thyme, and Grove provide additional retail distribution for Davids in specific geographic markets.
Scale indicators3 records
Davids Natural Toothpaste, Inc. competitors and assessment
Company assessmentDirect peers
- The Humble Co. Swedish sustainable oral care company offering bamboo toothbrushes, natural toothpaste, and floss with a comparable sustainability-led value proposition and similar premium DTC-plus-retail model.
- Boka: Boka is a direct nano-hydroxyapatite-based natural toothpaste competitor, also selling DTC and through natural retailers. Most comparable peer given matching nHA positioning, premium pricing, and channel mix.
- Hello Products: Premium natural oral care brand offering toothpaste, mouthwash, and floss with strong natural-channel retail presence and similar clean-ingredient positioning to Davids.
- Apagard: Japanese pioneer of nano-hydroxyapatite toothpaste with the longest commercial track record in the nHA category. Comparable as a direct nHA technology peer, though primarily distributed in Asia.
Broad incumbents
- Tom's of Maine: Colgate-Palmolive-owned natural toothpaste and oral care brand with deep retail penetration and long-standing 'natural' brand equity. Broad incumbent in the same category with overlapping retail distribution.
- Dr. Bronner's: Natural personal care brand (soaps, toothpaste) with strong natural-channel retail presence and similarly clean-ingredient / sustainability positioning. Broad incumbent in adjacent personal-care categories with overlapping shelf placement.
- Colgate-Palmolive: Global oral care leader (Colgate, Tom's of Maine, hello®, elmex) with unmatched scale, R&D, and retail relationships. The dominant incumbent whose strategic moves most directly shape Davids' competitive environment.
- Sensodyne (Haleon): Global sensitivity toothpaste leader under Haleon. Davids' Hydroxi Sensitive+Whitening directly competes in the sensitivity sub-segment, though Sensodyne operates at vastly greater scale through conventional channels.
- Burt's Bees: Clorox-owned natural personal care brand extending into oral care. Broad incumbent with overlapping natural-channel distribution and a similarly clean/natural brand positioning.
Emerging players
- Twice (oral care): Emerging premium natural oral care brand with similar DTC-plus-natural-retail model. Partial overlap with Davids in product positioning and channel strategy, though smaller scale.
Market position
Customer concentration
Davids Natural Toothpaste, Inc. social profiles
Digital presenceDavids Natural Toothpaste, Inc. compliance and trust
Trust signalCompliance3 records
Davids Natural Toothpaste, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Davids Natural Toothpaste, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Davids Natural Toothpaste, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Davids Natural Toothpaste, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Davids Natural Toothpaste, Inc.
What does Davids Natural Toothpaste, Inc. do?
Davids Natural Toothpaste, Inc. formulates, brands, and sells a premium line of fluoride-free oral care products built on its proprietary Hydroxi™ nano-hydroxyapatite technology. The portfolio includes natural toothpaste variants (whitening + enamel health, sensitive + whitening, cinnamon, and kids' flavors), an alcohol-free mouthwash, expanding dental floss, a bamboo toothbrush, and a tongue scraper — all packaged in recyclable metal tubes with EWG VERIFIED clean ingredients. The company sells direct-to-consumer via davids-usa.com, through major natural and conventional grocery retailers, and via a dedicated dental professional portal.
Is Davids Natural Toothpaste, Inc. a public or private company?
Davids Natural Toothpaste, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Davids Natural Toothpaste, Inc. founded?
Davids Natural Toothpaste, Inc. was founded in 2015. It employs 1 to 10 people.
Where is Davids Natural Toothpaste, Inc. based?
Davids Natural Toothpaste, Inc. is headquartered in Temecula, United States, in the North America region.
How does Davids Natural Toothpaste, Inc. make money?
Four revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution, dental Professional Channel and subscription / Subscribe + Save.
Who are Davids Natural Toothpaste, Inc.'s main competitors?
Direct peers on record are The Humble Co., Boka, Hello Products and Apagard. Broad incumbents are Tom's of Maine, Dr. Bronner's, Colgate-Palmolive, Sensodyne (Haleon) and Burt's Bees. Twice (oral care) is listed as an emerging player.
Does Davids Natural Toothpaste, Inc. have an API?
No public API is recorded for Davids Natural Toothpaste, Inc..
What industry is Davids Natural Toothpaste, Inc. in?
Davids Natural Toothpaste, Inc.'s product category is Natural Oral Care / Premium Toothpaste. Its primary akta.pro industry code is CRABAFAA, Toothpaste & Toothpowder, with a secondary code of CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening). Its NAICS code is 32561 and its SIC code is 2844.