Flat Fee Realty, LLC

What Flat Fee Realty, LLC does

Flat Fee Realty, LLC is a privately held New Jersey limited liability company that operates a flat fee MLS listing service for residential and commercial properties. The company enables For Sale By Owner (FSBO) sellers and real estate investors to list their properties on local Multiple Listing Services (MLS) without paying traditional percentage-based real estate commissions, serving customers primarily in the Northeast and Mid-Atlantic US including NJ, NY, PA, CT, DE, and MD. The company runs a self-serve, direct-to-consumer go-to-market motion through its website flatfeerealty.com, where customers enter their zip code, select a listing package, and complete checkout without a direct sales interaction.

The platform's underlying technology is a flat fee MLS listing system comprising online package ordering by zip code, a client area for self-managed listings and change requests, automated electronic forwarding of email leads within minutes of receipt, 24/7 audio property descriptions via a toll-free number, caller ID notification by email and/or text, and integration with Showing Time for appointment scheduling. Listings placed through the platform are syndicated via ListHub to 48+ real estate websites, including Zillow, Trulia, Realtor.com, Homes.com, ByOwner, and major brokerage sites such as Berkshire Hathaway, Century 21, Coldwell Banker, Keller Williams, Redfin, and ReMax. Distribution is handled through a nationwide network of partner flat fee listing brokers who place customers in their appropriate local MLS.

The company monetizes through two product tiers. The Flat-Fee-For-Sale Package is a one-time flat fee for a 6-month MLS listing with full syndication and lead forwarding. The Full-Service-For-Sale Package is a 1-year term listing that charges ¾% of the sale price at closing and bundles comprehensive support including offer negotiation, paperwork preparation, coordination with the buyer's broker, closing agent, mortgage company, and appraiser, plus caller ID, signage, and Showing Time scheduling. An optional marketing compliance fee at closing helps buyers with their broker's commission. With 8 employees and no disclosed funding, Flat Fee Realty appears to operate as a bootstrapped, niche operator in the flat fee MLS segment.

Name

Flat Fee Realty, LLC

Legal name

Flat Fee Realty, LLC

Website

https://flatfeerealty.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Flat Fee Realty, LLC is a privately held flat fee MLS listing service enabling For Sale By Owner sellers and real estate investors across the Northeast and Mid-Atlantic US to list properties on MLS without paying traditional commissions, operating via a self-serve online platform.

Ownership category

akta.pro rank

Product category

Real Estate Listing Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Flat fee MLS
• FSBO listings
• MLS syndication
• For sale by owner
• Real estate listing service

Headquarters

HQ city

Hackensack

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Flat Fee MLS Listing: One-time flat fee for listing services on MLS with 6-month listing term. Includes syndication to major real estate portals and email lead forwarding.
2. Full-Service MLS Listing: Annual listing service with ¾% of sale price at closing. Includes full service support for fielding offers, preparing paperwork, negotiating deals, and coordinating with buyers broker, closing agent, mortgage company, and appraiser.
3. Marketing Compliance Fee: Optional fee at closing to help buyers with their broker's commission

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Flat Fee Realty, LLC provides flat fee MLS listing services for residential and commercial properties, enabling homeowners to list their For Sale By Owner (FSBO) properties on local MLS systems without paying traditional buyer-broker commissions. The company offers two core packages: a self-serve Flat-Fee-For-Sale Package with a 6-month MLS listing and broad internet syndication, and a Full-Service-For-Sale Package that adds agent support for offer negotiation, paperwork, and closing coordination for a percentage-based fee at closing.

Product overview

Flat Fee Realty, LLC offers two distinct flat fee MLS listing packages: the Flat-Fee-For-Sale Package (6-month term) for sellers who want basic MLS listing and broad internet syndication without buyer broker commissions, and the Full-Service-For-Sale Package (1-year term) which adds comprehensive agent support including offer negotiation, paperwork preparation, and closing coordination for a percentage-based fee. Both packages leverage MLS listing and syndication to major real estate portals as the core value proposition.

Differentiator

Problem solved

Functional benefit

Products and services

• Flat-Fee-For-Sale Package

Quantifiable outcome

• Properties listed on MLS average net proceeds 7% higher than properties sold for sale by owner
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Experienced Flat Fee Listing BrokerscoreChannel Partner/ Reseller/ DistributorFlat Fee Realty partners with experienced flat fee listing brokers across the nation to serve customers in their local MLS markets. The company leverages this network to place sellers in the proper MLS for their area.
• National Association of REALTORS® (NAR)coreChannel Partner/ Reseller/ DistributorThrough their nationwide network, they provide access to MLS which is the primary tool used by REALTORS® to find properties for buyers. The MLS is available only to the 700,000 members of the NAR®.
• ListHub Syndication NetworkcoreChannel Partner/ Reseller/ DistributorListHub syndication feeds listings to 48+ real estate websites including major portals like Realtor.com, Zillow, Trulia, Homes.com, ByOwner, and broker sites like Berkshire Hathaway, Century 21, ColdwellBanker.com, Keller Williams, Redfin, and ReMax.
• Continental Real Estate Group, Inc.minorOthersReferenced in FAQ savings comparison table as the company offering $299 + 3% commission to buyer's broker in comparison scenarios.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Redfin: Technology-enabled brokerage offering listing services at reduced commission rates; broader incumbent with national reach that competes with Flat Fee Realty for sellers seeking lower-cost alternatives to traditional agents.
• eXp Realty: Cloud-based brokerage with a large agent network offering commission flexibility; broader incumbent in the discount-leaning segment of residential brokerage that competes with Flat Fee Realty's value proposition.
• HomeSmart: Large discount-leaning brokerage with flexible commission models and a national agent network; broader incumbent that competes with Flat Fee Realty for cost-conscious sellers considering alternatives to traditional 5-6% commissions.

Direct peers

• Beycome: Flat-fee MLS listing and FSBO platform offering seller-direct tools and portal syndication; directly competes with Flat Fee Realty in the online flat-fee listing space for self-directed sellers.
• Houwzer: Flat-fee full-service real estate brokerage offering listing and buyer representation at reduced commission rates; directly competes with Flat Fee Realty in the discount brokerage category, particularly in Mid-Atlantic markets.
• Assist-2-Sell: Flat-fee real estate franchise providing set-fee listing services to home sellers; directly competes with Flat Fee Realty in the set-fee listing segment with a similar commission structure.
• FlatList: Online flat-fee MLS listing service for FSBO sellers; directly competes with Flat Fee Realty offering similar self-serve packages and syndication to major real estate portals.
• Help-U-Sell: Established flat-fee real estate franchise offering set-fee MLS listing and limited-service representation; directly competes with Flat Fee Realty's flat-fee model with a similar value proposition and self-serve positioning.
• USRealty: Flat-fee MLS listing service offering self-serve packages for FSBO sellers with national MLS access; directly comparable offering and target customer to Flat Fee Realty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/flat-fee-realty-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flat Fee Realty, LLC