Agile Transformation

What Agile Transformation does

Agile Transformation Inc. is a privately held professional services firm headquartered in Omaha, Nebraska, founded in 2009 and operating with 11-50 employees. It helps large organizations and government agencies adopt and scale Agile methodologies through a combination of consulting, coaching, training, and certification programs. Its primary customer segments are Fortune 500 enterprises (e.g., Wells Fargo, Aetna, Zappos, Royal Caribbean, ConAgra, Union Pacific, Santander, Cox Automotive) and US federal agencies (e.g., Department of Defense, Homeland Security, USDA, US Strategic Command), with secondary segments including individual learners and internal change agents.

The firm's core technology assets are two proprietary platforms: AgilityHealth Radar, an Agile assessment and organizational growth tool used to measure team health and guide transformation engagements (deployed at scale by clients such as Cox Automotive across 100+ teams), and AgileVideos.com, a video learning library containing 200+ videos and 23+ hours of training content covering Scrum, facilitation, and team development. The service portfolio is structured as a staged journey: Pilot Agile, Scaling Agile, Enterprise Transformation, Leadership/Soft Skills Transformation, and Transformation Enablement, supported by on-site Agile coaching at five tiers (Individual/Role-Based, Team, Program, Portfolio, Enterprise) and ICAgile-accredited certification programs delivered through the firm's Member Training Organization partnership.

Agile Transformation monetizes through three revenue streams: (1) professional services for coaching and training engagements, billed per engagement with competitive group rates for public courses and private on-site workshops delivered domestically and internationally; (2) recurring AgileVideos.com subscriptions, with monthly Individual Learner plans and annual Team/Enterprise plans; and (3) ICAgile certification licensing covering 21 certifications across 8 disciplines at Professional, Expert, and Master levels. The firm is founder-led by President Sally Elatta, with family members Kal Omar (Finance Leader) and Samar Elatta (Enterprise Transformation Coach) in key roles, and is privately owned with no disclosed institutional investment or parent company.

Name

Agile Transformation

Legal name

Agile Transformation Inc.

Website

https://agiletransformation.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Agile Transformation is a privately held Omaha-based professional services firm that provides Agile coaching, training, and certification to Fortune 500 enterprises and US government agencies, supported by proprietary AgilityHealth Radar and AgileVideos.com platforms.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Professional and Management Development Training (611430), Software Publishers (513210)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ)

akta.pro secondary industries

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA), Business Process & Digital Transformation Consulting (BPAEAAAD), Change Management & Transformation Consulting (BPAHAGAC)

Keywords

• Agile transformation consulting
• Enterprise agile coaching
• Agile training services
• Organizational change management
• Agile certification programs

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Training Services: Provides Agile training courses including public workshops and private on-site training at client locations. Group rates are offered for team training. Courses cover Scrum, Agile team roles, facilitation, and leadership transformation.
2. AgileVideos.com Subscription: Video-based learning platform offering Individual Learner plans and Team/Enterprise pricing. Content includes intro to Scrum, facilitation skills, team simulations, and deep dive webinars.
3. Coaching Services: On-site agile coaching at five levels: Individual/Role Based, Team, Program, Portfolio, and Enterprise. Customized coaching engagements for transforming organizations.
4. ICAgile Certification: Partnered with International Consortium for Agile (ICAgile) to provide certifications through their Member Training Organization status. Provides professional-level, expert-level, and master-level certifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Agile Transformation is a professional services firm that delivers enterprise Agile transformation consulting, coaching, and training programs. The company offers tiered transformation programs (Pilot Agile, Scaling Agile, Enterprise Transformation, Leadership and Soft-Skills Transformation, Transformation Enablement) combined with on-site coaching engagements and ICAgile-aligned certification. It also sells two proprietary digital products — AgilityHealth Radar, an organizational health assessment platform, and AgileVideos.com, a video-based learning library with 200+ Agile training videos.

Product overview

Agile Transformation Inc. is a professional services firm offering a portfolio of consulting and enablement solutions for organizational agility. The core offerings include two proprietary digital products—AgilityHealth Radar (an assessment and organizational growth platform) and AgileVideos.com (a video training library with 200+ videos)—alongside a suite of transformation service programs. The service programs encompass Pilot Agile, Scaling Agile, Enterprise Transformation, Leadership/Soft Skills Transformation, and Transformation Enablement, delivered through consulting, coaching, and training engagements. The company also provides Agile Coaching at individual, team, program, portfolio, and enterprise levels. An ICAgile certification partnership enables professional credentials for course participants.

Differentiator

Problem solved

Functional benefit

Brands

• AgileVideos.com: Online video training library with over 200 videos and 23+ hours of Agile training content covering Scrum, Kanban, facilitation, and team development
• AgilityHealth Radar

Products and services

• AgilityHealth Radar A comprehensive Agile assessment and organizational growth platform designed for organizations that have adopted or scaled Agile. Used to measure team health, identify impediments, and guide transformation through measurable results.
• AgileVideos.com An online video training library containing over 200 videos with 23+ hours of content covering Scrum processes, Agile team roles, facilitation skills, simulation exercises, and team development topics, available via Individual Learner and Team/Enterprise subscriptions.
• Pilot Agile Program A pilot assessment and implementation package for organizations wanting to try Agile on select teams, prove success, and gain buy-in for broader adoption.
• Scaling Agile Program Scaling services to multiple teams and large programs, including scaling assessment, strategy, Agile/Lean Portfolio Management, and Enterprise Stable Team Design.
• Enterprise Transformation Program Full enterprise-level transformation services applying Agile principles to portfolio and enterprise levels, including culture change, hiring practices, budgeting, and capacity measurement.
• Leadership / Soft Skills Transformation Training programs for leaders, managers, and team members covering servant leadership, facilitation skills, high-performing team development, and cross-functional collaboration.
• Transformation Enablement Program Internal change agent enablement including AgilityHealth certifications, AgileVideos library access, and train-the-trainer programs for sustainable transformation.
• Agile Coaching On-site coaching services delivered at five levels: Individual/Role-Based, Team, Program, Portfolio, and Enterprise, customized to meet specific deliverables.
• ICAgile Certifications International Consortium for Agile (ICAgile) certifications offered through Agile Transformation's Member Training Organization partnership, covering 21 certifications across 8 agile disciplines at Professional, Expert, and Master levels.

Quantifiable outcome

• Capacity churn rate dropped approximately in half at Cox Automotive
• +2 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ICAgile (International Consortium for Agile)coreStrategic or Co-development PartnerAgile Transformation is listed as a 'Member Training Organization' (MTO) on ICAgile's provider list. They provide 21 certifications covering 8 agile disciplines with 3 levels: Professional-Level, Expert-Level, and Master-Level. Professional-Level certification requires meaningful assessment during class (simulations, group exercises) rather than standardized exams. ICAgile has a rigorous accreditation process ensuring alignment to learning objectives with active learning opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leading Agile: Leading Agile provides enterprise Agile transformation consulting, leadership coaching, and training to large organizations. Its end-to-end transformation focus closely matches Agile Transformation's coaching and program offerings.
• cPrime: cPrime delivers Agile and digital transformation consulting, enterprise coaching, and professional training. It serves similar enterprise transformation leaders and overlaps strongly with Agile Transformation's service portfolio.
• Net Objectives: Net Objectives provides Lean and Agile consulting, coaching, training, and enterprise transformation services. Its focus on sustaining organizational change makes it a direct comparator to Agile Transformation.
• David Consulting Group: David Consulting Group specializes in Agile adoption, transformation, coaching, and training. Its enterprise-level organizational change services are closely comparable to Agile Transformation's practice.
• Scaled Agile: Scaled Agile commercializes the SAFe framework through enterprise training, certification, and a partner ecosystem. It competes for the same scaled-Agile transformation budgets and training demand, although its primary product is a framework and certification platform.
• Agile42: Agile42 offers enterprise Agile coaching, consulting, training, and organizational transformation support. Its practitioner-led delivery model and target customers are highly similar to Agile Transformation's.
• Scrum Alliance: Scrum Alliance provides Agile training, certification pathways, and a professional community. It is a direct training and credentialing comparator to Agile Transformation's workshops and ICAgile certification portfolio.
• Scrum.org: Scrum.org provides Scrum training, assessments, certifications, and educational resources. It competes for individual learners and enterprise teams seeking professional Agile instruction and credentials.

Broad incumbents

• Prosci: Prosci offers organizational change management consulting, training, research, and certification. It addresses the same enterprise transformation and adoption challenges, but from a broader change-management specialization.

Others

• Kotter: Kotter advises organizations on strategy execution, transformation, leadership alignment, and change. It is a broad incumbent comparator for Agile Transformation's enterprise culture and operating-model transformation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/agiletransform
• Facebookfacebook.com/agiletransformation
• LinkedInlinkedin.com/company/agile-transformation-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agile Transformation