vCreative
vCreative provides cloud-based workflow software for radio, TV, network, and digital media companies, managing production orders, promotions, trade inventory, and endorsements across 9,000+ broadcast stations under Banyan Software ownership.
- Company typePrivate
- Founded2003
- HeadquartersBabson Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What vCreative does
vCreative is a US-headquartered (Atlanta, GA) cloud-based media workflow software company founded in 2003 that builds purpose-built software for radio, TV, network, and digital broadcast media organizations. Its core products include vPPO (paperless production order management connecting sales, production, and traffic), vPromotions (contest, events, and promotions workflow), vProMedia (multi-channel creative collaboration), vTrade (trade inventory management), vEP (enterprise portal for multi-market campaign distribution), and an Endorsements module for talent management. The platform's technical core is the proprietary AutoDub technology, which automates delivery of audio and metadata directly from production into broadcast automation systems (WideOrbit, Marketron, RCS Zetta/NexGen, ENCO, Op-X, PlayoutONE, Radio.Cloud) — eliminating manual file transfers across the ad-trafficking-to-air workflow.
vCreative operates as a subscription SaaS business with quote-based pricing tied to station count and product configuration, and offers cash, cash/barter, and barter payment options common in broadcast media procurement. It goes to market via direct enterprise field sales supported by demo-driven inside sales, targeting radio groups, TV stations, and broadcast networks. In February 2024, Banyan Software acquired PromoSuite and merged it into vCreative, adding PromoSuite Next (contest/promotions management) and PromoSuite Mail (email marketing) to the portfolio. In March 2024, vCreative extended distribution into event ticketing via a reseller agreement with Evvnt (vTickets), and in 2024 introduced AI Script Assist for AI-assisted copywriting inside vPPO. vCreative has expanded integrations with Quu, Write Label, Text Groove, SPECai, Radio.Cloud, and others across 9,000+ broadcast stations. The company is owned by Banyan Software, a permanent-capital private equity firm with a buy-and-hold-for-life mandate.
vCreative firmographics
Firmographics- Name
- vCreative
- Legal name
- vCreative
- Website
- https://vcreativeinc.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- vCreative provides cloud-based workflow software for radio, TV, network, and digital media companies, managing production orders, promotions, trade inventory, and endorsements across 9,000+ broadcast stations under Banyan Software ownership.
- Ownership category
- akta.pro rank
vCreative industry classification
Industry- Product category
- Broadcast Workflow Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Remote Review, Approval & Dailies (screening, annotations, version compare) (MPAHANAB)
- akta.pro secondary industry
- Control Room Orchestration & Workflow Integration (NRCS/MOS, Automation APIs) (MPAHAKAK)
Keywords
Where vCreative is headquartered
LocationHeadquarters
- HQ city
- Babson Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
vCreative business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Licenses (per product): vCreative generates revenue primarily through recurring SaaS subscription fees across its product suite (vPPO, vProMedia, vPromotions, vTrade, PromoSuite Next, PromoSuite Mail). Pricing is quote-based, tailored to station count and configuration. The company offers cash, cash/barter, and barter payment options.
- PromoSuite Product Suite: Following the acquisition of PromoSuite (Banyan Software, Feb 2024), PromoSuite Next and PromoSuite Mail contribute additional subscription revenue streams. PromoSuite Next handles contest management, tax forms, and multi-market promotional requests; PromoSuite Mail provides email marketing with flat monthly rate pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing — product and feature bundles tailored to station count and organizational size |
| Subscription | Monthly | PromoSuite Mail — flat monthly rate email marketing for broadcasters |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
vCreative product offering
Product offeringCore offering
vCreative provides cloud-based, browser-accessible workflow software that automates production orders, creative approvals, contest and event promotions, trade inventory, and multi-market campaign distribution for radio and TV broadcasters. The platform includes vPPO (Paperless Production Order), vPromotions, vProMedia, vTrade, vEP (Enterprise Portal), Endorsements, AI Script Assist, and the acquired PromoSuite Next and PromoSuite Mail products. Proprietary AutoDub technology delivers audio and metadata directly from production into broadcast automation systems.
Product overview
vCreative is a multi-platform broadcast workflow software company offering a unified platform-plus-modules architecture. The core portfolio centers on vPPO (Paperless Production Order) for managing radio and digital ad workflows, vPromotions for managing contests, events, and sponsorships, vProMedia for multi-channel creative collaboration, and vTrade for trade inventory management. Add-on modules include vEP (Enterprise Portal) for national multi-market campaign distribution, Endorsements for talent management, and AI Script Assist for AI-powered copywriting. Following the February 2024 acquisition of PromoSuite (Banyan Software), the portfolio expanded to include PromoSuite Next (promotions and contest management) and PromoSuite Mail (email marketing). The vTickets module, delivered via Evvnt reseller partnership, adds event ticketing. The platform serves radio, TV, network, and digital media companies with cloud-based, device-agnostic access and integrations with traffic, automation, CRM, and analytics systems.
Differentiator
Problem solved
Functional benefit
Products and services
- vPPO (Paperless Production Order) Cloud-based Paperless Production Order platform that connects sales, production, and traffic teams in a single shared workflow. Manages radio and digital ad production orders from intake to on-air with dynamic order forms, script library, spot history, approval routing, and co-op tracking. Designed for radio station groups and broadcast media organizations.
- vPromotions Workflow platform for managing promotions, contests, sponsorship activations, and marketing campaigns from request to recap. Includes on-air dashboard with liners, contesting, sponsor tracking, and winner management. Targeted at radio station marketing and promotions teams.
- vProMedia Centralized collaboration platform for multi-channel creative production, connecting sales to production to traffic in one system. Manages intake, production, revisions, approvals, and final delivery across video, audio, digital, and print formats. Designed for TV stations, broadcast networks, and digital media organizations.
- vTrade Trade inventory management platform for the broadcast industry that replaces spreadsheets and email. Tracks vouchers, tickets, merchandise, and promotional items in real time with approval routing, allocation rules, and audit trails. Used by radio station groups for non-cash trade deals.
- PromoSuite Next Complete workflow solution for radio promotions, managing promotional requests, contests, events, prize fulfillment, tax documents, and release forms. Supports over 2,500 North American radio stations. Integrated into the combined vCreative and PromoSuite entity following the February 2024 acquisition.
- PromoSuite Mail Email marketing software for broadcasters featuring unlimited campaigns, custom templates, automated responses, and real-time analytics with ListenerEmail delivery technology. Offered at a flat monthly rate. Targeted at radio stations for listener email communications.
- vTickets (powered by Evvnt) White-label event ticketing solution for radio stations, enabling stations to create events, sell tickets, pre-sell merchandise, track performance, and reach wider audiences. Resold by vCreative under the vTickets brand using Evvnt's Events Commerce Platform. Targeted at radio stations seeking ticketing and promotions revenue.
Quantifiable outcome
- 60-80% order management time saved with vEP for national/multi-market campaigns by eliminating duplicate entry
- +4 more outcomes
Companies that use vCreative
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles3 records
vCreative technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability5 records
Feature8 records
vCreative partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Radio.CloudcoreIntegration between vCreative and Radio.Cloud connects creative services directly with on-air operations using cloud-adapted AutoDub technology. The integration eliminates manual file transfers, reducing friction between production and playout workflows for mutual broadcaster clients. Both companies position this as strategic for serving shared broadcaster customers as Radio.Cloud continues expanding.
- PromoSuite Mail (PromoSuite product)coreNew integration between vPromotions and PromoSuite Mail enables instant transfer of winner data from promotions contests to email marketing campaigns. Allows stations to send targeted email campaigns, exclusive offers, prize confirmations, and recurring newsletters directly from PromoSuite Mail, streamlining contest winner communication and audience engagement.
- Text GroovecoreIntegration between vPromotions and Text Groove's text messaging platform for radio stations. Streamlines text-to-win contest management by syncing contest details, automatically populating past winner information, and enabling one-click electronic document signing. Text Groove powers texting campaigns for over 1,500 radio stations in North America. The integration replaces the hassle of navigating multiple platforms for text-to-win contests.
- EvvntminorStrategic reseller agreement where vCreative offers Evvnt's Events Commerce Platform as vTickets, a white-label ticketing solution for radio stations. vTickets enables stations to create events, sell tickets, pre-sell merchandise, track performance, and reach wider audiences. The partnership taps into the $16 billion ticketing and promotions industry. Evvnt's CEO Richard Green cited vCreative's unmatched reputation and client base in the radio community.
- Write LabelcorevCreative vPPO users can launch Write Label from their vCreative portal, accessing a nationwide community of freelance writers for custom ad scripts. vPPO workflow allows seamless transition from creative brief to paperless production order to traffic and on-air. Sellers access Write Label scripts within 24 hours. Write Label data shows 30% increase in close rate and 40% increase in order size for mutual clients. Mutual clients include Dick Broadcasting, UrbanOne, Univision, NRG, and El Dorado.
- QuucorevCreative customers can publish Visual Quu messages on car dashboards for clients using Quu's advertising services. Integration enables radio stations to produce and send Visual Quus via vPPO production workflow. Quu delivers visual content to car dashboards, making radio ads more valuable. Steve Newberry (CEO Quu) cited vCreative's broad adoption across the industry.
- WideOrbit TrafficcoreIntegration syncs creative requests and eliminates duplicate entry with integrated traffic-to-production workflows that match advertisers, asset details, and metadata automatically.
- WideOrbit AutomationcorevCreative sends audio and metadata directly to WideOrbit WO Automation via AutoDub technology, saving time and guaranteeing accuracy. Integration eliminates manual dubbing and file transfers.
- Marketron TrafficcoreIntegration streamlines traffic operations with simplified spot entry, cart assignments, and bi-directional data sync with Marketron's automation platform.
- RCS (Zetta/NexGen)corevCreative sends audio and metadata directly to RCS Zetta/NexGen automation systems via AutoDub, automating the dubbing process, saving time, and reducing costly errors.
- ENCO SystemscoreAuto-dubbing integration sends audio and metadata directly from vCreative to ENCO automation systems, eliminating manual transfers and reducing errors.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
vCreative competitors and assessment
Company assessmentDirect peers
- Marketron: Marketron provides traffic, billing, and business software for broadcast media. vCreative has a direct bi-directional traffic integration with Marketron, and the two compete for workflow and traffic-system wallet share at radio and TV stations.
- WideOrbit: WideOrbit is the leading broadcast traffic and automation software provider for radio and TV. vCreative integrates deeply with WideOrbit Traffic and WideOrbit Automation via AutoDub, and both vendors compete for the same broadcast media workflow budgets.
- PlayoutONE: PlayoutONE provides radio playout automation software for smaller and mid-market broadcasters. vCreative has a direct integration that delivers approved spots from vCreative to PlayoutONE with cart numbers and metadata, and the two serve overlapping radio station customers.
- ENCO Systems: ENCO produces broadcast automation and playout systems used by radio and TV stations. vCreative has an AutoDub integration that delivers audio and metadata directly to ENCO systems, and ENCO competes for the same production-to-playout workflow budget.
- RCS (Zetta and NexGen): RCS provides broadcast playout automation software including Zetta and NexGen for radio. vCreative delivers audio and metadata directly into RCS automation via AutoDub, and RCS competes for playout and on-air workflow seats at the same broadcasters vCreative serves.
Broad incumbents
- Vizrt: Vizrt is a large incumbent in broadcast graphics, playout, and newsroom workflow software. vCreative's vProMedia addresses a similar multi-channel creative production workflow at TV broadcasters, placing Vizrt's broader portfolio as overlapping incumbent competition in the TV segment.
- Net Insight: Net Insight provides media network transport and contribution technology for broadcasters. While its focus is on contribution networks, it operates in the broader broadcast media technology space where vCreative competes for technology-budget attention at TV and network customers.
- Dalet: Dalet is an established media asset management and workflow platform serving broadcasters. vProMedia's multi-channel creative collaboration positioning overlaps with Dalet's media workflow offerings at TV broadcasters, making Dalet a broader incumbent peer in the same enterprise broadcast software category.
Emerging players
- Radio.Cloud: Radio.Cloud is a cloud-native broadcast playout operating system. vCreative completed a cloud-adapted AutoDub integration with Radio.Cloud in February 2026 to bridge creative workflows with cloud playout, positioning them as complementary cloud-modernization partners for the same radio broadcasters.
- Quu: Quu publishes Visual Quus (dynamic visual messages) on car dashboards for radio advertisers. vCreative integrates with Quu so vPPO customers can publish Visual Quus directly from their production workflow, making Quu a complementary monetization layer rather than a direct workflow competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
vCreative social profiles
Digital presencevCreative financial estimates
Financial estimateRevenue estimate
Valuation estimate
vCreative leadership team
Management profileNumber of profiles
Profiles9 records
vCreative subsidiaries and ownership
Company hierarchySubsidiaries1 record
vCreative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
vCreative M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about vCreative
What does vCreative do?
vCreative provides cloud-based, browser-accessible workflow software that automates production orders, creative approvals, contest and event promotions, trade inventory, and multi-market campaign distribution for radio and TV broadcasters. The platform includes vPPO (Paperless Production Order), vPromotions, vProMedia, vTrade, vEP (Enterprise Portal), Endorsements, AI Script Assist, and the acquired PromoSuite Next and PromoSuite Mail products. Proprietary AutoDub technology delivers audio and metadata directly from production into broadcast automation systems.
Is vCreative a public or private company?
vCreative is a private company. It is classified as private equity controlled and is currently operating.
When was vCreative founded?
vCreative was founded in 2003. It employs 11 to 50 people.
Where is vCreative based?
vCreative is headquartered in Babson Park, United States, in the North America region.
How does vCreative make money?
Two revenue lines are on record. SaaS Subscription Licenses (per product) is the primary driver. The others are promoSuite Product Suite.
Who are vCreative's main competitors?
Direct peers on record are Marketron, WideOrbit, PlayoutONE, ENCO Systems and RCS (Zetta and NexGen). Broad incumbents are Vizrt, Net Insight and Dalet. Emerging players are Radio.Cloud and Quu.
Does vCreative have an API?
No public API is recorded for vCreative.
What industry is vCreative in?
vCreative's product category is Broadcast Workflow Software. Its primary akta.pro industry code is MPAHANAB, Remote Review, Approval & Dailies (screening, annotations, version compare), with a secondary code of MPAHAKAK, Control Room Orchestration & Workflow Integration (NRCS/MOS, Automation APIs). Its NAICS code is 5132 and its SIC code is 7372.