NuVoodoo Media
NuVoodoo Media is a Cincinnati-based research, marketing, and digital services firm that helps U.S. radio stations optimize programming through music testing, audience research, brand-lift studies, and digital advertising, supported by proprietary fraud-detection and analytics software.
- Company typePrivate
- Founded2011
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NuVoodoo Media does
NuVoodoo Media Services LLC is a privately-held, Cincinnati-based marketing research and advertising services firm founded in 2011 by Carolyn Gilbert. The company serves primarily the U.S. radio broadcasting industry through three integrated service lines: Research Services (proprietary music testing such as OMT400 and OMT600, perceptual studies, ratings prospects studies with 2,000-3,000+ respondents, brand lift studies, and recurring Local Snapshot reports); Digital Development (websites, apps, e-commerce, and multi-lingual content for large brands); and Marketing Services (programmatic, social, display, video advertising, and Connected TV campaign execution). Marquee clients include iHeartMedia, Audacy, Hearst, Bonneville, Lotus Communications, Tyler Media, AT&T, Live Nation, Arista Records, Healthpoint, and Sierra Nevada Brewing.
Its technology stack includes two proprietary platforms — Jerk Finder™, which detects and rejects fraudulent and AI-generated survey responses using behavioral, motor-skills, and response-pattern signals, and Analyst™, which delivers sorting and visualization tools for music test data — backed by multi-point human quality control on every project. The company also operates NuVoodoo Conference Cloud for virtual event production. Certifications include WCAG 2.1 Level AA accessibility compliance and stated GDPR/CCPA privacy compliance.
Revenue comes from a mix of one-time project fees ($9,500-$13,000 for library tests, under $10K for tactical perceptual studies), recurring subscriptions (Local Snapshot from under $600/month), and custom marketing and development engagements. Barter arrangements can cover up to 50% of cost for qualifying radio station clients, and group discounts apply for coordinated library tests across co-owned stations. Distribution is direct sales through the website, email outreach, and flagship industry events (CRS, Radio Sales Summit); the company is headquartered at 400 Pike St, Suite 814, Cincinnati, OH and operates U.S.-wide.
NuVoodoo Media firmographics
Firmographics- Name
- NuVoodoo Media
- Legal name
- Nuvoodoo Media Services LLC
- Website
- https://nuvoodoo.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NuVoodoo Media is a Cincinnati-based research, marketing, and digital services firm that helps U.S. radio stations optimize programming through music testing, audience research, brand-lift studies, and digital advertising, supported by proprietary fraud-detection and analytics software.
- Ownership category
- akta.pro rank
NuVoodoo Media industry classification
Industry- Product category
- Media Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN)
Keywords
Where NuVoodoo Media is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NuVoodoo Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Research Services: NuVoodoo provides music testing (OMT), perceptual studies, brand lift studies, and ratings prospects research to radio stations. Services include OMT400 and OMT600 library tests, Local Snapshot recurring reports, and tactical perceptual studies. Pricing ranges from under $600/month for Local Snapshot to $9,500-$13,000 for one-time library tests.
- Marketing Services: Digital marketing services including Connected TV advertising, campaign management, and marketing strategy. The company has delivered billions of impressions for clients and offers marketing consultation through their team.
- Digital Development: Website and app development services for digital products, e-commerce platforms, and multi-lingual content for brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | OMT400 Library Test |
| One time/ perpetual license | Multi-year contract | OMT600 Library Test |
| Subscription | Monthly | NuVoodoo Local Snapshot |
| Other | Multi-year contract | Brand Lift Studies |
| One time/ perpetual license | Multi-year contract | Tactical Perceptual Studies |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
NuVoodoo Media product offering
Product offeringCore offering
NuVoodoo Media is a full-service research, marketing, and digital agency serving the U.S. radio industry. It delivers proprietary Online Music Tests (OMT400/OMT600), recurring NuVoodoo Local Snapshot reporting, Brand Lift Studies, and Ratings Prospects Studies, plus digital development (websites, apps, e-commerce) and marketing services spanning Connected TV, programmatic, display, social, and video. Core differentiation comes from its Jerk Finder™ fraud detection and Analyst™ analysis platform.
Product overview
NuVoodoo Media is a full-service research, marketing, and digital company providing services across the entire product lifecycle. The company operates three core service lines: Research Services (including proprietary music testing products OMT400/OMT600, NuVoodoo Local Snapshot, and Brand Lift Studies delivered via Analyst software), Digital Services (app/website/e-commerce development), and Marketing Services (social, programmatic, display, and video advertising). The company also offers proprietary tools including Jerk Finder fraud detection software and NuVoodoo Conference Cloud for virtual event production. Research offerings are grounded in large-scale consumer studies including Ratings Prospects Studies conducted among 2,000-3,000+ nationwide respondents.
Differentiator
Problem solved
Functional benefit
Products and services
- Research Services Comprehensive research services for radio stations including product testing, consumer studies, Ratings Prospects Studies conducted among 2,000-3,000+ nationwide respondents, and ongoing market research to validate programming and marketing decisions.
- OMT400 / OMT600 Online Music Tests Library music testing products allowing radio stations to test up to 400 song hooks (OMT400, $9,500) or 600 hooks (OMT600, $13,000) with 100 screened respondents per test. Results are delivered with the proprietary Analyst software for sorting and analysis.
- NuVoodoo Local Snapshot Recurring monthly research reports for radio stations, starting at less than $600/month for 10 reports across the year. Each report includes 50 screened respondents in the client's target market and demo who listen to the station or direct competition and rate 40 songs.
- NuVoodoo Sales Insights Research investment program linking heavy radio listeners and format audiences to qualified leads across multiple ad categories, demonstrating return on research investment (a nationwide study showed a 20x return).
- Brand Lift Studies Advertising effectiveness research measuring campaign impact on brand awareness, consideration, and purchase intent. Helps radio stations prove ROI to advertisers, secure renewals, and run studies across groups or market clusters.
- Marketing Services Full-service marketing including social, programmatic, display, video, and Connected TV advertising for radio stations and consumer brands. Has delivered billions of impressions for thousands of customers.
- Digital Services Website, app, and e-commerce development services with multi-lingual content capabilities, serving digital product needs from inception through execution for enterprise brands. The Development Team has been involved in thousands of websites and apps for some of America's largest brands.
- NuVoodoo Conference Cloud Virtual event production platform used to host conferences and webinars, including the production of events such as the All Access Audio Summit.
Quantifiable outcome
- $5,000 research investment can generate $100k+ in advertiser revenue
- +2 more outcomes
Companies that use NuVoodoo Media
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
NuVoodoo Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
NuVoodoo Media partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights5 records
NuVoodoo Media competitors and assessment
Company assessmentBroad incumbents
- Triton Digital: Audio measurement and programmatic ad-tech platform owned by iHeartMedia. Comparable as a broader incumbent providing audience measurement and ad-tech infrastructure across the digital audio ecosystem NuVoodoo's clients operate in.
- Comscore: Cross-platform media measurement and audience analytics company. Comparable as a larger-scale incumbent offering audience and advertising effectiveness measurement overlapping with NuVoodoo's brand lift and audience research work.
- Ipsos: Global market research firm with strong media and advertising research practices. Comparable as a broader incumbent offering brand tracking, ad effectiveness, and audience research that overlaps with NuVoodoo's product portfolio.
- Kantar: Global market research and media measurement firm with established advertiser-side and broadcaster-side research practices. Comparable as a large incumbent whose brand lift and audience research compete for the same buyer budgets.
- Nielsen: Global audience measurement leader (Nielsen Audio / Nielsen Ratings) for radio and TV. Comparable as the dominant incumbent whose PPM and diary-based ratings methodology underpins the radio industry NuVoodoo serves.
Direct peers
- BIA Advisory Services: Provides financial advisory, valuation, and revenue forecasting services to US radio and local broadcasters. Comparable as a data-and-advisory partner serving the same buyer profile (radio station GMs and corporate owners).
- Inside Radio: Trade publication and data provider covering the US radio industry, offering research, market intel, and audience insights. Comparable as an information vendor targeting the same radio-broadcaster buyer.
- Jacobs Media: Radio-industry consulting and research firm serving broadcasters on digital strategy, audience engagement, and music testing. Comparable to NuVoodoo as a specialist consultancy deeply embedded with US radio groups.
- Edison Research: A leading US-based research firm specializing in radio, audio, and consumer behavior studies (e.g., the Infinite Dial). Directly comparable to NuVoodoo for radio-audience research, share-of-earl, and perceptual methodology.
- vCreative: Workflow and content management software for radio broadcasters. Comparable as a vendor selling tech-enabled services directly to US radio groups, overlapping with NuVoodoo's digital development and operations support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
NuVoodoo Media social profiles
Digital presenceNuVoodoo Media compliance and trust
Trust signalCompliance3 records
NuVoodoo Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
NuVoodoo Media leadership team
Management profileNumber of profiles
Profiles3 records
NuVoodoo Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NuVoodoo Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NuVoodoo Media
What does NuVoodoo Media do?
NuVoodoo Media is a full-service research, marketing, and digital agency serving the U.S. radio industry. It delivers proprietary Online Music Tests (OMT400/OMT600), recurring NuVoodoo Local Snapshot reporting, Brand Lift Studies, and Ratings Prospects Studies, plus digital development (websites, apps, e-commerce) and marketing services spanning Connected TV, programmatic, display, social, and video. Core differentiation comes from its Jerk Finder™ fraud detection and Analyst™ analysis platform.
Is NuVoodoo Media a public or private company?
NuVoodoo Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NuVoodoo Media founded?
NuVoodoo Media was founded in 2011. It employs 11 to 50 people.
Where is NuVoodoo Media based?
NuVoodoo Media is headquartered in Cincinnati, United States, in the North America region.
How does NuVoodoo Media make money?
Three revenue lines are on record. Research Services are the primary driver. The others are marketing Services and digital Development.
Who are NuVoodoo Media's main competitors?
Broad incumbents on record are Triton Digital, Comscore, Ipsos, Kantar and Nielsen. Direct peers are BIA Advisory Services, Inside Radio, Jacobs Media, Edison Research and vCreative.
Does NuVoodoo Media have an API?
No public API is recorded for NuVoodoo Media.
What industry is NuVoodoo Media in?
NuVoodoo Media's product category is Media Research Services. Its primary akta.pro industry code is BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA). Its NAICS code is 541910 and its SIC code is 7310.