Kids Country

What Kids Country does

Kids Country (legal name: San Ramon Valley School Age Child Care Alliance) is a nonprofit 501(c)(3) organization founded in 1985 in Danville, California. It provides before- and after-school childcare, summer camp, and STEAM-based enrichment programs at elementary school campuses within the San Ramon Valley Unified School District. The organization operates at 18 elementary school sites across Alamo, Danville, and San Ramon, serving approximately 2,000 children daily with a payroll of more than 160 employees. It was the first afterschool organization in the United States to earn Council on Accreditation (COA) accreditation and remains the only COA-accredited out-of-school program in the Bay Area.

Its core products are: (1) Before & After School Programs (monthly subscription tuition at 18 school sites), (2) Enrichment Programs (8-week session-based STEAM classes in 3D printing, animation, web design, graphic design, delivered in partnership with UpTempo Group and Bay Area Children's Theatre), and (3) Summer Camp (weekly sessions in STEM, music, culinary arts, and outdoor games). Supporting sub-products include the DREAMZ Project (a design-thinking environment redesign initiative funded at $25,000 per site), KC Athletics (intramural sports), MakerSpace (hands-on making facilities), and Camp Wigalo (K-1 play-based camp). The underlying curriculum integrates design thinking methodology (Empathize, Define, Ideate, Prototype, Test) and the Reggio Emilia approach, with resident artists and curriculum specialists developing proprietary programming.

Revenue is generated through tuition and program fees (monthly subscriptions billed to families, billed per session for enrichment and summer camp), supplemented by individual donations, corporate sponsorships, and foundation/grant funding. The go-to-market model is community-driven: registration is handled through Site Directors at each school location, with the San Ramon Valley Unified School District partnership and parent referrals serving as primary acquisition channels. No external venture or private-equity funding has been raised; the organization is governed by a community Board of Directors and operates as an independent 501(c)(3).

Name

Kids Country

Legal name

San Ramon Valley School Age Child Care Alliance

Website

https://kidscountry.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Kids Country is a nonprofit 501(c)(3) organization founded in 1985 that provides before- and after-school childcare, summer camp, and STEAM enrichment programs at 18 elementary school sites in the San Ramon Valley Unified School District, serving approximately 2,000 children daily.

Ownership category

akta.pro rank

Product category

Childcare and Enrichment Services

NAICS

Child Care Services (62441), Child Care Services (624410), Sports and Recreation Instruction (611620)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Enrichment-Focused Before/After Care (Arts, STEM, Language) (EDACAHAI)

akta.pro secondary industries

Extended Day Programs at Preschools & Childcare Centers (EDACAHAB), Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)

Keywords

• Before school care
• After school care
• STEAM education
• Child development programs
• Elementary enrichment

Headquarters

HQ city

Danville

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Tuition and Program Fees: Fees charged to families for before and after school care programs, summer camps, and enrichment classes. Programs can be changed monthly to meet family needs.
2. Individual Donations: Tax-deductible donations from individuals supporting scholarships and program expansion. EIN 68-0068072, 501(c)(3) nonprofit organization.
3. Corporate Sponsorships: Corporate sponsorships supporting programs like KC Athletics, with recognition at events, inclusion in materials, website/social media acknowledgment.
4. Foundation and Grant Funding: Grants from foundations, family foundations, and donor-advised funds to grow programs and provide financial assistance for families needing help with childcare costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kids' Country provides before-school, after-school, and summer childcare along with STEAM-based enrichment classes and intramural sports for elementary school children at 18 elementary school campuses across the San Ramon Valley. Programs are delivered on-site by 160+ staff and emphasize design thinking, social-emotional development, and hands-on learning experiences that complement the regular school day.

Product overview

Kids Country is a nonprofit before and after school childcare program offering a portfolio of interconnected services. The core offering consists of Before & After School Programs operating at 18 elementary school sites, supplemented by Enrichment Programs (STEAM-based classes in 3D printing, animation, web design), and Summer Camp. Supporting programs include the DREAMZ Project (environment design initiative at $25,000 per site), KC Athletics (intramural sports), MakerSpace (hands-on making facilities), Camp Wigalo (play-based K-1 camp), and Specialty Camps (STEAM, creative arts, video game design). All programs share a unified focus on STEAM education, design thinking, and child development principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Before & After School Programs Comprehensive before and after-school programs at 18 elementary school sites enriching children's worldviews through arts, sciences, intramural sports, edible education, project-based clubs, and homework support. Designed for K-5 children in the San Ramon Valley Unified School District.
• Enrichment Programs STEAM-based curriculum using cutting-edge tools providing practical real-world content in science, technology, engineering, art and math. Classes include 3D printing, animation, web design, and are open to both registered Kids' Country children and external students.
• Summer Camp Safe, enriching summer camp programs with hands-on activities in STEM, music, culinary arts, outdoor games, and field trips for children ages 5-12. Weekly camp sessions offered across Kids' Country sites.
• KC Athletics Intramural sports program providing physical activity opportunities where all children regardless of skill level are welcome and included as part of a team to develop teamwork and good sportsmanship.
• Camp Wigalo Specialty camp designed for children entering Kindergarten and first grade, providing a first camp experience inspired by the play-based approaches of AnjiPlay (China) and Reggio Emilia (Italy).
• Specialty Camps Specialized camps including STEAM: Curiosity Kids, Creative Arts, Building Your Own Video Game, Stop Motion Animation, and other themed specialty camps taught by Resident Artists and Curriculum Specialists.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Bay Area Children's Theatre (BACT)coreStrategic or Co-development Partner · 1 January 2015Partnership begun in 2015 to expand theatre enrichment classes. BACT enriches children's lives, inspires imagination, and introduces lifelong enjoyment of theatre. Founded in 2004, BACT serves more than 72,000 children and adults each year with professional productions and theatre education in over 10 East Bay communities.
• UpTempo GroupcoreStrategic or Co-development PartnerTechnology company founded by Brian Shields (CEO) that develops educational curriculum for Kids' Country. Partners provide Webmasters, Graphic Design, and 3D Printing enrichment classes. Company focuses on technology innovations in healthcare, education, and small business in Danville, CA.
• San Ramon Valley Unified School District (SRVUSD)coreStrategic or Co-development PartnerSchool district partnership established in 1985 when Kids' Country was founded at Walt Disney Elementary. Kids' Country operates at 18 elementary school campuses within the district, providing on-site before and after school care and enrichment programs.
• MyGirl CoachingminorStrategic or Co-development PartnerEnrichment program partner providing specialized coaching services as part of Kids' Country's enrichment offerings.
• Challenge IslandminorStrategic or Co-development PartnerEnrichment program partner providing specialized educational experiences as part of Kids' Country's enrichment offerings.
• Soccer ShotsminorStrategic or Co-development PartnerEnrichment program partner providing soccer instruction as part of Kids' Country's enrichment and athletic programs.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Boys & Girls Clubs of America: National nonprofit operating youth development clubs offering before/after school care, enrichment, and athletics for school-age children. Broad incumbent serving a similar demographic with overlapping programming; competes for the same parent wallet though typically in dedicated club facilities rather than inside schools.
• YMCA of the East Bay: Regional YMCA serving the East Bay with before- and after-school care, summer camps, youth sports, and enrichment. Direct geographic overlap with Kids Country in the Bay Area, broad programming portfolio, and similar nonprofit operating model — a key alternative for local families.

Direct peers

• AlphaBEST Education: Before- and after-school program provider offering enrichment-based care at elementary school sites across multiple U.S. states. Direct peer in the school-embedded enrichment care model with comparable STEAM and homework-support programming.
• Right at School: National before- and after-school program provider that partners with elementary schools to deliver enrichment and care on campus. Most directly comparable peer to Kids Country in terms of school-based delivery model, enrichment curriculum, and parent-facing value proposition.
• Champions (KinderCare Learning Companies): National before- and after-school program operating inside elementary schools, owned by KinderCare Learning Companies. Closest scaled direct competitor with similar on-campus delivery, enrichment content, and broad geographic reach that contrasts with Kids Country's single-district footprint.

Emerging players

• Mad Science: National provider of hands-on science enrichment programs, including after-school residencies at elementary schools. Overlaps with Kids Country's STEAM curriculum (science, technology, engineering) and competes for the same enrichment programming hours, but does not run full before/after-school care.
• Bricks 4 Kidz: STEM-focused enrichment franchise delivering LEGO-based engineering and robotics classes, frequently hosted at elementary schools and childcare sites. Comparable as an enrichment provider that could occupy similar in-school slots, but narrower scope (pure STEM) than Kids Country's integrated offering.
• Challenge Island: STEAM enrichment franchise already partnered with Kids Country and operating in many of the same school sites. Closest thematic match to Kids Country's STEAM enrichment stack and a competitor in the same enrichment-vendor ecosystem.
• Engineering for Kids: STEM enrichment franchise delivering engineering, coding, and robotics classes for elementary-age children in after-school and camp settings. Comparable enrichment-only player; overlaps with Kids Country's 3D printing, animation, and web design offerings but does not provide full child care.

Regional players

• Child Development Incorporated: California-based nonprofit childcare provider operating multiple child care centers throughout the Bay Area and Central Valley. Highly comparable to Kids Country — same geography, similar nonprofit model, and notably the former employer of Kids Country's Executive Director (Ann Tancioco) and Strategic & Operations Director (Erika Avalos).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KidsCountrySRV
• Instagraminstagram.com/kidscountry.srv
• Xx.com/Kids_CountrySRV

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids Country