Action Pact

What Action Pact does

Action Pact is a privately held U.S. culture-change consultancy founded in 1995 and headquartered in Milwaukee, Wisconsin. The firm specializes in transforming institutional nursing homes, assisted living communities, and memory support environments into person-centered 'households' of 14-20 residents through an integrated methodology covering physical environment redesign, organizational restructuring into self-led teams, and relationship development. The company is the recognized originator of the Household Model, coined by founder LaVrene Norton, with the first implementation at Northern Pines (now Bigfork Valley) in Minnesota in 1997.

The company's core technology and IP is methodological rather than software-based. Its trademarked frameworks include PersonFirst® (a train-the-trainer certification model certifying 25 individuals per client organization in person-centered and dementia care practices) and the Household Model itself, supported by the published handbook 'In Pursuit of the Sunbeam.' Action Pact also operates Home School, an on-demand mobile learning platform that delivers bite-sized training modules and online courses to long-term care staff with progress tracking. Additional proprietary assets include the '3 R's Framework' (Renewal, Reframing, Renovation) and a library of DVDs, workbooks, toolkits, and recorded webinars.

Action Pact monetizes through a diversified mix of professional services and productized content. Revenue streams include customized consulting engagements, multi-day intensives (such as The Choreography of Culture Change and Household Leader 101), the monthly 'Conversations with Carmen' webinar series, PersonFirst® licensing, Home School subscriptions, and a direct e-commerce store. Customer segments are primarily U.S.-based nursing homes, assisted living communities, and memory support units; the company also reaches continuing-care organizations across the long-term care spectrum. Distribution is direct, with no third-party resellers, relying on thought-leadership content, webinars, intensives, and word-of-mouth within the culture-change community.

Name

Action Pact

Legal name

Action Pact

Website

https://actionpact.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Action Pact is a private U.S. consultancy that helps nursing homes, assisted living communities, and memory care units transform from institutional settings into person-centered households, delivering consulting, intensives, webinars, the Home School mobile learning platform, and the trademarked PersonFirst® train-the-trainer program.

Ownership category

akta.pro rank

Product category

Senior Care Culture Change Consulting

NAICS

Nursing and Residential Care Facilities (623)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Community Health, Health Promotion & Behavior Change (SBCC) (BPADAIAL)

akta.pro secondary industry

Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA)

Keywords

• Senior care consulting
• Culture change services
• Household model training
• Person-centered care
• Long-term care transformation

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Individualized consultation services for organizations seeking transformation to Household Model or culture change. Includes transformation plans, organizational assessments, and ongoing guidance. The consulting is highly customized and collaborative, working directly with client organizations.
2. Webinars: Monthly web talk show 'Conversations with Carmen' covering culture change topics. Past shows available for purchase at $49.00 each from the Action Pact Store archive.
3. Intensives: Expert-led, multi-day workshops that help organizations grow skills needed for transformation. Offerings include The Choreography of Culture Change, Life Happens in the Kitchen, Nurse Leader Intensive, Household Leader 101, and Fundamentals of Household Leadership. Available in-person and via distance learning. Pricing varies by intensive.
4. Products Store: E-commerce store selling books, workbooks, DVDs, kits, and webinar recordings. Featured products include 'In Pursuit of the Sunbeam' ($49.95), 'Life Happens in the Kitchen' ($65.00), Household Matters Toolkit ($499.00), and An Editorial and Technical Brief on the Household Model Business Case ($199.00).
5. Home School Subscription: On-demand mobile learning platform with subscription settings, offering training in several formats including mobile modules and online courses/intensives. The platform tracks user progress and helps organizations create a learning culture.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Action Pact provides culture change consulting and training services to transform institutional nursing homes, assisted living communities, and memory support environments into home-like households using its proprietary Household Model and PersonFirst® methodologies. Offerings include individualized consulting engagements, multi-day expert-led intensives, a monthly webinar series, an on-demand mobile learning platform (Home School), and a train-the-trainer certification program for person-centered care.

Product overview

Action Pact is a culture change consulting company that provides a portfolio of services to transform institutional nursing homes into true homes. The core offerings include Consulting (customized transformation planning), Intensives (multi-day workshops including The Choreography of Culture Change, Life Happens in the Kitchen, Nurse Leader Intensive, Household Leader 101, and Fundamentals of Household Leadership), Webinars (Conversations with Carmen monthly web talk show), Home School (on-demand mobile learning platform with bite-sized modules and online courses), and PersonFirst® (train-the-trainer certification program for person-centered dementia care). The company also operates an online Store selling books, DVDs, kits, and archived webinar content.

Differentiator

Problem solved

Functional benefit

Brands

• PersonFirst®: A proven train-the-trainer process for creating and sustaining a community-based culture of person-centered support for all, including people living with memory loss or dementia.

Products and services

• Consulting

Quantifiable outcome

• Satisfaction increased from 78% to 94% after Household Model implementation (Meadowlark Hills)
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Green House Project: The Green House Project is a direct peer that originated from the same Household Model philosophy pioneered by Action Pact. It delivers a similar small-house model for elder care and competes for the same culture-change consulting and implementation engagements at nursing homes and assisted living providers.
• Eden Alternative: Eden Alternative is a direct peer that provides culture-change consulting, training, and certification to nursing homes and elder care organizations. Like Action Pact, it addresses institutional culture, person-directed care, and organizational transformation in long-term care settings.
• Pioneer Network: Pioneer Network is a direct peer that convenes and advances the culture-change movement in long-term care, providing education, resources, and advocacy aligned with Action Pact's Household Model and PersonFirst® methodologies. It serves many of the same skilled-nursing and assisted-living customers.
• Wellspring Innovative Solutions: Wellspring Innovative Solutions is a direct peer that delivers culture-change and organizational transformation services to skilled nursing facilities. It targets the same customers and themes as Action Pact and represents an alternative consulting pathway in the culture-change movement.
• CCAL (Consumer Consortium for Advancing Person-Centered Living): CCAL is a direct peer that advances person-centered living in elder care settings and provides education, advocacy, and consulting aligned with Action Pact's person-centered approach. It overlaps significantly with Action Pact's customer base and methodology focus.

Broad incumbents

• Relias: Relias is a broad incumbent providing a large training and compliance learning platform serving healthcare, behavioral health, and senior care organizations. It competes with Action Pact's Home School mobile learning platform at the staff-development layer, though its offering is broader and less specialized in culture change.
• Activated Insights: Activated Insights (formerly MyInnerGo) is a broad incumbent offering employee experience, training, and engagement tools for senior care and home health employers. It overlaps with Action Pact's Home School and intensives in the staff-training and engagement category.

Others

• Edu-Catering: Edu-Catering is Carmen Bowman's separate education company, where she also serves as an educator. It is thematically and personally connected to Action Pact through its hosting of Conversations with Carmen and its regulatory/culture-change education, but does not directly compete.
• LeadingAge: LeadingAge is a national association representing nonprofit aging-services providers, including many Action Pact customers. It is an ecosystem partner and channel rather than a direct competitor, but its education and events compete for the same training budget Action Pact targets.
• The Beryl Institute: The Beryl Institute is a community of practice focused on improving the patient and resident experience in healthcare settings. It is adjacent to Action Pact's person-centered care work and serves overlapping audiences through education and community, but does not directly compete in culture-change consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/actionpactllc
• Facebookfacebook.com/ActionPact

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Pact