What Gaming Innovation Group does

Gaming Innovation Group (GiG Software P.L.C.) is a publicly traded B2B iGaming technology provider operating across 31+ regulated markets globally. The company's core offering is a cloud-based iGaming platform combining sports betting and casino products, anchored by the Tier 1 Sportnco sportsbook acquired in December 2021 for approximately €70 million. GiG extends its product surface through partnerships with VAIX (Sportradar) for AI-driven personalization and SavageTech for avatar-based gamification overlays, both deployed without requiring core platform changes.

The business operates a dual-revenue model. The first stream is B2B platform licensing, where operators pay recurring fees for the integrated sportsbook and casino infrastructure, with pricing negotiated on a quote basis. The second stream is casino affiliate media, built around acquired high-traffic domains including AskGamblers.com, Johnslots.com, and Newcasinos.com (from Catena Media, €45 million in January 2023) plus KaFe Rocks and Titan Inc. (SEO and content services). This affiliate portfolio monetizes through referral partnerships with operators and contributes SEO, content, and traffic acquisition capabilities that feed the platform business.

GiG is incorporated in Malta as a P.L.C. and trades on Nasdaq Stockholm (GIGSEK) and the US OTCQX (GIGXF, since October 2025). Headcount is 501-1000 employees. Go-to-market is enterprise-direct platform sales combined with white-label arrangements for media brands (e.g., ITV Win in the UK via Richmond Atlantic). Notable risks include a funded class action lawsuit in New Zealand against Silvereye Entertainment, a Malta-licensed subsidiary operating SkyCity's online gaming business, with potential claims spanning February 2020 to February 2026.

Name

Gaming Innovation Group

Legal name

GiG Software P.L.C.

Website

https://gig.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gaming Innovation Group is a Malta-incorporated B2B iGaming technology company providing a cloud-based sports betting and casino platform, AI personalization, and a portfolio of casino affiliate websites to licensed operators across 31+ regulated markets globally.

Ownership category

akta.pro rank

Product category

iGaming Platform Technology

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)

Keywords

• IGaming platform
• Sports betting software
• Casino platform solutions
• Affiliate marketing services
• AI personalization

Headquarters

HQ city

Bokeelia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B Platform Licensing: GiG provides its iGaming platform technologies (sports betting, casino) to operator clients on a licensing basis, generating recurring platform fees.
2. Casino Affiliate Media: Following acquisition of Catena Media assets (AskGamblers.com, Johnslots.com, Newcasinos.com), GiG operates casino affiliate websites generating revenue through traffic monetization and referral partnerships with operators.
3. SEO and Content Services: Titan Inc. Limited acquisition added SEO and content services capabilities to GiG's media division, supporting cost reduction and revenue generation objectives.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

GiG is a B2B iGaming technology provider that licenses a unified sports betting and casino platform to operators across 31+ regulated markets. Its offering combines Sportnco's Tier 1 sportsbook, casino platform infrastructure, AI-driven personalization (via VAIX), avatar-based gamification (via SavageTech), and a portfolio of owned casino affiliate websites (AskGamblers.com, Johnslots.com, Newcasinos.com) that monetize operator referral traffic.

Product overview

Gaming Innovation Group (GiG) operates as a B2B iGaming technology provider offering a unified platform combining sportsbook and casino products with AI-powered personalization features. The company's portfolio includes both organic platform offerings and acquired assets. GiG's core iGaming Platform serves as the primary technology infrastructure supporting sports betting and casino experiences across regulated markets globally. The platform is enhanced through partnerships (VAIX for AI personalization, SavageTech for gamification) and integrated for operators like ITV Win via Richmond Atlantic. GiG has expanded through strategic acquisitions including Sportnco Gaming SAS (Tier 1 sportsbook, €70M), Catena Media casino affiliate websites (AskGamblers.com, Johnslots.com, Newcasinos.com, €45M), KaFe Rocks Ltd (igaming affiliate), and Titan Inc. Limited (SEO/content services, €3.2M), all aimed at strengthening its market position, expanding geographic reach, and increasing revenue within its media and platform divisions.

Differentiator

Problem solved

Functional benefit

Brands

• Silvereye Entertainment: A Malta-licensed subsidiary that operates SkyCity's online gaming business.

Products and services

• GiG iGaming Platform
• Sportnco Sportsbook
• AskGamblers.com
• Johnslots.com
• Newcasinos.com
• KaFe Rocks Ltd
• Titan Inc. Limited

Quantifiable outcome

• Deal valued at €45 million for Catena Media affiliate assets expected to boost growth, profitability, and geographic reach
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VAIX (Sportradar company)coreTechnology or Integration · 31 March 2026GiG Software Plc partnered with VAIX, a Sportradar company, to embed AI-driven personalization features across its iGaming platform. The integration includes sports betting and casino personalization through predictive AI tools and recommendations, targeting over 31 regulated markets globally to enhance user engagement and retention.
• SavageTechcoreTechnology or Integration · 14 January 2026GiG partnered with SavageTech to develop and launch an avatar-driven gamification platform for sportsbook and casino products. SavageTech's technology includes a long-term meta-game that rewards player activity, integrated as an overlay without requiring core platform changes. SavageTech won the SiGMA Asia startup pitch competition in Manila.
• Richmond AtlanticcoreChannel Partner/ Reseller/ Distributor · 18 December 2025GiG Software Plc signed agreement with Richmond Atlantic to supply platform technologies supporting the ITV Win online gaming brand launch in the UK. The partnership provides advanced responsible gaming features as part of GiG's strategy to expand in regulated markets.
• Silvereye EntertainmentminorStrategic or Co-development PartnerSilvereye Entertainment is a Malta-licensed subsidiary of Gaming Innovation Group that operates SkyCity's online gaming business. Currently named as defendant in funded class action lawsuit alongside SkyCity Entertainment regarding online gaming operations in New Zealand.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Playtech: Playtech is one of the largest B2B iGaming platform and content providers, offering casino, sportsbook, and live dealer solutions to licensed operators globally. Direct competitor to GiG in supplying turnkey platform technology to regulated operators.
• Evolution AB: Evolution AB (formerly Evolution Gaming) is the dominant provider of live dealer casino content and B2B iGaming platforms following its acquisition of NetEnt. Competes with GiG in casino content/platform provision, particularly for Tier 1 operator relationships.
• Kambi Group: Kambi Group is a pure-play B2B sportsbook platform provider serving licensed operators in regulated markets. Direct competitor to GiG's Sportnco sportsbook offering, with comparable focus on Tier 1 sportsbook technology for regulated operators.
• EveryMatrix: EveryMatrix provides a full-stack B2B iGaming platform (casino, sportsbook, payments, affiliate management) to licensed operators. Closely comparable to GiG's integrated platform-plus-affiliate model, serving similar operator customer profiles across regulated markets.
• Pragmatic Play: Pragmatic Play is a leading iGaming content supplier (slots, live casino, bingo, virtual sports) and increasingly a platform provider. Overlaps with GiG's casino content and platform offering, particularly for operators seeking single-vendor integrated solutions.
• Aspire Global (NeoGames): Aspire Global (now part of NeoGames/Aristocrat) provided B2B iGaming platform, casino content aggregation, and managed services to operators. Direct competitor in turnkey platform provision and content aggregation for regulated operators.
• SBTech (now part of Flutter/IMG Arena): SBTech is a B2B sportsbook and iGaming platform provider, now operating as part of Flutter Entertainment's platform services division. Competed with Sportnco/GiG sportsbook offering prior to integration; remains a comparable in tier-1 sportsbook provision.

Broad incumbents

• Light & Wonder: Light & Wonder (formerly Scientific Games) is a large incumbent gaming technology provider spanning land-based, online casino content, and iGaming platforms. Competes broadly with GiG across casino content and platform, but with much larger scale and a broader portfolio including hardware and lottery.

Emerging players

• Relax Gaming: Relax Gaming provides online casino content and aggregation platform services, with growing B2B platform ambitions through its PokerStars partnership. Comparable to GiG in casino content aggregation and as an emerging platform provider.

Others

• Catena Media: Catena Media is the seller of the AskGamblers/Johnslots/Newcasinos affiliate portfolio that GiG acquired in 2023. Remains a direct comparable as a casino affiliate publisher and is the closest business model analogue to GiG's media segment.

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GIG_online
• LinkedInlinkedin.com/company/gig-gaming-innovation-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds12 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaming Innovation Group