NuVoodoo Media

What NuVoodoo Media does

NuVoodoo Media Services LLC is a privately-held, Cincinnati-based marketing research and advertising services firm founded in 2011 by Carolyn Gilbert. The company serves primarily the U.S. radio broadcasting industry through three integrated service lines: Research Services (proprietary music testing such as OMT400 and OMT600, perceptual studies, ratings prospects studies with 2,000-3,000+ respondents, brand lift studies, and recurring Local Snapshot reports); Digital Development (websites, apps, e-commerce, and multi-lingual content for large brands); and Marketing Services (programmatic, social, display, video advertising, and Connected TV campaign execution). Marquee clients include iHeartMedia, Audacy, Hearst, Bonneville, Lotus Communications, Tyler Media, AT&T, Live Nation, Arista Records, Healthpoint, and Sierra Nevada Brewing.

Its technology stack includes two proprietary platforms — Jerk Finder™, which detects and rejects fraudulent and AI-generated survey responses using behavioral, motor-skills, and response-pattern signals, and Analyst™, which delivers sorting and visualization tools for music test data — backed by multi-point human quality control on every project. The company also operates NuVoodoo Conference Cloud for virtual event production. Certifications include WCAG 2.1 Level AA accessibility compliance and stated GDPR/CCPA privacy compliance.

Revenue comes from a mix of one-time project fees ($9,500-$13,000 for library tests, under $10K for tactical perceptual studies), recurring subscriptions (Local Snapshot from under $600/month), and custom marketing and development engagements. Barter arrangements can cover up to 50% of cost for qualifying radio station clients, and group discounts apply for coordinated library tests across co-owned stations. Distribution is direct sales through the website, email outreach, and flagship industry events (CRS, Radio Sales Summit); the company is headquartered at 400 Pike St, Suite 814, Cincinnati, OH and operates U.S.-wide.

Name

NuVoodoo Media

Legal name

Nuvoodoo Media Services LLC

Website

https://nuvoodoo.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

NuVoodoo Media is a Cincinnati-based research, marketing, and digital services firm that helps U.S. radio stations optimize programming through music testing, audience research, brand-lift studies, and digital advertising, supported by proprietary fraud-detection and analytics software.

Ownership category

akta.pro rank

Product category

Media Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)

Keywords

• Radio market research
• Music testing services
• Audience insights analytics
• Digital advertising services
• Media research solutions

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Research Services: NuVoodoo provides music testing (OMT), perceptual studies, brand lift studies, and ratings prospects research to radio stations. Services include OMT400 and OMT600 library tests, Local Snapshot recurring reports, and tactical perceptual studies. Pricing ranges from under $600/month for Local Snapshot to $9,500-$13,000 for one-time library tests.
2. Marketing Services: Digital marketing services including Connected TV advertising, campaign management, and marketing strategy. The company has delivered billions of impressions for clients and offers marketing consultation through their team.
3. Digital Development: Website and app development services for digital products, e-commerce platforms, and multi-lingual content for brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

NuVoodoo Media is a full-service research, marketing, and digital agency serving the U.S. radio industry. It delivers proprietary Online Music Tests (OMT400/OMT600), recurring NuVoodoo Local Snapshot reporting, Brand Lift Studies, and Ratings Prospects Studies, plus digital development (websites, apps, e-commerce) and marketing services spanning Connected TV, programmatic, display, social, and video. Core differentiation comes from its Jerk Finder™ fraud detection and Analyst™ analysis platform.

Product overview

NuVoodoo Media is a full-service research, marketing, and digital company providing services across the entire product lifecycle. The company operates three core service lines: Research Services (including proprietary music testing products OMT400/OMT600, NuVoodoo Local Snapshot, and Brand Lift Studies delivered via Analyst software), Digital Services (app/website/e-commerce development), and Marketing Services (social, programmatic, display, and video advertising). The company also offers proprietary tools including Jerk Finder fraud detection software and NuVoodoo Conference Cloud for virtual event production. Research offerings are grounded in large-scale consumer studies including Ratings Prospects Studies conducted among 2,000-3,000+ nationwide respondents.

Differentiator

Problem solved

Functional benefit

Products and services

• Research Services Comprehensive research services for radio stations including product testing, consumer studies, Ratings Prospects Studies conducted among 2,000-3,000+ nationwide respondents, and ongoing market research to validate programming and marketing decisions.
• OMT400 / OMT600 Online Music Tests Library music testing products allowing radio stations to test up to 400 song hooks (OMT400, $9,500) or 600 hooks (OMT600, $13,000) with 100 screened respondents per test. Results are delivered with the proprietary Analyst software for sorting and analysis.
• NuVoodoo Local Snapshot Recurring monthly research reports for radio stations, starting at less than $600/month for 10 reports across the year. Each report includes 50 screened respondents in the client's target market and demo who listen to the station or direct competition and rate 40 songs.
• NuVoodoo Sales Insights Research investment program linking heavy radio listeners and format audiences to qualified leads across multiple ad categories, demonstrating return on research investment (a nationwide study showed a 20x return).
• Brand Lift Studies Advertising effectiveness research measuring campaign impact on brand awareness, consideration, and purchase intent. Helps radio stations prove ROI to advertisers, secure renewals, and run studies across groups or market clusters.
• Marketing Services Full-service marketing including social, programmatic, display, video, and Connected TV advertising for radio stations and consumer brands. Has delivered billions of impressions for thousands of customers.
• Digital Services Website, app, and e-commerce development services with multi-lingual content capabilities, serving digital product needs from inception through execution for enterprise brands. The Development Team has been involved in thousands of websites and apps for some of America's largest brands.
• NuVoodoo Conference Cloud Virtual event production platform used to host conferences and webinars, including the production of events such as the All Access Audio Summit.

Quantifiable outcome

• $5,000 research investment can generate $100k+ in advertiser revenue
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Triton Digital: Audio measurement and programmatic ad-tech platform owned by iHeartMedia. Comparable as a broader incumbent providing audience measurement and ad-tech infrastructure across the digital audio ecosystem NuVoodoo's clients operate in.
• Comscore: Cross-platform media measurement and audience analytics company. Comparable as a larger-scale incumbent offering audience and advertising effectiveness measurement overlapping with NuVoodoo's brand lift and audience research work.
• Ipsos: Global market research firm with strong media and advertising research practices. Comparable as a broader incumbent offering brand tracking, ad effectiveness, and audience research that overlaps with NuVoodoo's product portfolio.
• Kantar: Global market research and media measurement firm with established advertiser-side and broadcaster-side research practices. Comparable as a large incumbent whose brand lift and audience research compete for the same buyer budgets.
• Nielsen: Global audience measurement leader (Nielsen Audio / Nielsen Ratings) for radio and TV. Comparable as the dominant incumbent whose PPM and diary-based ratings methodology underpins the radio industry NuVoodoo serves.

Direct peers

• BIA Advisory Services: Provides financial advisory, valuation, and revenue forecasting services to US radio and local broadcasters. Comparable as a data-and-advisory partner serving the same buyer profile (radio station GMs and corporate owners).
• Inside Radio: Trade publication and data provider covering the US radio industry, offering research, market intel, and audience insights. Comparable as an information vendor targeting the same radio-broadcaster buyer.
• Jacobs Media: Radio-industry consulting and research firm serving broadcasters on digital strategy, audience engagement, and music testing. Comparable to NuVoodoo as a specialist consultancy deeply embedded with US radio groups.
• Edison Research: A leading US-based research firm specializing in radio, audio, and consumer behavior studies (e.g., the Infinite Dial). Directly comparable to NuVoodoo for radio-audience research, share-of-earl, and perceptual methodology.
• vCreative: Workflow and content management software for radio broadcasters. Comparable as a vendor selling tech-enabled services directly to US radio groups, overlapping with NuVoodoo's digital development and operations support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nuvoodoo
• YouTubeyoutube.com/channel/UCKinFEUrwyOlsdSpJIMjS9Q
• Facebookfacebook.com/nuvoodoo
• LinkedInlinkedin.com/company/nuvoodoo-media
• Instagraminstagram.com/nuvoodoo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NuVoodoo Media