Newland Payment Technology

What Newland Payment Technology does

Newland Payment Technology (Newland NPT) is a China-headquartered (Fuzhou, Fujian) global manufacturer of Android-based payment terminals founded in 1994, with a stated installed base of over 100 million devices across more than 120 countries and an annual production volume of roughly 10 million units. The company operates an integrated product portfolio spanning portable SmartPOS (N950 series, S90, S30, SP-series), countertop terminals, miniPOS, multilane retail PIN pads (P300), Smart ECR systems (X800, X70, CPOS X5), unattended terminals (U-series) for kiosks and EV charging, and QR sound boxes. Its core technology stack combines proprietary hardware with three in-house software layers: an EMVCo C8-certified contactless kernel with Elliptic Curve Cryptography and Relay Attack Resistance, the TOMS cloud-based terminal management platform with an embedded App Store, and the PayExplorer pre-certified payment application that allows ISVs and acquirers to remain out of PCI scope. The product line is PCI PTS v6 approved and holds certifications including EU RED cybersecurity, Girocard, Cartes Bancaires FRv6.2.1, and Bancomat.

The company's revenue model combines hardware unit sales (sold via channel partners, distributors, and direct enterprise field sales) with recurring software revenue from TOMS subscriptions and PayExplorer certification/management services. Go-to-market is executed through a multi-tiered channel model — strategic acquirers and processors (Fiserv, TSYS, Nexi/PeP, Cielo, Bluefin, Neoleap, GCK) anchor regional demand, complemented by direct regional offices in Atlanta (North America HQ), Madrid (Europe), Singapore (APAC), and a Jabil-operated factory in Minas Gerais, Brazil. Named end-customer segments include retail (multiline checkout), food and beverage, unattended self-service, banks and merchant acquirers, and healthcare, with primary buyers being ISVs, payment service providers, and merchant acquirers who deploy Newland terminals downstream to their merchant bases.

Strategically, Newland is in a phase of accelerated internationalization, converting channel relationships into direct market presence (acquisition of NewNote's France/Spain terminal business in September 2024, new Madrid office), entering new geographies (Poland via PeP/Nexi, Saudi Arabia via Neoleap, Japan via GCK), localizing manufacturing (Brazil factory, August 2024), and pursuing North American scale (Fiserv and TSYS L3 certifications, NewBold partnership). Competitive positioning rests on a deep certification portfolio, in-house payment kernel and software stack, manufacturing scale, and a partner-led distribution model.

Name

Newland Payment Technology

Legal name

Newland Payment Technology

Website

https://newlandnpt.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Newland Payment Technology is a China-headquartered global Android SmartPOS terminal manufacturer with over 100 million devices deployed across 120+ countries, serving ISVs, payment processors, and merchant acquirers through a partner-led distribution and recurring TOMS/PayExplorer software model.

Ownership category

akta.pro rank

Product category

Payment Terminals

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industries

Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE), Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)

Keywords

• Payment terminals
• Android smartpos
• Terminal management software
• Payment hardware manufacturing
• Unattended payment devices

Headquarters

HQ city

Fuhou

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Terminal Hardware Sales: Sale of Android SmartPOS, portable, countertop, miniPOS, unattended, Smart ECR, Retail PIN Pad, and QR payment terminals. Devices are sold to merchant acquirers, payment service providers, ISVs, banks, and directly to merchants through channel partners and distributors.
2. Terminal Management & Cloud Services (TOMS): TOMS platform provides terminal lifecycle management, remote deployment, and device monitoring as a cloud-based service, generating recurring revenue from subscription or per-device licensing.
3. Pre-certified Payment Application (PayExplorer): Proprietary payment application pre-certified on major processing platforms (Fiserv, TSYS). Enables ISVs to deploy on Newland devices without individual certification, with Newland managing payment application and compliance requirements on behalf of ISVs.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

Newland Payment Technology manufactures and sells Android-based SmartPOS payment terminals across portable, countertop, miniPOS, retail PIN pad, smart ECR, unattended, and QR payment form factors, plus the TOMS cloud-based terminal management platform and the PayExplorer pre-certified payment application. Products are sold to merchant acquirers, payment service providers, ISVs, banks, and merchants through a global network of channel partners and direct sales teams, targeting retail, hospitality, self-service, and financial services verticals in 120+ countries.

Product overview

Newland Payment Technology (Newland NPT) offers a comprehensive portfolio of payment terminals and technology solutions. The product lineup includes: Portable terminals (N950 series with N950, N950K, N950S variants, S90, S30, N560K, N910, SP930, SP630 Pro, SP550, ME30S), Countertop terminals (N950SC, N950KC, SP880), miniPOS devices (N750, ME60), Retail PIN Pads (P300 multilane, N750P, P180, SP130), Smart ECR systems (X800, CPOS X5, X70), Unattended terminals (U2000, U200, U1000), and QR Payment devices (VB90S, VB80P). The ecosystem is supported by TOMS (Terminal Operation Management System) for cloud-based fleet management and PayExplorer proprietary payment application. Products serve diverse use cases from mobile retail to self-service kiosks, integrated with global payment processors including Fiserv, TSYS, and Bluefin.

Differentiator

Problem solved

Functional benefit

Products and services

• N950 Series SmartPOS (N950, N950K, N950S, N950SC, N950KC)

Quantifiable outcome

• S90 terminal start-up speed improved by more than 20%, reducing downtime during store openings or after restarts
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and strategic.

• PeP (Polskie ePłatności) / Nexi GroupcoreChannel Partner/ Reseller/ Distributor · 25 June 2026Newland NPT partnered with Polskie ePłatności (PeP), part of Nexi Group, to deploy the N950K Android SmartPOS terminal across Poland. This deployment represents Newland's first entry into the Polish payments market, targeting merchants historically reliant on Linux-based devices. Poland was identified as a highly advanced contactless environment where 97.7% of payment cards were contactless as of June 2025.
• AevistrategicStrategic or Co-development Partner · 2 June 2026Collaboration with Aevi to develop advanced point-of-sale systems supporting hybrid retail models, integrating hardware and software solutions for flexible payment and customer engagement. The partnership enables merchants and ISVs to deploy customizable, multi-purpose POS terminals across global markets with a unified platform combining payment orchestration software with advanced Android Smart POS hardware.
• FiservcoreTechnology or Integration · 27 March 2026Newland NPT officially went live with Fiserv as an integrated partner following receipt of a Letter of Approval (LOA). PayExplorer enables pre-certified payment capabilities with both standalone and semi-integrated deployment options, providing pre-integrated access to Fiserv's processing infrastructure for faster partner onboarding.
• NewBold TechnologiescoreChannel Partner/ Reseller/ Distributor · 3 December 2025Strategic partnership to distribute Android-based payment terminals in North America (U.S., Canada, and Mexico). The partnership combines Newland's hardware with NewBold's deployment and support services to enhance payment solutions across the region.
• Visa & Qualcomm (APAC Partner Conference Sponsors)strategicStrategic or Co-development Partner · 15 October 2025Visa and Qualcomm served as sponsors for Newland NPT's APAC Partner Conference 2025 in Sanya, China. The conference brought together key customers and partners from across the Asia-Pacific region and featured panel discussions on cybersecurity in payments and AI and biometric technology advancements.
• HDFC Bank & Vendcell (APAC Partner Conference Panel)strategicStrategic or Co-development Partner · 11 October 2024HDFC Bank and Vendcell participated in a panel discussion at Newland NPT's APAC Partner Conference 2025 alongside Visa and Qualcomm, focusing on industry trends, regional collaboration, and innovative business models.
• NewNote Solutions (acquisition)coreChannel Partner/ Reseller/ Distributor · 5 September 2024Newland NPT acquired NewNote's payment terminal business in France and Spain, expanding its direct market presence in Europe. The acquisition included NewNote's operations in France, key software assets, and direct management of major accounts in Spain. Members of NewNote's team joined Newland NPT. NewNote Group continues its long-term partnership with Newland NPT in several other markets.
• BluefincoreTechnology or Integration · 20 July 2024Long-standing collaboration with Bluefin, an integrated payments leader in encryption and tokenization technologies. Bluefin's TECS Platform integrates with Newland NPT's N950 and N910 terminals for payment processing. The partnership enabled the first girocard transactions at B2Run events in Germany and processing at MotoGP Austria and Formula 1 Austrian Grand Prix.
• NeoleapcoreChannel Partner/ Reseller/ Distributor · 15 July 2024Strategic cooperative partnership agreement between Newland NPT and Neoleap, a Saudi fintech company, integrating industry resources with cutting-edge digital payment technologies to unlock new market potentials and deliver advanced, secure payment solutions in Saudi Arabia. Neoleap provides digital wallet, ECR, payment gateway, and card issuing services.
• Pivot Fintech & Sinopay Group (Tripartite Partnership)strategicStrategic or Co-development Partner · 14 June 2024Strategic tripartite partnership announced at NRF APAC 2024, focusing on digital transformation, sustainability, and AI innovation. Newland NPT contributes cutting-edge payment acceptance technology; Pivot Fintech provides advanced digital investment management platforms; Sinopay Group offers merchant acquiring services. Aimed at enhancing financial inclusivity and accessibility across the APAC region.
• GCK (Global Communication Planning Co., Ltd)coreChannel Partner/ Reseller/ Distributor · 7 June 2024Strategic collaboration with GCK, a leading Japanese payment services company, focused on bringing unparalleled payment acceptance, efficient in-store operations, and streamlined business management to merchants and customers in Japan. GCK integrates and deploys Newland NPT's SmartPOS series (N950, N750, P300, X800) using its CARD CREW PLUS payment software (4th generation).
• NeptingcoreTechnology or Integration · 19 September 2023Nepting, the leading provider of payment solutions on Android SmartPOS terminals in France, enabled Newland NPT's N-series terminals to achieve Cartes Bancaires FRv6.2.1 certification. Newland's terminals were integrated with the Nepting payment gateway, allowing partners to benefit from full payment functionalities and value-added services.

Scale indicators9 records

Recent moves8 records

Expansion highlights8 records

Direct peers

• Castles Technology: Taiwan-based payment terminal manufacturer with comparable Android SmartPOS lineup and focus on emerging markets including LATAM and APAC. Directly comparable product/certification profile to Newland N950 and N750 lines.
• PAX Global Technology: Hong Kong-listed payment terminal manufacturer and the most direct head-to-head competitor to Newland NPT, also China-rooted, shipping Android SmartPOS (A920, A890 series), Smart ECR and unattended terminals globally. Highly comparable in scale, product portfolio breadth, and channel-led GTM into acquirers and ISVs.
• Sunmi: China-based Android POS and Smart ECR maker with overlapping footprint in retail and hospitality. Comparable to Newland's X800 and CPOS X5 Smart ECR form factors and increasingly competing on the unattended/VB-series tier.
• BBPOS: Hong Kong-based mPOS and SmartPOS maker focused on mobile acceptance hardware, frequently co-marketed with acquirers and ISVs in the same channel structure that Newland targets with PayExplorer. Most comparable to Newland's ME30S/S30 miniPOS tier.
• NEXGO: China-headquartered payment terminal maker competing directly across Android SmartPOS, mPOS and unattended segments with overlapping certification and processor-relationship profiles. Closest functional peer given similar product roadmap and emerging-market focus.
• SZZT Electronics: China-headquartered payment terminal maker focused on financial and retail POS hardware with similar Android and traditional Linux product lines. Direct competitor particularly in APAC and home-market channels.

Broad incumbents

• Square (Block): US-based acceptance-hardware-and-software ecosystem that competes with Newland on the SMB merchant side through bundled hardware (Square Reader, Terminal) plus software. Less of a direct infrastructure rival to Newland's acquirer channel but a structural alternative for end merchants.
• Ingenico (Worldline): European incumbent with deep relationships with European acquirers (Cartes Bancaires, Girocard, Bancomat markets that Newland has now certified into). Sets the certification and integration benchmark that Newland's N950/S90 platforms increasingly match.
• Verifone: Largest US-rooted incumbent in the payment terminal category with a global installed base across countertop, portable, multilane and unattended form factors. Newland's TOMS and PayExplorer are explicitly positioned to compete with Verifone's estate-management and payment-application stack for ISV and acquirer mindshare.

Emerging players

• Stripe Terminal: Stripe's hardware-plus-software acceptance offering targets ISVs and platforms with a software-first approach including certified readers (BBPOS WisePOS E, Verifone P400). Indirectly competes with Newland's PayExplorer pre-certified model by offering ISVs an alternative pre-certified stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrvhI9uCspr2H1otSvNpxvg
• LinkedInlinkedin.com/company/newlandnpt
• Xx.com/newlandnpt
• Facebookfacebook.com/NewlandNPT

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newland Payment Technology