NewBold Technologies
NewBold Technologies is a privately held, OEM-agnostic managed services provider specializing in payment device deployment and POS lifecycle management across retail, dining, healthcare, and warehouse verticals in North America.
- Company typePrivate
- Founded1995
- HeadquartersGreenville, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What NewBold Technologies does
NewBold Technologies is a US-based, privately held managed services and technology solutions provider specializing in payment device deployment and POS lifecycle management. Founded in 1995 and headquartered in Roanoke, Virginia, the company operates with a workforce of 1,001-5,000 employees and provides continental coverage across the United States, Canada, and Mexico. Its core offering is an OEM-agnostic end-to-end service spanning discovery, procurement, configuration, staging, deployment, integration, ongoing support, maintenance, and end-of-life disposal of payment terminals from a wide hardware ecosystem (PAX, Verifone, Ingenico, LANDI, Magtek, Nexgo, Dejavoo, Castles, ID Tech, Kaissen), complemented by middleware and processor integrations (Datacap, BridgePay, TriPOS, Shift4, Worldpay, Fiserv, Heartland, TSYS).
The company serves enterprise customers across four primary verticals: retail, dining, healthcare, and warehouse. Named enterprise customers include Wendy's, Dollar General, The Children's Place, and Canes, alongside channel partners CDW and Zones. The business generates revenue through a combination of hardware sales (multi-brand payment terminals and accessories), managed services (help desk, maintenance, support under multi-year contracts), and professional deployment services (remote key injection, processor-specific configuration, staging, and shipping). Pricing is quote-based and not publicly disclosed, reflecting a B2B enterprise sales model driven by direct field sales and consultation requests.
Its technology stack is deliberately hardware- and OEM-agnostic, allowing customers to standardize on NewBold for the full payment technology lifecycle rather than coordinating multiple vendors. The December 2025 strategic partnership with Newland Payment Technology extends its Android terminal distribution across North America. The company emphasizes industry-leading SLAs and continental coverage as primary differentiators, though specific SLA percentages, revenue figures, and management team details are not publicly disclosed.
NewBold Technologies firmographics
Firmographics- Name
- NewBold Technologies
- Legal name
- NewBold Technologies
- Website
- https://newboldtech.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- NewBold Technologies is a privately held, OEM-agnostic managed services provider specializing in payment device deployment and POS lifecycle management across retail, dining, healthcare, and warehouse verticals in North America.
- Ownership category
- akta.pro rank
NewBold Technologies industry classification
Industry- Product category
- Payment Device Deployment and POS Lifecycle Management
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Office Equipment Merchant Wholesalers (42342)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
- akta.pro secondary industries
- POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts) (HDACAKAL), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), Restaurant Technology Supplies (POS Hardware, Kiosks) Wholesale (AFAIALAM)
Keywords
Where NewBold Technologies is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NewBold Technologies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of payment terminals, POS equipment, and accessories from multiple OEM brands including PAX, Verifone, Ingenico, LANDI, Magtek, Nexgo, and others. Products include countertop terminals, mobile POS devices, unattended payment terminals, card readers, and associated accessories (cables, power supplies, mounts, stands). Revenue is generated through one-time product sales with no disclosed pricing (B2B model requiring account/login).
- Managed Services: Ongoing managed services including technical support, help desk, hardware maintenance, staging, deployment, and integration services. Services are designed to maximize uptime and optimize operations for enterprise customers with multi-location deployments. Pricing is quote-based and tailored to customer requirements.
- Deployment Services: Professional deployment services including generic RA (Remote Admin) requests, processor-specific solutions for payment networks (Shift4, Worldpay, USAePay, Fortis, TranSafe Monetra, TriPOS, BridgePay, Datacap), remote key injection, and installation services. These services support the hardware sales and ensure proper configuration for specific payment processors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Custom Solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
NewBold Technologies product offering
Product offeringCore offering
NewBold Technologies distributes and deploys payment terminals and POS hardware from multiple OEM brands (PAX, Verifone, Ingenico, LANDI, Magtek, Nexgo, Castles, Dejavoo, ID Tech, KAISSEN, Newland) and provides end-to-end POS lifecycle management services — procurement, staging, configuration, remote key injection, shipping, installation, repair, help desk support, and disposal — for enterprise customers across North America. It also offers managed services with industry-leading SLAs and resells partner payment middleware solutions (Datacap, BridgePay, TriPOS, FortisPay, Worldpay, etc.) integrated with major processors.
Product overview
NewBold Technologies provides a comprehensive suite of payment technology solutions centered on payment device deployment and POS lifecycle management. The company operates as an OEM-agnostic managed services provider offering end-to-end services including discovery, design, procurement, configuration, deployment, staging, shipping, support, maintenance, and disposal of payment terminals. The product portfolio includes payment terminals from multiple OEMs (PAX, LANDI, Nexgo, Magtek, Dejavoo, Ingenico, Verifone, Castles, ID Tech) along with partner middleware solutions (Datacap, BridgePay, TriPOS) that integrate with major payment processors (Fiserv, Heartland, TSYS, USAePay, Shift4, Worldpay). Services span hardware repair, remote key injection, help desk support, and managed services with continental coverage and industry-leading SLAs. The December 2025 partnership with Newland NPT expands the Android-based terminal offerings for the North American market.
Differentiator
Problem solved
Functional benefit
Products and services
- Managed Services Continental managed technology services providing industry-leading SLAs that maximize uptime and optimize operations for enterprise customers with multi-location payment infrastructure deployments.
- Payment Terminal Deployment Services Comprehensive deployment and integration services for payment terminals across retail, dining, healthcare, and warehouse industries, including installation, configuration, staging, shipping, and project management.
- POS Lifecycle Management End-to-end lifecycle management for payment devices covering discovery, design, procurement, configuration, deployment, support, and disposal/recovery services for enterprise customers.
- Deployment Services — RA Requests (Remote Admin) Processor-specific Remote Admin deployment services for Shift4, Worldpay, USAePay, Fortis, TranSafe Monetra, TriPOS, BridgePay, and Datacap environments, including generic RA requests for ongoing configuration support.
- Remote Key Injection Secure injection of encryption keys into payment terminals to enable payment processing connectivity prior to deployment.
- Help Desk Support Technical support and help desk services for payment device users and operators to resolve operational issues and maintain uptime.
- Hardware Repair Services Repair services for payment hardware to maintain operational uptime and extend the useful life of deployed devices.
- PAX Payment Terminals Android-based SmartPOS terminals including A920 Max, A920 Pro, A80, A35, A30, IM30 (unattended), A6650 rugged POS, A800 mobile, and Aries 8 payment tablet, with 4G/WiFi/Bluetooth connectivity, EMV/NFC/MSR acceptance, and PCI PTS certification.
- LANDI Payment Terminals Android-based payment terminals including C20Pro SE, C20Pro GMS, Cx20 POS, and M20 handheld, featuring dual displays, QR/NFC capabilities, and integrated printers.
- Nexgo Payment Terminals Payment terminals including Nexgo UN20 unattended terminal with AT&T 4G, dual-band WiFi, 5-inch touch screen, MSR/EMV/NFC readers, USB, RS232, MDB interfaces, IP65 rating, and Android 11.
- Magtek Card Readers Encrypted magnetic stripe and EMV card readers including DynaFlex II, DynaFlex PRO, DynaFlex PRO KIOSK, tDynamo, eDynamo, iDynamo, Dynamag HID, and Dynamag KBE, featuring MagneSafe encryption with KBE or HID output modes.
- Dejavoo Payment Terminals Payment terminals including Z9 series with 4G WiFi connectivity, contactless payment support, and PCI compliance.
- Ingenico Payment Terminals Payment terminals and PIN pads from the Ingenico brand including Tetra, Telium, Axium, Link 2500, and Lane series devices with associated power supplies and cables.
- Verifone Payment Terminals Payment terminals from the Verifone brand including V200c, V400c, MX9xx, M400, M440, and E355 devices along with power supplies and accessories.
- Castles Payment Terminals Payment terminals from the Castles brand including Saturn 1000F with charging cradle accessories.
- ID Tech Card Readers Card readers including VP5300 unattended EMV/MSR reader, VP3300 3-in-1 MSR/EMV/NFC USB and audio jack reader, and shuttle readers.
- KAISSEN KT-700 Mobile POS Tablet Mobile POS tablet with vertical charging bay accessory, stackable up to 4 units, POGO pin connectivity, and fast charging support.
- Newland NPT Android Payment Terminals Android-based payment terminals from Newland Payment Technology distributed through the strategic partnership across North America, paired with NewBold's deployment, configuration, and support services.
- Datacap Payment Solutions Datacap middleware solutions including DC Direct and NETePay Hosted for processor-agnostic payment processing across multiple payment networks, bundled with NewBold deployment services.
- BridgePay Payment Solutions BridgePay payment gateway solutions including PayGuardian Desktop and PayGuardian Cloud for secure payment processing, bundled with NewBold deployment and RA services.
- TriPOS Payment Solutions TriPOS Cloud, TriPOS Direct, and TriPOS Mobile payment terminal solutions for point-of-sale integration, bundled with NewBold deployment services.
- Payment Hardware Accessories Cables, power supplies, printers (Seiko), paper rolls, SIM cards (Verizon, AT&T, T-Mobile), mounting stands (HAVIS, Metal, Spacepole), charging docks, holsters, screen protectors, and cash drawers supporting payment terminal deployments.
Companies that use NewBold Technologies
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
NewBold Technologies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature3 records
NewBold Technologies partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and strategic.
- Newland Payment Technology (Newland NPT)coreStrategic partnership announced December 2025 to distribute Android-based payment terminals across North America (US, Canada, Mexico). The partnership combines Newland's hardware expertise with NewBold's deployment and support services. NewBold provides local deployment, configuration, and ongoing support infrastructure while Newland provides the Android-based payment terminal products.
- PAXcoreMajor OEM partner for payment terminals. NewBold distributes and deploys PAX devices including A920, A6650, A80, A35, IM30, and related accessories. PAX is listed as a primary OEM partner on the NewBold website.
- VerifonecoreStrategic OEM partner for payment terminals. NewBold distributes Verifone products including V200c, V400c, MX9xx, M400, M440, and E355 devices along with power supplies and accessories.
- IngenicocoreKey OEM partner for payment terminals. NewBold distributes Ingenico devices including Tetra, Telium, Axium, Link 2500, and Lane series terminals with associated power supplies and cables.
- Datacap SolutionscorePayment middleware partner providing certified integrations for processors including Fiserv, Heartland, TSYS, and Worldpay. NewBold offers pre-configured Datacap bundles with various terminal hardware for simplified deployment.
- BridgePaystrategicPayment gateway and middleware partner offering PayGuardian Desktop and PayGuardian Cloud solutions. NewBold provides RA (Remote Admin) services and bundled offerings for BridgePay deployments.
- Shift4strategicPayment processor partner. NewBold offers Shift4 data encryption and TGZ load services, providing deployment support for Shift4 payment processing environments.
- WorldpaystrategicPayment processor partner with certified terminal integrations. NewBold provides Worldpay-specific configurations and RA services for deployment of Worldpay-configured terminals.
- MagtekcoreOEM partner for card readers including DYNAFLEX II, DYNAFLEX PRO, tDYNAMO, eDynamo, IDYNAMO, and Dynamag series. Products include MSR, EMV, and NFC capabilities for secure card reading.
- LANDIcoreOEM partner specializing in Android-based payment solutions including C20Pro, Cx20, and M20 series terminals. Products feature dual displays, Android OS, and integrated scanners/printers.
- ZebrastrategicOEM partner for barcode scanners and mobile computing devices. Zebra products complement payment terminals for complete retail and warehouse solutions.
- HoneywellstrategicOEM partner for scanners and mobile devices. Honeywell scanners are bundled with LANDI terminals for complete payment and scanning solutions.
Scale indicators3 records
Recent moves4 records
Expansion highlights2 records
NewBold Technologies competitors and assessment
Company assessmentDirect peers
- ScanSource: ScanSource is a leading value-added distributor of point-of-sale (POS) and payment hardware, barcode equipment and networking technology across North America. It is the most directly comparable peer to NewBold given overlapping OEM partnerships (Verifone, Ingenico, PAX) and similar POS lifecycle services focus.
- Jenne Inc. Jenne is a value-added distributor specializing in unified communications, networking, and payment/POS technology. It distributes payment terminals and POS peripherals to resellers and is comparable to NewBold as a mid-sized distributor focused on payment hardware deployment.
- BlueStar (now part of ScanSource): BlueStar was a POS, barcode and mobile computing distributor serving VARs and ISVs in North America. Its product mix (POS terminals, peripherals, accessories) and channel model make it a near-direct comparable to NewBold.
- POSDATA: POSDATA is a value-added distributor of point-of-sale hardware, payment terminals, and auto-ID equipment. Its vertical focus on POS distribution and lifecycle services closely mirrors NewBold's core offering.
Broad incumbents
- Ingram Micro: Ingram Micro is one of the world's largest technology distributors with a POS and payment hardware practice. It is a broad incumbent peer given significantly larger scale but overlapping product categories and channel distribution model.
- Verifone: Verifone is one of the largest global payment terminal OEMs and a direct OEM partner of NewBold. It is a broad incumbent peer because it increasingly sells direct to enterprise merchants that NewBold also serves through distribution.
- POSIFLEX: Posiflex designs and manufactures POS terminals, kiosks and peripherals globally. It is comparable to NewBold as a competing supplier in the same in-person acceptance hardware market, though Posiflex is an OEM/manufacturer rather than a distributor.
- TD SYNNEX: TD SYNNEX is a major global IT distributor formed from the merger of Tech Data and SYNNEX. It offers POS and payment hardware alongside a much broader catalog, making it a broad incumbent comparable to NewBold's distribution business.
- CDW: CDW is a large multi-billion-dollar technology solutions provider serving business, government and education. It overlaps with NewBold through enterprise IT hardware distribution and is even a disclosed NewBold customer/partner.
Others
- Toast: Toast is a cloud-based POS software and payments platform for restaurants. While not a direct hardware distributor, it competes for the same restaurant customers NewBold serves and represents an adjacent software-led model that could disintermediate traditional hardware distributors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NewBold Technologies social profiles
Digital presenceNewBold Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewBold Technologies leadership team
Management profileNumber of profiles
NewBold Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewBold Technologies M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewBold Technologies
What does NewBold Technologies do?
NewBold Technologies distributes and deploys payment terminals and POS hardware from multiple OEM brands (PAX, Verifone, Ingenico, LANDI, Magtek, Nexgo, Castles, Dejavoo, ID Tech, KAISSEN, Newland) and provides end-to-end POS lifecycle management services — procurement, staging, configuration, remote key injection, shipping, installation, repair, help desk support, and disposal — for enterprise customers across North America. It also offers managed services with industry-leading SLAs and resells partner payment middleware solutions (Datacap, BridgePay, TriPOS, FortisPay, Worldpay, etc.) integrated with major processors.
Is NewBold Technologies a public or private company?
NewBold Technologies is a private company. It is classified as unknown and is currently operating.
When was NewBold Technologies founded?
NewBold Technologies was founded in 1995. It employs 1,001 to 5,000 people.
Where is NewBold Technologies based?
NewBold Technologies is headquartered in Greenville, United States, in the North America region.
How does NewBold Technologies make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are managed Services and deployment Services.
Who are NewBold Technologies's main competitors?
Direct peers on record are ScanSource, Jenne Inc., BlueStar (now part of ScanSource) and POSDATA. Broad incumbents are Ingram Micro, Verifone, POSIFLEX, TD SYNNEX and CDW. Toast is listed as an others.
Does NewBold Technologies have an API?
No public API is recorded for NewBold Technologies.
What industry is NewBold Technologies in?
NewBold Technologies's product category is Payment Device Deployment and POS Lifecycle Management. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure, with a secondary code of HDACAKAL, POS Accessories & Spares (Cables, Stands, Cases, Replacement Parts). Its NAICS code is 423430 and its SIC code is 5045.