Elfsquad
Elfsquad is a Netherlands-based SaaS company that provides cloud-based Configure, Price, Quote (CPQ) software for manufacturers of complex, customer-specific products, integrating natively with major ERP, CRM, PLM, and CAD systems.
- Company typePrivate
- Founded2016
- HeadquartersDrachten, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Elfsquad does
Elfsquad B.V. is a Netherlands-based software company that develops and sells Elfsquad CPQ, a cloud-based Configure, Price, Quote (CPQ) platform purpose-built for manufacturers of complex, customer-specific (ETO/CTO) products. The platform is API-first (OpenAPI) and consists of a core CPQ engine plus modular add-ons for product configuration, 3D visual configuration, nested project/system configuration, dealer/channel management, and guided selling. Elfsquad connects to the surrounding enterprise software stack via native bidirectional integrations with major ERP systems (Microsoft Dynamics 365, SAP, Oracle NetSuite, Odoo, Exact Online, ECI Ridder iQ), CRM (Salesforce), PLM (PTC Windchill), and CAD (AutoCAD, Autodesk Inventor), with 3,000+ total application integrations reachable through Zapier and Microsoft Power Automate. The product is differentiated by a no-code/low-code, business-led configuration model that allows non-IT users to maintain product logic, pricing rules, and constraints without external consultants, and by project configuration capabilities that allow multi-product system-level quoting.
The company generates revenue primarily through annual SaaS subscriptions for the CPQ platform, supplemented by implementation and consulting services delivered by certified partners for complex enterprise deployments. Pricing is quote-based and not publicly disclosed, with a 30-day free trial offered as a product-led growth entry point. Elfsquad pursues a hybrid go-to-market: self-serve trial and demo booking for mid-market manufacturers, direct enterprise sales (including proof-of-value phases, as evidenced by the Coca-Cola deployment) for larger accounts, and a certified implementation/integration partner network for deployment and ERP/CRM/PLM connectivity. The company reports 200+ manufacturing customers across multiple verticals — including agriculture and construction equipment (Dewulf, McHale), packaging and processing machinery (Handtmann), elevators and lifts (Cibes Lift), industrial and cryogenic equipment (Demaco, Fulton), industrial laundries (WSP Systems), and coffee roasters (Giesen) — and is led by co-founders Jan Brolsma and Johannes Heesterman from Drachten, Netherlands. Elfsquad states it is profitable every year since 2019/2020, positions itself as the top CPQ vendor in the Netherlands, and is expanding across the EU and USA.
Elfsquad firmographics
Firmographics- Name
- Elfsquad
- Legal name
- Elfsquad B.V.
- Website
- https://elfsquad.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elfsquad is a Netherlands-based SaaS company that provides cloud-based Configure, Price, Quote (CPQ) software for manufacturers of complex, customer-specific products, integrating natively with major ERP, CRM, PLM, and CAD systems.
- Ownership category
- akta.pro rank
Elfsquad industry classification
Industry- Product category
- CPQ (Configure, Price, Quote) Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)
Keywords
Where Elfsquad is headquartered
LocationHeadquarters
- HQ city
- Drachten
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Elfsquad business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- CPQ Software Subscription (SaaS): Elfsquad generates revenue primarily through annual SaaS subscriptions for its CPQ platform. Customers pay for platform access on a per-seat or organization-level basis with subscription tiers. The platform is cloud-based, eliminating on-premise infrastructure costs for customers. Pricing is quote-based and not publicly disclosed on the website.
- Implementation and Consulting Services: While Elfsquad emphasizes self-service, no-code implementation (3–6 months typical), some revenue is derived from implementation partners and professional services supporting complex enterprise deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 30-Day Free Trial |
Go-to-market motion6 records
Distribution channels5 records
Marketing channels9 records
Elfsquad product offering
Product offeringCore offering
Elfsquad sells a cloud-based, API-first Configure, Price, Quote (CPQ) software platform purpose-built for manufacturers of complex, customer-specific (ETO/CTO) products. The platform centralizes product logic, constraints, and pricing rules in a no-code/low-code environment where business users model configurations themselves, and it sits between PLM, CRM, and ERP systems to automatically translate sales configurations into production-ready orders and bills of materials. Visual, project-level, dealer, and guided-selling capabilities extend the core CPQ engine for end-to-end quote-to-cash automation.
Product overview
Elfsquad is a business-led CPQ (Configure, Price, Quote) software platform designed for manufacturers who compete on customer-specific solutions. The core offering is Elfsquad CPQ, a cloud-based SaaS platform that serves as the central hub connecting product configuration, pricing, and quote generation. The product portfolio includes six integrated modules: the Product Configurator (for modeling complex product logic and constraints), the Visual Configurator (for real-time visual and 3D configuration), the Project Configurator (for nested and linked system-level configurations across multiple products), Dealer Management / Channel Management (for enabling dealer and distributor self-service), and Guided Selling (for structured sales flows via targeted questions). The platform is built API-first on OpenAPI standards, enabling native integrations with major ERP systems (Microsoft Dynamics 365 Business Central, SAP, Oracle Netsuite, Odoo, Exact Online, ECI Ridder iQ), CRM platforms (Salesforce), PLM systems (PTC Windchill), and automation tools (Zapier, Power Automate). Implementation follows a structured 3-to-6-month phased approach with quarterly check-ins.
Differentiator
Problem solved
Functional benefit
Products and services
- Elfsquad CPQ Cloud-based, API-first Configure, Price, Quote software platform for manufacturers of complex, customer-specific products. Centralizes product logic, rules, and constraints as a single source of truth across sales, engineering, and production, and integrates with PLM, CRM, and ERP systems.
- Elfsquad 30-Day Free Trial 30-day free trial of the Elfsquad CPQ platform. No credit card required and no technical experience needed; users can build a simple configurator and evaluate the platform independently before committing.
Quantifiable outcome
- 7x faster error-free quotes
- +7 more outcomes
Companies that use Elfsquad
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Elfsquad technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability4 records
Feature10 records
Elfsquad partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, supporting and minor.
- Microsoft Dynamics 365coreElfsquad integrates with Microsoft Dynamics 365 to support a fully digital Quote-to-Cash process. Configuration data and pricing sync bidirectionally between Elfsquad and Dynamics, enabling a connected sales-to-production workflow.
- SalesforcecoreFull bidirectional sync between Elfsquad CPQ and Salesforce CRM. Sales opportunities in Salesforce trigger configuration in Elfsquad; configured quotes flow back and accepted quotes trigger logistics in Salesforce.
- SAPcoreElfsquad integrates with SAP ERP. Product data and pricing sync from SAP to Elfsquad; configurations generate accurate quotes; BOMs and orders flow into SAP as production orders.
- Oracle NetSuitecoreElfsquad integrates with Oracle NetSuite ERP to synchronize product configurations, pricing, and orders into the NetSuite production environment.
- Exact OnlinecoreReady-to-use standard integration between Elfsquad CPQ and Exact Online. Products sync automatically, quotes flow directly to ERP, and accepted quotations convert to work orders automatically. Exact Online's preferred supplier in configuration software.
- OdoocoreElfsquad integrates with Odoo ERP, connecting configuration, pricing, and BOMs to Odoo's production workflows. Validated configurations and pricing/discount data flow from Elfsquad to Odoo on quote acceptance.
- ECI Ridder iQcoreElfsquad CPQ and ECI Ridder iQ stay automatically synchronized. Product data, CRM data, and quote details are consistent in both systems. Bidirectional field synchronization including sales descriptions, images, prices, and product attributes.
- PTC WindchillcoreBidirectional sync between Elfsquad and PTC Windchill PLM. Design changes in Windchill automatically update in Elfsquad; configuration data flows from CPQ to Windchill for production planning. Guided selling draws on Windchill product data.
- AutoCAD and InventorsupportingElfsquad integrates with AutoCAD and Autodesk Inventor CAD tools, connecting configuration output to engineering design environments for seamless quote-to-production transitions.
- ZapiersupportingElfsquad is featured on the Zapier platform, enabling connections to thousands of third-party applications through Zapier's no-code automation ecosystem.
- Microsoft Power AutomatesupportingIntegration via Microsoft Power Automate enables low-code workflow automation connecting Elfsquad with other Microsoft ecosystem tools and business applications.
- Walpole PartnershipminorJoint webinar 'Mastering CPQ: Insights from Elfsquad & Walpole Partnership' co-hosted with Andy Pieroux and Ingmar Hermans from Walpole Partnership, exploring CPQ implementation risk mitigation and autonomy in software usage.
- Google AnalyticssupportingElfsquad uses Google Analytics for website usage analytics as described in its Cookie Statement.
- Leadinfo B.V.supportingLeadinfo B.V., Rotterdam, Netherlands provides lead generation services to Elfsquad, recognizing company visits based on IP addresses and showing publicly available company information.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Elfsquad competitors and assessment
Company assessmentDirect peers
- Configure One: Long-standing CPQ specialist for complex discrete manufacturers, including ETO/CTO and configure-to-order scenarios. Directly competes with Elfsquad for mid-market and enterprise manufacturing deals, particularly in industrial equipment.
- KBMax (Cadence): 3D CPQ and product configurator platform now part of Cadence. Strong overlap with Elfsquad's visual configuration and complex product modeling capabilities, targeting manufacturers selling configurable products via dealer channels.
- DealHub: CPQ and deal management platform for B2B sales organizations. Comparable to Elfsquad on the configure-price-quote side, with overlap in guided selling and pricing automation for manufacturing and B2B technology customers.
- Conga (Apttus): Conga CPQ (formerly Apttus) is a major CPQ and revenue lifecycle platform tightly integrated with Salesforce. Direct competitor for Elfsquad's CRM-side quoting flows, though Elfsquad differentiates on the manufacturer-ETO depth.
- PROS: PROS Smart CPQ is an enterprise CPQ platform with deep pricing optimization. Comparable to Elfsquad in its quote-to-cash and pricing-rule capabilities, though PROS skews toward larger enterprises and broader B2B services.
- Tacton: Sweden-based CPQ vendor focused on manufacturers of complex, configure-to-order products. Tacton is Elfsquad's closest direct peer — same customer profile (B2B/industrial manufacturers), same sales-led and partner-led motion, and overlapping features (3D visualization, guided selling, ERP integrations).
Broad incumbents
- Salesforce Revenue Cloud (CPQ): Salesforce's native CPQ offering bundled into its CRM platform. Competes with Elfsquad's Salesforce integration in accounts where buyers prefer to consolidate CPQ inside their existing Salesforce contract.
- Infor CPQ: Infor CPQ (formerly Configure Price Quote) is part of Infor's broader CloudSuite ERP, with a strong installed base in industrial and process manufacturers. Competes with Elfsquad on integration depth with Infor ERP for complex manufacturing.
- Oracle CPQ: Oracle's CPQ (BigMachines heritage) integrated with Oracle CX and ERP Cloud. Competes with Elfsquad in Oracle NetSuite and Oracle CX accounts, where buyers may favor native CPQ over a third-party specialist.
- SAP CPQ: SAP's CPQ solution, formerly CallidusCloud, integrated with SAP ERP and the broader SAP customer experience suite. Competes with Elfsquad in SAP-shops where suite consolidation trumps best-of-breed configurator depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Elfsquad social profiles
Digital presenceElfsquad financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elfsquad leadership team
Management profileNumber of profiles
Profiles4 records
Elfsquad funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elfsquad M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elfsquad
What does Elfsquad do?
Elfsquad sells a cloud-based, API-first Configure, Price, Quote (CPQ) software platform purpose-built for manufacturers of complex, customer-specific (ETO/CTO) products. The platform centralizes product logic, constraints, and pricing rules in a no-code/low-code environment where business users model configurations themselves, and it sits between PLM, CRM, and ERP systems to automatically translate sales configurations into production-ready orders and bills of materials. Visual, project-level, dealer, and guided-selling capabilities extend the core CPQ engine for end-to-end quote-to-cash automation.
Is Elfsquad a public or private company?
Elfsquad is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elfsquad founded?
Elfsquad was founded in 2016. It employs 11 to 50 people.
Where is Elfsquad based?
Elfsquad is headquartered in Drachten, Netherlands, in the Europe region.
How does Elfsquad make money?
Two revenue lines are on record. CPQ Software Subscription (SaaS) is the primary driver. The others are implementation and Consulting Services.
Who are Elfsquad's main competitors?
Direct peers on record are Configure One, KBMax (Cadence), DealHub, Conga (Apttus), PROS and Tacton. Broad incumbents are Salesforce Revenue Cloud (CPQ), Infor CPQ, Oracle CPQ and SAP CPQ.
Does Elfsquad have an API?
Yes. Every function in Elfsquad is accessible via API. Elfsquad is built on the OpenAPI standard. The platform integrates with more than 3,000 professional applications via API or low-code platforms. Configuration data flows directly into downstream processes including ERP, CRM, CAD, PLM, and Microsoft Office tools. The extensive API documentation enables customers to build their own integrations, including CRM integrations such as Salesforce. Developer documentation is at docs.elfsquad.io.
What industry is Elfsquad in?
Elfsquad's product category is CPQ (Configure, Price, Quote) Software. Its primary akta.pro industry code is HDAEAFAK, CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions. Its NAICS code is 5132 and its SIC code is 7372.