What Brillion does

Brillion is a B2B SaaS provider of a unified utility customer engagement platform, serving electric, gas, and water utilities, electric cooperatives, community choice aggregators, and statewide energy efficiency program administrators across the US and Canada. The company reports 150+ utility customers and 51–100 employees, and was formed in 2024 by M33 Growth through the simultaneous acquisition of four energy-focused software companies — Apogee Interactive, AIQUEOUS, energyOrbit, and EnergyX Solutions — with a subsequent acquisition of Automated Energy Inc. (AEI) in January 2025. Brian Jones serves as CEO with 38+ years of energy and utilities experience spanning SAP, Cognizant, and Irth.

The platform is organized into four product modules: Engage (personalized video bills, Home Energy Reports, and AI-driven recommendations for residential and C&I customers), Educate (program matching and frictionless enrollment, including virtual home energy assessments), Fulfill (centralized program management and regulatory compliance built on Salesforce), and Commercial & Industrial (15-minute interval load profiling, benchmarking, and demand analytics). Underlying capabilities span predictive analytics, recommendation engines, anomaly detection, and generative AI for personalized video and text communications, with company-disclosed precision metrics of 93% in residential targeting and 95% in move prediction.

Brillion monetizes through annual or multi-year enterprise SaaS subscriptions priced by utility customer count and selected modules, supplemented by professional services for implementation and configuration. Go-to-market is sales-led and direct to utility executives and program managers, with quote-based pricing and channel leverage via Generation & Transmission cooperative partners (PowerSouth), joint action agencies (ElectriCities of North Carolina), and the AESP industry partnership. Documented customer outcomes include 1–2% residential energy reduction, 95% of members not needing to contact the call center after video bill delivery (Coast Electric), a 33-point J.D. Power Communications score lift (CoServ), and $94M in cost savings versus traditional marketing for the Focus on Energy program.

Name

Brillion

Legal name

Brillion

Website

https://brillion.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

51–100 employees

Short description

Brillion is a B2B SaaS platform that helps electric, gas, and water utilities drive customer engagement, energy efficiency program participation, and regulatory compliance through AI-powered personalized communications and analytics built on Salesforce, serving 150+ utility customers across North America.

Ownership category

akta.pro rank

Product category

Utility Customer Engagement Software

NAICS

Software Publishers (513210), Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)

akta.pro secondary industries

Customer Self-Service Portals & Digital Experience (Web/Mobile) (EUAJAHAK), Digital Self-Service & Customer Portals (web/mobile, e-bill, notifications, consumption dashboards) (EUANAIAI), Customer Care, Billing & CRM for Gas Retail (CX, Retention, Collections) (EUAAADAH), Credit, Collections & Arrears Management (Dunning, Write-offs) (EUAJAHAE), CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Utility customer engagement
• Energy efficiency software
• Demand-side management
• Program management platform
• Behavioral energy savings

Headquarters

HQ city

Tucker

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Brillion operates as a B2B SaaS company providing a unified utility customer engagement platform. The platform is sold to utilities as an annual or multi-year subscription, with pricing based on utility size, customer count, and modules selected.
2. Professional Services: Implementation and consulting services for utility customers deploying the platform, including configuration, training, and ongoing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Brillion sells a unified, AI-powered SaaS customer engagement platform for utilities, comprising four integrated modules (Engage, Educate, Fulfill, and Commercial & Industrial) that drive residential and C&I participation in energy efficiency programs. The platform delivers personalized video bills, home energy reports, virtual home assessments, program enrollment, end-to-end program fulfillment, and 15-minute interval C&I analytics. It is sold as an annual or multi-year subscription to electric, gas, and water utilities, complemented by implementation and professional services.

Product overview

Brillion is a unified SaaS utility customer engagement platform built on Salesforce, comprising four integrated product modules: Engage for personalized communications (video bills, energy reports, recommendations), Educate for program recommendations and frictionless enrollment, Fulfill for centralized program management and regulatory compliance, and Commercial & Industrial for energy analytics and benchmarking. The company was founded in 2024 through acquisitions of four energy-focused software companies: Apogee Interactive, AIQUEOUS, energyOrbit, and EnergyX Solutions. Key features include Load Profiler for 15-minute interval consumption data, Home Energy Reports for behavioral savings, and Energy Advisor for virtual home assessments—all powered by proprietary AI technology.

Differentiator

Problem solved

Functional benefit

Brands

• Brillion Engage: Platform for personalized video bills, energy reports, and recommendations for residential customers, plus tools for C&I account managers.
• Brillion Educate
• Brillion Fulfill
• Brillion C&I

Products and services

• Brillion Engage Customer engagement module delivering personalized video bills, energy reports, and recommendations. Reaches residential customers through AI-powered personalized communications while giving C&I account managers intelligent tools to prioritize outreach and deepen relationships with commercial accounts.
• Brillion Educate Customer education module that delivers personalized program recommendations and frictionless enrollment experiences to increase participation and improve program results. Includes virtual home energy assessments and field audit tools.
• Brillion Fulfill

Quantifiable outcome

• 6% energy reduction in pilot customer segments using Home Energy Reports
• +9 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and strategic.

• AESP (Association of Energy Services Professionals)coreStrategic or Co-development PartnerPartnership for educational content and thought leadership on utility customer engagement. Collaborates on webinars and educational resources for energy services professionals.
• SalesforcecoreTechnology or IntegrationPlatform built on Salesforce for enterprise reliability and flexibility. Provides seamless integration capabilities with existing utility systems and data infrastructure.
• PowerSouth Energy CooperativestrategicChannel Partner/ Reseller/ DistributorGeneration and transmission cooperative partner that offers Brillion's tools and programs to their member utilities, enabling smaller co-ops to access enterprise-grade customer engagement solutions.

Scale indicators34 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• KWI (Kloudyen): KWI provides utility customer experience and analytics software focused on digital engagement, segmentation, and behavioral programs for small and mid-sized utilities. Comparable to Brillion's lower-tier cooperative and municipal utility offerings, particularly on personalization and program enrollment.
• Arcadia: Arcadia operates a clean energy data platform serving utilities, energy retailers, and developers with usage data, analytics, and customer-facing tools. Partial overlap with Brillion's C&I analytics and residential engagement modules, particularly where utilities need to operationalize data for customer programs.

Direct peers

• Bidgely: Bidgely offers AI-driven energy disaggregation and customer engagement for utilities, including appliance-level insights, personalized recommendations, and behavioral energy savings programs. Closely comparable to Brillion's Engage module and Home Energy Reports in approach and target buyer.
• Uplight: Uplight is the most direct competitor in utility customer engagement, energy efficiency programs, and behavioral energy savings for electric and gas utilities — offering a platform spanning personalization, program management, and DER orchestration. Highly comparable in target customer, use cases (Home Energy Reports, program enrollment, billing engagement), and SaaS business model.
• EnergyHub: EnergyHub provides a utility customer engagement and device orchestration platform for demand response, energy efficiency, and electrification programs. Comparable to Brillion in serving investor-owned and cooperative utilities with SaaS-based program management and customer-facing engagement.
• GridPoint: GridPoint provides energy management software and analytics for commercial and small-to-mid-market utility customers, including submetering, benchmarking, and program participation tools. Comparable to Brillion's C&I module and its program fulfillment capabilities for smaller utility accounts.
• Virtual Peaker: Virtual Peaker is a SaaS platform for utilities focused on demand response, load management, and customer engagement for behavioral and device-based programs. Comparable to Brillion on utility-targeted behavioral programs, customer segmentation, and engagement analytics.

Broad incumbents

• AutoGrid (Siemens): AutoGrid, now part of Siemens, provides energy data analytics, DER management, and customer engagement for utilities and energy retailers. Comparable to Brillion's predictive analytics and C&I load profiling capabilities, though typically as part of broader Siemens smart infrastructure offerings.
• Oracle Utilities (Opower): Oracle Utilities, which absorbed the Opower behavioral energy savings platform, serves large investor-owned utilities with a broad suite of CIS, MDM, and customer engagement solutions. Overlaps with Brillion on Home Energy Reports, high-bill alerts, and program targeting, but as part of a much larger utility software portfolio.
• Salesforce Energy & Utilities Cloud: Salesforce's Energy & Utilities Cloud is the platform on which Brillion is built, and increasingly offers native customer engagement, program management, and field service capabilities for utilities. A critical comparable given Brillion's architectural dependency and a key incumbent risk to monitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/choosebrillion

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brillion