Peak
Peak (Synaptic Labs Ltd.) is a London-based consumer software company founded in 2012 that builds neuroscience-backed brain-training mobile and desktop apps for individual consumers, monetizing through a $34.99 annual Peak Pro subscription unlocking 40+ cognitive training games developed with academic partners.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Peak does
Peak (legal entity Synaptic Labs Ltd.) is a London-based consumer software company founded in 2012 that develops brain-training applications grounded in neuroscience research. Its core product is a mobile and desktop app offering short cognitive workouts and 40+ games designed to train skills including focus, memory, problem solving, and mental agility, co-developed with academic partners at Cambridge, NYU, UCL, King's College London, and Yale. Peak generates revenue through a freemium model: a free base app for user acquisition and Peak Pro, a $34.99 one-time 12-month subscription unlocking the full game catalogue, tailored workouts, and performance analytics, distributed globally via the iOS App Store, Google Play, and a direct gifting storefront (get.peak.net). The company employs 11–50 people, has raised approximately $10.5M across funding rounds completed in 2013–2015 (led by Creandum with DN Capital, Qualcomm Ventures, and others), and is led by co-founder/CEO Xavier Louis and co-founder/COO Marie Vettier, with Prof. Barbara Sahakian (Cambridge) serving as Scientific Advisor. Peak has additionally extended into clinical and academic research collaborations exploring applications for brain injury, Alzheimer's assessment, and depression, signalling a long-term interest in healthcare adjacencies though no commercial clinical product has been disclosed.
Peak firmographics
Firmographics- Name
- Peak
- Legal name
- Synaptic Labs Ltd.
- Website
- http://www.peak.net/
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peak (Synaptic Labs Ltd.) is a London-based consumer software company founded in 2012 that builds neuroscience-backed brain-training mobile and desktop apps for individual consumers, monetizing through a $34.99 annual Peak Pro subscription unlocking 40+ cognitive training games developed with academic partners.
- Ownership category
- akta.pro rank
Peak industry classification
Industry- Product category
- Cognitive Training Software
- NAICS
- Computer Training (611420), Vocational Rehabilitation Services (62431)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills) (EDAFAKAJ)
Keywords
Where Peak is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Peak business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Peak Pro Subscription: Peak Pro is a premium subscription tier offering access to tailored workouts, performance analysis, and the complete catalogue of 40+ games and activities. Available as 12-month one-time payment for $34.99.
- Freemium Base App: Free tier providing access to limited daily workouts and selected games to drive user acquisition and conversion to Peak Pro.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Peak Pro - 12 Month Plan |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Peak product offering
Product offeringCore offering
Peak operates a brain training mobile application that challenges users' cognitive abilities through short, intense games and workouts designed around neuroscience research. The app tests skills including Focus, Memory, Problem Solving, and Mental Agility, and is enhanced by an AI-powered personal Coach that personalizes workouts and tracks progress. A premium subscription tier (Peak Pro) unlocks access to a catalogue of 40+ games, tailored workouts, and detailed performance analysis.
Product overview
Peak is a unified brain training platform combining neuroscience, technology, and gamification. The core product is the Peak mobile app (available on iOS and Android), which delivers cognitive training through games. Peak Pro serves as a premium subscription add-on providing access to over 40 games, tailored workouts, and performance analytics. Coach acts as a personalization layer offering adaptive workout recommendations. Advanced Training Programmes offer scientifically-designed focused training developed with academic partners including Cambridge University and UCL.
Differentiator
Problem solved
Functional benefit
Brands
- Peak Pro: Premium subscription tier offering access to more than 40 games, tailored workouts, and detailed performance analysis.
Products and services
- Peak Brain Training Peak Brain Training is a mobile and desktop brain training application that delivers short, intense cognitive workouts through games designed around neuroscience research. It targets Focus, Memory, Problem Solving, and Mental Agility, and serves individual consumers seeking to improve mental performance through daily cognitive exercises.
Quantifiable outcome
- Studies show playing Decoder game significantly improves attention in standardized tests vs control groups
- +2 more outcomes
Companies that use Peak
Customer profileSegments3 records
Ideal customer profiles2 records
Peak technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Peak partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- Cambridge University (Prof. Barbara Sahakian)coreResearch partnership with Professor Sahakian's team at Cambridge University. Co-developed two games: Wizard (memory game, with published research showing it improves memory) and Decoder (attention game, with study published in Frontiers of Behavioural Neuroscience). Prof. Sahakian serves as Scientific Advisor to Peak.
- New York University (Prof. Wei Ji Ma, Sebastiaan van Opheusden)coreCollaborative development of Connect 'Em Up, a decision-making game targeting problem-solving skills based on Prof. Ma's previous research on decision tree search.
- University College London (Dr. Oliver Robinson)coreDevelopment of the 'Handling Emotion' game based on attentional bias modification concept. Dr. Robinson's research continues to study the effectiveness of this game.
- Université libre de Bruxelles (Bruno Bonnechere)supportingResearch partnership where Bonnechere studied whether Peak games can assess clinical symptoms such as memory deficits. Study published in Journal of Alzheimer's Disease found correlation between seven Peak games and clinical cognitive assessments.
- City University of New York (Dr. Joel R. Sneed)supportingResearch study published in Journal of Affective Disorders showing that playing certain Peak games yielded significant improvements in self and clinician-rated depressive severity, everyday functioning and cognition in young adults with depressive symptoms.
- University of Dusseldorf (Dr. Bettina Studer)supportingResearch partnership studying effects of Peak games on cognitive abilities of patients with brain injury.
- UCL - The Bartlett (Madalina Hanc)supportingResearch collaboration examining how workspace quality supports cognitive learning as assessed by Peak games.
- Yale UniversitysupportingAcademic institution collaborating with Peak on research investigating the impact of video games on cognitive function.
- King's College LondonsupportingAcademic institution working with Peak scientists studying the impact of video games.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Peak competitors and assessment
Company assessmentEmerging players
- Cambridge Cognition: Clinical cognitive assessment company built around the CANTAB platform — the same neuropsychological test battery co-invented by Peak's Scientific Advisor Prof. Sahakian. Comparable through shared scientific DNA and clinical-cognitive focus.
- Akili Interactive: Digital therapeutics company with FDA-cleared EndeavorRx for ADHD. Adjacent in cognitive training but operates in a regulated clinical channel — a credible alternative for healthcare monetization that Peak currently does not access.
- Mensa Brain Training: Brain training app offered under the Mensa brand targeting intellectually-engaged consumers. Comparable to Peak on cognitive-skills training focus and general-consumer audience.
Broad incumbents
- Duolingo: Large-scale gamified learning platform with freemium mobile subscription. Comparable to Peak on PLG mechanics, gamification, mobile-first delivery, and consumer engagement loops, though in language learning rather than cognitive training.
Direct peers
- BrainHQ (Posit Science): Scientifically validated brain training platform with extensive clinical evidence base, founded by neuroscientist Michael Merzenich. Comparable to Peak on research-backed methodology and cognitive-training product category.
- NeuroNation: German-based consumer brain training platform with science-backed games and personalization, very similar in positioning to Peak. Strong European overlap with Peak's UK base and freemium subscription model.
- Elevate: US-based consumer brain training app with a subscription model focused on focus, memory, and processing skills. Closely comparable on product, target audience, and mobile-first delivery mechanism.
- Lumosity: Largest direct competitor in consumer brain training, offering subscription-based cognitive games across web and mobile. Targets the same general-consumer cognitive-fitness use case as Peak with a comparable freemium-to-paid conversion model.
- CogniFit: Israeli-based cognitive assessment and training platform serving both consumers and clinical/research segments. Comparable to Peak in dual consumer/clinical orientation and neuroscience-led product positioning.
- Memorado: European consumer brain training app with subscription-based cognitive games. Direct competitor in the same price-tier, target customer, and mobile delivery model as Peak.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Peak social profiles
Digital presencePeak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peak leadership team
Management profileNumber of profiles
Profiles4 records
Peak funding detail
Funding detailFunding overview
Funding rounds4 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peak
What does Peak do?
Peak operates a brain training mobile application that challenges users' cognitive abilities through short, intense games and workouts designed around neuroscience research. The app tests skills including Focus, Memory, Problem Solving, and Mental Agility, and is enhanced by an AI-powered personal Coach that personalizes workouts and tracks progress. A premium subscription tier (Peak Pro) unlocks access to a catalogue of 40+ games, tailored workouts, and detailed performance analysis.
Is Peak a public or private company?
Peak is a private company. It is classified as venture growth investor backed and is currently operating.
When was Peak founded?
Peak was founded in 2012. It employs 11 to 50 people.
Where is Peak based?
Peak is headquartered in London, United Kingdom, in the Europe region.
How does Peak make money?
Two revenue lines are on record. Peak Pro Subscription is the primary driver. The others are freemium Base App.
Who are Peak's main competitors?
Emerging players on record are Cambridge Cognition, Akili Interactive and Mensa Brain Training. Duolingo is listed as a broad incumbent. Direct peers are BrainHQ (Posit Science), NeuroNation, Elevate, Lumosity, CogniFit and Memorado.
Does Peak have an API?
No public API is recorded for Peak.
What industry is Peak in?
Peak's product category is Cognitive Training Software. Its primary akta.pro industry code is EDAFAKAJ, Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills). Its NAICS code is 611420 and its SIC code is 7372.