What Nutra Blend does

Nutra Blend is one of the largest agricultural feed ingredient suppliers in the United States, manufacturing and distributing vitamins, trace minerals, enzymes, amino acids, and other micro and macro ingredients to feed mills, livestock and poultry producers, and pet food manufacturers. Founded in 1975 in Neosho, Missouri, the company operates from six facilities across the U.S. (Neosho MO, Madera CA, St. Albans VT, Mason City IA, Hubbard OR, Mechanicsburg PA) with over 3 million square feet of warehousing, a fleet of more than 50 dedicated drivers, and weekly delivery to all 48 contiguous states. Nutra Blend is a wholly-owned subsidiary of Land O'Lakes, Inc., and the two entities have expanded through acquisitions (Thomas Products in 2000, Old Mill Troy in 2012) and the 2020 consolidation with Land O'Lakes' ingredient merchandising group, which added soybean meal, DDGs, salt, and calcium to the catalog alongside a Risk Management Program serving 90+ feed mills and trading over 1.2 million tons of soybean meal annually.

The company monetizes through quote-based, transaction-fee pricing on direct ingredient sales plus custom premix manufacturing and blending services. Go-to-market blends enterprise field sales (regional territory managers across Eastern and Western regions) with an online E-Store ordering platform. Core technology is the proprietary NBi inventory management and traceability system, supplemented by data analytics and blockchain for lot-level traceability, SQF Level 2 / FSC 34 certifications across manufacturing facilities, and a Supplier Portal for vendor management. The technical services staff includes Ph.D.-level animal nutritionists supporting custom formulation, and the company maintains a customer rewards program plus the Drive to Feed Kids philanthropic initiative. Pet food is operated as a dedicated division, and the customer base spans enterprise feed mills, livestock/poultry integrators, and pet food manufacturers — making Nutra Blend a single-source supplier for thousands of feed ingredients across the U.S. animal nutrition value chain.

Name

Nutra Blend

Legal name

Nutrablend, LLC

Website

https://nutrablend.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nutra Blend is a U.S. feed ingredient manufacturer and distributor (Land O'Lakes subsidiary) supplying vitamins, trace minerals, premixes, and macro ingredients to feed mills, livestock and poultry producers, and pet food manufacturers from six facilities nationwide.

Ownership category

akta.pro rank

Product category

Animal Feed Ingredients

NAICS

Animal Food Manufacturing (3111), Other Farm Product Raw Material Merchant Wholesalers (424590), Grain and Field Bean Merchant Wholesalers (424510), Animal Food Manufacturing (31111)

SIC

Food And Kindred Products (2000), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industries

Amino Acid Premixes & Concentrates (AFADAGAE), Pulses & Legumes Trading/Wholesale (AFAIAKAG)

Keywords

• Animal feed ingredients
• Vitamin premix manufacturing
• Feed ingredient distribution
• Custom premix blending
• Livestock nutrition supply

Headquarters

HQ city

Neosho

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Micro Ingredients Distribution: Distribution of micro ingredients including vitamins, trace minerals, enzymes, amino acids in straights or blends. Thousands of micro ingredients available.
2. Macro Ingredients Distribution: Distribution of major feed ingredients such as soybean meal, DDGs, salt, calcium in bulk, truck or rail quantities.
3. Custom Premixes Manufacturing: Custom premix manufacturing and blending services for micro ingredient premix needs. Multiple blending lines located strategically throughout the U.S. with dedicated manufacturing staff and formulation team.
4. Pet Food Ingredients: High-quality ingredients and custom formulations designed for pet food manufacturers. Micro ingredients and innovative solutions for pet food industry.
5. Ingredient Merchandising / Risk Management Program: Soybean meal and DDGS Risk Management Program with buyer's agent option for feed mills. Over 25 years of industry experience, more than 90 participating feed mills, over 1.2 million tons of soybean meal traded annually.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Nutra Blend manufactures and distributes micro ingredients (vitamins, trace minerals, enzymes, amino acids), macro ingredients (soybean meal, DDGs, salt, calcium), and custom premix blends formulated to customer specifications. The company serves livestock, poultry, and pet food manufacturers across the United States from six facilities with over 3 million square feet of warehousing, a proprietary NBi traceability platform, an online E-Store ordering system, and a dedicated route trucking fleet.

Product overview

Nutra Blend is one of the largest agricultural feed ingredient suppliers in the United States, offering a comprehensive portfolio centered on micro and macro ingredients for livestock, poultry, and pet food industries. The core product lineup includes Micro Ingredients (vitamins, trace minerals, enzymes, amino acids) and Macro Ingredients (soybean meal, DDGs, salt, calcium), supplemented by Custom Premix manufacturing and blending services. The company operates the NBi Platform for inventory management and traceability, the E-Store for online ordering, and the Supplier Portal for vendor management. The Pet Food Division provides specialized ingredients and formulations for pet food manufacturers. Additional services include the Soybean Meal and DDGS Risk Management Program, Customer Rewards Program, and the Drive to Feed Kids philanthropic initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Micro Ingredients Distribution of high-quality nutritional micro ingredients including vitamins, trace minerals, enzymes, and amino acids, available in straights or blends, sold to feed manufacturers and pet food producers.
• Macro Ingredients Major feed ingredients such as soybean meal, DDGs, salt, and calcium sourced by expert merchandisers and available in bulk, truck, or rail quantities for feed manufacturers.
• Custom Premixes Custom premix manufacturing and blending services for micro-ingredient premix needs, with multiple strategically located blending lines throughout the United States and dedicated manufacturing and formulation staff.
• Pet Food Division Ingredients and Formulations High-quality micro ingredients, innovative solutions, and custom formulations designed for pet food manufacturers requiring premium pet nutrition products.
• Soybean Meal and DDGS Risk Management Program Risk management consulting and buyer's agent services for soybean meal and DDGS feed ingredient purchasing, providing market intelligence and procurement timing guidance to feed mills.
• Nexulin Featured nutritional feed ingredient product from Nutra Blend available for online ordering via the E-Store platform.

Quantifiable outcome

• 1 bag of Vitamin A (55 lbs) can affect 275,000 tons of complete broiler feed
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• BalchemcoreOthersSupplier partner providing ingredients and technical content for animal nutrition solutions. Balchem provides Tech Talk articles on topics including trace minerals and organic copper, manganese, and zinc for dairy cattle performance.
• Phibro Animal Health CorporationcoreOthersSupplier partner offering animal health and nutrition products. Provides technical service content including mineral nutrition and coccidiosis prevention resources.
• ZinprocoreOthersPerformance minerals supplier partner providing trace mineral nutrition expertise. Contributes Tech Talk content on dairy cow performance, trace minerals for viral infections, hoof problems, and calf weaning.
• ZoetiscoreOthersAnimal health supplier partner providing medications and health solutions. Contributes technical content on products including Cross Clearance for feedlot heifer rations.
• AlltechcoreOthersAnimal nutrition supplier partner providing yeast cultures and mycotoxin management solutions. Contributes technical content including mycotoxin risk assessments and pellet binders.
• Central Life SciencescoreOthersSupplier partner providing fly control products and insect management solutions for livestock. Contributes Tech Talk content on insect threats and biosecurity.
• ElancocoreOthersAnimal health company providing medications and growth promotants. Contributes technical content on Tylan Premix for liver abscesses, Optaflexx, and beef production technologies.
• Arm & HammercoreOthersSupplier partner providing feed ingredients and nutritional solutions for animal nutrition.
• NovuscoreOthersAnimal nutrition supplier providing amino acids, enzymes, and specialty ingredients. Contributes content on copper sources in swine feed, post-weaning diarrhea, and trace minerals for sows.
• BioZyme IncorporatedcoreOthersSupplier partner providing probiotic and gut health solutions. Contributes content on improving egg production with postbiotics and feed insurance.
• CHR Hansen Animal Health & NutritioncoreOthersSupplier partner providing probiotics including BOVACILLUS dairy probiotic options and gut health solutions.
• Diamond VcoreOthersNutritional health company providing immune health solutions. Contributes content on preconditioning cattle, herd health at birth, and high feed costs.
• KemincoreOthersNutritional health company providing gut health and heat stress solutions. Contributes content on ruminant gut health and transition to summer diets.
• Lallemand Animal NutritioncoreOthersSupplier partner specializing in yeast and bacterial inoculants for animal nutrition.
• Micronutrients (Nutreco Company)coreOthersSupplier partner providing trace mineral nutrition solutions as part of Nutreco company.
• Merck Animal HealthcoreOthersAnimal health supplier providing deworming and health management solutions. Contributes Tech Talk content on summer deworming benefits and strategic deworming.
• AdisseocoreOthersAnimal nutrition supplier providing MetaSmart solutions for milk protein and fat optimization.
• Annafe PerinominorOthersTechnical contributor providing content on broiler chick performance optimization before hatch.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Trouw Nutrition (Nutreco): Global animal nutrition arm of Nutreco, producing premixes, specialty feeds and feed additives for livestock, poultry and pets. Directly comparable to Nutra Blend's micro/macro ingredient distribution and premix manufacturing model, with far broader international reach.
• Alltech: Private, Kentucky-based animal nutrition company producing feed additives, premixes, yeast cultures and mycotoxin management solutions. A current Nutra Blend supplier partner with overlapping premix and ingredient offerings and direct customer overlap in U.S. feed mills.
• Kemin Industries: Private ingredient manufacturer producing gut health, antioxidant and trace mineral solutions for animal feed, including ruminant and pet applications. Directly comparable to Nutra Blend in micro-ingredient supply and listed as a core supplier partner.
• Balchem Corporation: Specialty ingredient maker supplying minerals, nutrients and encapsulants for animal and human nutrition. Comparable to Nutra Blend's mineral and micro-ingredient business and a current Tech Talk supplier partner.
• Diamond V: Animal nutrition company focused on immune health and gut health feed additives (yeast-based products). Directly comparable to Nutra Blend's feed micro-ingredient portfolio and listed as a Nutra Blend supplier partner.

Broad incumbents

• Cargill Animal Nutrition: Animal nutrition and premix business of Cargill, one of the largest agricultural commodity traders and feed manufacturers in the world. Overlaps heavily with Nutra Blend on premix and macro ingredient supply to U.S. feed mills and integrated producers.
• ADM Animal Nutrition: Animal nutrition division of Archer Daniels Midland, supplying premixes, feed ingredients and additives globally. Directly comparable to Nutra Blend in livestock and pet food ingredient distribution and premix manufacturing in the U.S.
• Phibro Animal Health Corporation: Public animal health and nutrition company producing medicated feed additives, minerals and nutrition products. Comparable to Nutra Blend's medications and trace mineral categories and listed as a supplier partner.
• Elanco Animal Health: Large, public global animal health company offering medications, growth promotants and nutritional health products for livestock and pets. Overlaps with Nutra Blend's medications and additive categories and is a named supplier partner.

Others

• Land O'Lakes Animal Milk Solutions / Purina Feed: Other animal-nutrition businesses under the same Land O'Lakes cooperative parent as Nutra Blend (e.g., Purina animal feed). Relevant as sister-business adjacencies sharing capital, distribution and customer relationships rather than direct product competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutra Blend