The Ruth Institute

Name

The Ruth Institute

Legal name

The Ruth Institute

Website

https://ruthinstitute.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Ruth Institute is a Lake Charles, Louisiana-based 501c3 non-profit founded in 2008 that defends traditional marriage and family values through books, podcasts, resource centers, and survivor-support programming, primarily serving conservative Catholic audiences and survivors of clergy abuse.

Ownership category

akta.pro rank

Product category

Family and Marriage Education

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Miscellaneous Publishing (2741), Books: Publishing Or Publishing & Printing (2731)

akta.pro industry

PRIMARYMPAJABAK

Scholarly Societies & Conference Proceedings Publishing

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Educational & Academic Publishing (Textbooks, Scholarly, STM)

SECONDARYEDAGAFAK

Scholarly Society & Association Publishing

Education/Educational Publishing & Learning Content/Academic & Scholarly Publishing (Journals, Monographs)

SECONDARYMPAJAAAN

Humor, Gift & Specialty Format Books (Journals, Coloring, etc.)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Book Publishing (Trade & Consumer)

Keywords

• Marriage education resources
• Family values advocacy
• Sexual abuse survivor support
• Religious publishing
• Nonprofit educational content

Headquarters

HQ city

Lake Charles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Contributions: The organization collects donations from supporters through its website using PayPal and HubSpot payment processing. The organization states it is a 501c3 non-profit organization.
2. Book and Publication Sales: The organization sells books, pamphlets, and educational materials through its online store. Products include The Sexual State ($29.95), Love and Economics ($20.00), Smart Sex ($20.00), The Sexual Revolution and Its Victims ($20.00), 101 Tips for a Happier Marriage ($13.95), 101 Tips for Marrying the Right Person ($13.95), and other titles. Also sells PDFs at lower price points and merchandise through Spreadshop.
3. Merchandise Sales: The organization sells branded merchandise including clothing and fun items through its Spreadshop store (ruth-institute.myspreadshop.com).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

The Ruth Institute is a 501c3 non-profit organization that produces and distributes educational content, research, books, podcasts, and survivor support resources defending traditional marriage and family values. It sells its own authored/co-authored books, pamphlets, DVDs, and branded merchandise through an online store, while supporting operations primarily through donations processed via PayPal and HubSpot.

Product overview

The Ruth Institute is a 501c3 non-profit organization offering an integrated suite of educational resources focused on defending traditional marriage and family values. The core offerings include Dr. Jennifer Roback Morse's books (The Sexual State, Love and Economics, Smart Sex, The Sexual Revolution and Its Victims), co-authored marriage guides with Betsy Kerekes (101 Tips for a Happier Marriage, 101 Tips for Marrying the Right Person), and parenting resources (Be a Happier Parent or Laugh Trying). Content is delivered through the Dr. J Show podcast, the Survivors' Summit annual conference, the 'Advice from a Survivor' column by Faith Hakesley, Father Sullins Research center, Clergy Sex Abuse Resource Center, newsletters, and free eBooks like 'Refute the Top 5 Myths'. Supplementary materials include book club curriculum and pamphlets such as the Manifesto for the Family. The organization primarily serves as an advocacy and educational content provider rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• The Dr. J Show Podcast Weekly podcast hosted by Dr. Jennifer Roback Morse featuring interviews with experts on traditional morality, family, marriage, and related social issues, available on YouTube and the Ruth Institute website.
• Survivors' Summit Annual conference for survivors of the Sexual Revolution, featuring workshops, speakers, and support resources for individuals affected by sexual abuse and related trauma.
• 101 Tips for a Happier Marriage Book co-authored by Dr. Jennifer Roback Morse and Betsy Kerekes offering 101 practical tips for improving marriage, available with a companion book club curriculum.
• 101 Tips for Marrying the Right Person Dating and marriage preparation guide with 101 tips for finding and marrying the right partner, co-authored by Dr. Morse and Betsy Kerekes.
• The Sexual State Book by Dr. Jennifer Roback Morse analyzing the Sexual Revolution and its effects on society, law, and families.
• Love and Economics – It Takes a Family to Raise a Village Economic analysis of family structure and its societal importance, examining why families matter for civilization.
• Smart Sex — Finding Life-Long Love in a Hook Up World Guide to finding lasting romantic relationships in modern hookup culture, promoting traditional dating and marriage.
• The Sexual Revolution and Its Victims Analysis of the negative consequences of the Sexual Revolution on individuals, families, and society.
• Be a Happier Parent or Laugh Trying Humorous and practical parenting guide by Betsy Kerekes about navigating parenthood with joy.
• Manifesto for the Family 15-point trifold brochure outlining a plan for family justice and the 'Civilization of Love,' covering government actions and societal improvements.
• Refute the Top 5 Myths eBook Free eBook providing scientific research to refute five common myths about homosexuality and same-sex marriage.
• Advice from a Survivor Column Weekly advice column by Faith Hakesley, a clergy abuse survivor, offering tips for surviving post-abuse and responding to the current climate surrounding abuse.
• Father Sullins Research Research center providing studies and resources on marriage, same-sex parenting, abortion, and related social issues.
• Clergy Sex Abuse Resource Center Dedicated resource center providing support, research, and advocacy for clergy sexual abuse survivors.
• Newsletter Weekly email newsletter providing the latest commentary, news, and resources from the Ruth Institute.
• Book Club Curriculum Discussion guides, curriculum, postcards, and nametags for facilitating book club discussions on marriage preparation and improvement books.
• EWTN Interviews with Dr. Morse DVD Five-part video series on EWTN's 'Women of Grace' program where Johnnette Benkovic interviews Dr. Morse and Betsy Kerekes on dating and marriage topics, distributed via DVD.
• Glimmers of Grace: Moments of Peace and Healing Following Sexual Abuse Devotional for victims of sexual abuse by Faith Hakesley, published by Our Sunday Visitor, offering hope and healing through faith.

Quantifiable outcome

• Published multiple books including The Sexual State, Love and Economics, 101 Tips series, Smart Sex, and The Sexual Revolution and Its Victims
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• EWTN (Eternal Word Television Network)coreGTM or Marketing PartnerEWTN features Dr. Jennifer Roback Morse on the Women of Grace program with Johnnette Benkovic. The network airs her interviews on marriage and dating topics, including the five-part series 'Tipping the Scales: How to Make Your Marriage Happy and Whole' co-hosted with Betsy Kerekes.
• Natural WomanhoodminorGTM or Marketing PartnerThe Ruth Institute promotes Natural Womanhood courses and events, including the 'Mothers of Preteens' course. Both organizations share missions related to family and marriage support.
• Allied Organizations NetworkcoreStrategic or Co-development PartnerThe Ruth Institute maintains an index of allied organizations at allied-organizations-index.html, promoting collaboration among organizations with shared values on marriage and family issues.
• SpreadshopminorChannel Partner/ Reseller/ DistributorThird-party merchandise platform used to sell Ruth Institute branded clothing and accessories. The organization receives affiliate/referral compensation from purchases made through their store links.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• EWTN News: Catholic media network and publisher that the Ruth Institute already partners with. Comparable in mission alignment and audience overlap, but a media incumbent rather than advocacy organization.

Broad incumbents

• Heritage Foundation: Large conservative think tank producing research, books, and policy advocacy on family and social issues. Comparable on the policy-research publishing side, though significantly broader in scope.
• Focus on the Family: Large, established Christian advocacy and media ministry promoting family values. Directly comparable to the Ruth Institute in mission (defending traditional marriage and family), though significantly larger in scale and scope, operating broadcasting, counseling, and publishing programs.

Direct peers

• Alliance Defending Freedom: Christian legal advocacy organization engaged in litigation around religious liberty, marriage, and family issues. Comparable in advocacy mission and donor demographic, though operationally focused on legal strategy.
• Catholic Answers: Catholic apologetics and education ministry producing books, media, and online content to defend Catholic teaching. Comparable in its Catholic-aligned publishing model and content-driven outreach.
• Family Research Council: Conservative Christian advocacy organization focused on family, marriage, and religious liberty. Closely aligned with the Ruth Institute's policy and cultural-advocacy agenda and shares a similar donor demographic.
• American Family Association: Christian advocacy organization promoting traditional family values through media, lobbying, and grassroots campaigns. Highly comparable in mission, audience, and donation-funded advocacy model.
• Human Life International: Catholic-focused pro-life and pro-family advocacy organization with global outreach. Shares the Ruth Institute's Catholic donor base and traditional-family advocacy focus.
• National Organization for Marriage: Advocacy organization specifically focused on opposing same-sex marriage. Strong overlap with the Ruth Institute's pro-traditional-marriage positioning and donor base.

Others

• National Catholic Register: Catholic news publication covering faith, family, and culture. Comparable as a Catholic-aligned media outlet serving overlapping audiences, though editorial rather than advocacy-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ruthinstitute
• YouTubeyoutube.com/c/RuthInstitute
• Facebookfacebook.com/TheRuthInstitute
• Instagraminstagram.com/theruthinstitute
• LinkedInlinkedin.com/company/the-ruth-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ruth Institute