Activated Insights (formerly Home Care Pulse)

What Activated Insights (formerly Home Care Pulse) does

Activated Insights, formerly Home Care Pulse, is a cloud-based SaaS platform that provides workforce management, training, and experience management solutions to long-term and post-acute care providers in the United States. Founded in 2008 and headquartered in Idaho Falls, Idaho with a corporate office in Tampa, Florida, the company operates a platform-plus-modules architecture comprising five integrated product lines: Recruit (automated candidate outreach and hiring), Training powered by CareAcademy (caregiver compliance and continuing education), Retain (employee engagement and turnover reduction), Experience Management (AI-driven satisfaction surveys with predictive analytics), and Recognition (reputation management and industry awards). The technology stack includes AI-driven predictive turnover alerts, NLP-based analysis of open-ended survey responses, automated lifecycle survey scheduling, and a public API, with deep integrations to 30+ care, HR, and clinical systems including PointClickCare, WellSky, AlayaCare, HHAeXchange, and Yardi.

The company serves two primary verticals, home-based care (home care, home health, and hospice) and senior living (assisted living, memory care, CCRC, and skilled nursing), addressing the industry's acute pain points of 75% median caregiver turnover and $2,700-$4,000 cost per replacement hire. Revenue is generated primarily through recurring annual subscriptions across Essentials, Advanced, and Complete plan tiers, supplemented by self-serve free trials for the CareAcademy training product. Distribution combines enterprise field sales for larger providers with self-serve product login portals for SMB and mid-market customers. The platform serves 16,000+ sites of care, distributes content to a 300,000+ professional email list, and powers its own annual Benchmarking Report used as a thought-leadership asset.

Activated Insights is privately held and backed by Cressey & Company (2021 investment). In 2025 the company executed a strategic transformation: acquiring CareAcademy (November 2025), Retain by Pinnacle, and Pre-Intent (rebranded as Recruit), then consolidating the expanded portfolio under the new Activated Insights brand. The company maintains wholly owned subsidiaries CareAcademy and WeCare Connect and operates exclusively within the United States domestic market.

Name

Activated Insights (formerly Home Care Pulse)

Legal name

Activated Insights, LLC

Website

https://activatedinsights.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Activated Insights provides a cloud-based workforce management SaaS platform for U.S. long-term and post-acute care providers, integrating recruiting, compliance training, retention, and AI-driven experience management across home-based care and senior living organizations.

Ownership category

akta.pro rank

Product category

Healthcare Workforce Management Software

NAICS

Software Publishers (513210), Computer Training (611420)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Post-Acute & Transitional Care Virtual Platforms (SNF/home health coordination) (HLALABAG)

Keywords

• Caregiver training software
• Experience management platform
• Employee retention software
• Caregiver recruiting platform
• Senior living workforce solutions

Headquarters

HQ city

Rexburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based Software Licensing: Recurring subscription revenue from software platform access across Recruit, Training (CareAcademy), Retain, Experience Management, and Recognition products. Multiple pricing tiers (Essentials, Advanced, Complete) with different feature sets.
2. Training Course Subscriptions: Subscription-based access to training courses including caregiver training, certifications (HHA, dementia care, nursing education), and specialized programs with tiered plans providing different course libraries.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Activated Insights sells an integrated cloud-based SaaS platform that combines recruiting automation, caregiver training and certification, employee retention tools, AI-driven experience/satisfaction management, and recognition/awards programs for long-term and post-acute care providers. The platform serves home care, home health, hospice, and senior living organizations with modules branded Recruit, Training (CareAcademy), Retain, Experience Management, and Recognition, supported by integrations with 30+ care-industry back-office systems.

Product overview

Activated Insights is a unified talent intelligence platform for senior living and home care organizations. The platform operates as a platform-plus-modules architecture, combining five core product lines: Recruit (automated recruitment and hiring), Training powered by CareAcademy (compliance, certification, and continuing education), Retain (employee retention and engagement tracking), Experience Management (AI-powered satisfaction surveys with predictive analytics), and Recognition (reputation management and awards). Additional specialized offerings include CAHPS for healthcare surveys, CoreQ for senior living benchmarking, and a Public API for programmatic data access. The platform integrates with existing HR and scheduling software ecosystems and supports both home care and senior living market segments.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Reduce caregiver turnover by up to 65% in home-based care settings
• +10 more outcomes

Named customers38 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability7 records

Feature6 records

Partnerships

15 partnerships are on record, tiered flagship and core.

• CareAcademyflagshipStrategic or Co-development Partner · 1 November 2025Acquisition of CareAcademy in November 2025 combining the industry's leading analytics and caregiver training platforms to create one of the nation's most comprehensive workforce and training platforms for care organizations. The combined entity enables organizations to recruit faster, retain longer, and deliver exceptional care.
• PointClickCarecoreTechnology or IntegrationIntegration partnership with PointClickCare, the #1 cloud-based healthcare software provider for long-term and post-acute care, enabling experience management data sync.
• WellSkycoreTechnology or IntegrationIntegration partnership with WellSky, connecting home health software for improved patient outcomes between payers and providers.
• AlayaCarecoreTechnology or IntegrationIntegration partnership with AlayaCare, an end-to-end home care software platform, for training integration.
• HHAeXchangecoreTechnology or IntegrationIntegration partnership with HHAeXchange, home health software connecting payers and providers for improved patient outcomes, for experience management integration.
• AxisCarecoreTechnology or IntegrationIntegration partnership with AxisCare, the most flexible and cost-effective home care software, for training integration.
• AxxesscoreTechnology or IntegrationIntegration with Axxess home care software for training management and compliance tracking.
• eRSPcoreTechnology or IntegrationIntegration with eRSP all-in-one platform for scheduling, EVV, billing, payroll, and caregiver communication, enabling training integration.
• YardicoreTechnology or IntegrationIntegration partnership with Yardi software for senior living operations and training management.
• MatrixCarecoreTechnology or IntegrationIntegration partnership with MatrixCare software for senior living and care management.
• HireologycoreTechnology or IntegrationIntegration partnership with Hireology for talent acquisition and HR management in senior living.
• ADPcoreTechnology or IntegrationIntegration partnership with ADP for payroll and HR management enabling Recruit integration.
• KanTimecoreTechnology or IntegrationIntegration with KanTime home health software for care management.
• Aaniie (SmartCare)coreTechnology or IntegrationIntegration with Aaniie home care software for training and experience management.
• Wild Iris Medical EducationcoreStrategic or Co-development PartnerPartnership with Wild Iris Medical Education to provide ANCC-accredited nursing continuing education courses through the Activated Insights platform.

Scale indicators30 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Axxess: Axxess provides home health and hospice software solutions, including training management and compliance tracking that map onto Activated Insights' training and experience management modules.
• AlayaCare: AlayaCare is an end-to-end home care software platform covering scheduling, EVV, billing, and clinical documentation. It competes with Activated Insights on home care agency back-office and is also listed as an integration partner.
• AxisCare: AxisCare is a scheduling, billing, and operations platform for home care agencies. It directly competes with the operational side of the home care stack while integrating with Activated Insights' training module.
• WellSky: WellSky is a leading LTPAC software platform offering EHR, operational, and analytics tools across home health, hospice, and senior living. It is a direct competitor and integration partner to Activated Insights, serving the same provider base with an overlapping workforce and experience layer.
• HealthcareSource: HealthcareSource (a HealthStream company) provides talent management solutions—applicant tracking, onboarding, and learning—specifically for hospitals and senior living organizations. It competes most directly with the Recruit and Training modules of Activated Insights.
• HHAeXchange: HHAeXchange is a home health software platform connecting payers and providers with EVV and patient outcomes workflows. It is a direct competitor in the home-based care segment and an Active Insights integration partner.
• Relias: Relias is a healthcare-focused learning and training platform serving LTPAC, behavioral health, and similar verticals. It is a direct competitor to Activated Insights' CareAcademy-powered training product.

Broad incumbents

• PointClickCare: PointClickCare is the dominant cloud EHR for LTPAC providers (skilled nursing, senior living, home health). It overlaps with Activated Insights on integrations and is a deeper-pocketed incumbent that has been expanding into workforce and analytics adjacencies.
• MatrixCare: MatrixCare is an EHR and operational software suite for senior living, skilled nursing, and home health providers. It overlaps with Activated Insights' senior living focus while being a much larger, broader-suite incumbent.

Emerging players

• Hireology: Hireology is a talent acquisition platform with senior living vertical specialization. It directly competes with Activated Insights' Recruit module and is listed as an integration partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/homecarepulse
• Facebookfacebook.com/homecarepulse
• LinkedInlinkedin.com/company/1189322

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activated Insights (formerly Home Care Pulse)