Memorado
Memorado is a consumer mobile brain training application that offers 20+ adaptive cognitive games targeting concentration, memory, mental speed, logic reasoning, and mindfulness for individual users. Operated by Kodeon Inc., it is distributed via freemium on the Apple App Store and Google Play Store.
- Company typePrivate
- Founded2014
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Memorado does
Memorado is a consumer-facing brain training mobile application operated by Kodeon Inc., a US-domiciled legal entity, with operational roots in Berlin, Germany, and founded in 2014. The product offers over 20 cognitive games targeting five skill domains — concentration, memory, mental speed, logic reasoning, and mindfulness — alongside daily IQ and performance tests, progress tracking, and peer-comparison features. The underlying technology is described as an adaptive cognitive training engine that personalizes game difficulty and test selection based on individual user performance, enabling the system to match each user's evolving skill profile.
The application is distributed exclusively through the Apple App Store and Google Play Store under a freemium model, targeting individual consumers directly rather than enterprise or institutional buyers. Distribution is self-serve and product-led, with growth driven by app store discovery, user testimonials featured on the website, and organic word-of-mouth. No pricing tiers, enterprise sales motion, or B2B channels are disclosed, and the company maintains no public enterprise customers, partnerships, or integration ecosystem.
Memorado has raised approximately $4.6M in total disclosed funding across a 2014 seed round and a 2015 Series A, with investors including Creathor Ventures, Global Founders Capital, Heartcore Capital, Cherry Ventures, and Saarbruecker 21. The company employs 11–50 people. No acquisitions, additional funding rounds, leadership changes, or notable product launches have been disclosed in the input data following the 2015 Series A, despite continued app availability on both major app stores. The brain-training category is mature and competitive, with the company competing against better-capitalized peers such as Lumosity, Peak, and NeuroNation.
Memorado firmographics
Firmographics- Name
- Memorado
- Legal name
- Kodeon Inc.
- Website
- https://memorado.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Memorado is a consumer mobile brain training application that offers 20+ adaptive cognitive games targeting concentration, memory, mental speed, logic reasoning, and mindfulness for individual users. Operated by Kodeon Inc., it is distributed via freemium on the Apple App Store and Google Play Store.
- Ownership category
- akta.pro rank
Memorado industry classification
Industry- Product category
- Brain Training Software
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills) (EDAFAKAJ)
Keywords
Where Memorado is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
Memorado business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- App-based Cognitive Training Subscription: Memorado generates revenue through a freemium mobile app model distributed via Apple App Store and Google Play Store. Users can download the free version with basic features, with premium features available through in-app purchases or subscriptions. The app targets individual consumers directly through mobile app stores.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Memorado product offering
Product offeringCore offering
Memorado operates a consumer mobile brain training application that delivers over 20 cognitive games and daily IQ/performance tests designed to improve concentration, memory, mental speed, logic reasoning, and mindfulness. The app adapts in difficulty and content to each user's performance, tracks per-skill progress, and allows users to benchmark against other users and friends. It is distributed as a freemium download through Apple App Store and Google Play Store, with monetization via in-app purchases or subscriptions.
Product overview
Memorado is a single unified mobile application for brain training and mental exercise. The core product provides over 20 brain games focused on cognitive skills (concentration, memory, mental speed, logic reasoning, mindfulness), daily IQ and performance tests, adaptive training that adjusts to user abilities, and progress tracking with insights into skill group performance. The app is available on iOS and Android platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Memorado Brain Training App The Memorado mobile application offers over 20 brain training games targeting cognitive skills including concentration, memory, mental speed, logic reasoning, and mindfulness, along with daily IQ and performance tests that adapt to each user's ability. It tracks per-skill progress, benchmarks users against other users and friends, and provides deep insights into ongoing performance. It is intended for individual consumers seeking to improve mental sharpness, cognitive performance, and overall brain health.
Companies that use Memorado
Customer profileSegments1 record
Ideal customer profiles1 record
Memorado technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Memorado partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Memorado competitors and assessment
Company assessmentDirect peers
- Lumosity: Lumosity is the dominant consumer brain training platform offering adaptive cognitive games across memory, attention, and problem-solving. It is directly comparable to Memorado as a freemium mobile/web subscription service targeting individual consumers seeking cognitive improvement, and is widely considered the market leader in this category.
- NeuroNation: NeuroNation is a German-based brain training platform offering scientifically-oriented cognitive exercises with similar functional positioning to Memorado. As a Berlin-region competitor with comparable adaptive training features, it is a particularly relevant direct peer for a Berlin-headquartered cognitive training app.
- Peak (Brain Training): Peak is a consumer brain training app offering personalized cognitive workouts across memory, attention, problem-solving, and emotional intelligence. It is a direct competitor to Memorado with a freemium mobile subscription model and similar daily-test gamification mechanics targeting the same B2C audience.
- CogniFit: CogniFit offers scientifically-validated brain training games and cognitive assessments for both consumers and professionals. It directly competes with Memorado in the consumer cognitive training subscription space while also serving adjacent clinical and research segments.
- BrainHQ (Posit Science): BrainHQ by Posit Science offers clinically-validated brain training exercises with peer-reviewed efficacy research. It competes with Memorado for the same cognitive-training-conscious consumer audience while positioning more strongly on clinical evidence and scientific backing.
- Elevate: Elevate is a brain training app focused on improving cognitive skills like focus, memory, processing speed, and math through daily games. It directly competes with Memorado in the consumer freemium cognitive training subscription category with adaptive personalization and progress tracking.
Others
- Headspace: Headspace is a major meditation and mental wellness subscription app with strong consumer brand presence and adjacent mindfulness, focus, and stress-reduction positioning. While not a cognitive training app, it competes for similar consumer mental wellness wallet share and demonstrates the B2B/corporate wellness expansion pattern Memorado could follow.
- Calm: Calm is a leading consumer meditation and mental wellness subscription app offering mindfulness content alongside sleep, focus, and mental performance features. It is thematically adjacent to Memorado's mindfulness content area and shares the consumer subscription business model and mental wellness positioning, serving as an adjacent comparable.
- Duolingo: While not a direct cognitive training competitor, Duolingo is the dominant mobile subscription learning app with similar gamification mechanics, daily-streak engagement loops, and freemium model. It represents the benchmark pattern that consumer learning/skill-building apps like Memorado follow, making it a comparable template for consumer subscription learning apps.
Emerging players
- Mind Games (Mindware): MindWare's Mind Games is a mobile brain training app suite offering a wide variety of cognitive puzzles and exercises across memory, logic, and visual-spatial skills. It has partial overlap with Memorado's cognitive game library and consumer subscription model, often positioned as a more affordable or family-friendly alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Memorado social profiles
Digital presenceMemorado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Memorado leadership team
Management profileNumber of profiles
Memorado funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Memorado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Memorado
What does Memorado do?
Memorado operates a consumer mobile brain training application that delivers over 20 cognitive games and daily IQ/performance tests designed to improve concentration, memory, mental speed, logic reasoning, and mindfulness. The app adapts in difficulty and content to each user's performance, tracks per-skill progress, and allows users to benchmark against other users and friends. It is distributed as a freemium download through Apple App Store and Google Play Store, with monetization via in-app purchases or subscriptions.
Is Memorado a public or private company?
Memorado is a private company. It is classified as venture growth investor backed and is currently operating.
When was Memorado founded?
Memorado was founded in 2014. It employs 11 to 50 people.
Where is Memorado based?
Memorado is headquartered in Berlin, Germany, in the Europe region.
How does Memorado make money?
One revenue line is on record: app-based Cognitive Training Subscription.
Who are Memorado's main competitors?
Direct peers on record are Lumosity, NeuroNation, Peak (Brain Training), CogniFit, BrainHQ (Posit Science) and Elevate. Others are Headspace, Calm and Duolingo. Mind Games (Mindware) is listed as an emerging player.
Does Memorado have an API?
No public API is recorded for Memorado.
What industry is Memorado in?
Memorado's product category is Brain Training Software. Its primary akta.pro industry code is EDAFAKAJ, Special Needs Skill-Building & Therapy Learning Apps (Autism, OT/PT, Life Skills). Its NAICS code is 61171 and its SIC code is 7372.