Air Aware Labs

What Air Aware Labs does

Air Aware Labs is a London-based air quality data startup founded in 2024 that develops AirTrack, a mobile platform providing hyperlocal, activity-based air quality insights to individual consumers, alongside B2B products for enterprise and clinical customers. The company's core technology combines 50-metre resolution air quality data updated hourly, individual GPS movement tracking, and exposure calculations that adjust for breathing rate and activity intensity, delivered through a consumer iOS/Android app with Strava, Apple Health, and Google Fit integrations, plus an AirAware API for developers.

The company operates four product lines: AirTrack (freemium consumer mobile app), AirTrack Enterprise (annual subscription for HR and employee wellbeing teams with anonymous tracking and ROI reporting), AirTrack Ascent (clinical intelligence subscription for healthcare providers covering asthma, COPD, cardiovascular, and pregnancy), and AirAware API (usage-based developer access). Distribution combines direct-to-consumer app store channels with B2B sales through wellbeing platform partners including Heka, HealthKey, and Virgin Pulse, alongside strategic visibility partnerships with London Marathon Events 2026 and World Cup 2026. The company has completed a pre-seed funding round (January 2025) and is preparing a seed round, with named individual investors Helen Stewart, Richard Coates, and Adrian Hooper. The core team is led by CEO and co-founder Louise Thomas alongside CSO and co-founder Dr Will Hicks, whose Imperial College London atmospheric science PhD and postdoc underwrite the product's scientific credibility.

Name

Air Aware Labs

Legal name

Air Aware Labs Ltd

Website

https://airawarelabs.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Air Aware Labs is a London-based air quality startup that provides AI-powered, hyperlocal air quality insights through its AirTrack consumer app and AirAware API for developers, enterprises, and healthcare providers.

Ownership category

akta.pro rank

Product category

Air Quality Intelligence Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Laboratory Analytical Instruments (3826), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Indoor Air Quality (IAQ) Testing & Monitoring (HSAOAIAD)

akta.pro secondary industries

Air Quality & Emissions Management (BPAHAJAI), Indoor Air Quality (IAQ) & Building Environmental Sampling (EUAHACAH)

Keywords

• Air quality monitoring
• Hyperlocal pollution data
• Environmental health intelligence
• Employee wellbeing platforms
• Activity-based exposure tracking

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. AirTrack Premium Subscriptions: Premium subscription for individual users providing enhanced features beyond free tier. App available on App Store and Play Store with in-app purchase capability via RevenueCat.
2. AirTrack Enterprise: Annual subscription for organisations providing employee wellbeing platform with anonymous air quality tracking, gamification, team management, and ROI reporting. Privacy-first architecture ensures full anonymity.
3. AirTrack Ascent: Clinical intelligence subscription for healthcare providers with modules for asthma, COPD, cardiovascular disease, and pregnancy. Includes patient app, clinical dashboard, and predictive modelling.
4. AirAware API: Usage-based API access with enterprise agreements available including volume discounts and custom SLAs. Global 50-metre resolution data with batch processing capabilities.
5. Strava Integration: Free integration with Strava for individuals; business integration available through employee wellbeing platforms.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels12 records

Core offering

Air Aware Labs builds an AI-powered air quality intelligence platform sold as the AirTrack consumer mobile app and three B2B products (AirTrack Enterprise for HR/wellbeing, AirTrack Ascent for healthcare providers, and the AirAware RESTful API). The platform combines 50-metre resolution pollution data updated hourly with GPS movement, activity-based exposure calculations, smart route optimisation, and predictive respiratory-health modelling to deliver personalised air quality insights to individuals, organisations, clinicians, and developers.

Product overview

Air Aware Labs operates a platform-plus-modules architecture anchored by AirTrack, a consumer mobile app providing personalised air quality insights. For business customers, the company offers three distinct products: AirTrack Enterprise for HR and employee wellbeing teams, AirTrack Ascent for healthcare providers and clinical teams, and the AirAware API for developers seeking to integrate hyperlocal air quality data into their own applications. AirTrack is accessible to individuals via the mobile app and Strava integration, while the business products connect with employee wellbeing platforms like Heka, HealthKey, and Virgin Pulse.

Differentiator

Problem solved

Functional benefit

Brands

• AirTrack: Flagship consumer product providing personalised pollution data based on location and activity, helping users track pollution levels, optimise routes, adjust outdoor exercise times, and avoid high-exposure areas.
• AirAware API
• AirTrack Ascent
• AirTrack Enterprise

Products and services

• AirTrack Flagship consumer mobile app providing personalised, real-time, hyperlocal air quality insights based on the user's location and activity, including pollution tracking, route optimisation, outdoor exercise timing, air-quality dosage, and health impact calculation. Available via iOS and Android for individual runners, cyclists, walkers, and commuters, with native Strava integration.
• AirTrack Enterprise Employee wellbeing platform providing anonymous air quality tracking for organisations. Includes gamified engagement, team management, commute optimisation, intelligent dashboards, and ROI reporting for HR leaders and wellbeing teams, with a privacy-first architecture that ensures full workforce anonymity. Distributed direct and through employee wellbeing platforms such as Heka, HealthKey, and Virgin Pulse.
• AirTrack Ascent Clinical intelligence platform for healthcare providers enabling proactive patient care with environmental health insights. Modules cover asthma, COPD, cardiovascular disease, and pregnancy, including patient app, clinical dashboard, symptom correlation, predictive modelling, and population health analytics.
• AirAware API RESTful API providing hyperlocal air quality intelligence at 50-metre resolution with hourly updates, 4-day forecasts, and 30-day historical data across multiple pollutant types. Delivers activity-based pollution exposure calculations and smart route optimisation for developers and product teams, with 99.9% uptime SLA, sub-100ms response times, OpenAPI specifications, and OAuth 2.0 / TLS 1.3 authentication.

Quantifiable outcome

• 30-50% reduction in average commute exposure with route optimisation
• +6 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature8 records

Partnerships

16 partnerships are on record, tiered core and minor.

• London Marathon EventscoreStrategic or Co-development Partner · 1 April 2026Partnership to provide air quality data at London Marathon 2026 for elite athletes and mass participants. AirTrack provided route insights for elites, live app for all participants, and data displayed on big screen at Green Team start. First marathon where invisible air became visible.
• ArcanysminorStrategic or Co-development Partner · 1 March 2026First employee wellbeing pilot customer for AirTrack Enterprise solution.
• London Legacy Development CorporationminorStrategic or Co-development Partner · 1 February 2026Social Impact Demonstrator programme at Olympic Park in Stratford, East London to trial innovation with local organisations over several months.
• Maiden VoyageminorGTM or Marketing Partner · 1 September 2025Collaboration on 'The Business Traveller's Guide to Urban Air Pollution: Protection Strategies and Recovery Tips' expert blog. Maiden Voyage are specialists in Inclusive Travel Safety for business travellers.
• Imperial College LondoncoreStrategic or Co-development Partner · 1 June 2025Imperial College London's cleantech startup participation in India Venture Treks programme. Air Aware Labs was among startups that visited Bengaluru, India, pitching climate solutions at Climate Dialogues event hosted by NSRCEL at IIM Bangalore. Company has PhD/postdoc ties to Imperial.
• StravacoreTechnology or IntegrationIntegration with Strava for individual users to track pollution exposure during activities. Available through AirTrack app and Strava club (ID 1232908). One-year anniversary of integration celebrated April 2025.
• Apple HealthcoreTechnology or IntegrationIntegration with Apple Health for health data synchronisation and richer environmental insights in health scores and dashboards.
• Google Fit / Google Health ConnectcoreTechnology or IntegrationIntegration with Google Fit and Google Health Connect for activity and health data synchronisation.
• HekaminorChannel Partner/ Reseller/ DistributorEmployee wellbeing platform integration for AirTrack Enterprise distribution to corporate clients.
• HealthKeyminorChannel Partner/ Reseller/ DistributorEmployee wellbeing platform integration for AirTrack Enterprise distribution to corporate clients.
• Virgin PulseminorChannel Partner/ Reseller/ DistributorWellbeing platform integration to share data with occupational health teams for proactive wellbeing support.
• Medipex LtdminorOthersHealth economics model development for use of AirTrack in asthma and COPD care, concluded February 2026.
• Queen Mary InnovationminorStrategic or Co-development PartnerSocial Venture Fund pitch competition finalist. Student-led social impact venture capital fund focusing on 'start-ups for good'.
• Impact DealminorStrategic or Co-development PartnerPan-European Impact Deal partnership to demonstrate how air quality data can be used for social impact.
• Innovate ZerominorGTM or Marketing PartnerSupport programme for cleantech innovation and growth.
• Centre for Business and Industry Transformation (CBIT)minorGTM or Marketing PartnerBusiness accelerator support for commercialisation and growth strategy definition.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Clarity Movement: Deploys low-cost air quality sensor networks globally and provides open and licensed data feeds to governments and enterprises. Adjacent competitor in the hyperlocal air quality data category.
• IQAir: Global leader in air purifiers and air quality information, operating AirVisual. Well-established brand with both consumer and enterprise presence; competes with Air Aware Labs across data and applications.
• AccuWeather: Major weather and air quality data provider that acquired Plume Labs. Represents a large incumbent with distribution advantages that could compress Air Aware Labs' consumer and API economics.

Direct peers

• Aclima: US-based hyperlocal air quality and emissions data platform using mobile sensor networks. Comparable to Air Aware Labs in targeting enterprise and public-sector buyers with block-level pollution intelligence.
• Plume Labs: Paris-based air quality startup (acquired by AccuWeather) that built a consumer-facing air quality app and B2B data feed. Directly comparable to Air Aware Labs' consumer-plus-data play and route-based exposure insights.
• BreezoMeter: Provides hyperlocal air quality data and APIs to businesses and developers. Now owned by Google, it is the most direct competitor to Air Aware Labs' AirAware API, serving similar consumer apps, enterprises, and health platforms.
• Kaiterra: Provides professional air quality monitors and a SaaS dashboard for indoor and outdoor IAQ management. Overlaps with Air Aware Labs' enterprise and wellbeing offerings, though more hardware-led.
• AirVisual: IQAir's consumer air quality app offering real-time global AQI, forecasts, and historical data. Closest direct competitor in the consumer mobile app category targeted by AirTrack.

Others

• Sensirion: Manufacturer of environmental sensors (PM, VOC, NOx) used in air quality monitors. Not a direct competitor but a key enabler in the underlying sensor supply chain for the air quality ecosystem Air Aware Labs operates in.
• OpenAQ: Open-source aggregation platform for global ambient air quality data. Relevant as a potential data source or substitute, and as a barometer of how openly available air quality data already is.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Air_Aware_Labs
• LinkedInlinkedin.com/company/airawarelabs
• Instagraminstagram.com/airtrackapp/#
• TikToktiktok.com/@airtrackapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Air Aware Labs