LiveSchool

What LiveSchool does

LiveSchool is a US-based K-12 behavior management SaaS platform, founded in 2011 in Nashville by former middle school teacher Matt Rubinstein. The platform replaces paper-based behavior systems with a digital points economy in which teachers award positive points and log demerits against customizable rubrics aligned with school values (e.g., Respect, Responsibility, Safety). Core product modules include Behavior Tracking, a virtual Rewards Store where students redeem points for tangible and experience-based rewards, House Points (cross-grade team competitions), Family Engagement (automated weekly parent Recaps via email and parent app), and LiveSchool Insights (a real-time analytics dashboard suite co-developed with the Institute of Education Sciences). The platform supports student sign-on through a core integration with Clever, the dominant K-12 identity provider.

The company sells on a subscription basis per staff user, with 12-month minimum terms, a minimum of 10 staff users per subscription, and tiered Starter and Premium plans. Training is offered as a $400 Site Leader Onboarding add-on (included in Premium) and a $750 Teacher Training add-on. LiveSchool maintains compliance certifications relevant to K-12 procurement — SOC 2 Type II, TrustEd Apps Certified, Safer Technologies for Schools, the Student Privacy Pledge (COPPA), and FERPA — and targets the full US K-12 segment including Title I schools, magnet schools, charter schools, and traditional public districts. Marketing combines content (blog, success stories, podcast 'The Flywheel Effect'), free AI-powered web tools for lead generation, district procurement support, and sales-assisted demos.

Operationally, LiveSchool is a privately held, founder-led company headquartered in Brentwood, Tennessee, with 11–50 employees and approximately $2.4M in total disclosed funding across its history (last round April 2018, led by Nashville Capital Network). The platform serves 1,200+ US schools — including Chicago Public Schools, NYC DOE, Metro Nashville Public Schools, Boston Public Schools, and DC Public Schools — and reports 87M+ points awarded and 1.8M+ rewards redeemed in a recent school year, with 99.99% uptime. Three product modules (Parent Translation, Hall Pass Management, Two-way Communication) are announced for 2026.

Name

LiveSchool

Legal name

LiveSchool, Inc.

Website

https://whyliveschool.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

LiveSchool is a US K-12 SaaS platform that helps schools replace paper-based behavior systems with digital points, rewards stores, house competitions, parent recaps, and real-time behavior analytics, serving 1,200+ schools via per-staff subscription pricing and district procurement workflows.

Ownership category

akta.pro rank

Product category

K-12 Education Technology (Behavior Management Software)

NAICS

Educational Support Services (611710), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Behavioral Support & Intervention Services (PBIS/Behavior Coaching) (EDAJALAH)

akta.pro secondary industry

Behavioral Intervention & PBIS Supports (Tiered, Gen Ed) (EDAJAGAL)

Keywords

• K-12 behavior management
• Student behavior tracking
• PBIS implementation software
• School rewards platform
• Education analytics dashboards

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. School Subscription (Staff-Based): LiveSchool charges on a per-staff-user basis (teachers, administrators, and school staff with platform access). Plans are subscription-based with 12-month minimum terms, often running July 1 through June 30. Multiple year discounts are available. There is a minimum of 10 staff users per subscription. Students and parents are included at no additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

LiveSchool sells a K-12 behavior management SaaS platform that replaces paper-based and disconnected classroom behavior systems with a school-wide positive reinforcement economy. Schools subscribe per staff user and gain access to behavior tracking with customizable rubrics, a virtual rewards store, cross-grade house points competitions, automated weekly family engagement recaps, and the LiveSchool Insights analytics dashboards. Optional paid training add-ons (Site Leader Onboarding, Teacher Training) support implementation, and schools can launch within 48 hours with district rollouts in 1–2 weeks.

Product overview

LiveSchool is a unified K-12 behavior management SaaS platform organized around a positive reinforcement model. The core offering consists of the LiveSchool Platform with four integrated modules: Behavior Tracking (for awarding points and logging demerits via customizable rubrics), Rewards Store (a virtual points economy for student rewards), House Points (cross-grade team competitions), and Family Engagement/Recaps (automated weekly parent communications). The platform is complemented by LiveSchool Insights, a reporting dashboard suite developed with the Institute of Education Sciences. LiveSchool also provides free AI-powered web tools (Rubric Generator, Rubric Examples, PBIS Rewards Ideas, House Name Ideas Generator) separate from the paid product, and optional paid training services (Site Leader Onboarding, Teacher Training). Schools can subscribe on Starter or Premium tiers with per-staff pricing and minimum 10-staff requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• LiveSchool Platform
• Site Leader Onboarding

Quantifiable outcome

• Schools report up to 94% reduction in hallway referrals
• +6 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• ClevercoreTechnology or IntegrationClever provides single sign-on integration allowing students to access LiveSchool through their school district's Clever portal. This is a critical integration for K-12 schools that use Clever as their identity management system.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClassDojo: ClassDojo is the dominant freemium K-12 classroom behavior and classroom culture platform, used in the majority of US schools. LiveSchool explicitly positions itself against ClassDojo with stronger analytics and school-wide PBIS alignment, making it the closest head-to-head competitor.
• PBIS Rewards: PBIS Rewards is a school-wide PBIS platform with digital token economies and behavior tracking, selling to the same K-12 districts as LiveSchool. LiveSchool's own 'Switch from PBIS Rewards' page treats it as a direct replacement target.
• Hero K-12: Hero K-12 (formerly Kickboard) is a school-wide behavior management and PBIS platform serving K-12 schools with positive behavior tracking, recognition, and analytics — a near-direct competitor in the same PBIS-aligned behavior category.
• Remind: Remind is a leading K-12 school-to-home communication platform and overlaps directly with LiveSchool's Family Engagement feature and its announced 2026 two-way communication and translation features.

Broad incumbents

• Apptegy: Apptegy is a K-12 engagement platform spanning family communication, websites, and now behavior (after acquiring Hero/Kickboard). It competes with LiveSchool's Family Engagement/Recaps module and the broader district stack LiveSchool is moving toward.
• Edsby: Edsby is a K-12 learning management and engagement platform used by North American school districts. It overlaps with LiveSchool in school-home communication, analytics, and district-level reporting functions.

Emerging players

• Bloomz: Bloomz offers parent-teacher communication and classroom management tools for K-12 schools. It overlaps with LiveSchool's family engagement and behavior communication use cases, particularly at the individual-school level.
• Otus: Otus is a K-12 platform combining LMS, assessment, and behavior/standards tracking for districts. Its behavior module is a partial competitor as districts evaluate single-vendor suites against LiveSchool's narrower behavior focus.
• Schoolytics: Schoolytics provides school-wide data dashboards and analytics for K-12 districts, overlapping with LiveSchool's Insights product developed with IES. Both target administrators seeking real-time visibility into school culture and behavior data.

Others

• LiveSchool's Clever integration partner (Clever): Clever is the leading K-12 SSO and identity provider and is a critical integration partner for LiveSchool. It is not a competitor but an enabling infrastructure layer; it does, however, host other behavior and PBIS apps, making it an ecosystem gatekeeper.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WhyLiveSchool
• Facebookfacebook.com/liveschool
• LinkedInlinkedin.com/company/liveschool

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveSchool