ITA Software
- Company typePrivate
- Founded1996
- HeadquartersCambridge, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
ITA Software firmographics
Firmographics- Name
- ITA Software
- Legal name
- ITA Software
- Website
- https://itasoftware.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
ITA Software industry classification
Industry- Product category
- Airline IT and Travel Distribution Software
- NAICS
- Software Publishers (5132), Software Publishers (51321), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Itinerary Management & Trip Collaboration Apps (THALAMAE)
Keywords
Where ITA Software is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Markets served
ITA Software business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Technology Licensing and Services: ITA Software provides technology solutions for travel companies including pricing, shopping, and availability solutions. Revenue is generated through licensing of their QPX technology platform and related services to airlines and travel companies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
ITA Software product offering
Product offeringCore offering
ITA Software develops and licenses the QPX platform, an airline-focused pricing, shopping, and availability engine that powers e-commerce flight search, ticketing, ancillary merchandising, and re-shopping workflows for airlines, travel agencies, and corporate travel buyers. The offering is delivered with accompanying modules (Revenue Shopping, ReShop, Award Shopping, Merchandising, Metasearch Offload, Availability Solutions, Availability Offload) and is backed by Google's data center infrastructure for enterprise-grade scale.
Product overview
ITA Software provides a unified platform for travel e-commerce, centered on QPX as the core pricing, shopping, and availability engine. The platform is organized into two main solution areas: Pricing & Shopping (encompassing Revenue Shopping, ReShop, Award Shopping, Merchandising, and Metasearch Offload) and Availability (Availability Solutions and Availability Offload). Together, these modules enable airlines and travel companies to deliver comprehensive flight search, pricing optimization, ticketing, and ancillary sales capabilities across direct and metasearch distribution channels.
Differentiator
Problem solved
Functional benefit
Products and services
- QPX A complete pricing, shopping, and availability solution for travel companies (airlines, OTAs, TMCs) that enables targeted, profitable e-commerce flight search experiences.
- Availability Solutions Advanced solutions that store, calculate and distribute flight schedule data and seat availability, designed to satisfy millions of queries per second for travel companies.
Quantifiable outcome
- Millions of queries per second handled for availability solutions
Companies that use ITA Software
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
ITA Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
ITA Software partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
ITA Software competitors and assessment
Company assessmentDirect peers
- IBS Software: Travel technology provider offering airline passenger services, crew management, and loyalty solutions. Competes with ITA Software for airline IT contracts in pricing, distribution, and ancillary merchandising.
- Navitaire (an Amadeus company): Specializes in airline passenger service systems and e-commerce platforms for low-cost and hybrid carriers. Provides direct competition to ITA's QPX platform in the airline digital commerce space.
- SabreSonic (Sabre): Sabre's airline passenger service system offering shopping, pricing, and availability solutions. Direct product-level competitor to ITA's QPX platform for airline distribution.
Emerging players
- Duffel: Modern API-first airline distribution platform targeting airlines, OTAs, and travel tech companies with newer technology architecture. Emerging competitor pursuing similar shopping/pricing use cases as ITA Software with cloud-native approach.
- PROS Holdings: Provides AI-powered pricing and revenue optimization solutions for airlines and travel companies. Adjacent competitor in airline pricing optimization that could overlap with ITA's Revenue Shopping and merchandising capabilities.
- FLYR (Altéa): AI-driven airline pricing, forecasting, and revenue management platform. Emerging competitor targeting similar airline e-commerce and ancillary merchandising use cases that ITA serves.
Others
- ATPCO: Industry-owned provider of fare distribution data and pricing infrastructure for airlines. Enabling/ecosystem participant that complements or competes with ITA's pricing and shopping functionality depending on deployment.
Broad incumbents
- Sabre Corporation: Major GDS provider and airline technology vendor offering pricing, shopping, and reservation solutions. Competes head-to-head with ITA Software for airline distribution technology contracts globally.
- Travelport: Global distribution system and travel commerce platform serving airlines, travel agencies, and corporates. Direct competitor in airline shopping/pricing content delivery.
- Amadeus IT Group: Global GDS and airline IT platform serving airlines, OTAs, and travel agencies with passenger service systems, pricing, and distribution. Direct competitor in airline distribution technology serving many of the same airline customers as ITA Software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ITA Software social profiles
Digital presenceITA Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
ITA Software leadership team
Management profileNumber of profiles
Profiles2 records
ITA Software funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ITA Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ITA Software
What does ITA Software do?
ITA Software develops and licenses the QPX platform, an airline-focused pricing, shopping, and availability engine that powers e-commerce flight search, ticketing, ancillary merchandising, and re-shopping workflows for airlines, travel agencies, and corporate travel buyers. The offering is delivered with accompanying modules (Revenue Shopping, ReShop, Award Shopping, Merchandising, Metasearch Offload, Availability Solutions, Availability Offload) and is backed by Google's data center infrastructure for enterprise-grade scale.
Is ITA Software a public or private company?
ITA Software is a private company. It is classified as corporate owned and is currently operating.
When was ITA Software founded?
ITA Software was founded in 1996. It employs 251 to 500 people.
Where is ITA Software based?
ITA Software is headquartered in Cambridge, United States, in the North America region.
How does ITA Software make money?
One revenue line is on record: technology Licensing and Services.
Who are ITA Software's main competitors?
Direct peers on record are IBS Software, Navitaire (an Amadeus company) and SabreSonic (Sabre). Emerging players are Duffel, PROS Holdings and FLYR (Altéa). ATPCO is listed as an others. Broad incumbents are Sabre Corporation, Travelport and Amadeus IT Group.
Does ITA Software have an API?
No public API is recorded for ITA Software.
What industry is ITA Software in?
ITA Software's product category is Airline IT and Travel Distribution Software. Its primary akta.pro industry code is THALAMAE, Itinerary Management & Trip Collaboration Apps. Its NAICS code is 5132 and its SIC code is 7372.