Developer docs
API playgroundTry for free, no card

Search company profiles

GetPica

Full company profile

uuid0007p8o

Namestring
GetPica
Legal namestring
Pica Group S.p.A.
Websiteurl
business.getpica.com
Company typeenum
Private
Founded yearint
2018
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMilan, Italy
HQ citystring
Milan
HQ countrystring
Italy
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
event photo distribution, AI facial recognition, photo marketplace platform, real-time photo delivery, race photography software
Industry2 codes
1Facial Recognition & Biometrics
CodeHDAAAEACPrimaryYes
2Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII)
CodeHDAEANAGPrimaryNo
NAICS code3 codes
  • Photofinishing81292
  • Photofinishing Laboratories (except One-Hour)812921
  • Commercial Photography541922
SIC code1 code
  • Services-Photofinishing Laboratories7384
Product category
Event Photo Distribution Software
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model3 records
1Commission on Photo Sales
TypeTransaction Fee
Description

Transaction fee model where GetPica takes a commission (from 10%) on each photo sold. Photographers retain majority of revenue while GetPica handles distribution, face recognition, and marketing automation.

business.getpica.com
2Enterprise Service Fees
TypeSubscription Recurring
Description

Custom enterprise solutions for large events (100K+ attendees), corporate events, and sports clubs with dedicated account support, advanced marketing tools, and microsite features.

business.getpica.com
3Post-event Remarketing
TypeAdvertising
Description

Automated remarketing generates average +20% in sales through follow-up emails, abandoned cart recovery, and cross-selling to participants.

business.getpica.com
Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Pricing details3 tiers
1Self-Service Photos for Sale - Commission-based model
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Commission starting from 10% on each photo sold. No setup fee, no subscription, no commitment. Photographer sets their own prices for single photos, galleries, or packages.

business.getpica.com
2Enterprise Solution - Full-service with dedicated support
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Custom pricing for events exceeding 30,000 uploads, advanced marketing tools, dedicated account support, microsite, and custom contact forms. Requires demo to get pricing.

business.getpica.com
3Free Photos Package
ModelFreemiumBilling cadencePay-as-you-go
Notes

Free distribution option for photographers without VAT number to distribute photos one by one to participants. Cannot collect payments.

business.getpica.com
GTM typeB2B and B2C
B2B and B2C
Offering typeSoftware
Software
Core offering1 text field

GetPica operates an AI-powered event photo distribution platform that uses patented facial recognition (combined with bib number and graphic code matching) to automatically identify participants in event photography and deliver personalized, privacy-compliant photo albums to their smartphones in real time. The platform serves both independent photographers through a commission-based self-serve marketplace and enterprise clients (sports clubs, corporations, race organizers, hospitality operators) through custom enterprise deployments, with built-in marketing automation, sponsorship monetization, and CRM data capture.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 7 values shown
  • +20% average sales increase from remarketing automation
+6 more records
Product overview1 text field

GetPica is a unified AI-powered event photo platform that combines facial recognition technology with photo distribution and monetization capabilities. The core GetPica Platform serves as the foundation, supplemented by specialized modules for different market segments: Corporate Events and Fan Experience for enterprise clients, Endurance Sports and Hospitality & Travel for specific industry verticals, and Sell Photos (Self-Service) for independent photographers. The Enterprise Service tier adds advanced capabilities including video support, dedicated account management, and custom configurations. The product integrates a patented AI recognition system combining facial recognition, bib number identification, and graphic codes, with pricing models ranging from commission-based (10%+) self-service to custom enterprise arrangements.

Product and service5 records
1GetPica Platform
CategoryEvent Photo Distribution Software
2Sell Photos (Self-Service)
CategoryPhotographer Marketplace
3Corporate Events
CategoryEnterprise Event Solution
4Fan Experience
CategorySports Fan Engagement Solution
5Endurance Sports
Scale indicator9 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers8 records
1Imagga
TypeOthers
Description

Image recognition API provider offering face, object, and custom tagging capabilities that power third-party photo platforms — comparable underlying computer-vision technology stack to GetPica's AI.

2Pic-Time
TypeDirect peer
Description

Online gallery and sales platform for professional and event photographers offering AI-based face matching and automated client delivery — directly overlapping with GetPica's self-serve photographer motion.

3ShootProof
TypeDirect peer
Description

Photo gallery, sales, and marketing platform built for professional photographers covering weddings, sports, and events — competes head-on with GetPica's commission-based marketplace and verticalized modules.

4PhotoShelter
TypeDirect peer
Description

Brand and workflow platform used by event, sports, and editorial photographers to distribute, sell, and license images — closely comparable photography distribution and sales capabilities.

5SpotMyPhotos
TypeDirect peer
Description

AI-driven event photo distribution service that uses facial recognition to automatically match and deliver event photos to guests — direct head-to-head with GetPica's fan experience and corporate event modules.

6MarathonFoto (Marathon Sports Photos)
TypeDirect peer
Description

Endurance-event photo and video provider using bib number and face matching to deliver race photos to participants — operates in GetPica's Endurance Sports vertical with similar recognition-driven workflows.

7SmugMug
TypeBroad incumbent
Description

Large consumer and pro photographer platform for storage, sharing, printing, and selling photos — overlaps with GetPica's marketplace and self-serve tier but serves a broader general-use audience.

8Pixellot
TypeEmerging player
Description

AI-enabled automated sports video capture and distribution company targeting amateur and professional leagues — adjacent technology and sports customer base to GetPica's Fan Experience module.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers33 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI capability3 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

GetPica

Event Photo Distribution Softwarebusiness.getpica.com

GetPica firmographics

Firmographics
Name
GetPica
Legal name
Pica Group S.p.A.
Website
https://business.getpica.com
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

GetPica industry classification

Industry
Product category
Event Photo Distribution Software
NAICS
Photofinishing (81292), Photofinishing Laboratories (except One-Hour) (812921), Commercial Photography (541922)
SIC
Services-Photofinishing Laboratories (7384)
akta.pro primary industry
Facial Recognition & Biometrics (HDAAAEAC)
akta.pro secondary industry
Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

  • Event photo distribution
  • AI facial recognition
  • Photo marketplace platform
  • Real-time photo delivery
  • Race photography software

Where GetPica is headquartered

Location

Headquarters

HQ city
Milan
HQ country
Italy
HQ region
Europe

Offices2 records

Markets served

GetPica business model

Business model
GTM type
B2B and B2C
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

  1. Commission on Photo Sales: Transaction fee model where GetPica takes a commission (from 10%) on each photo sold. Photographers retain majority of revenue while GetPica handles distribution, face recognition, and marketing automation.
  2. Enterprise Service Fees: Custom enterprise solutions for large events (100K+ attendees), corporate events, and sports clubs with dedicated account support, advanced marketing tools, and microsite features.
  3. Post-event Remarketing: Automated remarketing generates average +20% in sales through follow-up emails, abandoned cart recovery, and cross-selling to participants.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goSelf-Service Photos for Sale - Commission-based model
SubscriptionMulti-year contractEnterprise Solution - Full-service with dedicated support
FreemiumPay-as-you-goFree Photos Package

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

GetPica product offering

Product offering

Core offering

GetPica operates an AI-powered event photo distribution platform that uses patented facial recognition (combined with bib number and graphic code matching) to automatically identify participants in event photography and deliver personalized, privacy-compliant photo albums to their smartphones in real time. The platform serves both independent photographers through a commission-based self-serve marketplace and enterprise clients (sports clubs, corporations, race organizers, hospitality operators) through custom enterprise deployments, with built-in marketing automation, sponsorship monetization, and CRM data capture.

Product overview

GetPica is a unified AI-powered event photo platform that combines facial recognition technology with photo distribution and monetization capabilities. The core GetPica Platform serves as the foundation, supplemented by specialized modules for different market segments: Corporate Events and Fan Experience for enterprise clients, Endurance Sports and Hospitality & Travel for specific industry verticals, and Sell Photos (Self-Service) for independent photographers. The Enterprise Service tier adds advanced capabilities including video support, dedicated account management, and custom configurations. The product integrates a patented AI recognition system combining facial recognition, bib number identification, and graphic codes, with pricing models ranging from commission-based (10%+) self-service to custom enterprise arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

  • GetPica Platform
  • Sell Photos (Self-Service)
  • Corporate Events
  • Fan Experience
  • Endurance Sports

Quantifiable outcome

  • +20% average sales increase from remarketing automation
  • +6 more outcomes

Companies that use GetPica

Customer profile

Named customers33 records

Segments5 records

Ideal customer profiles5 records

GetPica technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature6 records

GetPica partnerships and signals

Strategic signal

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

GetPica competitors and assessment

Company assessment

Others

  • Imagga: Image recognition API provider offering face, object, and custom tagging capabilities that power third-party photo platforms — comparable underlying computer-vision technology stack to GetPica's AI.

Direct peers

  • Pic-Time: Online gallery and sales platform for professional and event photographers offering AI-based face matching and automated client delivery — directly overlapping with GetPica's self-serve photographer motion.
  • ShootProof: Photo gallery, sales, and marketing platform built for professional photographers covering weddings, sports, and events — competes head-on with GetPica's commission-based marketplace and verticalized modules.
  • PhotoShelter: Brand and workflow platform used by event, sports, and editorial photographers to distribute, sell, and license images — closely comparable photography distribution and sales capabilities.
  • SpotMyPhotos: AI-driven event photo distribution service that uses facial recognition to automatically match and deliver event photos to guests — direct head-to-head with GetPica's fan experience and corporate event modules.
  • MarathonFoto (Marathon Sports Photos): Endurance-event photo and video provider using bib number and face matching to deliver race photos to participants — operates in GetPica's Endurance Sports vertical with similar recognition-driven workflows.

Broad incumbents

  • SmugMug: Large consumer and pro photographer platform for storage, sharing, printing, and selling photos — overlaps with GetPica's marketplace and self-serve tier but serves a broader general-use audience.

Emerging players

  • Pixellot: AI-enabled automated sports video capture and distribution company targeting amateur and professional leagues — adjacent technology and sports customer base to GetPica's Fan Experience module.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

GetPica social profiles

Digital presence

GetPica compliance and trust

Trust signal

Compliance2 records

GetPica financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GetPica leadership team

Management profile

Number of profiles

Profiles4 records

GetPica funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GetPica M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GetPica

What does GetPica do?

GetPica operates an AI-powered event photo distribution platform that uses patented facial recognition (combined with bib number and graphic code matching) to automatically identify participants in event photography and deliver personalized, privacy-compliant photo albums to their smartphones in real time. The platform serves both independent photographers through a commission-based self-serve marketplace and enterprise clients (sports clubs, corporations, race organizers, hospitality operators) through custom enterprise deployments, with built-in marketing automation, sponsorship monetization, and CRM data capture.

Is GetPica a public or private company?

GetPica is a private company. It is classified as venture growth investor backed and is currently operating.

When was GetPica founded?

GetPica was founded in 2018. It employs 11 to 50 people.

Where is GetPica based?

GetPica is headquartered in Milan, Italy, in the Europe region.

How does GetPica make money?

Three revenue lines are on record. Commission on Photo Sales are the primary driver. The others are enterprise Service Fees and post-event Remarketing.

Who are GetPica's main competitors?

Imagga is listed as an others. Direct peers are Pic-Time, ShootProof, PhotoShelter, SpotMyPhotos and MarathonFoto (Marathon Sports Photos). SmugMug is listed as a broad incumbent. Pixellot is listed as an emerging player.

Does GetPica have an API?

Yes. GetPica provides APIs to easily integrate the solution with existing software or photo distribution outlets. The API enables integration with custom software and photo distribution systems, saving processing time and boosting product adoption among visitors. Developer documentation is at business.getpica.com/it/hospitality-travel.

What industry is GetPica in?

GetPica's product category is Event Photo Distribution Software. Its primary akta.pro industry code is HDAAAEAC, Facial Recognition & Biometrics, with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 81292 and its SIC code is 7384.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales