What Applify does

Applify Tech Private Limited is a Singapore-headquartered IT consulting and services firm founded in 2014 that delivers cloud, AI/data, and custom software engineering engagements to enterprise and mid-market clients across Asia Pacific, North America, and select emerging markets. The company operates as an AWS Advanced Tier Services Partner with seven competencies (Healthcare, Education, SaaS, DevOps, Public Sector, SMB, Well-Architected) and reports 285+ engineers deployed, 100+ certified AI/ML engineers, and 150 AWS certifications. Its service portfolio is organized into four categories: AI & Data Services (data analytics, data lakes, ML, BI, GenAI), Cloud Solutions (migration, modernization, optimization, strategy), Software Engineering (product engineering, web and mobile apps, no/low-code), and On-Demand Tech Talent (staff augmentation across AI, data, DevOps, cloud, web, and mobile roles). Notable engagements include AI-powered cardiac patient monitoring on AWS SageMaker, AWS Data Lake Formation for an automotive software company, and product engineering for clients such as XL Axiata, Mediacorp, Lukoil, and BharatPe.

The business model is professional services revenue, quote-based and project-based, delivered through direct enterprise field sales supplemented by AWS Partner Network co-distribution. Pricing is not publicly disclosed. The firm reports 450+ customers launched on AWS in the past year, 750+ total projects delivered, and a 95% client retention rate. Named leadership includes co-founders Ojus Sharma (CEO) and Deepak Bhagat, with a VP bench spanning Technology, Product, and Delivery. The company has not disclosed external funding rounds or institutional investors and appears to be founder/management-owned.

Recent strategic positioning is heavily oriented around generative AI and AWS co-sell, evidenced by the 2024 AWS Rising Star Partner of the Year awards in both APJ and NAMER regions, a dedicated Generative AI consulting offering, and recognition across eleven Clutch categories in 2024. Geographic footprint is anchored in Singapore with delivery evidence across India, the US, Indonesia, Uganda, and Russia, supporting a distributed delivery model typical of AWS-aligned services partners.

Name

Applify

Legal name

Applify Tech Private Limited

Website

https://applify.com.sg

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Applify is a Singapore-based IT consulting firm founded in 2014 that delivers AI, cloud, and software engineering services as an AWS Advanced Tier Partner to enterprise and mid-market clients globally.

Ownership category

akta.pro rank

Product category

IT Consulting & Cloud Professional Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Software Engineering & Application Modernization (BPAHAEAD)

akta.pro secondary industries

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA), Cloud-Native Application Development (Containers/Kubernetes/Serverless) (BPAEAFAE), Application Outsourcing (AO) (BPAEAMAA)

Keywords

• Cloud consulting services
• AI and data services
• Software engineering services
• IT staff augmentation
• AWS professional services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. IT Consulting and Professional Services: Applify generates revenue through professional services engagements including cloud consulting, AI/data services, software engineering, and staff augmentation. The company delivers custom solutions on a project basis, providing dedicated teams or specialized professionals for client needs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Applify is an AWS-focused IT consulting and professional services firm that delivers cloud migration, AI/data, generative AI, and custom software engineering projects for enterprise and SMB clients. It also provides staff augmentation by placing certified AI, data, DevOps, cloud, web, and mobile engineers into client teams. Engagements are structured as consulting, implementation, or dedicated-team projects rather than packaged software products.

Product overview

Applify is an AWS-focused IT consulting and services company that offers a portfolio of professional services organized into four main categories: AI & Data Services (encompassing Data Analytics, Data Lakes, Machine Learning, Business Intelligence, AI for Businesses, and Generative AI), Cloud Solutions (covering Migration, Modernization, Optimization, and Cloud Strategy), Software Engineering (including Product Engineering, Business Applications, Web/App Development, and No-Code solutions), and Talent On-Demand (providing staff augmentation with AI Engineers, Data Engineers, DevOps Engineers, Cloud Engineers, Web Developers, and Mobile App Developers). The company operates as a services firm rather than a software product vendor, with engagements structured around consulting, implementation, and staff augmentation across cloud, AI, and software development domains.

Differentiator

Problem solved

Functional benefit

Products and services

• AI & Data Services Consulting and implementation services for AI and data initiatives, covering data analytics, data lakes and warehousing, machine learning solutions, enterprise AI integration, and generative AI applications. Built on AWS (SageMaker, Kinesis, Comprehend Medical, Lambda) and targeted at enterprise and mid-market clients that need predictive analytics, BI, and AI-powered products.
• Cloud Solutions End-to-end AWS cloud consulting and implementation, including cloud migration, infrastructure modernization, performance optimization, and cloud architecture and strategy. Targeted at enterprise and SMB clients modernizing legacy estates or building net-new cloud-native platforms on AWS.
• Software Engineering Custom software development services covering product engineering, enterprise business applications, web app development, native and cross-platform mobile app development, and no-code/low-code rapid application delivery. Targeted at enterprise and SMB clients that need bespoke digital products or platforms.
• On-Demand Tech Talent (Staff Augmentation) Staff augmentation service that places certified AI, data, DevOps, cloud, web, and mobile engineers into client teams on a project or dedicated-team basis. Targeted at mid-market and enterprise clients that need to scale engineering capacity quickly with vetted AWS-certified talent.

Quantifiable outcome

• 45% reduction in operational costs for clients
• +7 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability11 records

Feature3 records

Partnerships

One partnership is on record.

• Amazon Web Services (AWS)coreTechnology or Integration · 1 January 2024Applify is an AWS Advanced Tier Services Partner with multiple AWS competencies including Small and Medium Services Business, Healthcare Services, Education Services, SaaS Services, DevOps Services, Public Sector, and AWS Well-Architected Framework. The partnership enables Applify to deliver scalable, AI-driven cloud solutions leveraging AWS infrastructure and services including SageMaker, Kinesis, Lambda, EC2, S3, RDS, and API Gateway.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Slalom: Slalom is a large global technology and business consulting firm with deep AWS partnership and similar cloud/AI/software engineering service offerings. It is a comparable mid-to-large scale consulting peer with overlapping AWS-focused digital transformation practice.
• Globant: Globant is a large IT services and digital transformation firm offering cloud, AI, and software engineering services globally. It competes with Applify for enterprise cloud/AI modernization work but operates at significantly larger scale with broader geographic footprint.

Direct peers

• Thoughtworks: Thoughtworks is a global technology consultancy specializing in custom software engineering, cloud modernization, and digital transformation for enterprises. It is highly comparable to Applify in business model, customer profile (enterprise digital transformation), and AWS cloud focus.
• Caylent: Caylent is an AWS Premier Tier consulting partner focused exclusively on cloud migration, modern application development, and data/AI services on AWS. It is one of the closest direct competitors to Applify given identical AWS-only positioning, similar service portfolio, and comparable mid-market enterprise customer focus.
• 2nd Watch: 2nd Watch is a specialized AWS cloud consulting firm offering cloud migration, managed services, and data analytics on AWS. It is comparable to Applify as a mid-tier AWS-focused consulting peer with similar service mix and enterprise customer orientation.
• Xoriant: Xoriant is a software product engineering and digital transformation services firm with strong cloud and AI capabilities. It overlaps with Applify in software engineering, cloud modernization, and staff augmentation offerings, particularly for enterprise clients.
• Tiger Analytics: Tiger Analytics is a data and AI consulting firm specializing in data engineering, machine learning, and advanced analytics solutions for enterprises. It overlaps with Applify's AI & Data Services practice and serves similar mid-market to enterprise customers.
• Simform: Simform is a digital product engineering and cloud services firm offering custom software development, cloud migration, and AI/ML services. It is comparable to Applify in service mix (software engineering + cloud + AI) and target customer profile (SMB to enterprise).
• Cloudreach: Cloudreach (now part of Atos) was an AWS Premier Tier consulting partner offering cloud migration, modernization, and managed services on AWS. It represents a comparable mid-to-large AWS-focused consulting peer with similar service lines and enterprise customer focus.

Regional players

• Innablr: Innablr is an APAC-based AWS Premier consulting partner specializing in cloud-native application development, data platforms, and machine learning. It is comparable as a regional peer with similar AWS-focused service portfolio operating primarily in Australia/APAC markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/We.are.applify
• LinkedInlinkedin.com/company/applify-company
• Instagraminstagram.com/weareapplify
• Xx.com/TeamApplify

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applify