Embody

What Embody does

Embody is a privately-held, Sunnyvale, California-based spatial audio technology company founded in 2016 and operating with 11–50 employees. Its core product, the Immerse AI Engine, uses two proprietary neural networks — a 3D Reconstruction Neural Network that builds a model of each user's ear geometry from a short video, and an Acoustic Scatter Neural Network grounded in Boundary Element Method physics — to generate personalized Head-Related Transfer Function (HRTF) profiles, each containing more than 10,000 unique identifiers, that calibrate any pair of headphones to a user's individual anatomy. A second AI capability, webcam-based head tracking, accounts for variable lighting and skin pigmentation and improves front/rear sound separation on standard gaming headsets.

The company's revenue mechanics span four streams. Direct-to-consumer software is sold via its own e-commerce site and marketplaces (Steam, Xbox Store, PlayStation Store, Battle.net): Immerse Gaming | HIVE runs $14.99/year or $39.99 for a 5-year license, with head-tracking-enabled Logitech variants at $2.99/month and brand-calibrated versions for beyerdynamic and Audio-Technica. Immerse Gamepacks — game-specific spatial audio add-ons for Sea of Thieves, Call of Duty, Final Fantasy XIV, Cyberpunk 2077, and The Witcher 3 — are sold as 5-year or lifetime licenses at $19.99 each, with a free Universal Profile offered in-game. The Immerse Pro Audio line serves music and post-production professionals through Immerse Virtual Studio modules (Apple Music binaural rendering at $9.99/month or $99 lifetime; Alan Meyerson and Lurssen Mastering Signature Editions; a Mix and Master Bundle). The fourth stream — B2B licensing of the Immerse Audio Renderer and Immerse Object Renderer to AAA game studios via Unity, Unreal Engine, and Wwise middleware — accounts for the OEM-embedded experiences inside the aforementioned AAA titles and is supported operationally by an August 2025 strategic partnership with Google Cloud for GPU-accelerated inference.

Embody is led by CEO and co-founder Kapil Jain and serves three primary segments: individual PC and console gamers (consumer subscriptions and Gamepack purchases), professional audio engineers and music producers (Virtual Studio subscriptions and lifetime licenses), and AAA game studios (renderer licensing and co-development partnerships with CD Projekt Red, Square Enix, Activision/Treyarch, and Rare/Microsoft). Distribution is hybrid: direct e-commerce, third-party gaming marketplaces, co-branded headset variants with major audio OEMs, and embedded integration into partner game engines and titles.

Name

Embody

Legal name

Embody

Website

https://embody.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Embody is a Sunnyvale-based spatial audio software company that sells AI-personalized HRTF technology to PC and console gamers, pro audio engineers, and AAA game studios through subscriptions, Gamepack licenses, and engine-level middleware.

Ownership category

akta.pro rank

Product category

No source data was provided in the input.

akta.pro primary industry

Game Engine & Creation Platforms (UGC/Modding) (BPAMAKAE)

Keywords

• No source data available

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Consumer Software Subscriptions: Subscription-based pricing for Immerse Gaming software (HIVE) with annual and multi-year plans. Also includes monthly subscription option for specific headset versions.
2. Gamepack One-Time Purchases: One-time payment model for game-specific Immerse Gamepacks (Sea of Thieves, COD, FFXIV, Cyberpunk 2077, Witcher 3) providing 5-year licenses or lifetime access.
3. Pro Audio Software Licenses: Virtual Studio software for professional audio production sold as monthly subscriptions or lifetime licenses. Includes access to signature edition studios from Alan Meyerson and Lurssen Mastering.
4. B2B Licensing to Game Studios: Embody licenses its Immerse technology and Game Engine Plugins to game studios for integration into their titles, creating embedded spatial audio experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

No source data was provided in the input describing Embody's core offerings.

Product overview

Embody offers a unified platform of personalized spatial audio products across gaming and professional audio segments. The core Immerse Gaming line provides consumer-facing spatial audio software (HIVE, Logitech, beyerdynamic, and Audio-Technica variants) plus game-specific Immerse Gamepack add-ons for AAA titles including Sea of Thieves, Call of Duty, Final Fantasy XIV, Cyberpunk 2077, and The Witcher 3. The Immerse Pro Audio line serves content creators with Immerse Virtual Studio modules including Apple Music rendering, Alan Meyerson Signature Edition, and Lurssen Mastering Signature Edition, available individually or bundled. For game developers, Embody provides Immerse Audio Renderer (channel-based) and Immerse Object Renderer (object-based) plugins plus custom integration services. All products share the proprietary Immerse AI Engine for personalized HRTF generation as the underlying technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Immerse Gaming: Personalized spatial audio software for PC gaming, including Immerse HIVE and Gamepack products for specific game titles.
• Immerse Gamepack
• Immerse Virtual Studio
• Immerse HIVE
• Immerse with VST AmbiDecoder
• emBOSSador Program

Quantifiable outcome

• HRTF personalization captures over 10,000 unique identifiers per individual
• +2 more outcomes

Named customers8 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability6 records

Feature9 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• AudezeflagshipStrategic or Co-development Partner · 6 May 2026Collaboration to create the Sea of Thieves Coconut Headset - a limited-edition collectible built on Audeze Maxwell 2 platform with real coconut shell detailing. Partnership combines design, audio performance, and personalization.
• Google CloudcoreTechnology or Integration · 19 August 2025Strategic partnership announced August 2025 to deliver personalized immersive sound at scale using Google Cloud's infrastructure. Embody leverages Google Cloud GPUs to perform billions of nonlinear calculations in real time, making personalized HRTFs and game-specific sound worlds accessible in seconds globally.
• CD Projekt RedcoreStrategic or Co-development PartnerDevelopment partnership for Immerse Gamepack Cyberpunk 2077 and The Witcher 3. Embody collaborated with the game sound teams to create custom spatial audio experiences that expand Night City's soundscape around and above players with unprecedented realism.
• Square EnixcoreStrategic or Co-development PartnerPartnership to introduce world's first fully integrated personalized spatial audio experience inside FINAL FANTASY XIV engine. Embody worked closely with the FFXIV Sound Team to craft 360 spatial audio experience that delivers the best immersive sound.
• Activision/TreyarchcoreStrategic or Co-development PartnerEnhanced Headphone Mode powered by Immerse Spatial Audio integrated into Call of Duty: Black Ops 7, Black Ops 6, and Warzone. Treyarch audio team enhanced 3D soundscape allowing players to better sense location, speed, and direction of nearby activity.
• Rare/Microsoft StudioscoreStrategic or Co-development PartnerImmerse Gamepack Sea of Thieves built directly into the game with Enhanced Headphone Mode. The Rare sound team collaborated with Embody to take the award-winning audio experience to the next level for all players.
• ApplecoreTechnology or IntegrationImmerse Virtual Studio Signature Edition | Apple Music enables rendering of Apple Spatial Audio in any DAW. Embody worked with Apple to ensure accuracy of Apple Binaural technology. Supports Apple Personalized Spatial Audio and head tracking.
• Alan MeyersonflagshipStrategic or Co-development PartnerAlan Meyerson Signature Edition - virtual studio monitoring for surround and Atmos production on headphones. Full acoustic and signal chain virtualization of Alan Meyerson's legendary Studio M. Over 100 film scores mixed at Studio M including X-Men, Captain Marvel, Lion King, Dune.
• Lurssen MasteringflagshipStrategic or Co-development PartnerLurssen Mastering Signature Edition - virtual Atmos monitoring from inside Lurssen's Immersive Room. Full acoustic and signal chain virtualization certified by Gavin Lurssen and Reuben Cohen. Credits include Metallica, Queens Of The Stone Age, Wakanda Forever.
• Logitech GcoreChannel Partner/ Reseller/ DistributorImmerse Gaming version specifically optimized for Logitech G and Astro headsets with hand-tuned EQ presets. Includes head tracking support for all Logitech G and Astro gaming headsets.
• beyerdynamiccoreChannel Partner/ Reseller/ DistributorImmerse Gaming version specifically calibrated for all beyerdynamic headsets including MMX series, DT 700 Pro X, DT 900 Pro X, DT 1770 Pro, DT 1990 Pro.
• Audio-TechnicacoreChannel Partner/ Reseller/ DistributorImmerse Gaming version with hand-tuned EQ presets for all Audio-Technica gaming headsets including ATH-G1, ATH-G1WL, ATH-AG1x, ATH-ADG1x, ATH-PG1, ATH-PDG1.
• Wwise/AudiokineticcoreTechnology or IntegrationOfficial middleware developer for Wwise. Immerse Game Engine Plugins enable personalized spatial audio in Wwise 2019 and higher. Supports channel-based and object-based audio rendering.
• UnitycoreTechnology or IntegrationOfficial middleware developer status. Immerse technology compatible with Unity game engine for embedding personalized spatial audio.
• Unreal Engine/Epic GamescoreTechnology or IntegrationOfficial middleware developer status. Immerse technology compatible with Unreal Engine for embedding personalized spatial audio.
• Pensado's PlaceminorGTM or Marketing PartnerPartnership to build a platform supporting and amplifying voices of innovation in the spatial audio industry. Jointly organized the Overdrive Immersive Mix Competition.
• Just for the RecordminorGTM or Marketing PartnerPartner in Overdrive Immersive Mix Competition. Provided 4 hours of Atmos studio time in LA for first place prize winner.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dolby (Dolby Atmos / Dolby Atmos for Headphones): Dolby offers the dominant spatial audio standard used across music streaming (Apple Music, Tidal), film, gaming, and consumer headphones via Dolby Atmos for Headphones. Embody competes and complements Dolby by offering personalized HRTF on top of Atmos content workflows, especially in pro-audio monitoring.
• Dear Reality (Sennheiser): Dear Reality builds spatial audio plugins (dearVR, dearVR PRO, dearVR Spatial Connect) used in game audio and VR production. Acquired by Sennheiser, it is a direct competitor in personalized/HRTF-based spatial audio plugins for Unity, Unreal, Wwise — overlapping closely with Embody's Immerse Audio Renderer and Pro Audio line.
• Waves Audio: Waves is a leading plugin and processing company for music production, post-production, and live sound, with broad DAW plugin support. Embody competes with Waves in pro audio immersive monitoring (Waves Nx, Abbey Road Studio 3) and overlaps in spatial audio for headphones.
• THX Ltd. THX develops audio and video fidelity standards and spatial audio solutions (THX Spatial Audio for gaming and headphones). Competes with Embody in consumer spatial audio for gaming and entertainment use cases.

Broad incumbents

• Apple Personalized Spatial Audio: Apple bundles personalized spatial audio across AirPods, Apple Music, and Vision Pro using ear-scanning on iOS. It is both an Embody partner (Immerse Virtual Studio renders Apple Spatial Audio in any DAW) and a broad incumbent competitor at the consumer end.
• Sony 360 Reality Audio: Sony's competing immersive music format bundled with its headphones and streaming services, with HRTF personalization derived from ear photos. Competes for consumer attention in immersive music and competes with PlayStation's Tempest 3D on console gaming.
• DTS (Xperi): DTS offers DTS:X for Headphones (formerly DTS Sound Unbound) and is integrated across Windows, Xbox, and consumer audio brands. A broad incumbent competitor in the same personal spatial audio for headphones category on PC and console.

Others

• Two Big Ears / Meta Spatial Audio: Two Big Ears built the Facebook 360 Spatial Workstation before being acquired by Meta (Facebook) to power spatial audio in Quest VR and Horizon Worlds. Represents a major platform incumbent that bundles immersive audio in VR — adjacent to but larger than Embody's XR ambitions.
• Audiokinetic (Wwise): Audiokinetic's Wwise is the dominant game audio middleware. Embody is an official Wwise middleware developer (Immerse Object Renderer on Wwise 2021+) and therefore a complementary partner in the toolchain, while Wwise's built-in spatialization also represents the baseline against which Embody's personalization competes in studio decisions.

Emerging players

• Sound Particles: Sound Particles provides particle-based spatial audio software used in film, TV, and game audio production, including Atmos workflows. Overlaps with Embody's Pro Audio audience (immersive content creators) but focuses on sound design and object authoring rather than personalized HRTF monitoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EmbodyAudio
• YouTubeyoutube.com/channel/UCivkUnl37oyDmXe9PEj-x4g
• Facebookfacebook.com/EmbodyAudio_official-113993683704370
• Instagraminstagram.com/embodyaudio
• TikToktiktok.com/@embodyaudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embody