Gold Bullion International

What Gold Bullion International does

Gold Bullion International (GBI), founded in 2009 and headquartered at 485 Lexington Avenue in Midtown Manhattan, is a private financial-infrastructure company that operates the GBI Platform — an institutional system for trading and custodying physical precious metals. The company was co-founded by Steven Feldman (CEO) and Dan Tapiero, with Alex Daley as CMO and Gerry Howatt as VP of Business Development for retail trading platforms.

The GBI Platform provides real-time trading, secure custody, and a global marketplace for physical gold, silver, and other precious metals, served by a network of 12+ physical storage vaults and 10+ metals dealers and refiners. At scale, the platform administers $6B in assets, processes $1B in annual trading volume, and supports 200K customer accounts across 10+ institutional customers. Its product surface is organized around five customer modules: Global Wealth Managers, Registered Investment Advisors, Institutional and High Net Worth Investors, Gold E-Commerce Retailers, and Online Brokers and Payment Apps — the last of which is powered by a pioneering fractional-gold instrument tradable to fractions of a penny across multiple currencies.

GBI generates revenue primarily through transaction fees on platform-mediated physical-metals trades, supplemented by institutional custody, administration, and platform-integration services under custom, quote-based enterprise pricing. Its go-to-market is a direct enterprise sales motion targeting the world's largest wealth management firms, institutional investors, fintechs, and corporate treasurers, with distribution reinforced by API-based platform integrations that embed physical-metals trading directly into client OMS, brokerage, and payment systems.

Name

Gold Bullion International

Legal name

Gold Bullion International

Website

https://bullioninternational.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Gold Bullion International operates the GBI Platform, an institutional infrastructure for trading and custodying physical precious metals. It serves global wealth managers, RIAs, institutional investors, gold e-commerce retailers, and online brokers via API integrations.

Ownership category

akta.pro rank

Product category

Precious Metals Trading Platform

NAICS

Other Investment Pools and Funds (5259)

SIC

Finance Services (6199)

akta.pro primary industry

Digital Asset Custody & Key Management (MPC, HSM, Wallet Infra) (FSAGAMAB)

akta.pro secondary industry

MPC / HSM / Key Management Infrastructure (FSADACAC)

Keywords

• Precious metals trading
• Institutional metals platform
• Gold custody services
• Wealth management infrastructure
• Fractional gold investing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Platform Transaction Fees: GBI generates revenue through transaction fees on the trading platform, facilitating buying and selling of physical precious metals between institutional customers, dealers, and investors

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

GBI operates an institutional infrastructure platform for buying, selling, and custodying physical precious metals (gold, silver, and others). The platform provides real-time trading, secure custody across a network of 12+ physical vaults, deep liquidity, and integrations that allow wealth managers, RIAs, institutional investors, gold retailers, and fintechs to incorporate physical precious metals into their trading systems and client portfolios.

Product overview

Gold Bullion International (GBI) offers a unified platform architecture centered on the GBI Platform — an institutional infrastructure solution for physical precious metals investing. The platform serves multiple customer segments through specialized modules: Wealth Managers, Registered Investment Advisors, Institutional and High Net Worth Investors, Gold E-Commerce retailers, and Online Brokers and Payment Apps. Key platform capabilities include real-time trading, secure custody, deep liquidity, and a competitive global marketplace for gold, silver, and other physical precious metals. The platform enables seamless integration with existing trading systems and provides $6B in Assets Under Administration, $1B/year in trading volume, and support for 200K customer accounts across 10+ institutional customers and 12+ physical storage vaults.

Differentiator

Problem solved

Functional benefit

Products and services

• GBI Platform Institutional infrastructure platform for physical precious metals investing, providing real-time trading, secure custody across 12+ physical vaults, deep liquidity, and a global marketplace for gold, silver, and other precious metals. Designed for institutional customers including wealth managers, RIAs, family offices, hedge funds, gold retailers, online brokers, and fintech applications.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• Glint Pay: Digital payments app enabling users to transact in gold and other currencies. Operates in the same fractional-gold/integrated-payment-app niche targeted by GBI's online brokers and payment apps module.

Broad incumbents

• Sprott: Alternative asset manager with a large physical precious metals franchise (trusts, streaming, and OneGold). Competes with GBI on institutional exposure to allocated gold and on digital-physical gold distribution via shared/overlapping partners.
• Kitco: Long-established precious metals retailer and market data provider with trading, storage, and refining services. Comparable to GBI across retail, storage, and institutional flows, but operates a broader portfolio rather than a niche institutional-API focus.
• APMEX: One of the largest online precious metals retailers in the US, with growing digital platforms (including a joint venture in OneGold). A direct competitor for end-buyer gold demand and increasingly for institutional/fractional rails comparable to GBI.
• JM Bullion: Large US online precious metals dealer with retail focus and proprietary online platform. Adjacent incumbent competing for the same end-customer gold allocation flows and exploring digital/institutional distribution similar to GBI's go-to-market.

Direct peers

• OneGold: Digital precious metals platform offering allocated gold, silver, platinum, and palladium. Comparable to GBI as a direct competitor in the online broker, RIA, and payment-app integration niche for fractional and allocated physical metals.
• BullionVault: Online marketplace and vault network for buying, selling, and storing allocated physical gold, silver, and platinum. Closely comparable to GBI's combination of multi-vault custody and continuous trading liquidity for physical bullion.
• GoldMoney: Physical precious metals custody and trading platform serving individual and institutional clients with allocated holdings across multiple vaults. Directly comparable business model to GBI's allocated custody plus trading offering.
• Vaulted: App-based fractional ownership and resale platform for allocated gold and silver with periodic buyback. Directly comparable to GBI's fractional gold product aimed at digital brokers and modern fintech flows.

Others

• Brink's: Global cash and valuables logistics provider with precious metals storage, transport, and trading services. Adjacent infrastructure peer whose vaulting and logistics capabilities overlap with GBI's custody network and dealer/refiner support model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gold-bullion-international
• Xx.com/GBI_Insights

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold Bullion International