Kyero

What Kyero does

Kyero is a UK-based international property portal founded in 2003 by Martin and Louise Dell, headquartered in Bath under the legal entity Portal47 Ltd. The platform aggregates over 500,000 properties for sale and rent from approximately 5,000 verified professional estate agents across four Southern European markets — Spain, Portugal, France, and Italy — and connects them with Northern European property buyers (UK, Scandinavia, Benelux, Germany) seeking holiday homes, retirement properties, and investment real estate abroad. The platform is available in 15 languages and offers map-based property search, advanced filtering, saved searches, property alerts, an agent directory, and educational resources including country-specific buyer guides and three podcast series (Buyer Stories, Expert Series, Kyero Pro).

The technology stack is a self-serve web marketplace with map-based property exploration, search and filtering, an agent directory, and transaction-support tools including a mortgage calculator and country-specific Hidden Costs Calculators launched in December 2025. The business model is asymmetric: free for property seekers, with monetization from estate agent listing subscriptions. In November 2025, following the collapse of a proposed acquisition by Spain-based Idealista (blocked by competition authorities in Spain and Portugal), Kyero discontinued free agent listings and shifted to a paid-only subscription model for agents, developers, and property businesses.

Kyero is privately held by its founders with no disclosed institutional investment or external ownership, and operates with a team of 11-50 employees. Its strategic positioning emphasizes domain specialization in the four most popular international property markets, content-driven organic acquisition (SEO across 15 languages, original podcasts, country guides), and trust-building through verified agent-only listings. The company positions independence, following the failed Idealista deal, as central to its future strategy.

Name

Kyero

Legal name

Portal47 Ltd

Website

https://kyero.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Kyero is a UK-based international property portal connecting Northern European buyers with 5,000+ verified estate agents in Spain, Portugal, France, and Italy across 500,000+ listings, monetized through agent subscriptions and supported by country-specific guides and cost calculators.

Ownership category

akta.pro rank

Product category

International Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Development Site & Entitlement/Planned Community Auctions (BPAJAEAI)

akta.pro secondary industries

Foreclosure/REO & Distressed Property Auctions (BPAJAEAF), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD)

Keywords

• International property portal
• Overseas real estate marketplace
• Property listing platform
• Estate agent directory
• Property search website

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Agent Listing Subscriptions: Estate agents, developers, and property businesses pay to advertise properties on the platform. Following the November 2025 change, free listings were discontinued, making this the primary revenue stream.
2. Lead Generation for Agents: Kyero generates revenue by connecting property seekers with estate agents. When users send enquiries on properties, they contact the estate agent directly, and Kyero facilitates this introduction.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Kyero operates an online international property marketplace that aggregates over 500,000 listings for sale and rent from professional estate agents in Spain, Portugal, France, and Italy. International property seekers use the platform free of charge to search, save, and contact agents directly, while estate agents pay subscription fees to advertise their listings on the platform. The platform also provides buyer guides, podcasts, and cost calculators to support the cross-border property purchase process.

Product overview

Kyero is a property portal offering a unified marketplace platform for international property buyers. The core product combines property listings (over 500,000 properties from verified agents), an estate agent directory, buyer guidance content, and search tools including a mortgage calculator and interactive map. The platform operates across four European countries (Spain, Portugal, France, Italy) with multi-language support and free access for property seekers, with monetization through agent advertising. Recent additions include hidden costs calculators and map-based property exploration features.

Differentiator

Problem solved

Functional benefit

Products and services

• Kyero Property Marketplace Online international real estate marketplace aggregating over 500,000 properties for sale and rent from professional estate agents in Spain, Portugal, France, and Italy, enabling international property buyers to search, filter, and contact agents directly.
• Estate Agent Directory Directory of trusted local estate agents in Spain, Portugal, France, and Italy that specialize in working with overseas buyers, including agent profiles, languages spoken, and direct contact through the platform.
• Buyer Guides and Advice Center Educational content library including step-by-step buying guides, location guides, market news, podcasts (Buyer Stories, Expert Series, Kyero Pro), and practical advice covering the international property purchase process.
• Mortgage Calculator Interactive calculator tool that helps international property buyers estimate mortgage payments when purchasing property abroad.
• Hidden Costs Calculator Calculator tools launched in December 2025 that help Northern European buyers understand the full costs involved in purchasing homes abroad, covering taxes, fees, and additional purchase costs in France, Italy, Spain, and Portugal.
• Kyero Map Search Interactive map-based property search feature allowing users to explore properties visually by region, compare areas, see where their budget stretches, and discover new locations across Spain, Portugal, France, and Italy.

Quantifiable outcome

• Over 500,000 properties listed across 4 countries
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• IdealistaminorOthers · 1 December 2024In December 2024, Spain-based Idealista signed an agreement to acquire Kyero. The deal was under regulatory review throughout 2025 and was formally ended in November 2025 after being blocked by competition authorities in Spain and Portugal. Kyero founders Martin and Louise Dell stated that remaining independent allows them to stay close to their clients. This was a proposed acquisition, not a partnership, and did not proceed to completion.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Idealista: The dominant online real estate portal in Spain, Portugal, and Italy. Directly comparable to Kyero as a cross-border property marketplace targeting international buyers in the same Southern European geographies; Idealista was Kyero's proposed acquirer before the deal was blocked by regulators.
• Green-Acres: International property portal owned by AVIV Group (SeLoger/Adevinta), operating across France, Spain, Portugal, Italy, Greece, and other countries. Direct competitor in cross-border Southern European property listings with comparable English-language buyer focus.
• Gate-away.com: Italian-focused international property portal catering to overseas buyers of Italian homes. Closely comparable niche focus on cross-border buyer demand for Southern European property, mirroring Kyero's model in a single market.

Broad incumbents

• Rightmove: The UK's largest property portal. Comparable as a real estate marketplace monetized via agent subscriptions, and a natural alternative for UK buyers searching for overseas property before being routed to Kyero or competitors.
• Zoopla: Major UK real estate portal with international property sections. Comparable marketplace model targeting UK-based buyers looking abroad, overlapping with Kyero's core Northern European buyer segment.
• SeLoger: France's leading real estate portal. Comparable as a major country-specific property marketplace, with some cross-border exposure through Green-Acres that overlaps with Kyero's France listings.
• Immobilienscout24: Germany's largest property portal. Comparable marketplace model monetized via agent subscriptions and a potential upstream alternative for German-speaking buyers who might otherwise use Kyero.

Regional players

• Habitaclia: Spanish regional property portal owned by Adevinta. Competes with Kyero for Spanish agent listings and Spanish buyer traffic, with a more domestic focus compared to Kyero's international buyer orientation.
• Imovirtual: Portugal's leading property portal. Directly comparable as a country-specific marketplace where Kyero also aggregates Portuguese listings, and a potential alternative or supplementary channel for Portuguese agents.
• Casa.it: One of Italy's largest property portals. Comparable marketplace model targeting Italian listings and buyers, overlapping with Kyero's Italy inventory and competing for the same Italian agent relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/kyero
• Facebookfacebook.com/KyeroProperty
• LinkedInlinkedin.com/company/kyero-com
• Instagraminstagram.com/kyero_property
• Xx.com/kyero

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kyero