HelpUSell

What HelpUSell does

Help-U-Sell Real Estate is a franchise-based real estate brokerage network operating under Infinium Realty Group, Inc, headquartered in Glendale, Arizona. Founded in 1976 as the pioneer of the flat-fee real estate model, the company provides full-service licensed brokerage services to home sellers and buyers at a low, fixed set fee rather than the traditional 6% commission charged by percentage-based brokers. The company serves two primary end markets: home sellers seeking to reduce transaction costs on residential sales (with reported savings of thousands to hundreds of thousands of dollars per transaction, e.g., over $350,000 saved on a $10.5M sale), and home buyers who work with dedicated buyer agents within franchise offices. Its franchise network spans 36 US states plus international operations in South Africa and the Philippines, with top-producing franchise offices generating $20M-$50M+ in individual gross sales volumes annually.

The company's technology stack centers on a proprietary Office Management System (OMS), currently at version 3.2, accessed by franchise brokers at oms.helpusell.com. The OMS provides broker websites with map-based property search, lead management with color-coded aging, property listings with QR code and 360-degree virtual tour generation, a Market Sketch tool pulling real-time MLS statistics, and embeddable widgets including seller savings calculators and KPI dashboards. Adjacent digital properties include the Help-U-Sell Connect franchisee community portal, Help-U-Sell University training platform, the Set Fee Blog marketing channel, and consumer-facing websites with geolocation-based office locators and home valuation tools. Integrations are limited: Google reCAPTCHA for spam protection, direct social posting to Facebook, and a preferred vendor relationship with Oakley Signs & Graphics for QR code signage.

Revenue is generated through two streams: (1) franchise licensing fees and royalties paid by independent broker/owners who operate local full-service real estate brokerages under the Help-U-Sell brand, and (2) per-transaction flat fees collected by franchise offices from home sellers, the magnitude of which is set independently by each franchisee rather than standardized across the network. The corporate entity maintains 1-10 employees, reflecting a lean franchisor model that relies on the decentralized local presence and transaction capabilities of its franchise network rather than operating its own brokerage offices at scale. The company underwent a significant change of business ownership in October 2024, with former CEO Robbie Stevens departing, positioning the business for a renewed phase under new ownership.

Name

HelpUSell

Legal name

Infinium Realty Group, Inc

Website

https://helpusell.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Help-U-Sell Real Estate is a franchise-based full-service real estate brokerage network operating across 36 US states plus South Africa and the Philippines, offering home sellers and buyers an alternative to traditional 6% commissions through a low fixed set-fee model supported by a proprietary Office Management System.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Flat fee real estate
• Real estate brokerage
• Franchise real estate
• Home seller services
• Commission savings

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Flat Fee Real Estate Services: Help-USell offices charge sellers a low, fixed set fee instead of the traditional percentage-based commission (typically 6%). This set fee covers full-service real estate brokerage services including marketing, negotiations, showings, and expert representation throughout the entire home sale process.
2. Franchise Fees: Revenue generated from franchisee licensing fees for independent broker/owners operating under the Help-USell brand and utilizing the company's technology platform, training, and support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Help-U-Sell Real Estate is a franchise-based, full-service real estate brokerage offering a low, fixed set fee as an alternative to the traditional 6% commission model. Licensed professional brokers manage the entire home sale process including negotiations, showings, referrals, and expert representation. The company operates through a network of independently owned franchise offices supported by a proprietary Office Management System (OMS), marketing tools, training, and brand resources.

Product overview

Help-U-Sell Real Estate is a flat-fee real estate brokerage franchise network offering a full-service alternative to traditional percentage-based commissions. The core platform operates through franchise offices managed by licensed brokers who handle the complete home sale process. The technology portfolio includes the proprietary Office Management System (OMS) v3.2 as the central platform for all broker operations, supplemented by the Help-U-Sell Connect community portal for news and peer networking, Help-U-Sell University for training, and the Set Fee Blog for marketing content. Franchise offices receive responsive broker websites with property search, virtual tour capabilities, and lead generation tools. The Market Sketch market statistics tool provides MLS-based analytics. The ecosystem is connected through social media integration for Facebook posting and QR code capabilities for property marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Help-U-Sell Real Estate Brokerage Services Full-service, set-fee real estate brokerage franchise offering an alternative to the traditional 6% commission model. Licensed professional brokers manage the entire home sale process including negotiations, referrals, showings, and expert representation. The company operates as a franchise network with offices across 36 US states.
• Office Management System (OMS)
• Help-U-Sell Connect Community portal for Help-U-Sell franchise network providing news, training resources, technology updates, marketing tools, top producer reports, and peer networking. Includes subscription to the community newsletter.
• Help-U-Sell University Training platform for franchise brokers offering webinars, tutorials, and downloadable training materials covering technology, marketing, social media, and real estate best practices.
• Responsive Broker Websites Mobile-friendly, device-responsive websites for each franchise office featuring property search with map-based filters, neighborhood search, QR codes, virtual tours, testimonials widgets, seller savings calculators, and lead capture forms.
• Virtual Tour Service In-house 360-degree panoramic virtual tour creation tool integrated into OMS. Allows brokers to upload photos, create panoramic images using stitching software, and display tours in the Help-U-Sell Virtual Tour viewer at no additional cost.
• Market Sketch Real-time market statistics tool using MLS data to display median list prices, average square footage, days on market, and inventory by city and property type. Includes charts and monthly email reports for lead generation.

Quantifiable outcome

• Sellers save thousands in commissions - e.g., $10.5M home sale resulted in $350,000+ savings vs traditional 6% commission
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered minor.

• Bank of AmericaminorStrategic or Co-development Partner · 8 April 2010Bank of America partnered with Help-USell to provide short sale training webinars for franchise brokers. The partnership included training on Bank of America's short sale process, Home Affordable Foreclosure Alternatives (HAFA) program, and Cooperate Short Sale program. Help-USell brokers received education on Bank of America's systems for communicating short sale information.
• Oakley Signs & GraphicsminorOthersPreferred vendor for QR code signage. Oakley Signs & Graphics prints stickers with QR codes for use on existing signs and can print QR codes directly on new signs for Help-USell franchise brokers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Redfin: Redfin is a publicly-traded tech-enabled residential brokerage offering reduced-commission listings and a direct-to-consumer technology platform. While Redfin is a brokerage itself rather than a franchisor, it competes for the same cost-conscious home seller using a different structural approach.
• HomeSmart: HomeSmart is one of the largest US real estate brokerages by transaction volume, employing a 100% commission model with low agent fees. It competes for agent recruitment and is a broader-scale alternative to traditional franchise brokerages like Help-U-Sell.
• Realty ONE Group: Realty ONE Group is a fast-growing international franchise brokerage offering 100% commission structures to attract agents. It shares Help-U-Sell's franchise distribution model but targets franchisees with an agent-economics-led rather than consumer-economics-led pitch.
• RE/MAX: RE/MAX is a globally franchised real estate brokerage network with a similar franchise-distribution model to Help-U-Sell, though it uses a traditional percentage-based compensation structure rather than flat fees. Both target independent broker/owners seeking brand and technology support.
• Compass: Compass is a tech-forward national residential brokerage that has invested heavily in agent technology platforms and is now actively recruiting agents post-NAR settlement. It is a more upscale, well-capitalized competitor to Help-U-Sell's franchise network.
• Coldwell Banker: Coldwell Banker is a long-established franchise brokerage brand (owned by Realogy/Anywhere). Like Help-U-Sell, it operates through franchise offices under a national technology and brand umbrella, but with traditional commission economics.

Direct peers

• eXp Realty: eXp Realty operates a cloud-based, agent-centric brokerage model with over 80,000 agents globally. While eXp focuses on revenue sharing and agent attraction rather than flat-fee consumer pricing, both companies use alternative structural models (low-overhead, distributed) to undercut traditional brokerage incumbents.
• FlatFeeRealty.com: FlatFeeRealty.com is a direct competitor offering flat-fee MLS listing services in multiple US states. It competes with Help-U-Sell's seller offering through a leaner, more digitally-native flat-fee listing model.
• Assist-2-Sell: Assist-2-Sell is a direct flat-fee real estate franchise competitor offering set-fee MLS listing and full-service representation. It is the most direct comparable to Help-U-Sell's flat-fee consumer positioning and franchise distribution model.

Emerging players

• Opendoor: Opendoor is a leading iBuyer that purchases homes directly from sellers, eliminating the traditional listing process entirely. While structurally different, Opendoor competes for the cost-and-speed-conscious seller segment that Help-U-Sell also targets via flat-fee representation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/helpusell
• Facebookfacebook.com/1071703910
• LinkedInlinkedin.com/company/help-u-sell-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HelpUSell